Le Cep d'Argent
Le Cep d'Argent is a family-owned Quebec winery in Magog producing méthode traditionnelle sparkling wines, still wines, and ice wine from a 114-acre estate, selling direct-to-consumer through its boutique, e-commerce, Quebec grocery distribution, tasting experiences, and hotel-package partnerships.
- Company typePrivate
- Founded1985
- HeadquartersMagog, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Le Cep d'Argent does
Le Cep d'Argent is a privately-held, family-owned winery and vineyard in Magog, Quebec, in Canada's Eastern Townships. The estate spans 114 acres on the western slope of the Appalachian plateau overlooking Lake Magog and Mont-Orford, with 60,000 vines and an annual production capacity of approximately 125,000 bottles. Founded in 1985 and opened to the public in 1988, the company is operated by co-owners François and Jean-Paul Scieur, sixth-generation winemakers from Champagne-Ardenne, France. It is recognized as the first Quebec producer of sparkling wines using the traditional Champagne method (méthode traditionnelle), having launched the Sélection range (Blanc de Blancs, Brut Nature, Rosée) in 2009. The broader portfolio spans still white, red, and rosé wines, fortified wines, mistelle, ice wine, and Kir-style aperitif, with bottle prices ranging from $18 to $39.
The business operates a hybrid production-plus-experiential model. Bottles are sold through three channels: an on-site boutique at 1257 Chemin de la Rivière, a WooCommerce-powered e-commerce store shipping across Quebec, and Quebec grocery-store wholesale. The experiential layer is equally central and includes a self-guided tour ($33.48), sommelier-led cellar tastings ($34.74), sabering experiences ($42.61), à la carte coupons, corporate retreats, and multi-day lodging packages bundled with regional hotel partners (Bleu Lavande, Hôtel Le Versō, Espace 4 Saisons). The vineyard also co-hosts the Fête des Vendanges Magog-Orford festival, drawing 80,000+ annual visitors.
Go-to-market is direct-to-consumer with a secondary corporate events segment. Customer mix is fragmented across wine tourists, couples, retail buyers, and corporate groups, with no enterprise concentration. Distribution relies on the company website, TripAdvisor reviews, third-party ticketing platform Xpayrience, and word-of-mouth. Pricing is uniformly transactional per unit, per experience, or per package; gift cards are sold in $25-$100 denominations. The company carries no disclosed institutional investment, parent company, or subsidiary structure, and operates with 11-50 employees.
Le Cep d'Argent firmographics
Firmographics- Name
- Le Cep d'Argent
- Legal name
- La Vignoble Le Cep d'Argent
- Website
- https://cepdargent.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Le Cep d'Argent is a family-owned Quebec winery in Magog producing méthode traditionnelle sparkling wines, still wines, and ice wine from a 114-acre estate, selling direct-to-consumer through its boutique, e-commerce, Quebec grocery distribution, tasting experiences, and hotel-package partnerships.
- Ownership category
- akta.pro rank
Le Cep d'Argent industry classification
Industry- Product category
- Winery / Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)
Keywords
Where Le Cep d'Argent is headquartered
LocationHeadquarters
- HQ city
- Magog
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Le Cep d'Argent business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Wine Sales: Direct sales of wines including sparkling wines (Sélection Blanc de Blancs, Sélection Brut Nature, Sélection Rosée), white wines, red wines, rosé wines, fortified wines, mistelle, and ice wine through the vineyard boutique and online e-commerce store.
- Tours and Tasting Experiences: Revenue from various tour packages including self-guided tours, sommelier-led tastings, sabering experiences, corporate events, and combination packages with local partners.
- Gift Cards: Sale of gift cards in denominations of $25, $50, $75, and $100.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual wine bottles |
| Unit Pricing | One time/ perpetual license | Gift Cards |
| Unit Pricing | Pay-as-you-go | Self-Guided Tour |
| Unit Pricing | Pay-as-you-go | Sommelier Tasting |
| Unit Pricing | Pay-as-you-go | Sabering in Vineyard |
| Unit Pricing | Pay-as-you-go | Accords Parfaits Tasting |
| Unit Pricing | Pay-as-you-go | À la carte Tasting |
| Unit Pricing | Pay-as-you-go | VIP Sabering Group Package |
| Unit Pricing | Pay-as-you-go | Wine & Lavender Package |
| Unit Pricing | Pay-as-you-go | Le Verso Hotel Package |
| Unit Pricing | Pay-as-you-go | Espace 4 Saisons Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Le Cep d'Argent product offering
Product offeringCore offering
Le Cep d'Argent is a Quebec-based family winery that produces and sells traditional method sparkling wines, still wines, fortified wines, and Quebec appellation ice wine cultivated from a 114-acre vineyard with 60,000 vines. The estate complements its wine production with wine tourism offerings such as guided vineyard tours and tastings at its on-site boutique.
