Grønn Vekst

Name

Grønn Vekst

Legal name

Grønn Vekst AS

Website

https://gronnvekst.no

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Grønn Vekst AS is a Norwegian producer of peat-free, compost-based soil and vermicompost fertilizer, serving professional contractors, municipalities, and residential consumers nationwide through 23 production facilities and a wholly-owned subsidiary of Cambi ASA.

Ownership category

akta.pro rank

Product category

Organic Soil and Compost Manufacturing

NAICS

Compost Manufacturing (325315), Fertilizer and Compost Manufacturing (32531), Farm Supplies Merchant Wholesalers (42491), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Refuse Systems (4953), Retail-Building Materials, Hardware, Garden Supply (5200), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Compost & Vermicompost (AFABAKAC)

akta.pro secondary industries

Compost & Compost Blends (AFABADAE), Manure-Based & Digestate Soil Amendments (AFABADAF), Bio-based Fertilizers, Soil Amendments & Biostimulants (Digestate-derived, biochar-based inputs) (EUAAAIAH), Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged) (BPALAEAI), Digestate & Compost Product Processing, Marketing & Distribution (Soil Amendments, Mulch) (EUAIAEAE)

Keywords

• Compost-based soil products
• Peat-free soil production
• Organic waste recycling
• Vermicompost fertilizer
• Landscape growing media

Headquarters

HQ city

Grimstad

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Soil product sales (bulk/loose): Sale of bulk soil products (Hage-Mix, Park-Mix, Anleggs-Jord, Proff-Jord) by tonne to professional and private customers. Products delivered via tipper truck, grab truck, or picked up at sales locations.
2. Big bag/storsekk soil sales: Sale of soil products in 1000-liter big bags delivered via crane truck. These bags are placed directly at the customer's location using the crane arm (10-15 meter reach).
3. Vermikompost sales: Sale of vermicompost fertilizer in 5-liter buckets. Shipping fee of 99kr per 1-2 buckets delivered throughout Norway.
4. Biorest to agriculture: Distribution of biorest (organic residue from biogas production) to agricultural land. Grønn Vekst manages biorest across large parts of Norway.
5. Consulting and R&D services: Advisory and research/development services for sustainable soil, compost and waste solutions, including biorest solutions, recycling of non-contaminated masses and organic waste, and compost products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Grønn Vekst produces and sells peat-free, compost-based soil products made from recycled organic waste (garden waste, food waste, manure, sewage sludge from biogas plants). Its portfolio covers bulk and big-bag soil lines (Hage-Mix, Park-Mix, Anleggs-Jord, Proff-Jord), vermicompost natural fertilizer, and biorest distribution to agriculture. The company also provides advisory and R&D services for sustainable soil and organic waste solutions.

Product overview

Grønn Vekst offers a portfolio of compost-based, peat-free soil products and natural fertilizers for both private consumers and professional customers (landscape architects, municipalities, contractors). The core product line includes: (1) Hage-Mix and Hage-Mix in bulk bags for garden and kitchen garden use; (2) Park-Mix and Park-Mix in bulk bags for lawn and park installation; (3) Anleggs-Jord and Anleggs-Jord in bulk bags as an economical option for construction projects and laying sod; (4) Proff-Jord and Proff-Jord in bulk bags for professional customers (available in Larvik and Kristiansand); (5) Vermikompost, a natural worm-castings fertilizer approved by Mattilsynet; and (6) Biorest, a nutrient-rich resource from biogas plants supplied to agriculture. The company also provides specialized consulting and R&D services for sustainable growing media, and develops custom soil blends for professional projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Hage-Mix Compost-based, peat-free garden soil sold by the tonne (minimum 1 tonne) for kitchen gardens, vegetables, fruit, berries, flowers, bushes, and trees. Contains sand and compost for drainage and slow nutrient release. Delivered via tipper truck, grab truck, or picked up at sales locations. From 798 NOK per tonne plus delivery.
• Hage-Mix i storsekk 1000 liter Hage-Mix garden soil in a 1000-liter big bag (approximately 1.2 tonnes), crane-delivered directly to the customer's site. Suitable for kitchen gardens, vegetables, flowers, fruit, berries, bushes, and trees. From 1,639 NOK per bag plus delivery.
• Park-Mix Nutrient-rich compost-based lawn and park soil with sand for drainage, designed for rapid plant establishment. Suitable for lawn seeding, laying sod, and planting bushes, trees, and flowers. From 669 NOK per tonne plus delivery, minimum 1 tonne.
• Park-Mix i storsekk 1000 liter Park-Mix lawn and park soil in a 1000-liter big bag (approximately 1.2 tonnes), crane-delivered directly to site. Suitable for lawn, bushes, trees, flowers, and laying sod. From 1,639 NOK per bag plus delivery.
• Anleggs-Jord Economical peat-free construction soil containing sewage compost, sold by the tonne (minimum 1 tonne). Suitable as a base layer for laying sod or grass seeding in larger construction and landscaping projects. From 464 NOK per tonne plus delivery. Per fertilizer regulations, not suitable for vegetables, fruit, or berries for the first three years.
• Anleggs-Jord i storsekk 1000 liter Anleggs-Jord construction soil in a 1000-liter big bag (approximately 1.4 tonnes), crane-delivered to construction sites. Most affordable option, suitable as base for laying sod or grass seeding. From 1,639 NOK per bag plus delivery.
• Proff-Jord Light and sandy professional soil with high drainage capacity, sold by the tonne (minimum 1 tonne). Primarily for professional customers and larger projects, but can also be used for edible plants. From 834 NOK per tonne plus delivery. Only available at Larvik and Kristiansand locations.
• Proff-Jord i storsekk 1000 liter Proff-Jord professional soil in a 1000-liter big bag (approximately 1 tonne), crane-delivered. Available only in Larvik and Kristiansand. From 1,490 NOK per bag plus delivery.
• Vermikompost (Vermigrand) Natural vermicompost (worm castings / biohumus) fertilizer sold in 5-liter buckets, made from raw materials from organic farming and rich in microorganisms and organic nutrients. Approved by Mattilsynet (Norwegian Food Safety Authority). Delivered throughout Norway with a 99 NOK shipping fee per 1-2 buckets. From 149 NOK per bucket plus delivery.
• Biorest distribution to agriculture Supply and spreading of biorest (residual product from anaerobic digestion at biogas plants) onto agricultural land across large parts of Norway. Biorest contains significant organic material and plant nutrients (particularly nitrogen and phosphorus) for soil improvement. Managed by regional Organic Resourcing managers covering East, Middle, and South & West Norway.
• Advisory and R&D services for sustainable soil, compost and waste solutions Professional consulting and research/development services covering biorest solutions, recycling of non-contaminated masses and organic waste, compost products, and customized soil mixture development (e.g., rain garden soil, lightweight roof garden soil, flower meadow soil, skeleton soil, topsoil with biochar or expanded clay). Contact via [email protected].

