Minnesota Women's Care

What Minnesota Women's Care does

Minnesota Women's Care, P.A. is a privately held, multi-specialty women's health physician practice founded in 2012 and headquartered in Maplewood, Minnesota. The practice delivers comprehensive obstetrics, gynecology, and urogynecology services to women across all life stages — from prenatal care and midwife- or physician-attended births through complex gynecologic surgery, urogynecologic care for incontinence and pelvic floor disorders, bioidentical hormone replacement therapy, and menopause management. It also operates ancillary service lines including 3D mammography and 4D ultrasound diagnostics, family medicine for women and children, functional and integrative medicine (WomanWell), pelvic floor physical therapy (WomanWoRX), reproductive genetics and psychological services (The Haven Center), and a dedicated ambulatory Surgery Center for Women in Maplewood described as the first in the region dedicated exclusively to women.

The underlying clinical technology stack is device- and procedural-heavy rather than software-defined. Core diagnostics include 3D mammography (breast tomosynthesis) and 4D ultrasound. Therapeutic offerings span a broad urogynecology and cosmetic gynecology portfolio — SoLá Pelvic Therapy (vaginal photobiomodulation), Viveve and Geneveve radiofrequency, FemiLift and MonaLisa Touch CO2 lasers, ThermiVa, O-Shot (PRP), and neuromodulation devices (Axonics, InterStim), plus SottoPelle bioidentical hormone pellets and InTone for home pelvic floor training. The practice is one of only 30 U.S. sites participating in Viveve's PURSUIT clinical trial for stress urinary incontinence and a site in the SoLá VOICE Study chronic pelvic pain trial, providing early access to investigational devices. The Rejuvenation medspa (HydraFacial, Botox, fillers, laser hair removal, body contouring) and PamperSuite — Minnesota's first medspa dedicated to expecting mothers — operate as cash-pay extensions of the clinical platform.

Revenue is generated primarily through fee-for-service clinical care billed to insurance, augmented by cash-pay aesthetics, spa, and select elective procedures. Distribution is direct-to-consumer across five physical locations (Maplewood HQ, Maplewood surgery center, Woodbury, Apple Valley, Hudson WI) supported by telehealth video visits (TeleVisits), online scheduling (Luma Health), a healow patient portal, and an active content marketing and SEO presence. The practice is led by founder/CEO Dr. Melvin Ashford (urogynecology) with Dr. Amy Kelly as Medical Director, and is owned by founding physician leadership with no disclosed external private equity or strategic acquirer involvement.

Name

Minnesota Women's Care

Legal name

Minnesota Women's Care P.A.

Website

https://mnwcare.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Minnesota Women's Care is a privately held, multi-specialty OB/GYN and urogynecology physician practice serving women across all life stages through obstetrics, gynecology, urogynecology, family medicine, and related specialties across five locations in the Twin Cities metro and western Wisconsin.

Ownership category

akta.pro rank

Product category

Women's Healthcare Services (OB/GYN and Urogynecology)

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Women’s & Children’s Surgical Care Centers (HLAFAJAM), Women’s Imaging & Breast Health Centers (HLAFAJAJ), Midwifery & Birth Centers (HLAFAJAC)

Keywords

• Women's healthcare services
• Obstetrics and gynecology
• Urogynecology treatment
• Pelvic floor therapy
• Bioidentical hormone therapy

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Clinical Healthcare Services: Fee-for-service healthcare delivery including obstetrics, gynecology, urogynecology, family medicine, and specialty services. Revenue generated through insurance billing and patient payments. Includes office visits, procedures, surgeries, and diagnostic services.
2. Spa and Aesthetic Services: Rejuvenation medspa offering cosmetic and aesthetic treatments including HydraFacial, Botox, fillers, laser hair removal, body contouring. Separate revenue stream from clinical services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Minnesota Women's Care is a multi-specialty women's healthcare physician group providing comprehensive OB/GYN, urogynecology, obstetrics and pregnancy care, minimally invasive gynecologic surgery, 3D mammography, bioidentical hormone replacement therapy, family medicine, functional/integrative medicine, cosmetic gynecology, and reproductive health and genetics services. The practice also operates a Rejuvenation Medical Spa and PamperSuite (a pregnancy-focused medspa), and runs a dedicated Specialty Surgery Center for Women — the first in the area exclusively for women. Services are delivered across five regional locations in the Twin Cities metro and western Wisconsin.

