Clarke Gammon Estate Agents

What Clarke Gammon Estate Agents does

Clarke Gammon Estate Agents is an independent UK estate agency founded in 1919 in Guildford by Sidney Goddard Clarke and Frank Gammon, operating across Surrey, East Hampshire, and a Mayfair London office. The firm is structured as a partnership (Clarke Gammon Guildford) with three named partners — Tony Jamieson, Steve Cook, and Mark Steward — and a separate private limited entity (Clarke Gammon Haslemere Limited, registered in England and Wales, company no. 04378814). It runs four physical offices at 4 Quarry Street Guildford (headquarters), 72 High Street Haslemere, 2 Midhurst Road Liphook, and 41-43 Maddox Street London, serving residential buyers and sellers, land and rural property clients, and new-build developer partners across South East England.

The service portfolio spans residential sales, a dedicated Land Department (redevelopment land, building plots, farms, equestrian and strategic land), a New Homes Department with sole-selling-agency relationships with regional luxury developers (Hawksmoor Homes, Patrick Ruddy Homes, Forays Homes, Aspen Homes), rural and agricultural property services, professional/surveying services, financial services, property auctions, and a discreet undisclosed marketing service. The technology layer is a CRM-integrated website (relaunched in 2021 to coincide with the centenary) featuring 525+ active listings, an instant online valuation tool hosted at valuation.clarkegammon.co.uk, property search with map/list views, email alerts based on registered customer profiles, virtual/drone property tours, and monthly market update content for Guildford, Haslemere, and Liphook.

The business model is commission-based transactional revenue from residential and land sales, supplemented by auction, surveying, and financial service fees. The go-to-market is field sales conducted from physical offices with local market expertise, supported by content marketing (area guides, market updates) and email-driven lead nurturing. Customer segments are horizontally distributed across residential buyers/sellers, land and agricultural clients, and new-build developer partners. Pricing is not publicly disclosed; no external investment, funding rounds, or parent-company control has been disclosed, and ownership remains with the partnership.

Name

Clarke Gammon Estate Agents

Legal name

Clarke Gammon (Guildford) Partnership; Clarke Gammon (Haslemere) Limited

Website

https://clarkegammon.co.uk

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Clarke Gammon is a 1919-founded independent UK estate agency operating four offices across Guildford, Haslemere, Liphook, and Mayfair London, providing residential sales, land, new homes, rural, and professional property services to buyers, sellers, and developers in Surrey, East Hampshire, and central London.

Ownership category

akta.pro rank

Product category

Residential Estate Agency

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Residential property sales
• Estate agency services
• Land and new homes
• Property auctions
• Agricultural property

Headquarters

HQ city

Haslemere

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Estate Agency Commission: Traditional estate agency收取property sales commissions. Services span residential sales, land, new homes, agricultural properties, professional services, and auctions across Surrey and East Hampshire.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Clarke Gammon is an independent estate agency offering residential sales, land and new homes services, rural and agricultural property services, property auctions, and professional/financial services across Surrey, East Hampshire, and Mayfair London. The firm combines traditional face-to-face valuations with digital tools and runs dedicated departments for residential, land, new homes, rural and auctioned properties. It is structured as a partnership with three senior partners and operates from four branch offices.

Product overview

Clarke Gammon Estate Agents operates as a traditional estate agency offering a comprehensive suite of property services. The company provides residential sales, land sales (including redevelopment land, building plots, farms, and woodland), new homes development sales, and rural/agricultural property services. Supplementary services include face-to-face and instant online valuation tools, property auctions, professional surveying services, financial services, and a discreet undisclosed property marketing option. The company also publishes a property magazine. Services are delivered through their network of offices in Guildford, Haslemere, Liphook, and a Mayfair presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales
• Land Department
• New Homes Department
• Rural & Agricultural Property Services
• Property Auctions
• Professional Services
• Financial Services
• Face to Face Valuation
• Instant Online Valuation
• Discreet Marketing Service

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Wellers Estate AgentsminorStrategic or Co-development Partner · 1 January 2003Merger with Wellers Estate Agents in Guildford, which was incorporated into the Clarke Gammon brand. The Wellers business heritage was recognized in the brand integration.
• Hawksmoor HomesminorStrategic or Co-development PartnerDevelopment partner for Farndon Close in Chiddingfold - a development of five luxury homes. Clarke Gammon acts as sole selling agent.
• Patrick Ruddy HomesminorStrategic or Co-development PartnerLuxury developer partner for Roseberry development in Keens Lane, Guildford - eight three-bedroom homes.
• Forays HomesminorStrategic or Co-development PartnerDeveloper partner for Normandy Guildford development - two properties in exclusive gated development.
• Aspen HomesminorStrategic or Co-development PartnerLocally award-winning developer for Horseshoe Lane West development in Guildford.

Scale indicators3 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Savills: International real estate firm with established Guildford and Mayfair offices; directly competes across residential sales, new homes, land and rural property in the same Surrey / East Hampshire / West London territory as Clarke Gammon.
• Foxtons: London-centric estate agency that has expanded into Surrey commuter-belt towns; competes for residential sales mandates in the same Guildford/Haslemere/Liphook catchment, with comparable multi-office, partner-led service model.
• Chestertons: London-headquartered estate agency with Surrey expansion and Mayfair office; competes for premium Guildford residential stock and uses its London presence to channel buyers from Prime Central London into Clarke Gammon's Surrey catchment.
• Winkworth: Franchised UK estate agency with multiple Surrey and Hampshire offices including Haslemere and Liphook; directly comparable independent-style residential sales and lettings agency operating in the same micro-markets as Clarke Gammon.
• Strutt & Parker (BNP Paribas Real Estate): Premium UK estate agency with strong country house, land, rural and new homes coverage in the Home Counties; competes with Clarke Gammon for rural/agricultural property, equestrian and premium Surrey mandates, plus London country-house buyer cross-sell.
• Knight Frank: Global real estate agency with a strong Guildford/Surrey office and significant Prime Central London presence; competes with Clarke Gammon in premium Surrey residential, land, new homes, and via its Mayfair office for high-net-worth cross-selling between London and country markets.
• Hamptons (Hamptons International): Premium UK estate agency with strong regional presence in the Home Counties including Surrey; competes directly with Clarke Gammon in the Guildford and surrounding area for high-end residential sales, new homes and country house transactions.

Emerging players

• Purplebricks: UK online/hybrid estate agent offering fixed-fee residential sales; represents the digital disruptor model competing with Clarke Gammon's traditional commission structure across the same Surrey/Hampshire geography.

Broad incumbents

• Countrywide (now part of Connells): Large UK estate agency group with multiple Surrey branches; broad incumbent competitor offering residential sales, lettings and mortgage services in overlapping geographies with Clarke Gammon.
• Connells Group: Largest UK estate agency network with a national branch footprint including Surrey offices; competes on scale, marketing reach and mortgage cross-sell, providing a structural threat to regional independents like Clarke Gammon.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/clarkegammon

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarke Gammon Estate Agents