Atid
ATID Co., Ltd. is a Korean manufacturer of enterprise UHF RFID hardware, supplying handheld, fixed, desktop, and Bluetooth readers plus antennas to logistics, retail, vehicle management, and brand-protection customers worldwide through direct sales and partner channels.
- Company typePrivate
- Founded2004
- HeadquartersSeoul, South Korea
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Atid does
ATID Co., Ltd. (에이티아이디) is a privately held Korean enterprise hardware manufacturer founded in 2004 and headquartered in the Gasan Digital Complex in Geumcheon-gu, Seoul. The company designs and sells UHF RFID hardware, including Android and Windows CE handheld readers (AT907, AT880), fixed readers (ATF862), desktop readers (ATT739, ATD100N), Bluetooth readers, and a broad portfolio of UHF antennas covering regional regulatory frequency bands (902-928 MHz for the US, 840-868 MHz and 865-868 MHz for EU/Japan). Core technology is built on industry-standard EPC Gen2 and ISO/IEC 18000-6C protocols, with select products incorporating the Impinj E710 RAIN RFID chipset. Hardware is certified for KC, FCC, CE and TELEC markets, reducing country-specific regulatory friction for enterprise deployments.
Atid firmographics
Firmographics- Name
- Atid
- Legal name
- ATID Co.,Ltd.
- Website
- https://atid1.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ATID Co., Ltd. is a Korean manufacturer of enterprise UHF RFID hardware, supplying handheld, fixed, desktop, and Bluetooth readers plus antennas to logistics, retail, vehicle management, and brand-protection customers worldwide through direct sales and partner channels.
- Ownership category
- akta.pro rank
Atid industry classification
Industry- Product category
- RFID Hardware
- NAICS
- Other Communications Equipment Manufacturing (334290)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Payment PIN Pads, Card Readers & NFC Contactless Devices (HDACAKAG)
- akta.pro secondary industries
- Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), RF, Antennas & Wireless Components Retail (CRACAKAM)
Keywords
Where Atid is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Atid business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales - Industrial RFID Devices: ATID generates revenue primarily through the sale of UHF RFID hardware products including handheld readers (Android and Windows), fixed readers, Bluetooth readers, desktop readers, and UHF antennas. The company sells directly to enterprise customers worldwide with customized services.
- Accessories and Components: Sales of accessory products including cradles, gun handles, batteries, wrist straps, stylus pens, USB cables, and charging adapters for their reader devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise direct sales - customized pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Atid product offering
Product offeringCore offering
ATID manufactures and supplies enterprise-class UHF RFID hardware for industrial and commercial identification, tracking, and data capture. The product line spans handheld readers (Android AT907 and Windows AT880), fixed RFID readers (ATF862), desktop readers (ATT739, ATD100N), Bluetooth readers, UHF antennas, RFID tags, and accessories, supplemented by the Vericode (Tracetoo) traceability and anti-counterfeiting solution integrated with ATID readers. Sales are direct to enterprise customers worldwide with customized configurations for different regional frequency bands and use cases.
Product overview
ATID supplies a comprehensive portfolio of UHF RFID hardware products and solutions. The product line includes Android-based and Windows-based handheld UHF RFID readers (AT907, AT880), fixed RFID readers (ATF862), desktop readers (ATT739, ATD100N), Bluetooth readers, and a diverse range of UHF RFID antennas (ATA802, ATA812, ATA900 series). The company also offers the Vericode/Tracetoo traceability solution that integrates with ATID hardware for product authentication, anti-counterfeiting, and analytics. ATID has over 20 years of experience supplying UHF RFID products to domestic and international markets, with certifications including KC, FCC, CE, and TELEC.
Differentiator
Problem solved
Functional benefit
Brands
- Vericode: A traceability solution brand developed to work with ATID devices, enabling product authentication, grey market prevention, consumer trust enhancement, and real-time analytics through unique codes scanned by ATID readers.