Product overview

Minnesota Women's Care is a comprehensive OBGYN and urogynecology healthcare practice offering a multi-service platform for women's health across all life stages. The core offering centers on OBGYN and urogynecology services including the Urogynecology Center (for incontinence, pelvic floor disorders, and chronic pelvic pain), the Specialty Surgery Center for Women (the first surgery center in the area exclusively for women), obstetrics and pregnancy care, complex gynecologic surgery, and 3D mammography. Supporting services include bioidentical hormone therapy and menopause management, functional and integrative medicine through WomanWell, family medicine for women and children, cosmetic gynecology and vaginal rejuvenation (ThermiVa, FemiLift, O-Shot, Viveve), and The Haven Center for reproductive health and genetics. The practice also operates Rejuvenation Medical Spa (with HydraFacial, Botox, fillers, laser hair removal) and PamperSuite (a pregnancy spa). Additional services include TeleVisits telehealth video visits, walk-in testing, 4D ultrasound, and specialty treatments such as SoLá Pelvic Therapy, InTone, Axonics, and InterStim. The various services function as an integrated ecosystem where primary OBGYN care connects to specialty centers (urogynecology, surgery, fertility/genetics), wellness programs, and spa services.

Differentiator

Problem solved

Functional benefit

Brands

• WomanWell: Functional and Integrative Medicine clinic operating under Minnesota Women's Care, focused on root-cause wellness addressing body, mind, and spirit.
• WomanWoRX
• Rejuvenation
• PamperSuite
• The Haven Center
• Surgery Center for Women

Products and services

• Urogynecology Center Comprehensive center specializing in female urinary incontinence, pelvic floor disorders, chronic pelvic pain, and urogynecologic conditions with both surgical and non-surgical treatment options for women across the Twin Cities metro and western Wisconsin.
• Specialty Surgery Center for Women Dedicated ambulatory surgery center for women offering advanced minimally invasive gynecologic surgical techniques including total laparoscopic hysterectomies and other urogynecologic procedures.
• Obstetrics and Pregnancy Care Comprehensive maternity care with options for both midwife-attended and physician-attended births, pampered pregnancy care, high-risk pregnancy management, 4D ultrasound, and postpartum support for expectant mothers.
• 3D Mammography 3D diagnostic mammography (breast tomosynthesis) service for breast health screening and diagnosis, performed alongside 2D digital mammogram.
• Gynecology and Complex Gynecologic Surgery Treatment for complex gynecologic conditions including endometriosis, uterine fibroids, and abnormal bleeding with emphasis on minimally invasive surgical techniques and respect-based care.
• Bioidentical Hormone Therapy and Menopause Management Natural, bio-identical hormone replacement therapy for menopause management, including SottoPelle subcutaneous hormone pellet therapy and individualized treatment plans.
• WomanWell Functional and Integrative Medicine Functional and integrative medicine program addressing root causes of health issues through personalized treatment plans combining conventional and alternative approaches, addressing body, mind, and spirit.
• Family Medicine for Women and Children Complete family medicine services including prenatal care, postnatal care, pediatric medicine for children to age 18, chronic illness management, and well-woman care.
• Rejuvenation Medical Spa Medical spa offering aesthetic treatments including HydraFacial, Botox, fillers, laser hair removal, and body contouring services.
• PamperSuite Pregnancy Spa Specialized medspa for expectant mothers offering safe and soothing spa treatments throughout pregnancy including facials, prenatal massages, and relaxation services.
• WomanWoRX Pelvic Floor Physical Therapy Pelvic floor physical therapy and rehabilitation program providing individualized treatment for pelvic floor conditions using exercise, therapy, and other non-surgical approaches.
• Cosmetic Gynecology Rejuvenation and cosmetic gynecologic procedures including labiaplasty, vaginal rejuvenation, ThermiVa, FemiLift, Geneveve by Viveve, MonaLisa Touch, and O-Shot treatments.
• The Haven Center for Reproductive Health and Genetics Reproductive health and genetics center offering genetic counseling and psychological support for reproductive health issues.
• TeleVisits Telehealth Service Telehealth video visit platform allowing patients to connect with providers remotely when in-person visits are not possible.
• Walk-In Testing No-appointment-needed testing services allowing patients to walk in for various diagnostic tests.

