Sala Apolo
Sala Apolo is a multi-room Barcelona nightclub and concert venue operating four event spaces (Sala Principal, La (2), La (3), La Cinc) that host branded club nights, concerts, and private events for nightlife enthusiasts, concert-goers, and corporate event clients.
- Company typePrivate
- Founded1993
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Sala Apolo does
Sala Apolo is a multi-room dance hall and concert venue located at Nou de la Rambla 113 in Barcelona's 08004 district, operated by the private Spanish sociedad anónima AUTOPARK, S.A. The venue operates four distinct event spaces—Sala Principal, La (2), La (3), and La Cinc—hosting a continuously rotating schedule of branded club nights, concerts, and private events. Since September 1996, the venue has been the home of Nitsa Club, one of Europe's most influential electronic music institutions founded in 1993, which programs Fridays and Saturdays with past performers including Aphex Twin, Jeff Mills, Carl Craig, and Ellen Allien. The technical infrastructure is physical rather than digital: multiple configurable rooms with audio-visual equipment, staging, and production capabilities supporting concerts, DJ sets, themed parties, and corporate events.
The venue generates revenue through three primary streams: consumer ticket sales distributed primarily via the DICE mobile platform (with ticket prices ranging from free entry before midnight at Rumore Nights to €30 for premium club nights), private event and brand activation rentals for corporate clients handled through direct inquiry at [email protected], and bar/concession sales during events. Its programming extends well beyond electronic music to include themed parties such as the LGTBI-focused Churros con Chocolate (Sundays since 2011), the pop/urban Bresh (Wednesdays), Milkshake (Thursdays), the hip-hop-oriented Nalgas Club (Wednesdays at La (2) since 2018), Oxido (monthly industrial afterwork at La Cinc), and CineClub 113, an open-air music documentary cinema series in partnership with In-Edit festival. Pricing is increasingly tiered with early-bird, standard, friends packs, and VIP table formats.
Sala Apolo serves a primarily horizontal nightlife and music enthusiast segment, with secondary B2B revenue from private and corporate event rentals. Distribution combines self-serve ticketing through DICE and Mutick (for select promoter events) with direct sales for venue rentals. The venue is a member of Liveurope, a European network of music venues supporting emerging artist touring. It maintains a strong brand reputation as an iconic Barcelona venue, having hosted international acts including Coldplay, Rosalía, Smashing Pumpkins, Pulp, Katy Perry, Los Planetas, and Pet Shop Boys.
Sala Apolo firmographics
Firmographics- Name
- Sala Apolo
- Legal name
- AUTOPARK, S.A.
- Website
- https://sala-apolo.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sala Apolo is a multi-room Barcelona nightclub and concert venue operating four event spaces (Sala Principal, La (2), La (3), La Cinc) that host branded club nights, concerts, and private events for nightlife enthusiasts, concert-goers, and corporate event clients.
- Ownership category
- akta.pro rank
Sala Apolo industry classification
Industry- Product category
- Nightclub & Live Music Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Drinking Places (Alcoholic Beverages) (72241), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)
- akta.pro secondary industries
- Nightclubs & Dance Clubs (THAFAEAC), Live Music Venues & Concert Bars (THAFAEAD), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where Sala Apolo is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Sala Apolo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Event ticket sales: Revenue from ticket sales for concerts, club nights, and events through online platforms (DICE) and box office. Ticket prices range from free to €30 depending on event.
- Private event and brand rentals: Revenue from renting venue spaces for private events, corporate events, and brand activations. Spaces include Sala Apolo main room, La (2), La (3), and La Cinc. Contact for pricing at [email protected].
- Bar and concession sales: Revenue from food and beverage sales during events. Some events include drink packages or consumables in ticket price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | DIVAS by Churros con Chocolate - Standard ticket with drink included |
| Transaction based/ take rate | Pay-as-you-go | Nitsa: Ellen Allien - Pre-sale tickets |
| Transaction based/ take rate | Pay-as-you-go | BRESH CLUB - Standard and VIP options |
| Transaction based/ take rate | Pay-as-you-go | Milkshake: Stile & Kiimu - Standard tickets |
| Transaction based/ take rate | Pay-as-you-go | Fiesta RARA Cambio Climático Tour - Pre-sale |
| Transaction based/ take rate | Pay-as-you-go | Rumore Nights - Free entry before midnight |
| Transaction based/ take rate | Pay-as-you-go | Partyceo BCN: Sinaka - Standard concert ticket |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Sala Apolo product offering
Product offeringCore offering
Sala Apolo operates a multi-room nightclub and concert venue in Barcelona, hosting branded club nights (Nitsa, Bresh, Milkshake, Churros con Chocolate, Nalgas Club, Oxido, Astin), live concerts, and private/corporate event rentals across four spaces (Sala Principal, La (2), La (3), La Cinc). The venue is run by the private Spanish company AUTOPARK, S.A. and serves consumers through ticketed nightlife experiences as well as organizations through venue hire.