Quantifiable outcome

• Recycles 200,000-300,000 tonnes of organic and mineral waste annually
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Reddal Sand (Grimstad)coreStrategic or Co-development PartnerCollaboration with Reddal Sand in Grimstad for the Ullevaal Stadion project. Together they delivered approximately 5,000 tonnes of specially adapted growth media and sand for the pitch renewal.
• Tore Rafoss AScoreChannel Partner/ Reseller/ DistributorLandscape contractor customer who purchases soil products for various residential and commercial projects including Bergerløkka and Skogsåsen Myrvoll. They perform outdoor area development using Grønn Vekst soil products.
• LandskapsentreprenørenecoreChannel Partner/ Reseller/ DistributorLandscape contractor customer for the Secret Garden Kristiansand project. They perform outdoor work using Grønn Vekst soil products.
• Vågen og Hansen AScoreChannel Partner/ Reseller/ DistributorContractor for the Kanalbyen Odderøya project in Kristiansand. Used Hage-Mix and Park-Mix for the waterfront apartment development.
• Tranby AScoreChannel Partner/ Reseller/ DistributorContractor for Bjørnegårdssvingen project in Sandvika. Used Park-Mix for the residential outdoor area development.
• Heldal EntreprenørcoreChannel Partner/ Reseller/ DistributorContractor for Fagskolen i Grimstad outdoor area project. Used Park-Mix and Anleggs-Jord for planting areas.
• Moderne UteromcoreChannel Partner/ Reseller/ DistributorLandscape design company for Carl Berners Plass project in Oslo. Used Anleggs-Jord and Park-Mix for the colorful and functional outdoor space.
• Anlegg og Naturstein AScoreChannel Partner/ Reseller/ DistributorContractor for Strandhaven restaurant outdoor area in Lillesand. Used Park-Mix for the grass areas between slate stones.
• Vinderen UtviklingminorChannel Partner/ Reseller/ DistributorDeveloper for Tuengen Allé project in Oslo. Purchased quality soil for private gardens in the exclusive residential development.
• European Compost NetworkminorOthersIndustry membership organization for composting and organic resource management across Europe.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lindum AS: Norway's largest organic waste recycling and soil production company. Operates composting facilities across Norway and produces compost-based soil products for both professional and consumer markets, directly competing with Grønn Vekst in the same geography and customer segments.
• Jiffy Group: Norwegian-headquartered global producer of growing media and substrate products. Overlaps with Grønn Vekst in peat-free and peat-based growing media for horticulture and professional markets, with a comparable sustainability profile.

Broad incumbents

• Westland Horticulture: UK-based supplier of compost, growing media, and garden products for retail and professional markets. Comparable product portfolio (bagged compost, growing media) and brand-led consumer strategy, though geographically focused on the UK.
• Klasmann-Deilmann: Germany-based substrate producer, one of Europe's largest suppliers of growing media. Comparable to Grønn Vekst in professional horticulture substrates and increasingly in peat-free mixes for the European market.
• Bord na Móna: Irish state-owned peat and growing media producer transitioning away from peat toward compost-based and peat-free substrates. Directly comparable business model transformation and product overlap with Grønn Vekst's peat-free positioning.
• Kekkilä-BVB: One of Europe's largest substrate and growing media producers (Finland/Netherlands). Supplies professional and consumer markets with peat-based and peat-free products, and is a natural geographic-adjacent competitor to Grønn Vekst in the Nordic region.
• Pindstrup Mosebrug: Danish peat and growing media producer with a long history of peat extraction and substrate production. A peer in the broader growing-media category, increasingly pivoting toward peat-free alternatives that compete with Grønn Vekst's compost-based soils.

Regional players

• Floragard Vertriebs-GmbH: German producer of branded soils and growing media for retail garden centers and professional users. Comparable in compost-based soil products and consumer-facing brand strategy, though focused on the German market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gronnvekst
• LinkedInlinkedin.com/company/verdieniavfall

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grønn Vekst