Shop2Gether
Shop2Gether is a Brazilian online fashion retailer curating women's and men's apparel, footwear, accessories, and home goods from over 450 national and international premium brands for Brazilian consumers via web and mobile app.
- Company typePrivate
- Founded2012
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Shop2Gether does
Shop2Gether is a São Paulo-based, privately held online fashion retailer founded in 2012, operating a curated direct-to-consumer e-commerce marketplace that aggregates women's and men's apparel, footwear, accessories, beachwear, fitness wear, and home goods from more than 450 national and international brands (including Animale, Farm, Osklen, Ricardo Almeida, Polo Ralph Lauren, Hugo Boss, Diesel, and Tommy Hilfiger) for the Brazilian consumer market. The platform is structured as a multi-category storefront accessible via web at shop2gether.com.br and native iOS/Android applications, with monetization driven by retail product sales (transaction-based revenue on the spread between wholesale cost and retail price), installment billing up to 10x interest-free, a R$599 free-shipping threshold, and promotional discount cycles of up to 80% off during seasonal events such as Liquida, Summer Spot, and Fashion Fanatics.
The underlying technology stack is owned and operated by ICOMM Group, the same parent entity that runs sister brand Oqvestir and provides the e-commerce infrastructure Shop2Gether runs on, including a frontend built on the Fbits e-commerce framework. The company layers non-core engagement programs on top of the storefront: the 2getherclub loyalty program, the Change2Gether sustainability initiative (which publicly claims Carbono Negativo status), the Novos Designers emerging-talent showcase, and the Journal editorial blog, all supported by an email/newsletter acquisition channel with a 15% first-purchase incentive and Instagram-driven user-generated content.
The business model is fundamentally a multi-brand digital retailer — Shop2Gether purchases inventory from brands and resells to end consumers, with no third-party marketplace take-rate disclosed. Customer segments are horizontal: female fashion consumers, male fashion consumers, and unisex/lifestyle buyers (including sneaker and streetwear shoppers). Geographic reach is single-country, with nationwide shipping across Brazil and no current international consumer-facing operations. The company is led by Co-Founder and Chief Fashion Officer Ana de Carvalho Pint, and operates as a subsidiary within the ICOMM Group umbrella.
Shop2Gether firmographics
Firmographics- Name
- Shop2Gether
- Legal name
- Shop2gether
- Website
- https://shop2gether.com.br
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shop2Gether is a Brazilian online fashion retailer curating women's and men's apparel, footwear, accessories, and home goods from over 450 national and international premium brands for Brazilian consumers via web and mobile app.
- Ownership category
- akta.pro rank
Shop2Gether industry classification
Industry- Product category
- Online Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
- akta.pro secondary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
Keywords
Where Shop2Gether is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Shop2Gether business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Supply Chain, Technology or R&D, Personnel
Revenue model
- Product Sales: Operates as an online fashion marketplace/retailer generating revenue through product sales. Customers purchase directly from the platform at listed prices, with the company earning the margin between wholesale cost and retail price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing with installment options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Shop2Gether product offering
Product offeringCore offering
Shop2Gether operates a curated online multi-brand fashion marketplace headquartered in São Paulo, Brazil, offering women's and men's clothing, shoes, accessories, beachwear, fitness apparel, and home goods from over 450 national and international brands. The platform sells directly to Brazilian consumers through its own e-commerce website and native iOS/Android mobile applications, with installment payment options, free-shipping thresholds, and seasonal promotional campaigns.
Product overview
Shop2Gether is an online fashion e-commerce platform operating as a curated multi-brand marketplace for women's and men's fashion. The platform offers a unified shopping experience across its core website and mobile application, featuring clothing, shoes, accessories, beachwear, fitness wear, and home goods from over 450 national and international brands. Key product lines include the main Fashion category, specialized Beachwear and Fitness collections, Casa home goods section, seasonal collections like Summer Spot, promotional events like Liquida sales, the Change2Gether sustainability initiative, Novos Designers emerging talent program, and Journal editorial content. The platform provides integrated shopping tools including wishlists, size guides, and multiple payment options.
Differentiator
Problem solved
Functional benefit
Brands
- Shop2gether: Primary fashion e-commerce platform curating men's and women's fashion from national and international brands
- 2getherclub
- Change2Gether
Products and services
- Fashion Marketplace (Women's and Men's Clothing, Shoes, and Accessories) Curated online multi-brand assortment of women's and men's clothing, footwear, and accessories featuring brands such as Osklen, Ricardo Almeida, Animale, Farm, Polo Ralph Lauren, Boss, Diesel, Hugo, and Tommy Hilfiger, targeted at Brazilian fashion consumers.
- Casa (Home Goods) Home lifestyle section offering bed and bath items, home décor, thermal bottles, candles, and home fragrances from brands such as Trussardi, By Gabs, and Voluspa, for Brazilian consumers seeking premium home goods.