Product overview
Sala Apolo is a multi-room dance hall and disco venue in Barcelona offering a diverse portfolio of club nights, concerts, and event services. The venue operates several distinct branded club nights including Nitsa (electronic music since 1993), Astin (alternative electronic), Churros con Chocolate (LGTBI Sunday party), Bresh (Wednesday hits party), Milkshake (Thursday urban/Latin), Nalgas Club (hip-hop block party), and Oxido (industrial afterwork). Additionally, CineClub 113 provides open-air cinema programming in partnership with In-Edit festival. The venue also offers private event and venue rental services for corporate and brand events. The venue spaces include Sala Principal, La (2), La (3), and La Cinc, each hosting different types of programming.
Differentiator
Problem solved
Functional benefit
Brands
- Nitsa: Electronic music club established in 1993, featuring techno, house, electro, and disco.
- Astin
- Bresh
- Churros con Chocolate
- Nalgas Club
- Oxido
- Milkshake
- CineClub 113
Products and services
- Sala Apolo Venue (multi-room concert and nightclub complex) Multi-room entertainment venue in Barcelona's Raval district (Nou de la Rambla 113) operating four spaces (Sala Principal, La (2), La (3), La Cinc) that host nightly concerts, club nights, and themed events for individual consumers.
- Nitsa Club Weekly electronic music club night held at Sala Principal, established since 1993, featuring international and resident DJs across the electronic music spectrum for nightlife consumers.
- Bresh Wednesday recurring branded club night hosted at Sala Apolo, targeting nightlife attendees with a curated music and event experience.
- Milkshake Thursday recurring branded club night at Sala Apolo, offering a curated nightlife experience for consumer attendees.
- Churros con Chocolate Sunday LGTBI-themed club night at Sala Apolo, operating since 2011, providing an inclusive weekly nightlife experience for the local and visiting LGBTQ+ community.
- Nalgas Club Wednesday block party / branded club night hosted at Sala Apolo, with a focus on distinctive party programming and audience experience.
- Oxido Monthly industrial-themed afterwork branded club night at Sala Apolo, offering a distinct alternative nightlife experience for regular attendees.
- Astin Alternative electronic music branded club night hosted in the La (2) room of Sala Apolo, providing a smaller-room alternative to the main programming.
- CineClub 113 Open-air cinema series hosted at Sala Apolo, offering film screenings as a complementary cultural offering to the venue's music programming.
- Private Events / Venue Rental Rental of Sala Apolo's four spaces (Sala Principal, La (2), La (3), La Cinc) for private and corporate events, including corporate functions, product launches, and private celebrations, available to organizations and individuals.
Companies that use Sala Apolo
Customer profileSegments3 records
Ideal customer profiles2 records
Sala Apolo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sala Apolo partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- In-EditcoreSala Apolo partners with In-Edit (music documentary festival) for CineClub 113, a summer outdoor cinema series held every Monday in July and August at La (3). The collaboration features music documentaries from In-Edit's festival programming accompanied by DJ sets inspired by each film.
- Nitsa ClubcoreNitsa Club is a resident electronic music club at Sala Apolo since 1996, operating every Friday and Saturday. It is one of Europe's most influential electronic music institutions, having hosted artists like Aphex Twin, Jeff Mills, and Ellen Allien. Nitsa also programs Astin on Saturdays at La (2).
- Churros con ChocolatecoreChurros con Chocolate is a resident LGTBI-themed Sunday party at Sala Apolo since 2011, featuring drag shows, dancers, and themed nights. Known as 'la festa més petarda de Barcelona,' it includes DIVAS themed nights and operates multiple rooms including main sala, La (2), and La (3).
- BreshcoreBresh is a resident weekly party every Wednesday at Sala Apolo, known as 'la festa més bonica del món.' Features pop, reggaeton, dancehall, and electro music with surprise performances. International presence including Rosalía, Lola Índigo, Nathy Peluso, and C. Tangana have attended events.
- MilkshakecoreMilkshake is a resident Thursday party at Sala Apolo featuring reggaeton, hip hop, urban rhythms, and commercial hits. Operates multiple rooms with different music styles. Features monthly residencies from Luc Loren and Karamelo Club, plus showcases by emerging artists.
- Nalgas ClubcoreNalgas Club is a block party concept created by Barcelona collective Cutemobb in 2018, resident every Wednesday at La (2). Features trap, hip hop, reggaeton, and electronic music with resident DJs Afri K, Naguiyami, Soff Mae, Bexnil, DJ Air, and Mia Flaw.
- OxidominorOxido is a monthly industrial afterwork party held Fridays 19:00-00:00 at La Cinc, featuring bassmusic, UKG, 2Step, house, and dubstep. Positions itself as 'the industrial afterwork' where routine dissolves into bass.
- LiveuropeminorLiveurope is a European network of music venues. Sala Apolo participates as a member, supporting the touring ecosystem for emerging European artists.
