Østerlandsk
Østerlandsk Thehus is a Copenhagen-based specialty tea and coffee retailer founded in 1889, operating four physical stores in the Copenhagen metro area plus a multi-country European e-commerce platform serving individual consumers and B2B/wholesale customers.
- Company typePrivate
- Founded1889
- HeadquartersFårevejle, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Østerlandsk does
Østerlandsk Thehus is a Copenhagen-based specialty tea and coffee retailer founded in 1889, operating as both a physical and online business under the trade names "Østerlandsk Thehus" and "Østerlandsk 1889 Copenhagen." The company runs four retail locations across the Copenhagen metropolitan area — at Nørreport (Nørre Voldgade 9), inside Magasin at Kgs. Nytorv, in Frederiksberg (Falkonér Allé 11), and in Kgs. Lyngby (Likørstræde 5) — alongside a multi-language e-commerce platform (Danish, German, Polish, English) serving Denmark, Germany, Poland, and Ukraine with localized payment options.
The core product range is built around tea and coffee. Tea spans black, green, white, yellow, oolong, rooibos and honeybush, herbs and fruit, chai, matcha, organic, and proprietary House mixes. Coffee covers specialty, decaffeinated, dark roast, espresso, flavored, and organic varieties. The portfolio is extended with organic cookies and chocolate, sweets (licorice, chocolate, hard candy, caramel, cookies/biscuits), and accessories (teapots, coffeebrewers, porcelain, tins, gifts). Bestsellers include Rosenborg Tea, Amalienborg Blend Organic, and Rosée du Matin Organic, with premium pricing around €21.95 per 125g tin and €12.95 per 12-pack of pyramid teabags.
Revenue is generated through one-time retail purchases across consumer and B2B channels. The primary customer segment is individual tea and coffee enthusiasts; a secondary B2B/Export division handles wholesale supply and corporate gift baskets via a dedicated sales contact. Distribution is direct-to-consumer through retail and owned e-commerce storefronts plus direct sales to business clients. The technology stack is that of a traditional specialty retailer — no proprietary platform, no AI/ML components, and no disclosed partnerships, funding, or acquisitions.
Østerlandsk firmographics
Firmographics- Name
- Østerlandsk
- Legal name
- Østerlandsk Thehus
- Website
- https://osterlandsk.com
- Company type
- Private
- Founded year
- 1889
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Østerlandsk Thehus is a Copenhagen-based specialty tea and coffee retailer founded in 1889, operating four physical stores in the Copenhagen metro area plus a multi-country European e-commerce platform serving individual consumers and B2B/wholesale customers.
- Ownership category
- akta.pro rank
Østerlandsk industry classification
Industry- Product category
- Specialty Tea and Coffee Retail
- NAICS
- Other Specialty Food Retailers (44529)
- SIC
- Retail-Eating & Drinking Places (5810), Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
- akta.pro secondary industry
- Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD)
Keywords
Where Østerlandsk is headquartered
LocationHeadquarters
- HQ city
- Fårevejle
- HQ country
- Denmark
- HQ region
- Europe
Offices4 records
Markets served
Østerlandsk business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Tea Sales: Sale of loose leaf teas including black, green, white, yellow, oolong, rooibos, chai, herbs, fruit teas, and matcha in various packaging formats (tins, teabox, pyramid bags)
- Retail Coffee Sales: Sale of specialty coffee, decaffeinated, dark roast, espresso, and flavored coffee beans
- Organic Products: Sale of organic teas, coffees, chocolates, and cookies
- Accessories: Sale of tea and coffee accessories including teapots, coffeebrewers, porcelain, tins, and gifts
- B2B/Export: Wholesale tea and coffee supply to business customers including gift baskets for corporate clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual retail products sold at unit prices |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Østerlandsk product offering
Product offeringCore offering
Østerlandsk Thehus is a specialty retailer of premium loose-leaf teas, specialty coffees, organic products, sweets, and tea/coffee accessories. The company sells through four physical stores in the Copenhagen metropolitan area and a multi-language e-commerce platform serving Denmark, Germany, Poland, and Ukraine. A dedicated B2B/Export division supplies wholesale tea and coffee as well as custom corporate gift baskets to business customers.
