Fitomedical

What Fitomedical does

Fitomedical S.r.l. is an Italian private limited company founded in 1983 and headquartered in Binasco (Milan province), operating in the nutraceutical and phytotherapy category for approximately 40 years. The company develops and markets plant-derived health and wellness products across more than a dozen category lines, including the proprietary Omeostat® branded formulations, EST standardized dry extract tablets (over 50 single-plant extracts), MicoEST medicinal mushroom extract tablets (Reishi, Cordyceps, Chaga, Shiitake, Auricularia), Gemmoderivati MG gemmotherapy products, Macerati di Pianta Fresca hydroalcoholic tinctures, Estratti Integrali Sinergici synergistic combinations, biocatalytic Oligoelementi with Triticum, essential and vegetable oils, natural cosmetics, and curated professional phytotherapy books.

The underlying technology centers on multiple extraction methodologies — fluid extracts, total extracts, dry standardized extracts, fresh-plant macerations and glycerin macerates — combined into proprietary Omeostat® multi-extract blends positioned around systemic homeostasis, with formulations integrating both Western European and extra-European (including Oriental) botanical traditions. The company operates a direct-to-consumer model through its e-commerce website (www.fitomedical.com), accepting Stripe and PayPal payments and shipping courier-express across Italy, supplemented by physical retail points of sale (punti vendita) that also serve as order pickup locations. Revenue is generated through one-time unit-priced product sales (typical price band €13–€30; range approximately €8.90 to €120 for books) with no subscription, B2B, or international channels disclosed. The target customer is the Italian health-conscious consumer seeking natural remedies for stress, sleep, cognitive, cardiovascular, digestive, immune, joint, respiratory and skin concerns, with product pages and Fitorubriche educational content driving organic search as the primary acquisition channel.

Name

Fitomedical

Legal name

Fitomedical S.r.l.

Website

https://fitomedical.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Fitomedical S.r.l. is an Italian nutraceutical and phytotherapy company producing plant-derived supplements, extracts, gemmoderivatives, and natural cosmetics. Founded in 1983 in Binasco, it sells direct-to-consumer via e-commerce and physical retail points across Italy under the Omeostat® brand.

Ownership category

akta.pro rank

Product category

Phytotherapy and Nutraceutical Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

• Phytotherapy products
• Nutraceutical supplements
• Herbal extracts
• Gemmotherapy products
• Essential oils

Headquarters

HQ city

Binasco

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of phytotherapy, nutraceutical, and natural wellness products through the company's e-commerce platform. Customers browse the catalog, add products to cart, and complete purchases online with payment via Stripe (credit card) or PayPal. Revenue is generated through one-time product purchases at listed prices.
2. Retail Store Sales: Physical point-of-sale purchases at Fitomedical retail locations. Customers can also choose to order online and pick up at stores, with payment made upon pickup.
3. Book Sales: Sale of professional books on phytotherapy and herbal medicine topics, selected by Fitomedical for professional updates and enthusiast interests.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fitomedical is an Italian nutraceutical and phytotherapy manufacturer that develops, produces, and sells a wide range of plant-based health supplements and natural products. The portfolio includes the proprietary Omeostat® line of organ-support formulations, standardized dry extract tablets (EST), medicinal mushroom extracts (MicoEST), gemmotherapy products (Gemmoderivati MG), mother tinctures, fluid and total herbal extracts, synergistic integral extracts, oligoelement preparations, essential and vegetable oils, natural cosmetics, and educational books on phytotherapy.

Product overview

Fitomedical is an Italian nutraceutical and phytotherapy company specializing in health products derived from medicinal plants. The product portfolio is organized into multiple distinct lines: (1) Omeostat® branded formulations combining multiple plant extracts for specific organ support; (2) EST - Estratti Secchi in Tavolette (dry extract tablets) with over 50 standardized single-plant extracts; (3) MicoEST - fungal extract tablets including Reishi, Cordyceps, Chaga, Shiitake, and Auricularia; (4) Gemmoderivati [MG] - gemmotherapy products from plant buds and embryonic tissues; (5) Tinture Madri / Macerati di Pianta Fresca [TM] - hydroalcoholic macerations from fresh plants; (6) Estratti Integrali Sinergici - synergistic combinations of tinctures, extracts and essential oils; (7) Triticum + Oligoelementi - biocatalytic mineral supplements; (8) Micronutrients - vitamins and essential elements; (9) Oli & Essenze - essential and vegetable oils; (10) Linea Intestino - intestinal health formulations including Enteroshield and Enterodefend; (11) Cosmesi Naturale - natural cosmetics; (12) Libri - professional books on phytotherapy. The company also operates an e-commerce platform and physical retail points of sale throughout Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Omeostat®: Brand derived from 'omeostasi' (homeostasis), representing products that support the efficiency of specific organs while promoting harmony between their functions and the complexity of the organism.

Products and services

• Armonight Omeostat®

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Solgar Italia (Nestlé Health Science): Established multinational vitamin, mineral, and herbal supplement brand with significant Italian market presence through pharmacy distribution. Comparable product categories (standardized botanical extracts, condition support) but operates at a much larger scale as part of Nestlé Health Science.
• Arkopharma Italia: European leader in phytotherapy with Italian operations offering herbal medicine products including fluid plant extracts (EPS), capsules, and standardized extracts. Overlaps directly with Fitomedical's Estratti Fluidi and EST product lines.

Regional players

• L'Erbolario: Italian natural cosmetics and herbal personal care brand with botanical product formulations. Comparable in the natural cosmetic segment of Fitomedical's portfolio (Cosmesi Naturale, VegeVen, Simple Lipcare) and similar DTC + retail distribution model.

Direct peers

• Natural Point: Italian nutraceutical and phytotherapy company with a broad product range covering herbal extracts, supplements, and condition-targeted formulations. Comparable as a domestic Italian herbal supplement competitor with DTC distribution.
• Specchiasol: Italian herbal medicine company offering standardized dry extracts, tinctures, and gemmoderivati similar to Fitomedical's EST and MG product lines. Direct competitor in the Italian phytotherapy segment with overlapping product formats and pharmacy channel distribution.
• ESI (Ricerche Integrative Naturali): Italian nutraceutical and phytotherapy brand offering herbal extracts, gemmoderivati, and condition-specific supplements through pharmacy and DTC channels. Comparable product portfolio (fluid extracts, mother tinctures, dry extracts in tablets) and similar target customer.
• Aboca: Italian leader in phytotherapy and natural health products with a deep botanical supplement portfolio, DTC e-commerce, and a comparable emphasis on standardized extracts and condition-targeted formulations. Directly comparable as a domestic Italian herbal supplement brand serving similar health-conscious consumers.
• Named (Named Sport / Named Products): Italian nutraceutical company producing condition-targeted dietary supplements including joint, sleep, stress, and gut health formulations. Comparable in product positioning and the use of standardized botanical extracts, though larger scale and broader channel reach.
• Salus Haus (Salus-Floralpina): Italian/German herbal supplement brand offering phytotherapy products including mother tinctures and standardized extracts. Directly comparable in extraction methodologies and condition-targeted product positioning within the European herbal supplement market.
• Dr. Giorgini (Giorgini Dr. Martino): Italian natural health company specializing in herbal extracts, mother tinctures, and gemmoderivati. Directly comparable to Fitomedical's Estratti Fluidi, Tinture Madri, and Gemmoderivati lines with overlapping extraction methodologies and Italian DTC positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Fitomedical-102025719866694
• Instagraminstagram.com/fitomedical_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitomedical