What PhysicalTherapists does

PhysicalTherapists.com is a private, US-focused directory and referral service that connects individuals seeking physical therapy with local third-party providers. The core product is a website-based search directory (physicaltherapists.com) covering specialties such as occupational therapy, aquatic therapy, orthopedic care, sports injuries, pediatrics, geriatrics, wound care, EMG, cardiopulmonary, neurologic, and postpartum therapy. A 24/7 toll-free phone line (888-700-3706) is the primary direct-response customer acquisition channel, with same-day appointments and emergency/urgent care positioning emphasized as differentiators. The site is an Internet property of CityGrid Media USA LLC / eLocal USA LLC, headquartered at 1010 Spring Mill Ave, Suite 200, Conshohocken, PA; it operates within a broader eLocal network of professional service directories that share infrastructure, branding ('eLocal approved provider'), legal stack, and contact center capabilities. The entity's legal name is CityGrid Media USA LLC, governed under Delaware law, with EU residents explicitly excluded from use of the site.

The product suite extends beyond the directory to include a Home Expert Network (articles and expert-panelist discussions) and Interactive Services (blogs, comment sections, reviews, Q&A). Underlying technology is described as a standard website directory using cookie-based tracking and Google Analytics for site analytics; there is no disclosed app, API, or SDK. The business model is a marketplace/lead-generation commission structure: the service is free to consumers, while third-party physical therapy providers can submit free listings or pay for enhanced Paid Advertiser Services that increase placement in directory results. Proprietary intellectual property is limited to the PhysicalTherapists™ trademark.

Customer segments are two-sided: the primary segment is individual consumers seeking physical therapy for injury, post-surgical recovery, chronic pain, or mobility issues; the secondary segment is the network of third-party PT providers seeking patient acquisition channels and directory visibility. Distribution is direct-to-consumer (phone) and self-serve (website) with no intermediaries, and marketing channels center on paid search/direct response, organic SEO on the directory pages, and links to social profiles on Facebook, Twitter, Instagram, and LinkedIn. No funding rounds, M&A, leadership changes, awards, or certifications were disclosed in the available data.

Name

PhysicalTherapists

Legal name

CityGrid Media USA LLC

Website

https://physicaltherapists.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

PhysicalTherapists.com is a US-based, free online directory and 24/7 phone referral service that connects individual consumers seeking physical therapy with local third-party providers across specialties such as orthopedic, sports, aquatic, pediatric, and geriatric care, monetized via directory listings and paid advertiser placements.

Ownership category

akta.pro rank

Headquarters

HQ city

Conshohocken

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Directory/Referral Service: Operates as a free resource connecting individuals with physical therapy specialists. Revenue appears to come from directory listing fees paid by physical therapy providers (Third Party Service Providers) for visibility in the directory. Some providers pay for enhanced 'Paid Advertiser Services' for increased prominence.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

PhysicalTherapists.com is a free online directory service that connects individuals seeking physical therapy with local third-party physical therapy specialists across multiple specialties including occupational therapy, aquatic therapy, orthopedic care, sports injuries, pediatrics, geriatrics, wound care, EMG, cardiopulmonary, neurologic, and postpartum therapy. The platform offers 24/7 phone-based referral support, same-day appointment scheduling, transparent up-front cost estimates, and no-obligation connections. Third-party physical therapy providers can list on the directory for free or purchase Paid Advertiser Services for enhanced visibility and prominence.

Product overview

PhysicalTherapists.com is a directory service platform operated by eLocal USA LLC that connects individuals seeking physical therapy care with local physical therapy specialists. The core offering is the Directory Service, which enables users to search for and contact therapists across various specialties. The platform includes an Emergency Physical Therapy Services module providing 24/7 urgent care access, a Home Expert Network offering educational articles and expert discussions, and Interactive Services featuring reviews and Q&A functionality. The service is free for consumers seeking therapy, with paid advertising services available for third-party service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• PhysicalTherapists.com Directory Service A search directory service that connects individuals with local physical therapy specialists across multiple specialties including occupational therapy, aquatic therapy, orthopedic care, sports injuries, pediatrics, geriatrics, wound care, EMG, cardiopulmonary, neurologic, and postpartum therapy. Users can search for and contact therapists for various treatment needs, with 24/7 phone support for scheduling. Free for consumers.
• Paid Advertiser Services for Providers

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• eLocalcoreStrategic or Co-development PartnerPhysicalTherapists Near You is part of eLocal's trusted network. The company is an 'eLocal approved provider' and operates as an Internet property of eLocal USA LLC. eLocal provides the underlying platform and brand credibility for the directory service.
• Third Party Physical Therapy Service ProviderscoreChannel Partner/ Reseller/ DistributorNetwork of third-party physical therapists, occupational therapists, aquatic therapists, orthopedic specialists, sports injury experts, pediatric and geriatric specialists who are featured in the directory and provide services to referred patients. Some providers pay for enhanced advertising placement.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• BetterPT: Specialized physical-therapy booking platform that lets consumers search by condition/insurance and book directly with PT clinics. Direct vertical competitor to PhysicalTherapists.com, with more PT-specific tooling such as insurance matching and direct online booking.
• Zocdoc: Online healthcare appointment-booking marketplace connecting patients with providers, including physical therapists. Competes directly with PhysicalTherapists.com for the same patient-to-PT matching flow, with deeper online scheduling and insurance-verification functionality.
• Healthgrades: Large healthcare provider directory that lists physicians and allied health practitioners (including PT) and monetizes via provider profiles, advertising and appointment requests. Comparable marketplace monetization model targeting the same patient intent.
• Vitals: Doctor and allied-health provider directory with reviews and appointment-booking functionality. Competes for the same patient-intent search queries that drive traffic to PhysicalTherapists.com and monetizes via provider profiles.
• WebMD (WebMD Care): Major consumer health information site with a provider directory and care-appointment features. Comparable as a high-traffic health destination that funnels consumers toward PT and other specialty providers via directory and content.

Others

• eLocal: Parent/affiliate professional-services directory network that shares infrastructure, brand and provider relationships with PhysicalTherapists.com. Closely related operating counterpart within the same corporate family of vertical directories.
• Yelp: General local business directory with significant healthcare provider listings, reviews and 'Request a Quote' features. A primary free alternative consumers use to discover PT providers, putting indirect pricing pressure on dedicated PT directories.

Emerging players

• Solv Health: Consumer-facing booking platform focused on urgent care and in-person healthcare visits, with growing PT and allied-health provider coverage. Overlaps with PhysicalTherapists.com's same-day/emergency positioning but is broader in scope.
• Clinicient: Practice-management and patient-engagement platform for outpatient PT and rehab clinics. Targets the same PT-provider base from the B2B side, offering scheduling, EMR and outcomes tools that compete for the marketing budget PhysicalTherapists.com monetizes via paid listings.

Broad incumbents

• Google Business Profile: Google's free local-business listing product that surfaces PT providers in Search and Maps with reviews, hours, photos and direct calls. Dominates 'near me' discovery intent and is the single largest structural competitor to any paid PT directory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/phys_therapists
• LinkedInlinkedin.com/company/bridge-city-physical-therapy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PhysicalTherapists