Product overview
Østerlandsk Thehus is a Copenhagen-based specialty tea and coffee retailer founded in 1889, operating both e-commerce and physical retail locations. The core product offerings center on Tea (including Black, Green, White, Yellow, Oolong, Rooibos, Chai, Matcha, and Organic varieties) and Coffee (including Specialty, Decaffeinated, Dark Roast, Espresso, Flavored, and Organic options). The product portfolio extends to Organic products (Cookies, Chocolate), Tins (gift packaging), Teabox (teabags and refills), Sweets (Licorice, Chocolate, Hard candy, Caramel, Cookies), and Accessories (Teapots, Coffeebrewers, Porcelain, Gifts). The company also offers Business-to-Business services for Tea & Coffee products and Gift baskets. Notable bestselling products include Rosenborg Tea, Amalienborg Blend Organic, and Rosée du Matin Organic. The e-commerce platform provides secure shopping with multiple payment options and features an educational component through informational pages on tea and coffee varieties.
Differentiator
Problem solved
Functional benefit
Products and services
- Tea
Companies that use Østerlandsk
Customer profileSegments2 records
Ideal customer profiles2 records
Østerlandsk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Østerlandsk partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Østerlandsk competitors and assessment
Company assessmentDirect peers
- Whittard of Chelsea: UK heritage specialty tea and coffee retailer founded in 1886 with physical stores and global e-commerce. Directly comparable in business model, heritage positioning, and product mix (loose-leaf teas, specialty coffee, accessories, gift packaging).
- DavidsTea: Canadian specialty tea retailer with strong physical store presence and e-commerce. Comparable in broad loose-leaf and bagged tea assortment plus accessory bundling.
- Kusmi Tea: Premium French-origin tea brand with flagship stores across Europe and a strong flavored/functional tea assortment (including chai and wellness blends). Comparable in store-based specialty retail and flavored/organic product mix.
- Harney & Sons: US family-owned specialty tea retailer with a broad loose-leaf and bagged tea portfolio plus direct-to-consumer e-commerce and wholesale. Closely comparable as a heritage premium tea specialist with both DTC and B2B channels.
- Taylors of Harrogate: UK family-owned heritage tea and coffee brand with specialty loose-leaf range and direct-to-consumer retail. Comparable in heritage story, premium positioning, and combined tea/coffee offering.
- Adagio Teas: US-based online specialty tea retailer with broad loose-leaf catalog and sampler/blend customization. Comparable as a digitally native specialty tea competitor serving the same enthusiast consumer segment.
- Mariage Frères: French luxury tea maison founded in 1854 with flagship retail stores, premium loose-leaf assortment, and tea salons. Comparable in heritage positioning, premium tin packaging, and store-led retail concept.
- T2 Tea: Australian specialty tea retailer with extensive physical store footprint and bold, design-led branding. Comparable in specialty tea assortment, retail store model, and gift-packaging SKU strategy.
Broad incumbents
- Twinings: Global mass-market tea brand owned by AB Foods with broad distribution across European retailers and foodservice. Overlaps in product category and heritage positioning, but competes at a much larger and lower-priced tier.
- Fortnum & Mason: Iconic UK heritage retailer with a flagship store, premium tea and coffee ranges, gift hampers, and international e-commerce. Overlaps in heritage retail concept, premium packaging, and gifting vertical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Østerlandsk social profiles
Digital presenceØsterlandsk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Østerlandsk leadership team
Management profileNumber of profiles
Østerlandsk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Østerlandsk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Østerlandsk
What does Østerlandsk do?
Østerlandsk Thehus is a specialty retailer of premium loose-leaf teas, specialty coffees, organic products, sweets, and tea/coffee accessories. The company sells through four physical stores in the Copenhagen metropolitan area and a multi-language e-commerce platform serving Denmark, Germany, Poland, and Ukraine. A dedicated B2B/Export division supplies wholesale tea and coffee as well as custom corporate gift baskets to business customers.
Is Østerlandsk a public or private company?
Østerlandsk is a private company. It is classified as unknown and is currently operating.
When was Østerlandsk founded?
Østerlandsk was founded in 1889. It employs 11 to 50 people.
Where is Østerlandsk based?
Østerlandsk is headquartered in Fårevejle, Denmark, in the Europe region.
How does Østerlandsk make money?
Five revenue lines are on record. Retail Tea Sales are the primary driver. The others are retail Coffee Sales, organic Products, accessories and B2B/Export.
Who are Østerlandsk's main competitors?
Direct peers on record are Whittard of Chelsea, DavidsTea, Kusmi Tea, Harney & Sons, Taylors of Harrogate, Adagio Teas, Mariage Frères and T2 Tea. Broad incumbents are Twinings and Fortnum & Mason.
Does Østerlandsk have an API?
No public API is recorded for Østerlandsk.
What industry is Østerlandsk in?
Østerlandsk's product category is Specialty Tea and Coffee Retail. Its primary akta.pro industry code is CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories), with a secondary code of THAFAKAD, Specialty Tea Shops (Loose-Leaf, Tea Bars). Its NAICS code is 44529 and its SIC code is 5810.