CIBOLO FAMILY MEDICINE

What CIBOLO FAMILY MEDICINE does

Cibolo Family Medicine is a physician-owned Direct Primary Care (DPC) practice founded in 2016 by Dr. Sara Stuart, D.O., operating from two clinic locations in Boerne and San Antonio, Texas. The practice delivers primary care through a monthly membership model priced at $165 for adults and $35-$95 for children, providing unlimited office visits, 24/7 physician access by phone/text/email, same-day scheduling, and inclusion of most in-office procedures and diagnostics at no additional cost. The clinical team consists of five board-certified physicians (Drs. Stuart, Hodnett, Sommerhalder, Muñoz, and Slauter) with differentiated credentials in Family Medicine, Obesity Medicine, Menopause Care, and Osteopathic Manipulative Treatment (OMT).

The practice's technology stack includes in-house medical-grade diagnostic equipment (12-lead computer-based EKG, spirometry, body composition analyzer), the Atlas.MD patient portal for scheduling and communications, and Stripe Identity for enrollment verification. Ancillary services include wholesale-priced laboratory tests (most under $5) and imaging (approximately 80% below insurance rates), plus a paid OMT offering at $170-$225 per half-hour session.

Cibolo Family Medicine generates revenue through recurring individual/family membership subscriptions, B2B employer group memberships (marketed as a 30-60% cost alternative to traditional insurance when paired with self-funded plans), and unit-priced OMT sessions. Go-to-market combines direct-to-consumer outreach (website, Facebook, Instagram, patient referrals, free consultations) with direct employer sales for group plans. The practice does not accept insurance, operates as an independent private company with no disclosed external funding, and is HIPAA, CCPA, and GDPR compliant.

Name

CIBOLO FAMILY MEDICINE

Legal name

Cibolo Family Medicine

Website

https://cibolofm.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Cibolo Family Medicine is a physician-owned Direct Primary Care practice in Boerne and San Antonio, Texas, serving individuals, families, and employer groups via monthly memberships that provide unlimited visits and 24/7 physician access without insurance billing.

Ownership category

akta.pro rank

Product category

Direct Primary Care

NAICS

Offices of Physicians (6211), Home Health Care Services (62161)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAGAD

Direct Primary Care (DPC) & Concierge Medicine

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

SECONDARYHLAFAEAI

Home-Based Primary Care / Medical House Call Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

Keywords

• Direct primary care
• Family medicine
• Primary care services
• Concierge medicine
• Osteopathic treatment

Headquarters

HQ city

Boerne

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Individual Membership Subscriptions: Monthly membership fees covering unlimited office visits and most in-office procedures. Revenue is recurring and predictable, based on per-member-per-month subscriptions.
2. Employer Group Memberships: B2B membership plans for employers providing healthcare benefits to employees and their families. Flat monthly fee per employee with potential for volume discounts.
3. Osteopathic Manipulative Treatment (OMT): Additional service with per-session fees. $225 per half hour (general) or $170 for members with discounted limited-time rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cibolo Family Medicine operates a Direct Primary Care (DPC) medical practice that sells monthly membership subscriptions covering unlimited office visits, 24/7 physician access by phone/text/email, same-day scheduling, and most in-office procedures. The practice also offers Osteopathic Manipulative Treatment (OMT) as a separate per-session service and provides members with negotiated wholesale pricing on lab tests and diagnostic imaging.

Product overview

Cibolo Family Medicine operates as a Direct Primary Care practice offering a single unified membership product that includes unlimited office visits, 24/7 physician access, and comprehensive in-office procedures. Additional services include Osteopathic Manipulative Treatment (OMT), medical-grade body composition analysis, and wholesale pricing on laboratory tests and imaging. The practice serves individuals, families, and employer groups through two clinic locations in Boerne and San Antonio, Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Primary Care Membership Monthly subscription covering unlimited primary care office visits, 24/7 access to a personal physician by phone, text, or email, same-day scheduling with no wait, and most in-office procedures and diagnostics at no extra cost. Sold to individuals, families, and employer groups at two Texas clinics in Boerne and San Antonio.
• Osteopathic Manipulative Treatment (OMT) Hands-on osteopathic technique involving manipulation of muscles and joints to diagnose, prevent, and treat musculoskeletal conditions including muscle strain, joint pain, sports injuries, chronic pain, and pregnancy-related discomfort. Sold per half-hour session at separate member and non-member rates.

Quantifiable outcome

• 30-60% healthcare cost savings for businesses using DPC with self-funded or level-funded insurance plans
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is used for identity document verification as part of the patient enrollment process. Stripe collects identity document images, facial images, ID numbers, and addresses along with fraud signals and device information. Stripe shares this information with CiboloFM and uses it to operate and improve its verification services.
• Atlas.MDcoreTechnology or IntegrationAtlas.MD is the patient portal platform used by CiboloFM for appointment scheduling, medical records access, and secure communication between patients and physicians. Patients access the portal for account management and provider communication.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• One Medical (Amazon One Medical): Large-scale membership primary care platform with subscription pricing and 24/7 virtual access. Comparable membership-based primary care model, but operates at national scale with insurance integration that CiboloFM does not offer.
• Oak Street Health: Value-based primary care provider (now part of CVS Health) operating risk-bearing clinics focused on Medicare populations. Overlaps with CiboloFM in primary care clinic operations but pursues an insurance-paid, value-based model at much larger scale.
• Cano Health: Value-based primary care operator with significant clinic footprint in Texas, including San Antonio. Comparable primary care clinic operations in the same metro, though Cano focuses on capitated Medicare Advantage rather than cash-pay DPC.

Direct peers

• Marathon Health: Employer-focused primary care network providing on-site and near-site clinics with membership-style access. Operates in the same DPC-for-employers segment that CiboloFM targets with its B2B group plans.
• Everside Health: National direct primary care provider offering employer-sponsored membership plans with unlimited access to personal physicians. Closely comparable to CiboloFM's employer-group DPC motion and subscription economics.
• Crossover Health: Membership-based primary care for employers and health systems, offering unlimited visits and integrated care teams. Directly comparable B2B membership model and value proposition.
• MDVIP: Nationwide network of concierge/DPC-style primary care physicians with limited patient panels and annual membership fees. Closely analogous physician-led limited-panel model with similar consumer value proposition.

Emerging players

• Forward: Membership-based primary care combining tech-enabled diagnostics with subscription pricing. Comparable consumer-facing membership primary care model with overlapping in-house diagnostic capabilities.

Regional players

• Catalyst Health Network: Texas-based clinically integrated network of independent primary care physicians operating value-based contracts. A relevant regional peer given CiboloFM's Texas footprint and shared primary care orientation, though Catalyst operates an insurance-paid model rather than cash-pay DPC.

Others

• Hint Health: Operating system and platform purpose-built for DPC practices, including membership billing and practice management. Comparable because it serves the same DPC operating model that CiboloFM delivers, and Atlas.MD (CiboloFM's portal) sits in a similar product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CiboloFM
• Instagraminstagram.com/cibolofamilymedicine
• LinkedInlinkedin.com/company/cibolo-family-medicine
• Xx.com/cibolofm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIBOLO FAMILY MEDICINE