NK Store
NK Store is a Brazilian multi-channel women's fashion retailer founded in 1997, operating e-commerce and seven physical stores across Brazil. It sells its proprietary NK brand alongside curated international designers (Ganni, Jacquemus, Givenchy) and national brands to fashion-conscious consumers.
- Company typePrivate
- Founded1997
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingServices
What NK Store does
NK Store is a Brazilian multi-channel women's fashion retailer founded in 1997, headquartered in São Paulo, operating an e-commerce platform at nk.com.br alongside seven physical retail locations across Brazil's premium markets (São Paulo-Jardins/Iguatemi/Higienópolis, Rio de Janeiro-Ipanema/Village Mall, Recife-Rio Mar, and Belo Horizonte). The company serves fashion-conscious Brazilian consumers through a hybrid model: its proprietary NK brand offers own-label clothing, footwear, bags, and accessories organized into themed collections (NK Gypset, NK The Coolest, NK Inner Light, NK Denim, NK Timeless, Summer Capsule), while its "cool.radoria" curation platform distributes international designer brands (Ganni, Jacquemus, Courrèges, Rabanne, Givenchy, Victoria Beckham, Jil Sander, Coperni, Lacoste, Adidas, Nike, New Balance, On) and national Brazilian designers (Reinaldo Lourenço, Aluf, Francesca), with an emerging "Coolabs" incubator for niche labels.
The technology stack is built on VTEX e-commerce infrastructure, with no disclosed proprietary AI/ML capabilities or custom software assets. The business model is direct-to-consumer omnichannel retail, monetizing via unit-priced sales in Brazilian Reais across a price range of approximately R$880 to R$22,960, supplemented by periodic sale sections and a 10% first-purchase discount code (NEW10) for newsletter subscribers. Value-added services include in-store personal shoppers and a "stylebook" content platform.
Go-to-market is single-country/domestic across three Brazilian regions (Southeast, Northeast, South), targeting a single persona segment: fashion-forward consumers seeking premium and designer brands otherwise difficult to source in Brazil. Marketing channels span email/newsletter, organic social, content marketing (stylebook), and personal shopping as a bottom-of-funnel conversion lever. The company is private, with 101-250 employees, no disclosed funding rounds, no parent company, and no acquisition activity in the source data.
NK Store firmographics
Firmographics- Name
- NK Store
- Legal name
- NK Store
- Website
- https://nkstore.com.br
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NK Store is a Brazilian multi-channel women's fashion retailer founded in 1997, operating e-commerce and seven physical stores across Brazil. It sells its proprietary NK brand alongside curated international designers (Ganni, Jacquemus, Givenchy) and national brands to fashion-conscious consumers.
- Ownership category
- akta.pro rank
Where NK Store is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices7 records
Markets served
NK Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fashion Retail Sales: Revenue generated from direct sales of fashion products including clothing, footwear, bags, and accessories from both proprietary NK brand and curated international/national brands. Sales occur through e-commerce platform and physical retail stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for fashion products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
NK Store product offering
Product offeringCore offering
NK Store is a Brazilian multi-brand fashion retailer that sells women's clothing, footwear, bags, and accessories through an e-commerce platform (nk.com.br) and seven physical retail locations across São Paulo, Rio de Janeiro, Recife, and Belo Horizonte. It combines its proprietary NK brand with a curated selection of international designer labels (Ganni, Jacquemus, Courrèges, Rabanne, Givenchy, Coperni, Victoria Beckham, Jil Sander, Lacoste, Adidas, Nike, New Balance) and Brazilian national designers, supplemented by personal shopper and stylebook services in physical stores.
Product overview
NK Store is a Brazilian fashion e-commerce and multi-brand retail platform that operates both online and through physical store locations. The company offers its own proprietary NK brand clothing, footwear, and accessories, alongside a carefully curated selection of international fashion brands (Ganni, Jacquemus, Courrèges, Rabanne, and others) and national Brazilian designers. NK organizes its offerings into several sub-brands including Summer Capsule, NK Gypset, NK The Coolest, NK Inner Light, NK Denim, and NK Timeless collections, each targeting different style aesthetics and seasons. The business model combines first-party NK products with a 'cool.radoria' (cool curation) service that provides handpicked selections from international, national, and emerging 'Coolabs' brands, complemented by personal shopping and stylebook services at their physical retail locations.
