XXIV Karat

What XXIV Karat does

XXIV Karat, legally organized as 24 Karat Wines LLC, is a privately held wine retailer founded in 2012 and headquartered at 5000 Birch St., STE 205, Newport Beach, California. The company sells a curated selection of wines directly to adult consumers (21+) through an age-gated e-commerce storefront at xxivkarat.com. Its product lineup consists of a Sparkling Wine, a Champagnette, a true Champagne, and a Lightly Carbonated recovery drink — the last representing a functional beverage extension beyond a conventional wine catalog.

The business model is direct-to-consumer wine retail: revenue is generated through one-time online purchases on the company's own website, with no disclosed wholesale, on-premise, marketplace, or B2B channels. Distribution is domestic-only and operates from a single California LLC entity. Marketing and customer acquisition are described as driven primarily by the company website, with a YouTube channel (youtube.com/xxivkaratwines) as the only additional disclosed digital presence. The company does not publish pricing tiers, headcount, financials, or product-level inventory data.

The company has no disclosed institutional investors, funding rounds, parent entities, or M&A activity, and operates as an independent, bootstrapped LLC. Beyond co-founder Kyle Nolan, no management team, advisors, or board members are identified in the available material, and there are no patents, trademarks, certifications, regulatory actions, partnerships, or industry awards on record.

Name

XXIV Karat

Legal name

24 Karat Wines LLC

Website

https://24ktwines.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

XXIV Karat (24 Karat Wines LLC) is a Newport Beach, California-based direct-to-consumer wine retailer selling a curated lineup of sparkling wines, a Champagnette, Champagne, and a lightly carbonated recovery drink to adult consumers through its age-gated e-commerce website.

Ownership category

akta.pro rank

Product category

Premium Wines

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYCRANAAAB

Wine Shops (Off-Premise)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Alcohol Retail (Liquor Stores & Off-Premise)

Keywords

• Premium wine retail
• Sparkling wine production
• Direct-to-consumer wine
• Champagne beverages
• Online wine sales

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Wine Retail Sales: Revenue generated from direct retail sales of wines to consumers through their e-commerce platform. The company operates as a wine retailer offering a selection of wines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

XXIV Karat produces and retails a curated lineup of wines including Sparkling Wine, Champagnette, a true Champagne, and a Lightly Carbonated recovery drink. Products are sold direct-to-consumer through the company's age-gated e-commerce website, xxivkarat.com. The business operates as 24 Karat Wines LLC out of Newport Beach, California.

Product overview

XXIV Karat Wines operates as a single wine retail and selection service. The company offers a curated selection of fine wines to customers, functioning as both an online wine retailer and selection service. The primary offering is the wine selection platform accessible at xxivkarat.com, through which customers can browse and purchase wines. No modular product architecture or additional product tiers are described in available sources.

Differentiator

Problem solved

Functional benefit

Products and services

• XXIV Karat Sparkling Wine Sparkling wine produced and sold by XXIV Karat to adult consumers (21+) through the company's direct-to-consumer online store.
• Champagnette A Champagnette-style wine produced and retailed by XXIV Karat to adult consumers through their e-commerce platform.
• True Champagne A true Champagne produced and sold by XXIV Karat to adult consumers (21+) via their direct-to-consumer e-commerce store.
• Lightly Carbonated Recovery Drink A lightly carbonated wine-based recovery drink produced by XXIV Karat and sold to adult consumers through their online wine retail platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Bright Cellars: Bright Cellars is a wine subscription service using a taste-profile quiz to ship curated bottles — directly comparable as a DTC-first, age-gated wine retailer serving adult consumers online.
• Wine.com: Wine.com is the largest pure-play DTC wine e-commerce retailer in the US, offering a broad curated selection delivered direct to consumers — the most direct competitive analog to XXIV Karat's e-commerce wine retail model.
• Firstleaf: Firstleaf is a DTC wine club that curates and ships personalized wine selections to subscribers, sharing the curated-DTC subscription model and target persona with XXIV Karat.
• Winc: Winc is a DTC wine club that produces its own label wines and ships curated selections to subscribers — directly comparable to XXIV Karat's hybrid producer-plus-DTC-retailer model.
• ReserveBar: ReserveBar is a premium online retailer specializing in fine wines and luxury spirits sold direct to consumers — directly comparable to XXIV Karat's premium 'exquisite wines' positioning and DTC channel.
• Naked Wines: Naked Wines operates a DTC wine platform that funds independent winemakers and ships directly to consumer backers — comparable as an online-only wine subscription/retail model targeting enthusiast consumers.
• SommSelect: SommSelect is a curator-led DTC wine retailer offering themed, expert-selected shipments — overlapping with XXIV Karat on curated-premium DTC wine positioning.

Emerging players

• Vinebox: Vinebox is a DTC wine-by-the-glass concept shipping single-serve wine pours — an emerging player with overlap on the curated DTC channel and novelty-format (Champagnette) angle relevant to XXIV Karat.

Broad incumbents

• Korbel Champagne Cellars: Korbel is a long-established American sparkling wine / Champagne producer with broad DTC and retail distribution — comparable as a larger incumbent producer in the same sparkling wine and Champagnette category that XXIV Karat competes in.
• Schramsberg Vineyards: Schramsberg is an established California sparkling wine producer with its own DTC and tasting-room channel — a broad incumbent comparable on the producer side of XXIV Karat's sparkling wine and Champagne SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/xxivkaratwines

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XXIV Karat