Product overview
Le Cep d'Argent is a Quebec winery and vineyard spanning 114 acres with 60,000 vines, offering a diverse portfolio of wines and sparkling wines produced using the traditional Champagne method. The core product line includes 13 wine products: three traditional method sparkling wines (Sélection Blanc de Blancs, Sélection Brut Nature, Sélection Rosé), four still wines (white, red, and rosé varieties), two fortified/liqueur-style wines (L'Archer and Le Mistral), one ice wine, one aperitif (Le Fleur de Lys), and one flavored rosé. The winery also operates an extensive experience business offering guided tastings, self-guided tours, sommelier-led cellar experiences, sabering sessions, and multi-day lodging packages. The company is operated by François and Jean-Paul Scieur, sixth-generation winemakers from Champagne, France.
Differentiator
Problem solved
Functional benefit
Brands
- Sélection (Sparkling Wines): Premium sparkling wines produced using the traditional Champagne method, including Sélection Blanc de Blancs, Sélection Brut Nature, and Sélection Rosée, created in 2009.
Products and services
- Traditional Method Sparkling Wines
Quantifiable outcome
- Over 80,000 attendees annually at the Fête des Vendanges Magog-Orford grape festival, making it a not-to-be-missed fixture in Quebec's yearly calendar
Companies that use Le Cep d'Argent
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Le Cep d'Argent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Le Cep d'Argent partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Le Cep d'Argent competitors and assessment
Company assessmentBroad incumbents
- Peller Estates: Major Canadian wine producer with national grocery distribution, on-site tourism (restaurants, tours), and premium portfolio including ice wine. Comparable tourism + retail model but at substantially larger scale.
- Inniskillin: One of Canada's most recognized wineries (Niagara/Okanagan), famous for ice wine and premium sparkling. Comparable on ice wine category and Canadian premium positioning, but at significantly larger scale.
- Veuve Clicquot Ponsardin: Champagne house that defines the méthode traditionnelle benchmark. Not a direct competitor but the aspirational category reference for Le Cep d'Argent's Sélection sparkling range and relevant for premium-positioning comparables.
- Jackson-Triggs: Major Canadian winery (Niagara/Okanagan) with broad portfolio including méthode traditionnelle sparkling. Comparable product categories and Canadian retail distribution, but at much larger scale.
Direct peers
- Vignoble du Marathonien: Quebec micro-winery in the Eastern Townships producing estate-grown wines with tasting room. Similar small Quebec producer focused on estate experience.
- Château des Charmes: Canadian winery in Niagara, Ontario producing méthode traditionnelle sparkling wines and estate-grown varietals. Strong peer for méthode traditionnelle production and Canadian premium positioning.
- Vignoble Gagliano: Quebec winery in Dunham (Eastern Townships) producing estate wines with on-site boutique and tasting room. Directly comparable DTC, tourism, and Quebec winery operating model.
- Vignoble de la Bauge: Quebec winery in the Eastern Townships producing estate-grown wines with on-site tasting and direct sales. Similar small-batch Quebec producer with DTC tourism focus.
- Domaine Côtes d'Ardoise: Quebec winery in Dunham (Eastern Townships) producing still and ice wines on a vineyard estate with on-site tasting and retail. Comparable Quebec terroir, similar DTC tourism model, similar scale and product mix.
- Vignoble de l'Orpailleur: One of Quebec's largest and oldest wineries (founded 1982), operating in Dunham in the Eastern Townships with vineyard, cellar, restaurant, and on-site tourism. Directly comparable as a Quebec winery with DTC retail, tasting room, and broad wine portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Le Cep d'Argent social profiles
Digital presenceLe Cep d'Argent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Cep d'Argent leadership team
Management profileNumber of profiles
Profiles2 records
Le Cep d'Argent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Cep d'Argent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Cep d'Argent
What does Le Cep d'Argent do?
Le Cep d'Argent is a Quebec-based family winery that produces and sells traditional method sparkling wines, still wines, fortified wines, and Quebec appellation ice wine cultivated from a 114-acre vineyard with 60,000 vines. The estate complements its wine production with wine tourism offerings such as guided vineyard tours and tastings at its on-site boutique.
Is Le Cep d'Argent a public or private company?
Le Cep d'Argent is a private company. It is classified as family owned and is currently operating.
When was Le Cep d'Argent founded?
Le Cep d'Argent was founded in 1985. It employs 11 to 50 people.
Where is Le Cep d'Argent based?
Le Cep d'Argent is headquartered in Magog, Canada, in the North America region.
How does Le Cep d'Argent make money?
Three revenue lines are on record. Wine Sales are the primary driver. The others are tours and Tasting Experiences and gift Cards.
Who are Le Cep d'Argent's main competitors?
Broad incumbents on record are Peller Estates, Inniskillin, Veuve Clicquot Ponsardin and Jackson-Triggs. Direct peers are Vignoble du Marathonien, Château des Charmes, Vignoble Gagliano, Vignoble de la Bauge, Domaine Côtes d'Ardoise and Vignoble de l'Orpailleur.
Does Le Cep d'Argent have an API?
No public API is recorded for Le Cep d'Argent.
What industry is Le Cep d'Argent in?
Le Cep d'Argent's product category is Winery / Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.