Differentiator
Problem solved
Functional benefit
Brands
- nk gypset: NK Store collection featuring gypset-inspired fashion pieces.
- nk the coolest
- nk inner light
- nk denim
- nk cool.radoria
- summer capsule
Products and services
- NK Brand Clothing Proprietary NK Store fashion line offering clothing including blazers, blouses, t-shirts, bodies, pants, jackets, jumpsuits, skirts, shorts, and dresses, targeting women shopping for the in-house NK label.
- NK Shoes & Footwear Proprietary NK footwear collection including boots, loafers, sandals, ballet flats, pumps, and sneakers sold under the NK brand.
- NK Bags & Accessories Proprietary NK bags, belts, and eyewear accessories collection sold under the NK brand.
- NK Curated International Brands Curated selection of international designer fashion brands sold at NK Store, including Ganni, Jacquemus, Courrèges, Rabanne, The Attico, Casablanca, Coperni, Victoria Beckham, Jil Sander, Lacoste, Patou, Givenchy, JW Anderson, DARKPARK, and Agolde.
- NK Curated National Brands Curated selection of Brazilian national fashion brands sold at NK Store, including Aluf, Francesca, Melissa + Ganni, and Reinaldo Lourenço.
- NK Coolabs Curated collection of emerging and niche brands at NK Store, including August Swim, Manos del Uruguay, Ava Intimates, J01, Lo de Lui, Manolita, Marina Bitu, Totta, and Victor Hugo.
- NK Sneakers Collection NK Store's sneaker collection featuring curated brands including Adidas, Autry, Nike, New Balance, and On.
- NK Personal Shoppers Personal shopping service available at NK Store's physical retail locations, where dedicated personal shoppers assist customers with styling and curated fashion purchases.
- NK Stylebook NK Store's online stylebook content providing fashion inspiration, lookbooks, and styling guidance to support customer purchasing decisions.
Companies that use NK Store
Customer profileSegments1 record
Ideal customer profiles1 record
NK Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NK Store partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered core and minor.
- GannicoreInternational Danish fashion brand carried through NK Store's curatorial platform. Ganni products featured prominently on the website including clothing, jackets, and accessories.
- JacquemuscoreFrench fashion house brand available through NK Store. Featured products include dresses and bags such as the Bolsa Le Turismo.
- CourrègescoreFrench fashion house carried by NK Store. Products include jeans bomber vests and mini polo dresses.
- RabannecoreSpanish fashion brand featured at NK Store. Products include silver mini skirts and striped polo blouses.
- GivenchycoreFrench luxury fashion house brand available through NK Store's international brand curation.
- The AtticominorItalian fashion brand featured in NK Store's curated selection.
- CasablancaminorFrench fashion brand available through NK Store's international brand collection.
- CoperniminorFrench contemporary fashion brand curated by NK Store.
- Victoria BeckhamcoreBritish luxury fashion brand available through NK Store's international brand selection.
- DARKPARKminorFashion brand featured in NK Store's curatorial platform.
- AgoldeminorAmerican denim brand available through NK Store.
- Jil SandercoreGerman luxury fashion house brand available through NK Store.
- PatouminorFrench fashion brand featured in NK Store's curated selection.
- LacostecoreFrench sportswear and fashion brand available through NK Store with sneaker and apparel products.
- AdidascoreGerman sportswear brand available through NK Store's sneaker collection.
- New BalancecoreAmerican sportswear brand featured in NK Store's sneaker category.
- NikecoreAmerican sportswear brand available through NK Store.
- OnminorSwiss running shoe brand available through NK Store's sneaker selection.
- JW AndersonminorBritish fashion brand featured in NK Store's curated selection.
- AlufminorBrazilian national fashion brand available through NK Store's national brand curation.
- FrancescaminorBrazilian national fashion brand available through NK Store.
- Melissa + GanniminorCollaboration line between Brazilian brand Melissa and Danish brand Ganni, available through NK Store.
- Reinaldo LourençominorBrazilian national fashion designer available through NK Store.
- Manos del UruguayminorUruguayan artisan brand featuring handcrafted products like ponchos, available through NK Store's Coolabs collection.
- August SwimminorSwimwear brand available through NK Store's Coolabs collection.
