Name

X1Studio

Legal name

X1Studio株式会社

Website

https://x1studio.co.jp

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

X1Studio is a Tokyo-based IoT technology integrator serving luxury hotels, hyperscale data centers, and smart buildings with proprietary platforms (hotelOS, Data Center OS, Building IoT, Synapse) built on Tridium's Niagara Framework, operating across APAC through 150+ professionals and strategic partnerships.

Ownership category

akta.pro rank

Product category

Building Automation and IoT Software

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)

Keywords

• IoT consulting services
• Smart building automation
• Hotel management software
• Data center infrastructure
• Building energy management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Platform Licensing (hotelOS, Data Center OS): SaaS/cloud-based platform licensing for hotel DX (hotelOS) and data center management (Data Center OS). Platforms are sold as subscription-based or SaaS models with modular components (GRMS, ERMS, IPTV, BMS, EPMS, DCIM modules). Revenue recognized recurring from software subscriptions and module licenses.
2. IoT Technology Consulting and Integration: Professional services for IoT system design, consulting, and project management for hotels, data centers, and smart buildings. Includes IT, AV, security, IoT, GRMS, BMS design and project management for the hospitality industry. One-time project-based revenue.
3. Hardware Sales (GRMS, IPTV, BMS components): Sale of hardware products including Lutron myRoom components, IPTV equipment, BMS controllers (JACE controllers), sensors, and related IoT hardware. Hardware is sold as part of integrated system deployments alongside software and consulting services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

X1Studio provides IoT technology design, consulting, and integration services for luxury hotels, hyperscale data centers, and smart buildings. Its proprietary platforms include hotelOS (hotel DX platform unifying PMS, GRMS, ERMS, IPTV, KIOSK), Data Center OS (middleware for unified BMS/EPMS/DCIM/IT/OT monitoring with Digital Twin), Building IoT, and Synapse (Cognitive Experience Layer). All platforms are built on Tridium's Niagara Framework and delivered with end-to-end consulting, hardware supply, and integration services.

Product overview

X1Studio offers a comprehensive portfolio of IoT technology solutions organized around three core platforms: hotelOS (hotel DX), Data Center OS, and Building IoT/Synapse (smart buildings). hotelOS is a unified hotel management platform with GRMS (Guest Room Management) and ERMS (Energy Room Management) modules that control room lighting, HVAC, and curtains while integrating with PMS, KIOSK, Chromecast, and AirPlay. Data Center OS is a middleware platform built on Niagara Framework providing unified BMS, EPMS, DCIM, HVAC, and Digital Twin modules for hyperscale data center management. Building IoT and Synapse provide building and energy management solutions with AI-powered optimization. Additional offerings include Lutron myRoom (luxury room control), IPTV solutions, BRAINBOX AI (autonomous HVAC control), and professional IoT consulting services.

Differentiator

Problem solved

Functional benefit

Brands

• hotelOS: Hotel DX platform solution for hotel operations optimization, guest experience enhancement, and sustainability (GRMS and ERMS modules).
• Data Center OS
• Building IoT
• Synapse

