Woburn Golf Club

Name

Woburn Golf Club

Legal name

Woburn Enterprises

Website

https://woburngolf.co.uk

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Championship golf courses
• Golf club memberships
• Corporate golf events
• Golf coaching services
• Clubhouse hospitality

Headquarters

HQ city

Little Brickhill

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Visitor Green Fees: Revenue from visiting golfers playing the Dukes, Duchess, or Marquess courses on green fee packages. Summer packages include breakfast, 18 holes, and lunch. Winter packages available November through February at reduced rates.
2. Membership Subscriptions: Individual and corporate membership providing unrestricted access to all three championship courses, Tavistock Short Game Area, and clubhouse facilities. Family discounts available for spouses and partners.
3. Corporate Golf Events: Corporate, society and group golf day packages ranging from one-round to full-day experiences with catering and hospitality services. Customizable for corporate entertaining.
4. Golf Coaching: PGA professional coaching services including individual lessons, group coaching, and playing lessons. Pricing varies by coach seniority and session length.
5. Professional Shop Retail: Golf equipment, footwear, apparel, accessories and gifts. Includes club repairs, custom fitting services, and branded merchandise.
6. Food and Beverage: Clubhouse dining including breakfast, lunch, and dinner services. Halfway house facilities on all three courses. Private event hosting available.
7. Stay and Play Packages: Multi-day golf experiences for visitors combining accommodation at local hotels with golf across multiple courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Woburn Golf Club operates a private 54-hole championship golf venue comprising three courses (Dukes, Duchess, Marquess), all ranked in Golf Monthly's Top 100 Courses in the UK and Ireland. It sells individual and corporate memberships, visitor green fee packages, corporate and society golf day events, PGA professional coaching, custom fitting at the Performance Centre, professional shop retail, clubhouse hospitality and a junior golf academy. The club has hosted 60 professional tournaments since 1976 and sits within the Woburn Abbey Estate.

Product overview

Woburn Golf Club is a premium golfing venue offering three championship golf courses (Dukes, Duchess, and Marquess), professional coaching services through its PGA-qualified team, and comprehensive clubhouse hospitality. The club operates a Performance Centre with custom fitting technology, the Tavistock Short Game Area for short game practice, and a Professional Shop retailing golf equipment and apparel. Visitor packages and corporate golf events provide green fee and hospitality services, while the Junior Golf Academy develops young players. All three courses rank in Golf Monthly's Top 100 Courses in the UK and Ireland, and the club has hosted 60 professional tournaments including major championships.

Differentiator

Problem solved

Functional benefit

Products and services

• Dukes Course Championship 18-hole, 6,971-yard, Par 72 golf course opened in 1976 and designed by Charles Lawrie, lined with pine, silver birch and chestnut trees. Available to members and visitors through green fee packages.
• Duchess Course Championship 18-hole, 6,555-yard, Par 72 golf course opened in April 1978 and designed by Charles Lawrie, characterised as a 'hidden gem' that demands accurate driving and pinpoint iron play. Available to members and visitors through green fee packages.
• Marquess Course Championship 18-hole, 7,218-yard, Par 72 golf course opened in June 2000 and designed by Peter Alliss, Clive Clark and Alex Hay, set within 200 acres of mixed woodland and referred to as the 'Jewel in the Crown'. Available to members and visitors through green fee packages.
• Golf Club Membership Individual and corporate memberships providing unrestricted access to all three championship courses, the Tavistock Short Game Area and clubhouse facilities. Family discounts available for spouses and partners, with reciprocal playing rights across the Woburn Estate businesses.
• Visitor Golf Packages Green fee packages for visiting golfers on the Dukes, Duchess or Marquess courses including summer packages (July-October, from £270 per person with breakfast, 18 holes and two-course lunch) and winter packages (November-February, £175 per person). Available Monday to Friday.
• Corporate Golf Events Corporate, society and group golf day packages including one-round (from £315 per person), standard day (from £495 per person) and full day options (from £550 per person for 20+ players) with meeting rooms, catering and bespoke hospitality for 12 to 100+ players.
• PGA Professional Coaching Golf coaching services delivered by a team of fully qualified PGA Professionals led by Head PGA Professional Dan Grieve (PGA Master Coach). Services include individual lessons, group coaching, playing lessons, junior coaching and specialised programmes such as Here Come The Girls.
• Performance Centre and Custom Fitting Indoor fitting and simulator studio offering custom club fitting, ball fitting, nearest the pin and longest drive challenges, practice, tuition and simulator play on top class golf courses, using Foresight GC Quad, Trackman and On Form video analysis.
• Professional Shop On-site retail store stocking golf equipment from TaylorMade, Ping, Callaway, Titleist, Cobra and Mizuno, apparel from Peter Millar, Footjoy, Galvin Green, J.Lindeberg, Kjus and GFore, plus accessories, branded merchandise and club repair services.
• Clubhouse Hospitality Catering and hospitality services across the Bloomsbury Room (breakfast 7am-11:30am and lunch), Masters Bar informal dining and full clubhouse dining, plus private event hosting. Run by Head Chef Paul Nicholls.
• Junior Golf Academy Structured junior coaching programme including Sunday Academy (£150 per child for six-week programme), Wednesday Academy sessions (£150 per child or £100 when attending Sunday Academy) and Summer Holiday Coaching Festivals (£175 per person for 3-day festival), capped at 8 children per group.
• Stay and Play Packages Multi-day golf experiences combining overnight accommodation at local hotels with rounds of golf across the three Woburn courses for visiting golfers.

Quantifiable outcome

• 4 consecutive GEO re-accreditations (October 2024)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The Woburn EstatecoreStrategic or Co-development PartnerWoburn Golf Club is part of The Woburn Estate, owned by the Bedford family. The estate includes Woburn Abbey, Safari Park, and other businesses. Members receive preferential rates across the estate's various businesses.
• The Bedford EstatescoreStrategic or Co-development PartnerThe Bedford Estates (London) is the parent organization managing Woburn Golf Club along with other estate properties. Logo displayed on website indicating corporate ownership and branding relationship.
• England GolfcoreStrategic or Co-development PartnerWoburn Golf Club works with England Golf for sustainability initiatives, safeguarding policies, and holds SafeGolf accreditation through England Golf. Adopts England Golf's Equality, Diversity and Inclusion Strategic Framework.
• Golf Environment Organisation (GEO)coreStrategic or Co-development PartnerWoburn Golf Club works with GEO for sustainability certification and environmental assessment. GEO Certified is golf's international ecolabel, similar to FairTrade certification.
• PGA (Professional Golfers' Association)coreStrategic or Co-development PartnerAll coaching staff are PGA qualified professionals. Dan Grieve achieved Master Coach status with the PGA in June 2024. Club participates in PGA professional development programmes.
• LIV Golf (Majesticks Team)minorChannel Partner/ Reseller/ DistributorIan Poulter, Woburn's Touring Professional, now plays on the LIV Golf tour for the Majesticks team. This association brings visibility to the club through professional golf coverage.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Grove: The Grove is a luxury UK hotel and golf resort in Hertfordshire with a championship course, five-star hospitality, and corporate event facilities. It is a direct peer competing for London-area corporate golf day and stay-and-play revenue.
• Queenwood Golf Club: Queenwood is an ultra-premium private members' club in Surrey with a highly-ranked championship course and limited membership. It competes with Woburn for the same affluent UK individual and corporate member/visitor market.
• The Wisley Golf Club: The Wisley is a Surrey-based members' club with two championship courses ranked in the UK Top 100. It is a direct peer competing for London-area members, visitors, and corporate events.
• Sunningdale Golf Club: Sunningdale is one of England's top-ranked private members' clubs with two classic heathland courses and a strong tournament heritage. It is a direct peer as a premium UK members' club occupying the same Golf Monthly Top 100 positioning.
• The Belfry: The Belfry is a UK championship golf venue in the Midlands with three courses and a long history of hosting professional tournaments including multiple Ryder Cups. It is directly comparable to Woburn as a premium multi-course English club competing for the same corporate, visitor, and tournament market.
• Celtic Manor Resort: Celtic Manor is a Welsh resort that hosted the 2010 Ryder Cup and offers multiple championship courses, corporate hospitality, and stay-and-play packages. It competes with Woburn for UK tournament hosting opportunities and high-end corporate/visitor golf spend.
• Walton Heath Golf Club: Walton Heath is a prestigious Surrey members' club with two Top 100 heathland courses and a heritage of hosting major events including the 1981 Ryder Cup. Comparable to Woburn as a UK private members' club with elite tournament credentials.
• Gleneagles: Gleneagles is a Scottish luxury resort with three championship courses, hotel, and spa. Comparable to Woburn for premium UK golf experiences, corporate hospitality, and tournament hosting at the highest UK price points.
• Wentworth Club: Wentworth is one of the UK's most prestigious private golf clubs, home of the BMW PGA Championship and three championship courses. It is a direct peer as a high-end UK membership and tournament venue targeting the same affluent corporate and individual golfer segments as Woburn.

Regional players

• Royal Troon Golf Club: Royal Troon is a Scottish Open rota links venue with strong professional tournament heritage. Comparable to Woburn as a championship UK venue hosting professional events, but operates a links model in Scotland rather than directly competing for Woburn's home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WoburnGC
• YouTubeinstagram.com/woburngolfclub
• Facebookfacebook.com/WoburnGC
• Instagraminstagram.com/woburngolfclub

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woburn Golf Club