- Ava IntimatesminorIntimate apparel brand featured in NK Store's Coolabs collection.
- J01minorFashion brand available through NK Store's Coolabs collection.
- Lo de LuiminorFashion brand featured in NK Store's Coolabs collection.
- ManolitaminorFashion brand available through NK Store's Coolabs collection.
- Marina BituminorFashion brand featured in NK Store's Coolabs collection.
- TottaminorFashion brand available through NK Store's Coolabs collection.
- Victor HugominorFashion brand featured in NK Store's Coolabs collection.
- AutryminorFootwear brand available through NK Store's sneaker category.
Recent moves1 record
Expansion highlights4 records
NK Store competitors and assessment
Company assessmentDirect peers
- Farm Rio: Brazilian fashion brand with physical stores and e-commerce, known for colorful women's apparel. Comparable omnichannel Brazilian premium-fashion retail model and customer demographic.
- Shop2gether: Brazilian online multi-brand fashion retailer offering a curated mix of international and national brands with physical showrooms. Closest direct comparable to NK Store in geography, customer segment, and curated multi-brand model.
- Le Lis Blanc: Brazilian premium women's fashion retailer with own-brand and curated international labels, omnichannel physical + digital presence. Comparable target customer, price positioning, and store footprint model to NK Store.
- Animale: Brazilian contemporary fashion brand with strong retail footprint and own-label focus, serving similar fashion-conscious women in Brazil with premium positioning. Comparable geographic and demographic focus.
Broad incumbents
- NET-A-PORTER: Global online luxury fashion retailer carrying premium designer brands worldwide. Comparable high-end multi-brand curation model serving affluent women, including Brazilian customers.
- Mytheresa: Global luxury multi-brand e-commerce platform focused on premium designer womenswear, kids, and menswear. Comparable curated luxury assortment and target customer profile; international shipping to Brazil.
- C&A Brasil: Large Brazilian apparel retailer with extensive physical and digital presence, serving mass and mid-market segments. Comparable omnichannel Brazilian retail scale but at a lower price point than NK Store.
- Farfetch: Global luxury multi-brand online platform offering curated designer fashion worldwide, including Brazil. Comparable curated multi-brand model and target customer; competes for the same consumer wallet share in Brazil.
- SSENSE: Global online luxury and streetwear multi-brand retailer carrying many of the same designer brands as NK (e.g., Ganni, Jacquemus, Courrèges, Jil Sander). Direct overlap on brand assortment and target customer; ships internationally to Brazil.
Regional players
- Totally Faded (formerly Urban Jeans / Zoomp legacy Brazilian retailers): Brazilian contemporary fashion retailer with curated multi-brand offering and physical stores. Comparable Brazilian regional multi-brand model and price segment, though narrower assortment than NK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
NK Store social profiles
Digital presenceNK Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
NK Store leadership team
Management profileNumber of profiles
NK Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NK Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NK Store
What does NK Store do?
NK Store is a Brazilian multi-brand fashion retailer that sells women's clothing, footwear, bags, and accessories through an e-commerce platform (nk.com.br) and seven physical retail locations across São Paulo, Rio de Janeiro, Recife, and Belo Horizonte. It combines its proprietary NK brand with a curated selection of international designer labels (Ganni, Jacquemus, Courrèges, Rabanne, Givenchy, Coperni, Victoria Beckham, Jil Sander, Lacoste, Adidas, Nike, New Balance) and Brazilian national designers, supplemented by personal shopper and stylebook services in physical stores.
Is NK Store a public or private company?
NK Store is a private company. It is classified as unknown and is currently operating.
When was NK Store founded?
NK Store was founded in 1997. It employs 101 to 250 people.
Where is NK Store based?
NK Store is headquartered in São Paulo, Brazil, in the Latin America region.
How does NK Store make money?
One revenue line is on record: fashion Retail Sales.
Who are NK Store's main competitors?
Direct peers on record are Farm Rio, Shop2gether, Le Lis Blanc and Animale. Broad incumbents are NET-A-PORTER, Mytheresa, C&A Brasil, Farfetch and SSENSE. Totally Faded (formerly Urban Jeans / Zoomp legacy Brazilian retailers) is listed as a regional player.
Does NK Store have an API?
No public API is recorded for NK Store.