Third Floor
Third Floor is a Burbank, California-based creative digital agency delivering brand, digital, build, and AI services to premium and luxury brands such as Bugatti, McLaren, Jack Daniel's, rhode, and TUMI. It sells through project, subscription, and retainer engagement models, with a 1-10 person team emphasizing direct senior creative engagement.
- Company typePrivate
- Founded2006
- HeadquartersIrvine, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Third Floor does
Third Floor is a Burbank, California-based creative digital agency that delivers brand strategy, visual identity, campaign creative, digital product design, web and application development, 3D and motion, and AI-enabled creative services to premium and luxury brands including Bugatti, McLaren, RIMAC, TUMI, Jack Daniel's, rhode, and Lauryn Hill x Fugees. The studio is organized around four service pillars (Brand & Creative, Digital Design, Build, and AI Services) and sells through three engagement models: project-based, subscription, and retainer, with custom enterprise scoping for complex builds. Its technical foundation rests on a 20-year proprietary creative library used to train local AI models on owned hardware, paired with standard design and engineering stacks (headless CMS implementations including Sanity, 3D/WebGL, and front-end and back-end development), where AI generates options and human creative directors retain final approval.
The company operates with a 1-10 employee footprint that emphasizes direct senior engagement, with no account manager layers, and a sales-led go-to-market targeting enterprise brands seeking full-service creative partnership without traditional agency overhead. Distribution is direct via the website, with a structured intake (brief sharing, senior-lead scoping within one business day, kickoff in days). The studio has recently expanded into entertainment and music IP (notably the Lauryn Hill x Fugees site and merch store) and hired a Head of Strategic Partnerships from Disney and NBCUniversal, signaling a push into entertainment verticals. No funding rounds, parent company, or institutional investors are disclosed; the company is privately held and founder-led.
Third Floor firmographics
Firmographics- Name
- Third Floor
- Legal name
- Third Floor
- Website
- https://thirdfloor.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Third Floor is a Burbank, California-based creative digital agency delivering brand, digital, build, and AI services to premium and luxury brands such as Bugatti, McLaren, Jack Daniel's, rhode, and TUMI. It sells through project, subscription, and retainer engagement models, with a 1-10 person team emphasizing direct senior creative engagement.
- Ownership category
- akta.pro rank
Where Third Floor is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Third Floor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Project-Based Services: One-off projects with fixed scope and price. Ideal for launches, campaigns, or single deliverables. Includes creative direction, web development, and campaign work.
- Subscription Model: Ongoing creative output at a flat monthly rate. Continuous work with no proposals, cancel anytime. Priority turnaround included.
- Retainer: Dedicated creative team embedded in client brand. Priority turnaround and long-term partnership with strategic creative direction.
- Enterprise Engagements: Custom scoping, dedicated resources, and direct access to senior leadership for complex builds, team integration, or Retainer+ arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Project-Based: One-off projects with fixed scope and price |
| Subscription | Monthly | Subscription: Ongoing creative output at flat monthly rate |
| Subscription | Monthly | Retainer: Dedicated creative team embedded in your brand |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Third Floor product offering
Product offeringCore offering
Third Floor is a full-service creative digital agency that consolidates brand strategy, visual identity, campaign creative, content, video, photography, product/packaging design, website and application development, UX, design systems, motion, 3D/immersive experiences, e-commerce, CMS/headless implementations, and AI services into a single offering. Services are delivered through project-based, subscription, retainer, and custom enterprise engagement models for premium and luxury brands globally.