Products and services

• hotelOS Cloud-based hotel DX platform that unifies PMS, GRMS, ERMS, IPTV, KIOSK, and guest-facing systems into a single platform. Supports pre-stay, in-stay, and post-stay guest experience management with AI-powered personalization and CRM integration. Sold as subscription-based SaaS with modular components targeting luxury hotel operators.
• Data Center OS Open middleware platform built on Niagara Framework and Modius OpenData software that unifies BMS, EPMS, DCIM, IT, and OT infrastructure monitoring for hyperscale data centers. Includes Digital Twin capability using BIM files for 3D visualization and simulation. Sold as subscription-based platform with BMS, EPMS, HVAC, DCIM, and Digital Twin modules.
• Building IoT Next-generation building and energy management solution developed by X1Studio based on Tridium's Niagara Framework. Integrates HVAC, lighting, security, and other building management systems for smart building and spatial environment control. Supports multi-site cloud-based integrated monitoring and remote operations.
• Synapse (Cognitive Experience Layer) Cognitive experience layer for buildings that serves as the intelligence bridge inside modern buildings, orchestrating the human experience by connecting all building systems (BMS, electrical, mechanical, lighting, security, AV, IT) to create unified adaptive environments. Context-aware intelligence uses occupancy, CO2, daylight, and booking data to optimize environments in real time.
• Lutron myRoom Guest room control solution featuring Lutron's sophisticated design and next-generation technology for luxury hotels. Controls lighting, HVAC, and shades with scene-based automation and integrates with hotel systems for operational DX. Includes Lutron HomeWorks, Palladiom Series keypads, thermostats, and occupancy sensors. Distributed exclusively by X1Studio in Japan with FocusSB collaboration for domestic-first switch design.
• IPTV Solution Hotel IPTV solution providing in-room entertainment, content streaming via Apple TV and Chromecast, smart remote control, multilingual support, messaging, and integration with PMS, in-room dining, and other hotel systems. Includes Pure IPTV infrastructure enabling single LAN cable for terrestrial, BS, CS, and streaming services.
• BRAINBOX AI AI-powered next-generation building automation system that autonomously controls HVAC using AI to predict temperature changes and optimize energy consumption. Reduces electricity costs by up to 25% and CO2 emissions by 20-40%. Deployed in over 700 buildings worldwide.
• Smart Hotel Consulting IoT design, consulting, development, and integrated solutions for smart hotels, including IT, IoT, GRMS, security, low-voltage, AV, and BMS project management tailored to the hospitality industry. Provided by consultants with expertise in domestic and international hotel industry.
• Data Center Consulting IoT design and consulting services for data centers, providing integrated solutions for BMS, EPMS, DCIM, IT, and OT infrastructure. Targets hyperscale and large-scale data center operators with multi-year project-based engagements.
• Wireless GRMS Wireless Guest Room Management System targeting mid to upper-mid scale hotel renovations, dramatically reducing installation costs and construction time compared to wired GRMS systems.

Quantifiable outcome

• Up to 13% electricity cost reduction per hotel room per year with hotelOS ERMS
• +6 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered flagship, core and supporting.

