Parkway Dental

What Parkway Dental does

Parkway Dental is a privately owned, single-location dental practice headquartered at 813 Stilson Rd, Boise, Idaho, founded in 1973 and serving the Treasure Valley market for over 50 years. The practice operates as a group practice with five general dentists — Jessica Spencer, Alexander Reimann, Karen Beck, and two additional practitioners — offering a comprehensive service mix spanning preventive care, restorative dentistry (including same-day Cerec crowns), cosmetic procedures (whitening, veneers, bonding), dental implants with CBCT-guided placement, Invisalign orthodontics, LANAP laser periodontal treatment, extractions and bone grafting, root canals, night/snore guards, and Botox for cosmetic and TMJ indications. The practice is differentiated by an in-house dental lab, same-day CAD/CAM crown fabrication, intraoral 3D scanning (iTero), cone-beam CT imaging, and patient-specific 3D-printed surgical guides, all of which enable single-visit treatment and reduce specialist referrals.

The business model is primarily transactional fee-for-service dental care paid through a mix of direct patient payment, PPO dental insurance reimbursement, CareCredit third-party financing, and in-house financing. Marketing is direct-to-consumer, relying on a 4.9 Google rating across 379 reviews, social media presence (Facebook, Instagram, X), and word-of-mouth in the local Boise community. The practice reserves same-day appointment slots for emergencies. Beginning in 2026, Parkway Dental is launching an in-office Membership Savings Program, a subscription-based alternative for uninsured patients and those losing Medicare dental benefits, which introduces a recurring-revenue stream independent of PPO insurance. Operating hours (7am-4pm Mon-Thu, 7:30am-1:30pm one Friday per month) and sedation options target accessibility and dental-anxiety segments.

The practice is dentist-owned, with no parent company, private equity backing, or chain affiliation indicated in available data. Strategic emphasis is on deepening the service line and technology stack within the existing single location rather than geographic expansion, positioning the business as a stable, mid-sized regional dental practice with incremental capability expansion and a pivot toward recurring-revenue patient financing.

Name

Parkway Dental

Legal name

Parkway Dental

Website

https://boiseparkwaydental.com

Company type

Private

Founded year

1973

Operating status

Operating

Short description

Parkway Dental is a privately owned, single-location dental practice in Boise, Idaho, founded in 1973, with five general dentists delivering preventive, restorative, cosmetic, implant, and orthodontic care supported by same-day Cerec crowns, LANAP laser, CBCT imaging, and an in-house lab.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Routine Dental Prophylaxis (Cleanings) (HLABAHAA)

Keywords

• General dentistry services
• Restorative dental care
• Cosmetic dental procedures
• Dental implant placement
• Orthodontic treatment

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Dental Procedures: One-time dental services including restorative dentistry (fillings, crowns), cosmetic dentistry (whitening, veneers), implants, extractions, root canals, LANAP treatment, and general preventive care. Revenue generated through direct patient payment, insurance claims, CareCredit financing, and in-house financing options.
2. Membership Savings Program: Subscription-based in-office membership plan launching in 2026, designed for patients without dental insurance or those whose dental coverage was removed from Medicare benefits. Provides cost savings without relying on traditional dental insurance to dictate treatment needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Parkway Dental is a privately owned multi-dentist practice in Boise, Idaho that delivers general, preventive, restorative, cosmetic, surgical, and orthodontic dental services to patients of all ages. Its core deliverables include same-day Cerec crowns, dental implants with CBCT-guided placement, LANAP laser gum treatment, Invisalign orthodontics, root canal therapy, wisdom tooth extraction and bone grafting, custom night/snore guards, Botox, and tooth whitening, supported by an in-house lab and 3D imaging. The practice also offers a Membership Savings Program for uninsured patients launching in 2026.

Product overview

Parkway Dental is a comprehensive dental practice offering a wide range of dental services across multiple specialties including restorative dentistry (fillings, same-day crowns), cosmetic dentistry (whitening, veneers, bonding), dental implants with CBCT-guided placement, Invisalign orthodontics, LANAP laser gum treatment, extractions and bone grafting, root canals, night/snore guards, and Botox treatments. The practice features advanced technology including same-day crown capability, intra-oral 3D scanning, and CBCT imaging. They offer a Membership Savings Program as an alternative to traditional dental insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Restorative Dentistry Restorative dental services including fillings and same-day crowns, using Cerec CAD/CAM technology with an in-house lab to deliver crowns in a single visit without temporaries. Designed for patients of all ages needing to repair decayed, damaged, or missing tooth structure.
• Cosmetic Dentistry Cosmetic dental procedures including in-office and take-home tooth whitening, veneers, and anterior aesthetic bonding to improve smile aesthetics for adult patients.
• Dental Implants Tooth replacement using titanium dental implants planned with CBCT 3D scans and placed using patient-specific 3D-printed surgical guides, including restoration with implant crowns. Targeted at patients missing one or more teeth who want a fixed replacement.
• Invisalign Orthodontics Clear aligner orthodontic treatment to straighten teeth for improved aesthetics and function, delivered as a certified Invisalign provider. Aimed at teens and adults seeking an alternative to traditional braces.
• Wisdom Teeth Extraction and Bone Grafting Tooth extraction services including wisdom teeth removal and surgical extractions, plus bone grafting to prepare the jaw for future implant placement. Sedation options are available for anxious or surgical patients.
• LANAP Laser Periodontal Treatment Laser-based gum surgery using the LANAP protocol to treat periodontal disease and loose teeth with minimal discomfort and faster recovery than traditional surgery. Targeted at patients with gum disease or loose teeth.
• Root Canal Treatment Endodontic treatment for infected teeth requiring root canal therapy to remove pulp infection and preserve the natural tooth.
• Night Guards and Snore Guards Custom-fabricated oral appliances made from 3D scans to address teeth grinding (bruxism) and snoring issues.
• Botox Treatments Facial Botox injections for cosmetic purposes and for functional TMJ pain relief, administered in-office by Parkway Dental providers.
• Black Triangle Removal and Same-Day Composite Restorations

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• American Dental Association (ADA)minorOthersProfessional membership organization. Being a member demonstrates adherence to ADA standards and ethical guidelines for dental practice.
• Idaho Dental AssociationminorOthersState-level professional membership organization for dentists in Idaho. Supports local dental community and continuing education.
• CareCreditminorChannel Partner/ Reseller/ DistributorThird-party healthcare financing partner allowing patients to pay for dental procedures over time with promotional financing options.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pacific Dental Services: DSO supporting hundreds of dental practices with modern technology including CBCT, intraoral scanners, and same-day restorations. Comparable to Parkway because both emphasize advanced in-office technology and comprehensive general/specialty care under one roof.
• Comfort Dental: Large multi-state dental franchise offering general dentistry, orthodontics, and implants with a discount-oriented positioning. Comparable as a competing general dental provider serving mainstream patients seeking value and convenience.
• Heartland Dental: Largest US DSO supporting over 1,700 dental offices with general, cosmetic, and specialty services. Comparable as a competing provider of multi-disciplinary general dentistry services, including implants and Invisalign, though operating under a supported-practice model rather than independent ownership.
• Aspen Dental: One of the largest DSOs in North America with hundreds of branded offices offering general dentistry, restorative care, implants, and same-day crowns. Comparable because it competes for the same general and restorative dental cases Parkway handles, but at massive scale and through a corporate, insurance-driven model.
• Gentle Dental: Multi-location dental group operating branded offices offering general, cosmetic, orthodontic, and specialty services, often through DSO support. Comparable to Parkway in offering comprehensive family dentistry with multiple services under one roof.

Others

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners and iTero intraoral scanners. Parkway is an Invisalign provider and uses iTero, making Align a direct technology supplier that shapes the same patient-facing value proposition Parkway delivers.
• Dentsply Sirona (Cerec): Manufacturer of Cerec same-day crown CAD/CAM systems and other dental equipment used in digitally enabled practices. Parkway's same-day crown service depends on this platform, making it a critical comparable technology supplier.
• Birdeye: Reputation management and patient experience platform widely used by dental practices to drive Google review volume and ratings. Comparable to Parkway's organic acquisition engine because it helps similar practices compete on review-driven discovery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/parkwayboise
• Facebookfacebook.com/boiseparkwaydental
• Instagraminstagram.com/parkwaydentalboise

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parkway Dental