Products and services
- AT907 Android Handheld UHF RFID Reader Android-based handheld UHF RFID reader representing ATID's current flagship product group, designed for mobile enterprise RFID scanning in logistics, retail, and field applications.
- AT880 Windows CE/Embedded Handheld UHF RFID Reader Windows CE/Windows Embedded handheld UHF RFID reader with integrated 1D/2D barcode scanner, optional HF RFID, WLAN, Bluetooth, camera, and GPS; reads up to 10 meters. Intended for legacy Windows-based deployments and being phased out for new projects.
- ATF862 Fixed UHF RFID Reader Fixed UHF RFID reader with 4 RP-TNC antenna ports, up to 1,000 tags in 5 seconds, -80 dBm receiving sensitivity, 33-meter read/write distance, Ethernet communication via HTTP/TCP Socket/MQTT (JSON), and DC 24V / PoE / PoE+ power options.
- ATD100N Compact Desktop UHF RFID Reader Slim desktop UHF RFID reader powered via USB, supporting EPC Gen2 / ISO/IEC 18000-6C with up to 0.5 meter read range, designed for stationary tag reading in retail point-of-sale and office environments.
- ATT739 Desktop UHF RFID Reader Desktop UHF RFID reader designed for stationary tag reading applications such as POS, asset check-in/out, and verification workflows.
- Bluetooth UHF RFID Readers Bluetooth-enabled UHF RFID readers providing wireless connectivity for mobile scanning applications where handheld or sled-style readers are paired with host devices.
- ATA900R1+BEN High-Durability UHF RFID Antenna High-durability linear-polarization UHF RFID antenna (840-868 MHz) with 11 dBi gain, IP65 rating, and N-type connector for outdoor and industrial vehicle, warehouse, and logistics deployments.
- ATA802-BUS-A UHF RFID Antenna (902-928 MHz) UHF RFID antenna operating in the 902-928 MHz band for FCC-regulated markets such as the United States.
- ATA802-BUS-B UHF RFID Antenna (902-928 MHz) UHF RFID antenna operating in the 902-928 MHz band for North American and other FCC-region deployments.
- ATAF802-BEN-A UHF RFID Antenna (865-868 MHz) UHF RFID antenna operating in the 865-868 MHz band for ETSI/CE-regulated European and other markets.
- ATA802-BEN-A UHF RFID Antenna (865-868 MHz) UHF RFID antenna operating in the 865-868 MHz band for European and other 865-868 MHz deployments.
- ATA802-BEN-B UHF RFID Antenna (865-868 MHz) UHF RFID antenna operating in the 865-868 MHz band for European/CE-regulated deployments.
- ATA812-C UHF RFID Antenna (865-868 MHz) UHF RFID antenna operating in the 865-868 MHz band, intended for European-market installations.
- ATA812-D UHF RFID Antenna (865-868 MHz) UHF RFID antenna operating in the 865-868 MHz band, intended for European-market installations.
- ATA812-BEN-C UHF RFID Antenna (865-868 MHz) UHF RFID antenna operating in the 865-868 MHz band, intended for European-market installations.
- ATA812-BEN-D UHF RFID Antenna (865-868 MHz) UHF RFID antenna operating in the 865-868 MHz band, intended for European-market installations.
- ATA900R1 UHF RFID Antenna (840-868 MHz) UHF RFID antenna with linear polarization, IP65 rating, and 11 dBi gain operating in the 840-868 MHz band for outdoor and industrial installations.
- Vericode (Tracetoo) Product Authentication Solution Product authentication and traceability solution that integrates with ATID handheld readers to enable real-time data acquisition, grey market prevention, consumer verification, and advanced product/customer analytics for brand-protection deployments.