Product overview
Third Floor is a full-service creative digital agency offering a unified portfolio of brand, digital, and build services delivered through project-based, subscription, and retainer engagement models. The core offering spans Brand & Creative (Brand Strategy, Visual Identity, Campaign Creative, Content & Social, Video Production, Photography, Product & Packaging), Digital Design (Website Design, Product & UX, Design Systems, Motion & Animation, 3D & Immersive), Build (Marketing Sites, Web Applications, E-commerce, CMS & Integrations), and AI Services. Services are available as discrete project engagements or as an ongoing flat-rate subscription for continuous creative output. The company operates from Burbank, CA and serves global clients including Bugatti, McLaren, RIMAC, TUMI, Jack Daniel's, PINCH, rhode, and Lauryn Hill x Fugees.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand & Creative Services
- Digital Design Services
- Build (Development) Services
- AI Services
- Project-Based Engagement
- Subscription Engagement
- Retainer Engagement
- Enterprise Complex Builds
Quantifiable outcome
- 3X reduction in repetitive task time through AI workflows
- +2 more outcomes
Companies that use Third Floor
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Third Floor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature2 records
Third Floor partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Third Floor competitors and assessment
Company assessmentDirect peers
- Pentagram: Independent design firm producing brand identities, digital products, and campaigns for leading brands. Comparable in operating as a senior-talent-led boutique without traditional agency hierarchy and serving premium clientele.
- Resn: Creative technology studio producing award-winning immersive websites and digital experiences for global brands. Comparable as a craft-driven boutique specializing in premium web experiences for luxury and consumer brands.
- Huge: Digital experience agency designing products, services, and brand experiences for enterprises and consumer brands. Comparable in combining design strategy with engineering delivery and serving large enterprise clients across multiple verticals.
- Work & Co: Digital creative agency known for premium brand websites (e.g., Aesop, Hermès, Bulgari) and product builds. Highly comparable boutique model with senior-talent direct delivery and emphasis on craft over agency overhead, mirroring Third Floor's positioning with luxury clients.
- Buck: Creative studio specializing in motion design, brand, and digital experiences for premium brands. Comparable as a boutique focusing on high-craft motion, 3D, and interactive work for marquee clients.
- Ustwo: Digital product studio building apps, websites, and immersive experiences for global brands. Comparable as a craft-led boutique combining product design and engineering, with similar premium client positioning.
- Instrument (Dept): Creative digital agency (now part of Dept) focused on brand, design, and digital product for premium clients. Comparable in combining brand strategy with digital product execution and serving premium-brand clients.
- R/GA: Long-standing digital creative agency combining brand, product, and innovation work for global brands. Comparable in full-service digital scope and blue-chip client roster, though operating at significantly larger scale than Third Floor.
- Active Theory: Immersive experience studio building interactive 3D and web experiences for premium brands. Highly comparable on the 3D/immersive and web capability axis where Third Floor also serves luxury clients.
Broad incumbents
- MediaMonks (S4 Capital): Global creative production company offering content, digital experiences, and marketing services at scale. Overlaps with Third Floor across digital experience and campaign production but operates at vastly larger scale as a broader incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Third Floor social profiles
Digital presenceThird Floor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Third Floor leadership team
Management profileNumber of profiles
Profiles1 record
Third Floor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Third Floor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Third Floor
What does Third Floor do?
Third Floor is a full-service creative digital agency that consolidates brand strategy, visual identity, campaign creative, content, video, photography, product/packaging design, website and application development, UX, design systems, motion, 3D/immersive experiences, e-commerce, CMS/headless implementations, and AI services into a single offering. Services are delivered through project-based, subscription, retainer, and custom enterprise engagement models for premium and luxury brands globally.
Is Third Floor a public or private company?
Third Floor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Third Floor founded?
Third Floor was founded in 2006. It employs 1 to 10 people.
Where is Third Floor based?
Third Floor is headquartered in Irvine, United States, in the North America region.
How does Third Floor make money?
Four revenue lines are on record. Project-Based Services are the primary driver. The others are subscription Model, retainer and enterprise Engagements.
Who are Third Floor's main competitors?
Direct peers on record are Pentagram, Resn, Huge, Work & Co, Buck, Ustwo, Instrument (Dept), R/GA and Active Theory. MediaMonks (S4 Capital) is listed as a broad incumbent.
Does Third Floor have an API?
No public API is recorded for Third Floor.