• KDDI CorporationflagshipGTM or Marketing Partner · 24 September 2025X1Studio joined KDDI's 'KDDI Smart Space Design' initiative as a partner. KDDI launched the program on August 19, 2025 to support creation of smart working spaces (offices, warehouses, factories) and visitor spaces (retail, stadiums) using telecommunications, robotics, and AI. X1Studio contributes spatial environment control construction and implementation, collaborating with KDDI and other partners to deliver innovative smart spaces in Japan and Southeast Asia.
• ihD Ltd.coreStrategic or Co-development Partner · 26 May 2025X1Studio acquired shares from ihD founder Ian Harris, forming a strategic partnership that combines X1Studio's Japan market leadership with ihD's 22+ years of APAC expertise. Together they form a team of 150+ professionals across Tokyo, Singapore, Hong Kong, Shanghai, Beijing, Shenzhen, Kuala Lumpur, and Noida. ihD continues to operate independently under new Board leadership (Adrian Lim, Chong Kok Siong, Alfie Cheng). Combined track record of ~600 projects across APAC. Both companies plan to jointly develop innovative products and solutions for hospitality, corporate, education, and building sectors, targeting expansion into additional international markets.
• BuiTech X1Studio Pvt. Ltd.coreOthers · 13 January 2025Wholly-owned India subsidiary established to support data center business expansion. Serves as innovation hub for IoT, AI, and BMS technologies. Focused on developing cutting-edge solutions that optimize data center operations for efficiency, sustainability, and reliability. Delivers fast and flexible services to businesses worldwide while integrating sustainable energy solutions.
• Modius Inc.supportingTechnology or Integration · 16 July 2024Sales distribution agreement for Modius OpenData DCIM (Data Center Infrastructure Management) platform in the Japanese market. Modius is a US-based company (San Francisco, VOSB-certified) providing end-to-end DCIM solutions for data centers, smart buildings, telecom, and IoT environments. X1Studio resells and implements OpenData as part of its data center management solutions, targeting proactive maintenance, energy optimization, and operational efficiency for Japanese data center operators.
• Japan Climate Leaders' Partnership (JCLP)supportingOthers · 30 May 2024X1Studio joined JCLP (Japan Climate Leaders' Partnership), a corporate group committed to realizing a decarbonized society. JCLP was established in 2009 as a Japan-specific corporate group with approximately 249 member companies (as of May 2024) representing approximately 169 trillion JPY in combined sales. X1Studio participates to accelerate adoption of energy-saving and CO2-reducing solutions.
• Exeo Group (エクシオグループ株式会社)coreStrategic or Co-development Partner · 22 December 2023Business partnership between X1Studio and Exeo Group for diverse engineering field integration. Aims to promote smart building and decarbonization in society, targeting 5-star/4-star hotels, data centers, and commercial buildings. Combines Exeo Group's engineering integration capabilities with X1Studio's IoT and AI-driven automated energy efficiency technology. Both companies pursue mutual innovation and diverse engineering field integration.
• Azbil CorporationcoreStrategic or Co-development Partner · 4 October 2023Capital and business alliance between X1Studio and Azbil Corporation for data center management system expansion. X1Studio brings Niagara Framework engineering expertise and international data center client relationships; Azbil provides Japan's leading building automation monitoring and control systems (BMS). Combined team targets foreign data center operators in Japan with deployments planned through 2028. Initial pipeline of contracted projects serving leading global data center operators.
• Lutron Electronics (ルートロン)coreTechnology or IntegrationX1Studio is a Lutron partner distributing Lutron myRoom GRMS solutions (HomeWorks, Palladiom Series keypads, thermostats, occupancy sensors) for luxury hotels in Japan. Lutron is the global standard for luxury hotel room control. X1Studio serves as the exclusive Japanese partner for hospitality GRMS deployments.
• Tridium (Niagara Framework)coreTechnology or IntegrationX1Studio operates as a BMS field device supplier in Japan using Tridium's Niagara Framework. Niagara Framework is the foundational technology for Building IoT, Data Center OS, and other X1Studio platforms. X1Studio has deep expertise in Niagara-based engineering and implementation.
• FocusSBsupportingTechnology or IntegrationExclusive domestic collaboration between X1Studio and UK-based FocusSB, the premium wiring device manufacturer. X1Studio is the first and only provider of FocusSB switches in Japan, exclusively for Lutron myRoom installations. FocusSB's award-winning designs complement Lutron's room control systems for luxury hotel interiors.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Azbil Corporation: Japan's leading building automation and BMS vendor and X1Studio's capital and business alliance partner since October 2023. Azbil is both a critical distribution partner for data center BMS in Japan and a potential competitor that could choose to vertically integrate into middleware integration over time.
• Siemens: Global Smart Infrastructure incumbent with Desigo building automation, comprehensive data center infrastructure management, and integrated digital twin offerings that overlap with X1Studio's Data Center OS, Building IoT, and Synapse propositions at much greater scale.
• Crestron Electronics: Established commercial AV, lighting, and building automation vendor with significant presence in luxury hospitality room control and integration. Crestron's hospitality-grade room control and integration suite is a comparable offering to hotelOS GRMS in the luxury segment.
• Schneider Electric: Global leader in data center infrastructure (EcoStruxure) and building automation, with deep enterprise relationships across Japan and APAC. Schneider's integrated DC and building management portfolio competes directly with Data Center OS and Building IoT in hyperscale DC RFPs.
• Johnson Controls: Global building automation and HVAC controls incumbent (with Tyco integration) offering comprehensive BMS and energy management suites that compete with X1Studio's Building IoT, Synapse, and hotelOS ERMS offerings, particularly in commercial real estate and hotel chains.
• Honeywell International: Global building automation and BMS incumbent that also owns Tridium (Niagara Framework) — the foundational technology underlying all X1Studio platforms. Honeywell is both an indirect competitor (BMS, building analytics, DC infrastructure) and a structural dependency via Tridium.

Others

• Tridium: Provider of the Niagara Framework open building automation platform that underpins all of X1Studio's proprietary platforms (hotelOS, Data Center OS, Building IoT, Synapse). Tridium is a critical technology dependency and ecosystem enabler rather than a direct competitor, but its strategic decisions directly affect X1Studio's product roadmap.

Emerging players

• Brainbox AI: AI-driven HVAC optimization vendor deployed in 700+ buildings globally and a current technology partner of X1Studio. Brainbox AI competes with hotelOS ERMS and Building IoT optimization features in the AI HVAC/energy management layer while also being a distribution partner.

Direct peers

• Sanko IB Co., Ltd. X1Studio Founder William Achury's previous employer (President for 12 years) and CTO Reo Kaiho's prior employer. Sanko IB is a Japan-based smart hotel technology consultancy that pioneered luxury hotel IoT deployments in Japan, and is the closest direct comparable to X1Studio's hotelOS and GRMS business.
• Shiji Group: Global hospitality technology platform provider (PMS, POS, hotel operations) with deep APAC presence. X1Studio executive Yuich Iida was a founding member of Shiji Japan, and Shiji competes in adjacent hospitality tech layers (PMS, POS, guest experience) that intersect with hotelOS integration and guest data unification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@X1StudioJapan
• LinkedInlinkedin.com/company/x1studio/posts
• Xx.com/X1StudioJapan

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about X1Studio