CardPlus
CardPlus Oy is a Finnish identification solutions provider producing plastic ID, membership, loyalty, and government credential cards, distributing card printers, and offering digital mobile credential platforms for government agencies, enterprises, and organizations across Finland, Estonia, and Sweden.
- Company typePrivate
- Founded2009
- HeadquartersEspoo, Finland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CardPlus does
CardPlus Oy is a Finnish identification and authentication solutions company headquartered in Espoo, founded in 2009 and operating under the CardPlus Group Oy holding structure. The company produces and personalizes plastic cards — employee IDs, membership cards, loyalty cards, gift cards, library cards, visitor cards, and event passes — using in-house printing, RFID/NFC encoding, magnetic stripe programming, and visual security features. The product portfolio also extends to RFID/NFC tags in multiple form factors (cards, key fobs, wristbands, stickers), authorized distribution of card printer hardware from HID FARGO, Evolis, and Entrust (plus HID Omnikey and Identiv readers), the CardExchange Producer issuance software, FIDO2 passwordless authentication credentials, and the proprietary MagMa mobile credential platform (MagMa Lompakko, MagMa Sovellus).
The revenue model blends one-time card product sales, recurring printer consumables (ribbons, transfer films, cleaning kits), maintenance contracts for installed printer bases, and full-service card personalization projects. Distribution runs through a B2B e-commerce platform (shop.cardplus.fi), dedicated ordering portals (idcards.fi, Portal Plus, tyomaakortit.fi), and a named direct sales team handling enterprise accounts. Customer segments include government and public sector (Finnish Transport Safety Agency for driver's licenses; Estonian Health Insurance Fund; Estonian Transport Administration; Swedish ID06), private enterprises, retail/service operators, and libraries — positioning CardPlus as Finland's largest fully domestic plastic card service provider with ISO 9001, ISO 14001, and ISO/IEC 27001 certifications and the Avainlippu (Key Flag) designation.
Operations extend beyond Finland through wholly-owned subsidiaries CardPlus VM OÜ (Estonia, supporting Estonian driver's licenses and European Health Insurance Cards) and CardPlus Sverige AB (Sweden, serving the ID06 construction card market). Ancillary services include mail sorting and dispatch with up to 50% postage cost savings, bill printing services, and custom lanyard production, creating a full-stack offering from design through delivery.
CardPlus firmographics
Firmographics- Name
- CardPlus
- Legal name
- CardPlus Oy
- Website
- https://cardplus.fi
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CardPlus Oy is a Finnish identification solutions provider producing plastic ID, membership, loyalty, and government credential cards, distributing card printers, and offering digital mobile credential platforms for government agencies, enterprises, and organizations across Finland, Estonia, and Sweden.
- Ownership category
- akta.pro rank
CardPlus industry classification
Industry- Product category
- Plastic Card Production and Identification Services
- NAICS
- Electrical Equipment Manufacturing (3353)
- SIC
- Electronic Components & Accessories (3670), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD)
- akta.pro secondary industries
- Card Issuing & Program Management Platforms (BPAMAFAH), Cards & Issuing Management (Debit/Prepaid/Credit, Program Management) (FSAGAAAE)
Keywords
Where CardPlus is headquartered
LocationHeadquarters
- HQ city
- Espoo
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
CardPlus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Card Products Sales: Sales of physical cards including employee ID cards, membership cards, loyalty cards, library cards, gift cards, and specialty cards. Sold both as blank materials and pre-printed customized products
- Card Printing and Personalization Services: Full-service card production including design, printing, personalization, encoding, and finishing. Services for both small batches and high-volume production runs
- Card Printer Hardware and Supplies: Sales of HID FARGO, Evolis, and Entrust card printers, ribbons, transfer films, cleaning supplies, and accessories through e-commerce and direct sales
- Accessories Sales: Card holders, lanyards, clips, key fobs, and badge accessories sold through online shop
- Maintenance and Support Services: Card printer maintenance services ensuring equipment reliability and performance
- Post and Sorting Services: Posti sorting service where shipments are sorted, processed, and mailed on behalf of customers, offering up to 50% savings on postage costs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing through e-commerce |
| Other | Multi-year contract | Custom card orders and services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
CardPlus product offering
Product offeringCore offering
CardPlus Oy produces and personalizes plastic identification cards (employee ID cards, membership cards, loyalty cards, gift cards, library cards, and event passes) at its facility in Espoo, Finland. The company also distributes and services card printers from HID FARGO, Evolis, and Entrust, sells CardExchange Producer card-issuance software, and offers related services including RFID/NFC tag programming, FIDO2 authentication credentials, mobile wallet delivery via MagMa, and postal sorting/fulfillment.