- DICEcoreDICE is the primary ticketing platform for Sala Apolo events. Provides mobile ticketing services for advance sales with service fees. Used for majority of club nights and concerts.
- CutemobbcoreCutemobb is the Barcelona collective behind Nalgas Club, created in 2018. The collective includes artists, musicians, dancers, photographers, and filmmakers, backing the club's mission for positive, safe environments and liberation through dance.
- Nighthawks BarcelonaminorNighthawks Barcelona is the promoter/producer behind the Milkshake Thursday party at Sala Apolo. Manages artist bookings, event programming, and execution for Milkshake events.
- Producciones VikingasminorProducciones Vikingas is the promoter/producer behind Partyceo BCN events at Sala Apolo, including the Sinaka concert and Chilean urban music showcase.
- MutickminorAlternative ticket distribution platform used for some events including Partyceo BCN.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sala Apolo competitors and assessment
Company assessmentBroad incumbents
- Primavera Sound: Barcelona-based music festival and live-event promoter. Operates in the same city and shares audience and artist-pipeline overlap with Sala Apolo, but at much larger scale and as a festival/event organizer rather than a resident club venue.
Regional players
- Kapital Madrid: Large multi-floor Madrid nightclub. Comparable as a Spanish multi-room nightlife operator with similar ticket-and-VIP revenue economics, but geographically distinct from Sala Apolo's Barcelona market.
- Joy Eslava: Iconic Madrid nightclub and live venue. Closely comparable as a Spanish heritage multi-format club/concert venue, but operating in a different city from Sala Apolo's Barcelona base.
Direct peers
- Berghain / Panorama Bar: Berlin's iconic multi-room electronic music venue. Closely comparable as a multi-room club/concert institution with a 30+ year heritage, resident club-night programming, and a global reputation that supports premium ticket pricing and tourism-driven demand.
- Sala Bikini: Long-running Barcelona concert and club venue. Directly comparable to Sala Apolo as a mid-size multi-room music venue hosting both live concerts and branded club nights for similar audiences.
- Opium Barcelona: Premium Barcelona nightclub and live-music venue on the beachfront. Competes for late-night electronic, reggaeton, and commercial-pop audiences, with overlapping VIP/table economics and a similar multi-night weekly programming model.
- Pacha Barcelona: Branch of the global Pacha brand operating a Barcelona venue. Directly competes in the late-night electronic and commercial-club segment, with a similar high-energy, ticket-and-VIP-table revenue model.
- SubClub Glasgow: Long-running electronic music institution in the UK. Comparable as a heritage single-asset electronic club venue with a multi-decade resident programming tradition, similar to Nitsa Club's 30+ year brand at Sala Apolo.
- Razzmatazz: Barcelona's largest multi-room nightclub (five rooms) operating in the 08004/Poblenou corridor. Directly competes with Sala Apolo for the same electronic, indie, and pop/urban audiences, with a comparable resident club-night model and ticketing infrastructure.
- Fabric London: London's flagship multi-room electronic music venue. Directly comparable in operating model — Room One/Room Two/Two/Two — resident club programming, and a ticketed late-night format serving similar electronic, drum & bass, and hip-hop audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sala Apolo social profiles
Digital presenceSala Apolo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sala Apolo leadership team
Management profileNumber of profiles
Sala Apolo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sala Apolo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sala Apolo
What does Sala Apolo do?
Sala Apolo operates a multi-room nightclub and concert venue in Barcelona, hosting branded club nights (Nitsa, Bresh, Milkshake, Churros con Chocolate, Nalgas Club, Oxido, Astin), live concerts, and private/corporate event rentals across four spaces (Sala Principal, La (2), La (3), La Cinc). The venue is run by the private Spanish company AUTOPARK, S.A. and serves consumers through ticketed nightlife experiences as well as organizations through venue hire.
Is Sala Apolo a public or private company?
Sala Apolo is a private company. It is classified as unknown and is currently operating.
When was Sala Apolo founded?
Sala Apolo was founded in 1993. It employs 51 to 100 people.
Where is Sala Apolo based?
Sala Apolo is headquartered in Barcelona, Spain, in the Europe region.
How does Sala Apolo make money?
Three revenue lines are on record. Event ticket sales are the primary driver. The others are private event and brand rentals and bar and concession sales.
Who are Sala Apolo's main competitors?
Primavera Sound is listed as a broad incumbent. Regional players are Kapital Madrid and Joy Eslava. Direct peers are Berghain / Panorama Bar, Sala Bikini, Opium Barcelona, Pacha Barcelona, SubClub Glasgow, Razzmatazz and Fabric London.
Does Sala Apolo have an API?
No public API is recorded for Sala Apolo.
What industry is Sala Apolo in?
Sala Apolo's product category is Nightclub & Live Music Venue. Its primary akta.pro industry code is MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages), with a secondary code of THAFAEAC, Nightclubs & Dance Clubs. Its NAICS code is 71131 and its SIC code is 7900.