Intramode

What Intramode does

Intramode LLC is a privately held, Detroit-based professional services firm founded in 2000 by Maureen and Robert Kraemer, who also own the architecture and interior design firm Kraemer Design Group. The company specializes in furniture, fixtures, and equipment (FF&E) procurement services for hospitality, commercial office, multifamily residential, and institutional clients across the United States. Its core offering is organized around four service modules: pre-procurement (quantification, sourcing, scheduling, budgeting), procurement (bidding, contract negotiation, purchase order management), project management (delivery coordination, invoice auditing, installation oversight), and move management (relocation logistics and on-site representation). There is no proprietary technology platform; delivery is human-led, supported by long-established alliances with FF&E manufacturers and a structural referral relationship with Kraemer Design Group.

The firm's business model is transaction-fee based: Intramode acts as the client's purchasing agent, earning negotiated commissions and fees from manufacturers and suppliers tied to purchase volumes, supplemented by project management and installation coordination fees. Pricing is quote-based and not publicly disclosed. Go-to-market is relationship-driven, relying on design-firm partnerships, word-of-mouth referrals, and a project portfolio showcased via its website rather than outbound sales or paid marketing. The customer base includes named enterprise accounts such as Courtyard Marriott, Detroit Athletic Club, Google, multiple Holiday Inn properties, Hotel Indigo, Turner Construction, NTH Consultants, and Archdiocese of Detroit, with notable Detroit-area activity in adaptive-reuse multifamily conversions (28Grand, Eddystone, The Kahn) and hospitality renovations.

The company operates with 1-10 employees from its headquarters at 1420 Broadway St., Detroit, MI 48226, and is led by founders Maureen Kraemer (Principal) and Bob Kraemer (Partner), with Jennifer Dwyer as Director of Design and Patti McGovern as Office Manager shared with Kraemer Design Group. Intramode has not raised external capital, discloses no revenue, and shows no signs of technology platform development, making it a relationship-driven, boutique procurement services firm whose scale and trajectory remain difficult to assess from public information.

Name

Intramode

Legal name

Intramode LLC

Website

https://intramode.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Intramode LLC is a Detroit-based, privately held FF&E procurement and project management services firm serving hospitality, commercial office, multifamily, and institutional clients nationwide, founded in 2000 as a sister company to Kraemer Design Group and operating on transaction-fee revenue from manufacturer commissions and project management fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Procurement Services: Intramode acts as an agent for clients, negotiating contracts and purchasing FF&E on their behalf. Revenue is generated through negotiated commissions and fees from manufacturers and suppliers based on purchase volumes. The company also earns fees for comprehensive dealer services including project management, installation coordination, and custom fabrication.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Intramode is a B2B procurement services firm that purchases and manages furniture, fixtures, and equipment (FF&E) on behalf of clients. It delivers four integrated service modules—Pre-Procurement, Procurement, Project Management, and Move Management—covering due diligence, competitive bidding, contract negotiation, value engineering, installation supervision, and commercial relocation coordination.

Product overview

Intramode is a procurement firm offering a comprehensive suite of services for FF&E (furniture, fixtures, and equipment) procurement. The company operates four core service modules: Pre-Procurement Services (assistance with due diligence before purchases), Procurement Services (purchasing, contract negotiation, and competitive bidding), Project Management Services (controlling the purchasing process from beginning to end), and Move Management Services (relocation planning and implementation). These services are delivered through strategic partnerships with experts in architecture, interior design, project management, custom fabrication, furniture refinishing, moving coordination, and professional installation. Intramode specializes in hospitality furniture and contract furnishings for healthcare, childcare, commercial office, retail, hotel, and restaurant sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Procurement Services

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Kraemer Design GroupcoreStrategic or Co-development Partner · 1 January 2000Intramode was founded by the owners of Kraemer Design Group, Maureen and Bob Kraemer. The two companies operate synergistically with Intramode providing procurement services for design projects handled by Kraemer Design Group. Jennifer Dwyer acts as the intermediary between KDG and Intramode, reviewing procurement documents to ensure purchased goods meet design intent.
• Multiple Manufacturers (Furniture, Fixtures, Equipment, Floorcoverings)coreOthersIntramode has long-established alliances and relationships with a multitude of manufacturers of furniture, fixtures, equipment and floorcoverings. These strategic partnerships enable the company to offer the industry's best pricing and high-quality products to clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Hirsch Bedner Associates (HBA): Global hospitality interior design firm that embeds FF&E specification and procurement into its design services for luxury hotels. Comparable to Intramode in serving hospitality FF&E but operates at significantly larger scale as a design-led incumbent.
• Gensler: One of the largest global architecture and design firms, with practices that include FF&E specification and procurement for hospitality, workplace, and commercial clients. Overlaps with Intramode at the procurement-design integration layer but at vastly greater scale and breadth.
• IA Interior Architects: Global interior architecture and design firm that incorporates FF&E procurement into larger workplace and commercial projects. Comparable in offering procurement within design engagements, but with much broader service portfolio and scale than Intramode.

Others

• Haworth: Family-owned global contract furniture manufacturer serving office, education, and healthcare markets. Functions as an upstream supplier for Intramode's commercial office procurement projects rather than a direct competitor.
• Steelcase: Major office furniture manufacturer whose products Intramode procures for commercial office clients. Included as an ecosystem supplier/manufacturer rather than a direct competitor — relevant because it represents one of the manufacturer alliance channels Intramode leverages.
• MillerKnoll: Parent of Herman Miller, Knoll, and other contract furniture brands whose products are commonly specified and procured through agents like Intramode. Included as a key upstream supplier/manufacturer in Intramode's procurement value chain.
• Interface: Global manufacturer of modular commercial carpet and floorcoverings — a category Intramode explicitly procures for hospitality, multifamily, and corporate clients. Relevant as an ecosystem supplier whose pricing and product line directly affect Intramode's procurement bids.

Direct peers

• AFD Contract Furniture: Contract furniture dealership providing project-based FF&E procurement, space planning, and installation for commercial and hospitality clients. Closely mirrors Intramode's dealer/services hybrid model.
• Contract Décor: Hospitality-focused FF&E procurement and installation firm that sources and project-manages furnishings for hotel renovations and new builds. Directly comparable to Intramode's hospitality procurement business.
• Purchasing Management International: Independent FF&E procurement agency that negotiates, bids, and project-manages furniture, fixtures, and equipment purchases for hotel, restaurant, and corporate clients. Highly comparable to Intramode in business model, agent role, and target verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/intramode

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intramode