Product overview
CardPlus is a Finnish identification and authentication solutions provider offering a unified portfolio of physical card products, card printing hardware, software, and digital services. The core offering centers on printed plastic cards — employee/ID cards, membership cards, loyalty cards, gift cards, library cards, visitor cards, and event passes — produced through CardPlus's in-house printing and personalization services. These are complemented by card printing hardware sold under authorized distributor agreements with HID FARGO, Evolis, and Entrust brands, along with their consumables and maintenance services. CardExchange Producer is the company's licensed card-issuance software platform, sold across five tiers (GO through Enterprise) with database connectivity from Excel/CSV through to SQL and LDAP. RFID/NFC tags (in card, key fob, wristband, and sticker form factors) and smart card/RFID readers (HID Omnikey, Identiv) extend the hardware portfolio. Digital offerings include FIDO2 authentication cards/keys for passwordless login, mobile card solutions via MagMa Lompakko and MagMa Sovellus, and online ordering portals (idcards.fi, Portal Plus). Mail sorting and fulfillment services complete the turnkey offering.
Differentiator
Problem solved
Functional benefit
Brands
- MagMa: Mobile wallet and application platform for digital card solutions
- MagMa Lompakko
- MagMa Sovellus
- idcards.fi
- Portal Plus
- LOMPAKKO
- CardPlus Shop
Products and services
- Henkilökortit (Employee/ID cards) Customized employee identification cards printed and personalized by CardPlus, supporting RFID, NFC, magnetic stripe, QR codes, and visual security features for Finnish organizations.
- Jäsenkortit (Membership cards) Customized membership cards printed and personalized by CardPlus for member organizations across Finland.
- Kanta-asiakaskortit (Loyalty cards) Customized loyalty/customer cards printed and personalized by CardPlus, with Avainlippu-certified Finnish production.
- Kirjastokortit (Library cards) Library cards printed and personalized by CardPlus for library systems.
- Lahjakortit (Gift cards) Gift cards printed and personalized by CardPlus, with Avainlippu-certified production.
- HID FARGO Card Printers Plastic card printer brand (now part of HID Global) sold, supported, and serviced by CardPlus as an authorized distributor, covering entry-level to high-security issuance printers.
- Evolis Card Printers European-made plastic card printer brand sold, supported, and serviced by CardPlus as an authorized distributor, including Edikio label printing solutions.
- Entrust Card Printers Plastic card printer brand sold by CardPlus as an authorized distributor.
- RFID/NFC Cards Plastic cards embedded with RFID or NFC chips (Mifare Ultralight, Mifare Classic, Mifare Desfire, iCLASS SEOS) sold blank or printed and personalized.
- RFID/NFC Tags RFID and NFC tags in card, key fob, wristband, and sticker formats for access control, payment, secure printing, and EV charging applications.
- Kortinlukijat (Card readers) Smart card and RFID readers from HID Omnikey and Identiv, sold and supported as an authorized distributor, covering contact, contactless, and combo readers.
- CardExchange Producer Software Professional card-design and issuance software sold in five tiers (GO, Premium, Professional, Business, Enterprise) with database connectivity (Excel, CSV, SQL, LDAP) for batch card production and RFID/NFC encoding support.
- Card Personalization Services Full-service card personalization including data processing, photo capture, design, encoding (RFID/NFC, magnetic stripe), and secure data handling.
- Card Printer Maintenance Services Maintenance and repair services for plastic card printers, performed by factory-certified technicians with manufacturer support access.
- Posti Mail Sorting Service Mail sorting and dispatch service that processes and ships card mailings, providing up to 50% cost savings on postage through Posti's addressed mail system.
- Mobiilikortit (Mobile Cards via MagMa) Digital and mobile card solutions (MagMa Lompakko and MagMa Sovellus) for mobile wallet delivery, push notifications, and digital membership/loyalty programs.
- FIDO2 Authentication Cards and Keys FIDO2 standard-based smart cards and USB keys enabling passwordless, phishing-resistant authentication for Windows, Office, and cloud services, combining physical access control with digital identity.
- Käyntikortit (Visitor/business cards) Business and visitor cards printed and personalized by CardPlus.
- VIP- ja tapahtumapassit (VIP and event passes) VIP and event passes with Avainlippu-certified production, including customizable holders and lanyards.
- Kaulanauhat (Lanyards) Custom and stock lanyards (tube, flat, retractable) with various clips and safety break-away features, including eco-friendly PET recycled-material options.
- Tulostustarvikkeet (Printer consumables) Consumables for card printers including ribbons, transfer films, cleaning kits, and card blanks, sold for HID FARGO, Evolis, and Entrust printers.
Quantifiable outcome
- Up to 50% savings on postal costs through sorting service
- +1 more outcomes
Companies that use CardPlus
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
CardPlus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
CardPlus partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Spear Innovations Oy LtdcoreTechnology supplier for FIDO2 authentication solutions. Spear Innovations provides expertise in passwordless authentication using FIDO2 standard - enabling phishing-resistant login using physical USB keys or smart cards. CardPlus incorporates this technology into their credential offerings.
