What Sanivita does

Sanivita is an online medical supply retailer (Sanitätshaus) operating in Germany, focused on mobility, fitness, wellbeing, body care, safety, and daily-living aids for elderly and mobility-limited consumers, caregivers, and health-conscious individuals. The product assortment comprises more than 750 SKUs spanning rollators, electric scooters, walking sticks, wheelchair ramps, blood-pressure monitors, fitness bands (TheraBand, BLACKROLL), incontinence and skin-care products, heating devices, and bathroom-safety equipment. Premium items such as the RUSSKA Rollator vital carbon plus (€569), MovingStar AllinOne (€1,990), and MovingStar SC 150 scooter (€2,790) anchor the high end of the catalog, while accessories typically range from €9.90 to €119.90.

The business runs a dual-channel go-to-market: a direct-to-consumer e-commerce storefront on sanivita.de with home delivery at a €5.95 flat rate (free over €100) and a free service hotline (0800 8744874), paired with a network of branded Sanivita Fachgeschäft specialist stores that provide in-person consultation and health-insurance prescription redemption. Payment options include PayPal, credit card, and invoice for registered customers, and the site is PCI DSS compliant and Trusted Shops "Excellent" certified since 2023. Marketing relies on email newsletters with acquisition incentives, organic social (Facebook, Instagram), SEO-optimized category and brand pages, and thematic content hubs (Themenwelten).

The company is privately held and operated as a brand under Ludwig Bertram GmbH, a German private limited company based in Isernhagen. Reported headcount is 1–10, no external funding has been disclosed, and revenue figures are not publicly reported. No AI/ML capabilities, APIs, mobile apps, patents, or M&A activity are disclosed in the available data.

Name

Sanivita

Legal name

Ludwig Bertram GmbH

Website

https://sanivita.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sanivita is a Germany-based online medical supply retailer selling 750+ mobility, fitness, wellbeing, and daily-living aids via e-commerce and branded specialist stores, serving primarily elderly and mobility-limited consumers, caregivers, and health-conscious shoppers.

Ownership category

akta.pro rank

Product category

Medical Supplies and Mobility Aids Retail

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

akta.pro secondary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Medical supply retail
• Mobility aids
• Rollators and scooters
• Home healthcare products
• Fitness and rehabilitation

Headquarters

HQ city

Leverkusen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. E-commerce Product Sales: Direct online retail sales of medical supplies, mobility aids, fitness equipment, and health products. Customers purchase products one-time with standard shipping within Germany.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sanivita is a German online medical supply retailer (Sanitätshaus) operated by Ludwig Bertram GmbH that sells 750+ medical, mobility, fitness, wellbeing, body care, safety, and household aid products. The company combines a self-serve e-commerce platform with a network of local specialist stores offering in-person consultation and prescription redemption, focusing on elderly and mobility-limited individuals, caregivers, and health-conscious consumers across Germany.

Product overview

Sanivita is an online medical supply store (Sanitätshaus) operated by Ludwig Bertram GmbH, offering a comprehensive portfolio of health and mobility products through both its e-commerce platform and local partner specialty stores. The product range centers on six main categories: Fitness (training equipment, blood pressure monitors, rehabilitation aids), Mobility (rollators, electric scooters, walking sticks, wheelchair ramps, electric wheelchairs), Wellbeing (heating products, comfortable footwear, inhalation devices), Body Care (skin care, incontinence products, foot care), Safety (telephones, grab bars, bathroom aids), and Household Aids (daily living aids, grabbers, dressing aids, sensory aids). Featured products include RUSSKA rollators (vital carbon plus at 569.00 euros), MovingStar AllinOne mobility device (1,990.00 euros), OMRON blood pressure monitors, and various rollator accessories. The company emphasizes the Sanivita concept combining online shopping convenience with in-person consultation at local specialty stores.

Differentiator

Problem solved

Functional benefit

Products and services

• RUSSKA Rollator vital carbon plus Lightweight carbon rollator with comfort features, priced at €569.00, marketed to elderly and mobility-limited users seeking easy-to-maneuver walking support.
• MovingStar AllinOne Multi-functional mobility device combining an electric wheelchair, rollator, and push assistance in one unit, priced at €1,990.00, intended for users with varied daily mobility needs.
• OMRON Handgelenk-Blutdruckmessgerät RS2 Wrist-type blood pressure monitor for gentle blood pressure measurement at home, priced at €36.50, targeted at consumers who self-monitor cardiovascular health.
• Scooter MovingStar SC 150 Highly maneuverable four-wheel electric scooter designed for everyday use, priced at €2,790.00, aimed at users who need powered transport for errands and outings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local Specialist Retailers (Sanivita Fachgeschäft)coreChannel Partner/ Reseller/ DistributorNetwork of independent local medical supply stores operating under the Sanivita brand. These partners provide in-person customer consultation, prescription redemption services, and product demonstrations. The Sanivita concept enables customers to purchase online or at local stores, with products also redeemable via health insurance prescriptions at partner locations.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Bauerfeind: German orthopedic devices manufacturer (braces, supports, compression stockings, insoles) — comparably serves the same elderly/active-pain population with orthopedic products and competes in adjacent mobility-and-support categories to Sanivita.
• Ottobock: Global German-headquartered leader in prosthetics, orthotics, wheelchairs, and mobility aids, with both manufacturing and distribution — comparable product category to Sanivita's mobility offerings but operating as a large established manufacturer with a much broader mobility portfolio.

Direct peers

• Redcare Pharmacy (Shop Apotheke): Largest German online pharmacy, operating a broad e-commerce health and wellness storefront with home delivery — directly comparable to Sanivita as a Germany-based online medical/consumer health retailer combining assortment scale with subscription-style repeat purchasing.
• Care Concept (carede): German retailer focused on mobility, care, and home-health products with a comparable consumer-direct e-commerce channel and elderly/caregiver target buyer to Sanivita.
• Medpex: German online pharmacy and medical product retailer offering OTC, beauty, and home-care items direct to consumers in Germany — directly comparable in product mix and assortment-led e-commerce positioning to Sanivita.
• DocMorris: European online pharmacy with a large German storefront selling OTC, medical, and personal-care products via direct e-commerce — highly comparable product breadth and target buyer (consumer-direct health purchasing) to Sanivita.
• Reha-Team: German medical supply retailer (Sanitätshaus) network specializing in mobility aids, rehab equipment, and home-care products through both online storefront and local specialist stores — directly comparable hybrid retail model to Sanivita.

Regional players

• Stolzenberg Sanitätshaus: Long-established German Sanitätshaus chain offering mobility aids, orthopedic products, and home-care items through local stores — comparable assortment and Germany-only footprint to Sanivita, primarily regional rather than national e-commerce led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sanivita.de
• Instagraminstagram.com/sanivita_de
• LinkedInlinkedin.com/company/sanivita-betreung-und-pflege-zu-hause

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanivita