What FSEW does

FSEW (Freight Systems Express Wales Ltd) is a Cardiff-headquartered freight forwarding and logistics company founded in 2002 by Geoff Tomlinson. The company provides multi-modal freight services spanning road, rail, sea, and air transportation, with a strategic focus on freight decarbonisation through a UK-first diesel-free fleet and proprietary carbon accounting technology. As of December 2024, FSEW became the first UK road haulier to eliminate diesel entirely, operating 5 electric trucks and 35 biomethane (CNG) trucks that have collectively logged over 8.5 million diesel-free miles. The company's flagship product, GreenFlow (launched August 2025), is an end-to-end freight decarbonisation framework combining zero-emission vehicles, renewable energy infrastructure, maritime insetting, and proprietary software that calculates Scope 1, 2, and 3 emissions across all transport modes.

FSEW generates revenue through a mix of transactional freight forwarding fees (road, sea, air, intermodal, haulage) and a recurring-style premium subscription for GreenFlow decarbonisation services. Pricing is quote-based and tailored to cargo, distance, mode, and decarbonisation requirements. The go-to-market is enterprise field sales targeting large retailers, manufacturers, and construction firms with Scope 3 compliance needs, supported by 24/7 account management and tender participation. Distribution leverages the WCAworld network for global reach (100+ countries) alongside direct UK fleet operations and a partnership network for European road freight. Enterprise customers include Tesco, ROCKWOOL UK, Siderise Group, Hoover Candy, Hyundai Power Products, Ford, Amazon, and Genpower, spanning construction, retail, manufacturing, automotive, and e-commerce verticals.

The company's competitive positioning rests on first-mover regulatory and reputational advantage in diesel-free UK haulage, ISO 14001 certification (2023), and the development of Wales' first Low Carbon Freight Hub in partnership with Zenobē, scheduled to open mid-2026 with four ultra-fast 400kW DC chargers powered entirely by renewable energy. FSEW is privately held, founder-owned, and self-funded, with no disclosed institutional investment or external shareholders. Headcount stands at approximately 100 employees, with last disclosed turnover of £26.4m as of February 2022.

Name

FSEW

Legal name

FSEW Ltd

Website

https://fsew.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

FSEW is a Cardiff-headquartered, founder-owned UK freight forwarder that became the first diesel-free UK road haulier in December 2024, combining a 40+ truck electric and biomethane fleet with proprietary GreenFlow carbon accounting software to deliver decarbonised multi-modal logistics for enterprise customers across construction, retail, and manufacturing.

Ownership category

akta.pro rank

Product category

Freight Forwarding & Logistics Services

NAICS

Freight Transportation Arrangement (4885), General Freight Trucking, Long-Distance (48412), Scheduled Freight Air Transportation (481112)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213), Deep Sea Foreign Transportation Of Freight (4412)

akta.pro primary industry

Sustainability & Emissions Analytics for Logistics (CO2e, Fuel, ESG) (TLAEAKAI)

Keywords

• Freight forwarding services
• Multimodal logistics services
• Low-carbon haulage
• Electric freight transport
• Supply chain decarbonisation

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Freight Forwarding Services: Full-service freight forwarding covering air, sea, road, and rail transportation. Revenue generated through logistics service fees, with own fleet providing haulage control for UK domestic routes.
2. GreenFlow Premium Service: Premium decarbonisation framework providing Scope 3 emissions reduction and ESG reporting. Combines electric trucks, biomethane vehicles, maritime insetting, and data-driven logistics for global supply chain decarbonisation.
3. Haulage and Logistics Services: Express delivery, warehousing, groupage, European road freight, intermodal transport, and full load shipping services.
4. Container Haulage: Own container haulage division providing UK exports and imports, door-to-door, port-to-customer, and line haulage services.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

FSEW is a UK-based freight forwarding and haulage company that delivers multimodal logistics services (road, sea, air, rail, intermodal) for enterprise customers. Its flagship offering, GreenFlow, is an end-to-end freight decarbonisation framework that combines zero-emission vehicles, biomethane fuel, and proprietary carbon-calculation software to help businesses reduce Scope 3 emissions and meet ESG reporting requirements. FSEW also operates Wales' first low-carbon freight hub powered by renewable energy with ultra-fast 400kW DC chargers.

Product overview

FSEW offers a comprehensive portfolio of freight decarbonisation products and services built around its core GreenFlow framework. The primary offering is GreenFlow, an end-to-end freight decarbonisation solution combining zero-emission vehicles, renewable energy, and data-driven logistics with verified carbon reporting. Supporting the core GreenFlow product are multiple freight services: Road Freight (with UK's first electric trucks and biomethane fuel), Sea Freight, Air Freight, and Intermodal Freight (road, rail, sea, air). Additional services include Haulage and Logistics, Freight Forwarding, and specialised GreenFlow Software for carbon calculation and emissions tracking. The company also operates industrial and construction industry verticals, supported by infrastructure including a Low Carbon Freight Hub in Cardiff powered by renewable energy. The fleet consists of Electric Trucks and Biomethane Fleet as vehicle options.

Differentiator

Problem solved

Functional benefit

Brands

• GreenFlow: Premium end-to-end freight decarbonisation framework combining zero-emission vehicles, renewable energy, and data-driven logistics to help businesses achieve net-zero carbon footprint across supply chains.

Products and services

• GreenFlow by FSEW Premium end-to-end freight decarbonisation framework combining zero-emission vehicles, biomethane-fueled trucks, maritime insetting, and data-driven logistics to help enterprises reduce Scope 3 freight emissions and meet ESG and net-zero commitments with verified carbon data.
• Road Freight Services UK road haulage using FSEW's electric and biomethane-fueled fleet with 13.5 metre tautliner trailers and curtainsider transportation options for prompt, cost-effective distribution.
• Sea Freight Services Cost-effective ocean freight services for non-time-sensitive shipments and oversized cargo, offering LCL/FCL consolidation and direct services for worldwide imports and exports.
• Air Freight Services Door-to-door air freight across 100+ countries via the WCAworld network, including consolidation, back-to-back freight, direct flights, aircraft charters, and time-definitive shipments.
• Intermodal Freight Multi-modal transport combining road, rail, sea, and air freight, including rail freight forwarding for cost-effective and environmentally friendly movement of bulky and heavy items.
• Freight Forwarding Services Comprehensive freight forwarding including customs clearance, documentation management, export consultancy, and coordination of shipments across multiple transport modes using FSEW's own independent fleet.
• Haulage and Logistics Express delivery, warehousing, groupage, European road freight, intermodal solutions, and full-load shipping services for high-risk or large-quantity shipments.
• Industrial Logistics Solutions Tailored logistics solutions for UK manufacturers and industrial firms supporting bulk, heavy, and specialist goods via CNG and electric trucks, cross-docking, consolidation, and rail-enabled freight movements.
• Construction Logistics Solutions Low-carbon freight solutions for construction firms including biomethane-powered HGV services, electric trucks for zero tailpipe emissions, pre-planned routes with environmental metrics, and rail integration for high-volume requirements.

Quantifiable outcome

• 2,996,330 diesel road miles removed since March 2022
• +6 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, core and supporting.