- Mobile Application (iOS/Android) Native iOS and Android applications providing full access to the Shop2Gether catalog, with exclusive app discounts and first-purchase free shipping using promo code FRETEAPP, targeted at Brazilian mobile shoppers.
- Journal Editorial Content Platform Blog platform providing exclusive content about fashion trends, culture, and lifestyle to support and guide Shop2Gether's shopper audience.
Companies that use Shop2Gether
Customer profileSegments3 records
Ideal customer profiles3 records
Shop2Gether technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shop2Gether partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ICOMM GroupcoreICOMM Group is the technology provider powering the Shop2gether platform. The group also operates Oqvestir and provides the e-commerce infrastructure for Shop2gether.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Shop2Gether competitors and assessment
Company assessmentBroad incumbents
- Farfetch: Global premium and luxury fashion marketplace (now part of Coupang). Comparable to Shop2gether's premium-curation thesis and multi-brand marketplace model, but operating globally with a luxury rather than contemporary-premium tilt.
- C&A Brasil: Major Brazilian apparel retailer with national footprint and growing online channel. Overlaps with Shop2gether in women's, men's, and children's apparel, but operates as a mass-market incumbent rather than a curated premium marketplace.
- Renner: Largest Brazilian apparel specialty retailer with strong e-commerce operations. Competes with Shop2gether for Brazilian fashion spend but operates at broader price points and larger physical-store scale rather than curated premium positioning.
- Riachuelo: One of Brazil's largest apparel chains, with sizable e-commerce operations and an in-house financial product (Midway). Competes with Shop2gether in mid-market apparel and accessories but at much greater scale and physical-store density.
Direct peers
- Zattini: Brazilian multi-brand online fashion and footwear retailer. Comparable in channel (online-first, Brazil-only), category breadth (apparel, footwear, accessories), and target demographic (value-to-premium Brazilian consumers), though slightly more skewed toward sports and casual.
- Oqvestir: Sister brand to Shop2gether under ICOMM Group; Brazilian multi-brand fashion e-commerce platform. Operates an essentially identical curated-marketplace model with overlapping national and international brand roster, making it the most structurally comparable entity.
- Amaro: Brazilian fashion-tech company combining own-brand collections with a multi-brand marketplace. Comparable to Shop2gether as a Brazilian digital-native fashion platform pursuing premium positioning, mobile-first UX, and installment-payment offerings.
- Dafiti: Leading Brazilian multi-brand fashion and footwear e-commerce marketplace. Closely comparable to Shop2gether in operating model (multi-brand curated online retail), customer base (Brazilian fashion shoppers), and product mix (clothing, shoes, accessories), though Dafiti carries a broader mid-market assortment versus Shop2gether's premium positioning.
Others
- Mercado Livre: Latin America's largest horizontal e-commerce marketplace with a substantial fashion category. Indirectly competes with Shop2gether for Brazilian fashion wallet share, but does not focus on premium curation or own-brand multi-brand merchandising.
Regional players
- Lojas Marisa: Brazilian apparel chain with national online presence, primarily targeting women and families. Comparable as a Brazilian fashion retailer operating online and offline, but positioned at value/accessible price points rather than Shop2gether's premium-curated segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Shop2Gether social profiles
Digital presenceShop2Gether compliance and trust
Trust signalCompliance1 record
Shop2Gether financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shop2Gether leadership team
Management profileNumber of profiles
Profiles1 record
Shop2Gether funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shop2Gether M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shop2Gether
What does Shop2Gether do?
Shop2Gether operates a curated online multi-brand fashion marketplace headquartered in São Paulo, Brazil, offering women's and men's clothing, shoes, accessories, beachwear, fitness apparel, and home goods from over 450 national and international brands. The platform sells directly to Brazilian consumers through its own e-commerce website and native iOS/Android mobile applications, with installment payment options, free-shipping thresholds, and seasonal promotional campaigns.
Is Shop2Gether a public or private company?
Shop2Gether is a private company. It is classified as corporate owned and is currently operating.
When was Shop2Gether founded?
Shop2Gether was founded in 2012. It employs 1 to 10 people.
Where is Shop2Gether based?
Shop2Gether is headquartered in São Paulo, Brazil, in the Latin America region.
How does Shop2Gether make money?
One revenue line is on record: product Sales.
Who are Shop2Gether's main competitors?
Broad incumbents on record are Farfetch, C&A Brasil, Renner and Riachuelo. Direct peers are Zattini, Oqvestir, Amaro and Dafiti. Mercado Livre is listed as an others. Lojas Marisa is listed as a regional player.
Does Shop2Gether have an API?
No public API is recorded for Shop2Gether.
What industry is Shop2Gether in?
Shop2Gether's product category is Online Fashion Retail. Its primary akta.pro industry code is CRAFABAA, Fashion & Accessories Marketplaces, with a secondary code of CRAAABAM, Streetwear & Contemporary Apparel Retail. Its NAICS code is 458110 and its SIC code is 5600.