- Veripalvelu (Finnish Red Cross Blood Service)minorPartnership to enable workplace blood donation for CardPlus employees. Veripalvelu provides the blood donation service and logistics while CardPlus facilitates employee participation during work hours.
- HID GlobalcoreExpanded partnership to include official partner status for PACS (Physical Access Control Systems) products and Omnikey readers. Already served as partner for Secure Issuance solutions and HID FARGO printers. Provides high-quality security technology solutions including card printers, access control systems, and smart card readers for physical and logical access control.
- Kiwa Inspecta / Inspecta Sertifiointi OyminorCertification body for ISO 9001, ISO 14001, and ISO/IEC 27001 management system certifications. Partnership spans nearly a decade of certification work.
- CardPlus VM OÜ (Estonia)coreSister company in Estonia for supplying Estonian European Health Insurance Cards and Estonian driver's licenses. Part of CardPlus Group Oy structure.
- CardPlus Sverige AB (Sweden)coreSubsidiary in Sweden that was selected as supplier for Swedish ID06 cards for the construction industry.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
CardPlus competitors and assessment
Company assessmentDirect peers
- CardLogix: US-based card manufacturer and issuance software provider offering custom card production, personalization, and smart card solutions. Direct comparable in card personalization services for government and commercial clients.
- Identiv: Provider of RFID and smart card readers that CardPlus distributes. Direct comparable in the smart card/RFID reader product category serving access control and credential reading use cases.
- Multicard (a HID Global company): Identity and card issuance services provider now part of HID Global. Comparable to CardPlus as a card issuance services business serving enterprises and government with similar solution scope.
- Evolis: French manufacturer of plastic card printers that CardPlus distributes in Finland. Direct comparable in the card printer category with overlap in the same European B2B customer base.
Broad incumbents
- Thales: Through its Digital Identity & Security business, Thales competes for European government credential contracts and supplies secure issuance platforms for IDs and driver's licenses alongside CardPlus.
- Entrust: Global provider of card printers, issuance software, and digital credential solutions. CardPlus distributes Entrust printers; Entrust competes with the CardExchange Producer software CardPlus also distributes.
- HID Global: Global leader in card printers (HID FARGO), RFID readers (Omnikey), and physical access control. CardPlus is a HID partner/distributor; HID competes at the platform and solution level above CardPlus.
- IDEMIA: World leader in government-issued identity credentials (passports, driver's licenses, national IDs). Most direct competitor for government credential contracts CardPlus holds across Finland, Estonia, and Sweden.
- ASSA ABLOY: Global access solutions giant and parent of HID Global. Dominates physical access control systems into which CardPlus sells RFID cards and readers; both compete for enterprise security integration.
Regional players
- TagMaster: Swedish RFID and access control specialist serving Nordic rail, parking, and access markets. Comparable as a Nordic-region RFID and credential solutions provider with overlapping customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CardPlus social profiles
Digital presenceCardPlus compliance and trust
Trust signalCompliance2 records
CardPlus financial estimates
Financial estimateRevenue estimate
Valuation estimate
CardPlus leadership team
Management profileNumber of profiles
Profiles14 records
CardPlus subsidiaries and ownership
Company hierarchySubsidiaries3 records
CardPlus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CardPlus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CardPlus
What does CardPlus do?
CardPlus Oy produces and personalizes plastic identification cards (employee ID cards, membership cards, loyalty cards, gift cards, library cards, and event passes) at its facility in Espoo, Finland. The company also distributes and services card printers from HID FARGO, Evolis, and Entrust, sells CardExchange Producer card-issuance software, and offers related services including RFID/NFC tag programming, FIDO2 authentication credentials, mobile wallet delivery via MagMa, and postal sorting/fulfillment.
Is CardPlus a public or private company?
CardPlus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CardPlus founded?
CardPlus was founded in 2009. It employs 11 to 50 people.
Where is CardPlus based?
CardPlus is headquartered in Espoo, Finland, in the Europe region.
How does CardPlus make money?
Six revenue lines are on record. Card Products Sales are the primary driver. The others are card Printing and Personalization Services, card Printer Hardware and Supplies, accessories Sales, maintenance and Support Services and post and Sorting Services.
Who are CardPlus's main competitors?
Direct peers on record are CardLogix, Identiv, Multicard (a HID Global company) and Evolis. Broad incumbents are Thales, Entrust, HID Global, IDEMIA and ASSA ABLOY. TagMaster is listed as a regional player.
Does CardPlus have an API?
No public API is recorded for CardPlus.
What industry is CardPlus in?
CardPlus's product category is Plastic Card Production and Identification Services. Its primary akta.pro industry code is HDACAKAD, Receipt, Label & Card Printers (Thermal/Impact), with a secondary code of BPAMAFAH, Card Issuing & Program Management Platforms. Its NAICS code is 3353 and its SIC code is 3670.