Maierhofer

What Maierhofer does

Maierhofer GmbH is a Carinthia-based, owner-managed medical supply and orthopedic technology company operating since 1949. It runs a network of six Sanit\u00e4tshaus retail locations across Carinthia (Klagenfurt, Wolfsberg, Villach, St. Veit/Glan, Hermagor) plus a Sanibed Lienz cooperation site, anchored by a ~2,400 m² maierhofer campus in Klagenfurt that integrates technical orthopedics, rehabilitation technology, home care, lymphology, and foot analysis under one roof.

The company's core products span four pillars: Sanit\u00e4tshaus retail (medical aids, compression therapy, bandages, breast prosthetics, wellness), technical orthopedics (custom prosthetics, orthoses, and sensorimotor active insoles produced via digital SCAN technologies and 3D printing), rehabilitation technology (manual and electric wheelchairs, custom seating shells, special builds), and home care (nursing beds, patient lifts, incontinence and wound care). Lymphology services are delivered through a dedicated lymphology clinic integrated with the Lymphklinik Wolfsberg. Underlying technology is anchored by 3D scanning, 3D printing, dynamic foot pressure measurement, and video gait analysis, with IT integrations including WooCommerce e-commerce, Klarna payments, a secure Verordnung-Upload prescription portal, and standard web analytics.

The business model combines four revenue streams: medical supply product sales (hardware), insurance billing and prescription processing as a managed service (Maierhofer is a partner of all Austrian social insurance providers and handles approval and billing end-to-end), usage-based equipment rental (Mietservice for care beds and wheelchairs), and professional orthopedic services (custom fabrication, fitting, repair, and statutory maintenance). Pricing is primarily quote-based with standardized government-set co-payments (Selbstbehalt from €43.00, Rezeptgebühr €7.55 per supply unit as of 2025). Customer segments are hybrid: individual insured consumers seeking mobility, compression, orthopedic, and home care products, plus institutional B2B clients (nursing homes, hospitals, medical practices) supplied through dedicated account management. Go-to-market blends direct-to-consumer retail and e-commerce with a sales-led, prescription-driven motion and consultative in-store and phone consultation.

Name

Maierhofer

Legal name

maierhofer GmbH

Website

https://maierhofer.co.at

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

Maierhofer GmbH is an owner-managed Austrian medical supply and orthopedic technology provider operating six Sanitätshaus retail locations across Carinthia plus a 2,400 m² campus in Klagenfurt. It serves insured patients, nursing homes, and physicians with custom prosthetics, orthotics, wheelchairs, home care equipment, and lymphology services under contracts with all Austrian social insurance providers.

Ownership category

akta.pro rank

Product category

Medical Supply and Healthcare Services

NAICS

Medical Equipment and Supplies Manufacturing (3391), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH)

akta.pro secondary industries

Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI), Medical & Hygiene Technical Textiles (Gauze/Drapes/Wipes/Barrier Fabrics) (IMAOADAD)

Keywords

• Medical supply retail
• Orthopedic technology services
• Home care equipment
• Rehabilitation technology
• Custom prosthetics orthotics

Headquarters

HQ city

Klagenfurt

HQ country

Austria

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical supply product sales: Sale of medical aids and healthcare products including orthopedic aids, compression stockings, bandages, mobility aids, nursing care products, breast prosthetics, and wellness products through 6 physical stores and an online shop. Products are sold both to private individuals and to institutions such as nursing homes and hospitals.
2. Equipment rental (Mietservice): Rental service for Pflegebetten (care beds), wheelchairs, and other medical equipment with delivery available. Customers pay rental fees based on the equipment type and rental period.
3. Insurance billing and prescription processing: As partner of all Austrian social insurance providers, Maierhofer handles the complete approval and billing process for customers. Revenue is effectively received through insurance reimbursements with customer co-payments (Selbstbehalt/receptgebühr).
4. Technical orthopedic services: Custom fabrication and fitting of prosthetics, orthotics, and orthopedic insoles, including ongoing maintenance, repair services, and regular maintenance intervals (e.g., semi-annual prosthesis maintenance per Medizinproduktegesetz).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Maierhofer GmbH operates a regional chain of Sanitätshäuser (medical supply stores) across Carinthia, Austria, retailing medical aids, compression products, mobility equipment, and home care supplies. The company also provides custom prosthetics, orthotics, and orthopedic insoles manufactured in-house using digital scan and 3D printing technologies, alongside rehabilitation equipment provision, lymphology compression therapy, and dedicated supply services for nursing homes and healthcare institutions.

Product overview

Maierhofer operates as a medical supply and healthcare services company with a multi-location retail network of 6 Sanitätshäuser (medical supply stores) across Carinthia, Austria, supported by a centralized maierhofer campus in Klagenfurt. The core product portfolio consists of Sanitätshaus retail operations combined with specialized technical divisions: Orthopädietechnik (orthopedic technology with custom prosthetics/ortheses using digital SCAN and 3D printing), Reha-Technik (wheelchair provision including manual, electric, and custom seating), Pflege zu Hause (home care equipment), Lymphologie (compression therapy for lymphedema), and a foot analysis service (gehwerk). Additional services include a rental program (Mietservice), an e-commerce online shop with Klarna payment, a secure prescription upload portal (Verordnung-Upload), professional consulting for incontinence/stoma care, and the CaRe Center educational facility. The company also operates as a partner to all Austrian social insurance providers, handling billing and approval processes for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sanitätshaus (Medical Supply Store) Retail operation offering Heilbehelfe und Hilfsmittel (medical aids and supplies), compression products, Bandagen (bandages), Gehhilfen (walking aids), Brustprothetik (breast prosthetics), and related medical products across 6 locations in Carinthia. Targets individual consumers and patients with prescriptions.
• Orthopädietechnik (Orthopedic Technology) Custom manufacturing of Prothesen (prosthetics), Orthesen (orthoses), Schuheinlagen (shoe insoles), and Haltungskorrektur (posture correction) devices, produced using digital SCAN technologies and 3D printing at the maierhofer campus. Includes service and repair. Targets patients requiring custom orthopedic devices.
• Reha-Technik (Rehabilitation Technology)

Quantifiable outcome

• Insurance billing fully handled by Maierhofer — customers only pay Selbstbehalt (co-payment) or Rezeptgebühr (prescription fee)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Hilfswerk KärntencoreStrategic or Co-development Partner · 1 January 2023A cooperation agreement was signed between Maierhofer and Hilfswerk Kärnten for future joint customer care in the Sanitäts- und Pflegefachhandel (medical and nursing supply) sector. This partnership enables coordinated customer supply and service delivery for both organizations' clients.
• Kamolz GmbHcoreStrategic or Co-development Partner · 1 April 2020Kamolz GmbH, a Villach-based medical supply company with approximately 60 years of experience, was acquired and became part of the Maierhofer Group in April 2020. The acquisition created one of the largest and most successful companies in the Austrian healthcare sector. Wolfgang and Michaela Kamolz continued with the group, bringing extensive industry knowledge and expanding Maierhofer's footprint to 8 locations across Carinthia (Klagenfurt 3, Wolfsberg 2, St. Veit/Glan, Villach, Hermagor).
• SanivitaminorChannel Partner/ Reseller/ DistributorSanivita operates as a partner shop where Maierhofer products are also available, extending the distribution network beyond Maierhofer's own store locations.
• ANITA (ANITA System GmbH & Co. KG)minorGTM or Marketing PartnerANITA is a long-term partner for women's intimate apparel and prosthetics. Maierhofer hosts exclusive launch events and promotions with ANITA, including October 2025 launch events across multiple branches and promotional bundles (e.g., purchase a bra, receive a complimentary Essential panty).
• All Austrian Social Insurance Providers (Österreichische Sozialversicherungsträger)coreStrategic or Co-development PartnerMaierhofer is an official partner of all Austrian social insurance providers. The company handles the complete approval and billing process for customers with statutory insurance, including submitting prescriptions for approval and managing insurance reimbursement. This enables customers to only pay their co-payment (Selbstbehalt) and/or prescription fee (Rezeptgebühr).
• ARGE-Rollstuhl (Working Group Wheelchair)coreStrategic or Co-development PartnerWithin the ARGE-Rollstuhl consortium, Maierhofer is contracted for the provision of wheelchairs and rehabilitation aids to ÖGK (Österreichische Gesundheitskasse) insured individuals in Carinthia.
• Sanibed LienzminorChannel Partner/ Reseller/ DistributorSanibed Lienz operates as a Maierhofer cooperation location (Kooperationsstandort) in Lienz, East Tyrol. Maierhofer holds consultation days every Thursday at this location, extending service coverage to East Tyrol.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Thuasne: Thuasne is a French medical device group producing orthopedic braces, compression therapy, and prosthetics. Comparable to Maierhofer's orthotics and lymphology lines in product category, but operating internationally as a manufacturer rather than a regional retailer.
• Bauerfeind: Bauerfeind is a German manufacturer of orthopedic braces, compression stockings, supports, and insoles. Its product portfolio closely overlaps with Maierhofer's bandages, compression, and orthotics assortment, but it is a global industrial brand rather than a Sanitätshaus operator.
• Ottobock: Ottobock is the global market leader in prosthetics, orthotics, and exoskeletons. It overlaps with Maierhofer's Orthopädietechnik and Rehatechnik offerings but operates at vastly larger scale as an industrial manufacturer rather than a regional retail-led provider.
• medi: medi is a German medical device manufacturer specializing in compression therapy (stockings, lymphedema garments), orthotics, and foot-care products. It overlaps with Maierhofer's lymphology, compression, and orthopedic footwear product lines but is primarily a manufacturer rather than a regional retail chain.

Direct peers

• Sanitätshaus Aktuell: Sanitätshaus Aktuell is one of Germany's largest Sanitätshaus retail chains with dozens of stores, offering medical aids, orthotics, rehabilitation equipment, and home-care supplies — closely comparable to Maierhofer's multi-store Sanitätshaus + orthotics + rehab model, though operating at larger scale in Germany.
• Schaum Sanitätshaus: Schaum is a multi-location Sanitätshaus and home-care provider in southern Germany offering orthopedic technology, rehabilitation equipment, and medical supply retail — comparable to Maierhofer's integrated Sanitätshaus + orthotics + home-care offering, but operating in a different geography.
• RehaTeam: RehaTeam is a German specialist provider of rehabilitation technology, wheelchairs, custom seating, and mobility aids — directly comparable to Maierhofer's Reha-Technik division, with similar emphasis on individualized wheelchair configuration for complex needs.
• Bständig: Bständig is an Austrian Sanitätshaus group with branches across multiple federal states, offering compression therapy, orthotics, mobility aids, and home-care products. It is the most directly comparable Austrian peer to Maierhofer, serving the same customer segments with similar insurance-billing workflows.

Others

• Hilfswerk Kärnten: Hilfswerk Kärnten is the Carinthian branch of Austria's largest home-care service organization and a strategic cooperation partner of Maierhofer. While not a direct retail competitor, it serves overlapping end-customers in the home-care and nursing segment and shapes the institutional purchasing landscape Maierhofer operates in.
• Streifeneder ortho.production: Streifeneder is a German manufacturer and wholesaler of orthotics, prosthetics, and orthopedic components. It serves as a supplier-side peer in Maierhofer's orthotics and prosthetics value chain rather than a direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maierhofer.klagenfurt
• Instagraminstagram.com/maierhofer.co.at
• LinkedInlinkedin.com/company/maierhofer-kaernten

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maierhofer