Quantifiable outcome
- Up to 10 meter reading range for UHF RFID tags
- +2 more outcomes
Companies that use Atid
Customer profileSegments4 records
Ideal customer profiles3 records
Atid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Atid partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tracetoo (Vericode)coreTracetoo provides the Vericode solution which integrates with ATID readers for product traceability, anti-counterfeiting, and grey market prevention. The partnership enables ATID devices to perform real-time product authentication and verification through unique codes.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Atid competitors and assessment
Company assessmentDirect peers
- Zebra Technologies: Largest global enterprise RFID reader and handheld manufacturer (RFD8500, MC3390R, FX7500 fixed readers). Direct competitor in UHF RFID handhelds and fixed readers across ATID's same logistics, retail, and warehouse use cases.
- Cipherlab: Enterprise mobile computer and UHF RFID reader vendor (RK25, RS36). Competes with ATID in Android-based handheld UHF RFID for retail and logistics.
- Alien Technology: Long-standing UHF RFID reader and tag provider (ALR-9900, ALR-F800). Competes with ATID in fixed and integrated RFID reader categories for retail and logistics.
- TSL (Technology Solutions UK): Bluetooth UHF RFID reader specialist (1128 UHF). Direct peer to ATID's Bluetooth reader line and broader handheld/companion reader category.
- Datalogic: Enterprise data capture and UHF RFID handheld/fixed reader vendor (Memor 11, DLR-BT001). Competes with ATID in retail, logistics, and warehouse RFID deployments.
- CAEN RFID: Specialist UHF RFID reader and module manufacturer (R1290I, R1260I). Closely comparable form factor and target customer base to ATID's fixed/industrial reader lineup.
- Unitech Electronics: Taiwan-based enterprise mobility and UHF RFID reader maker (PA768, RH767). Comparable Asian-headquartered competitor with similar product breadth across handhelds, fixed, and desktop readers.
- Bluebird: Korean-headquartered enterprise mobile and RFID device manufacturer (EF500R, EF401R). Most direct Korean peer to ATID, with similar Android handheld UHF RFID positioning and overlapping APAC customer base.
- Honeywell: Major enterprise mobility and data-capture player (CT45/CT60 RFID, IH45 RFID handle). Competes with ATID in handheld UHF RFID for retail and supply chain, with a broader software/services stack.
Broad incumbents
- Impinj: RAIN RFID chip and reader manufacturer whose E710 silicon powers ATID's ATF862. Overlaps with ATID in fixed RFID readers (e.g., Impinj R700) while also being a critical upstream supplier.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Atid social profiles
Digital presenceAtid compliance and trust
Trust signalCompliance5 records
Atid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atid leadership team
Management profileNumber of profiles
Profiles1 record
Atid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atid
What does Atid do?
ATID manufactures and supplies enterprise-class UHF RFID hardware for industrial and commercial identification, tracking, and data capture. The product line spans handheld readers (Android AT907 and Windows AT880), fixed RFID readers (ATF862), desktop readers (ATT739, ATD100N), Bluetooth readers, UHF antennas, RFID tags, and accessories, supplemented by the Vericode (Tracetoo) traceability and anti-counterfeiting solution integrated with ATID readers. Sales are direct to enterprise customers worldwide with customized configurations for different regional frequency bands and use cases.
Is Atid a public or private company?
Atid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atid founded?
Atid was founded in 2004. It employs 1,001 to 5,000 people.
Where is Atid based?
Atid is headquartered in Seoul, South Korea, in the Asia region.
How does Atid make money?
Two revenue lines are on record. Hardware Sales - Industrial RFID Devices are the primary driver. The others are accessories and Components.
Who are Atid's main competitors?
Direct peers on record are Zebra Technologies, Cipherlab, Alien Technology, TSL (Technology Solutions UK), Datalogic, CAEN RFID, Unitech Electronics, Bluebird and Honeywell. Impinj is listed as a broad incumbent.
Does Atid have an API?
No public API is recorded for Atid.
What industry is Atid in?
Atid's product category is RFID Hardware. Its primary akta.pro industry code is HDACAKAG, Payment PIN Pads, Card Readers & NFC Contactless Devices, with a secondary code of MPAGAJAG, Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID). Its NAICS code is 334290 and its SIC code is 3670.