• Siderise GroupflagshipStrategic or Co-development Partner · 16 October 2025Strategic sustainability partnership with Maesteg-based Siderise (global expert in passive fire protection). First exporter in UK to achieve net zero logistics operations using GreenFlow. First journey of 14 containers completed from Siderise to Jebel Ali Port, Dubai, net zero using electric trucks and maritime insetting.
• ZenobēcoreTechnology or Integration · 19 June 2025EV fleet and battery storage specialist appointed as charging infrastructure partner for Low Carbon Freight Hub in Cardiff. Zenobē is installing four ultra-fast 400kW DC chargers at the 2.5-acre site, with smart charging software to dynamically manage power. This is Zenobē's first truck charging infrastructure project in the UK, bringing expertise from supporting over 2,000 electric vehicles across 120 depots globally. Construction on track for mid-June 2026 opening.
• Volvo Trucks UK & IrelandcoreStrategic or Co-development PartnerOngoing partnership for Volvo FM Electric fleet deployment. FSEW ordered initial units in 2024, and performance prompted additional orders. Volvo Trucks UK visited FSEW Cardiff to film and interview about decarbonisation journey. Partnership demonstrates shared commitment to innovation, sustainability, and low-carbon transport.
• EgnidasupportingStrategic or Co-development PartnerDecarbonisation specialist helping FSEW create a profitable low-carbon business model to deliver zero emissions service and support customer demand for greener fleets.
• DAF TruckssupportingStrategic or Co-development PartnerElectric vehicle experts collaborating with FSEW and Egnida for deployment of DAF CF Electric battery-electric tractor units. Month-long end-to-end appraisal of all business aspects conducted.
• WCAworldcoreChannel Partner/ Reseller/ DistributorWorld's largest and most powerful network of independent freight forwarders. FSEW provides unrivalled air freight service to and from destinations worldwide through this network, offering door-to-door shipping in over 100 countries.
• ROCKWOOL LtdcoreStrategic or Co-development PartnerPartnership to decarbonise ROCKWOOL's UK freight movements using electric and biomethane trucks. SBTi-verified decarbonisation targets across Scopes 1, 2, and 3. Cut over 433 tonnes of CO₂ in first full year (2024).

Scale indicators17 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Kuehne+Nagel: One of the world's largest freight forwarders with a published NetZero Carbon programme covering road, sea and air. Directly comparable to FSEW as a multi-modal forwarder selling decarbonisation services to enterprise customers, but operating at vastly greater global scale.
• Maritime Transport: Major UK road haulier and container transport operator actively investing in alternative-fuel trucks and low-carbon depot infrastructure. Closest UK-based peer to FSEW in operating model (own fleet + container haulage) and decarbonisation trajectory.
• Eddie Stobart: UK road haulage and contract logistics operator serving major retailers and manufacturers with its own fleet and warehousing. Comparable to FSEW on UK distribution-heavy enterprise customers and own-fleet road haulage, though earlier in its low-carbon fleet transition.
• Wincanton: UK-based contract logistics and transport provider serving large retailers and manufacturers. Comparable to FSEW's enterprise customer base and multi-modal service mix, with its own published net-zero roadmap and fleet electrification programme.
• Maersk Logistics & Services: Global ocean carrier and logistics provider with an end-to-end decarbonisation programme, including green vessel fuels and customer carbon insetting. Highly comparable to FSEW's maritime insetting component of GreenFlow and its international net-zero freight offering.

Broad incumbents

• DSV: Global freight forwarder with significant UK road, sea and air operations and an active decarbonisation strategy. Comparable to FSEW on multi-modal freight forwarding and enterprise customer focus, though much larger and broader in scope.
• DHL Global Forwarding: Global logistics incumbent with the GoGreen program and a large sustainable fuels fleet. Comparable to FSEW on enterprise freight forwarding plus carbon reporting, though DHL operates across express, parcel and supply chain rather than specialising in low-carbon road haulage.
• XPO Logistics: Large European and UK less-than-truckload and freight transport operator with sustainability commitments and electric truck trials. Comparable to FSEW on UK road haulage and enterprise customer base, but focused on broader LTL network optimisation.

Emerging players

• Einride: Swedish electric and autonomous freight technology company offering fleet-as-a-service and freight capacity platforms. Comparable to FSEW as an emerging low-emission road freight operator, but technology-led rather than traditional freight-forwarding-led.
• Tevva: UK-based manufacturer of hydrogen-electric and battery-electric medium and heavy goods vehicles. Comparable as an enabler of UK electric HGV deployment rather than a direct forwarder, sharing FSEW's customer profile of early-adopter fleets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/freight-systems-express-wales-ltd
• Xx.com/fsewales

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FSEW