Quantifiable outcome

• Surgical success for endometriosis and pelvic floor conditions with restored quality of life
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature14 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Viveve (PURSUIT Clinical Trial)coreStrategic or Co-development PartnerMinnesota Women's Care selected as one of 30 sites in the country to participate in the PURSUIT clinical trial conducted by Viveve. Trial evaluates safety and efficacy of Viveve's treatment for improvement of stress urinary incontinence in women. This represents access to emerging technology and FDA approval pathway collaboration.
• SoLá Pelvic Therapy (VOICE Study)coreStrategic or Co-development PartnerParticipating in the VOICE Study - a triple-blind, randomized clinical trial comparing sham vs. vaginal photobiomodulation with SoLá Pelvic Therapy laser for treatment of chronic pelvic pain. Study objectives to determine efficacy compared to sham treatment.
• Exair (Prolapse Repair Study)minorStrategic or Co-development PartnerExair 522 Study comparing EXAIR Prolapse Repair System versus native tissue repair for treatment of pelvic organ prolapse.
• Essure (Post-NovaSure Study)minorStrategic or Co-development PartnerStudy to evaluate effectiveness of Essure post-NovaSure radiofrequency endometrial ablation procedure following successful Essure confirmation test.
• Poise Impressa Bladder SupportsminorStrategic or Co-development PartnerPremarket evaluation study for new approach to management of stress urinary incontinence using Poise Impressa bladder supports.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Tia: New York-based women's health startup operating integrated OB/GYN, primary care, and wellness clinics with a membership model. Comparable as an emerging multi-specialty women's health platform with a consumer brand orientation.
• Midi Health: Virtual menopause and perimenopause care provider serving women nationally. Comparable as a focused competitor in the menopause/hormone management segment that Minnesota Women's Care addresses via SottoPelle and bioidentical hormone therapy.

Direct peers

• Axia Women's Health: PE-backed national multi-specialty women's health platform operating 200+ care sites across multiple states. Highly comparable as a scaled OB/GYN and urogynecology platform demonstrating the roll-up thesis Minnesota Women's Care could pursue.
• OBGYN West: Minnesota-based multi-physician OB/GYN group with multiple suburban Twin Cities locations. Direct peer in scale, geography, and service mix — competing for the same metro-area patient base.
• Unified Women's Healthcare: PE-backed national OB/GYN practice management platform supporting affiliated women's health groups across the U.S. Directly comparable as the model that Minnesota Women's Care could either join or compete against at regional scale.
• Adefris & Toppin Women's Specialists: Woodbury, MN-based independent OB/GYN group serving the eastern Twin Cities metro. Direct peer offering similar comprehensive women's health services in overlapping geography.
• Clinic Sofia: Minneapolis-based boutique OB/GYN practice offering comprehensive women's health with a personalized, patient-centered model. Directly comparable as a Twin Cities women's health specialist competing for the same suburban patient demographic.

Broad incumbents

• Privia Health: National physician practice platform providing infrastructure and capital to multi-specialty medical groups. Comparable as an enabling platform that physician-owned groups like Minnesota Women's Care could partner with for growth capital and operational scaling.
• Park Nicollet Women's Health: Part of HealthPartners, Park Nicollet operates large-scale women's health services across the Twin Cities with deep insurance contracts and integrated specialty referral. Comparable as a competing OB/GYN provider but with broader system support.
• M Health Fairview Women's Health: University of Minnesota-affiliated health system offering women's health, including high-risk obstetrics and urogynecology, across the Twin Cities. Comparable as a regional incumbent with academic medicine infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mnwcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minnesota Women's Care