Mental Health Association in Michigan

What Mental Health Association in Michigan does

The Mental Health Association in Michigan (MHAM) is a 501(c)(3) nonprofit organization incorporated under Michigan statutes in 1937, making it the state's oldest nonprofit and non-governmental agency dedicated to the broad spectrum of mental illness across all age groups. It operates as the Michigan state affiliate of Mental Health America (MHA), the national organization founded in 1909 by Clifford W. Beers, and serves as a directorship membership organization that advocates for individuals with mental illness and substance use disorders while maintaining a non-partisan posture in public policy and education. MHAM is headquartered in Southfield, Michigan, with a Lansing mailing address, and is led by President & CEO Marianne Huff, LMSW, alongside Operations Manager Matthew Hudkins, supported by a small staff of 1–10 employees.

The organization's core products and services span anonymous mental health screenings (provided through Mental Health America's national screening platform), customized employer mental health trainings delivered virtually or in-person, crisis resource routing to 988 and the Michigan Crisis and Action Hotline (MiCAL), monthly community educational webinars on topics including youth suicide, anxiety, children's mental health, BIPOC issues, and criminal justice intersection with mental illness, and policy and advocacy work monitoring Michigan's 83-county Community Mental Health Services Programs. Two flagship branded programs are the Partners in Crisis (PIC) coalition, which brings together judges, prosecutors, mental health professionals, and law enforcement to reduce criminal justice over-reliance for people with mental illness, and the Youth Leaders Council, which engages young advocates in policy and anthology work. Bell Seal recognition for workplace mental health was awarded at the Silver level in 2023 and 2024 and Bronze in 2025.

MHAM generates revenue primarily through recurring annual membership dues across three tiers (Individual at $50, Supporting Organization at $300, and Cornerstone Organization at $600 per year), tax-deductible donations processed through the Neon One platform, customized mental health training fees with 10–15% member discounts, and foundation/individual philanthropic support from sources including United Way for Southeastern Michigan, the Ethel and James Flinn Foundation, and the Rollin M. Gerstacker Foundation. Its customer base is highly horizontal, spanning individuals living with mental illness, families and caregivers, mental health professionals, employers (Bell Seal partners such as Corewell Health, Ally Financial, MSU Federal Credit Union, Consumers Energy, Hillsdale Hospital, and Peckham), government and public officials in Lansing, youth, and law enforcement/judicial stakeholders. The go-to-market motion is community-led and event-driven, layered with a multi-channel marketing mix including the website, the Mental Health Matters monthly e-newsletter, public policy advocacy, and earned media coverage in outlets such as Bridge Magazine, WILX, WXYZ Detroit, and Crain's Detroit Business.

Name

Mental Health Association in Michigan

Legal name

Mental Health Association in Michigan

Website

https://mha-mi.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

1–10 employees

Short description

Mental Health Association in Michigan is a 501(c)(3) nonprofit and Mental Health America state affiliate that advocates for individuals with mental illness and substance use disorders through policy work, customized employer trainings, anonymous screenings, webinars, and the Partners in Crisis coalition across Michigan.

Ownership category

akta.pro rank

Product category

Mental Health Advocacy and Education Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Mental health advocacy
• Mental health education
• Workplace mental health training
• Crisis support resources
• Policy advocacy services

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: MHAM generates revenue through annual membership dues at three tiers: Individual ($50/year), Supporting Organization ($300/year), and Cornerstone Organization ($600/year). Membership provides benefits including action alerts, mental health trainings, case consultations, and organizational visibility.
2. Donations: MHAM accepts tax-deductible donations through its Neon One donation portal. As a 501(c)(3) nonprofit organization incorporated in 1937, donations are tax-exempt.
3. Customized Mental Health Trainings: MHAM provides customized mental health trainings to employers, with 10-15% discounts for organizational members. Trainings are conducted virtually or in-person (60-minute sessions).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Mental Health Association in Michigan (MHAM) is a 501(c)(3) nonprofit that promotes quality mental health and substance use disorder supports through advocacy and education. Its core offerings include anonymous online mental health screenings, customized workplace mental health training for employers, crisis support resource access (988, MiCAL, Crisis Text Line), monthly community educational webinars, policy and advocacy initiatives with the Michigan state government, and operation of the Partners in Crisis coalition and Youth Leaders Council.

Product overview

The Mental Health Association in Michigan (MHAM) operates as a nonprofit advocacy organization offering a portfolio of mental health services including anonymous mental health screenings (via Mental Health America tools), customized workplace mental health trainings for employers, crisis support resources (access to 988, MiCAL, Crisis Text Line, and specialized hotlines), monthly educational webinars, policy and advocacy initiatives, and the Partners in Crisis coalition. These services work together to promote quality mental health and substance use disorder supports through advocacy, education, and direct service access.

Differentiator

Problem solved

Functional benefit

Brands

• Partners in Crisis (PIC): A coalition of organizations and jurists dedicated to enhancing access to quality, clinically appropriate treatment and support services for children and adults experiencing emotional disorders and mental illnesses.
• Youth Leaders Council

Products and services

• Mental Health Screenings Anonymous online mental health screening tools that allow individuals to confidentially assess whether they may be experiencing a mental health condition and determine if professional help should be sought. Powered by Mental Health America's national screening platform.
• Customized Mental Health Trainings Employer-focused mental health training programs that can be customized for organizational needs and delivered virtually or in-person in 60-minute sessions. Organizational members receive 10-15% discounts on regular and customized trainings.
• Crisis Support Resources Access to multiple 24/7 crisis support lines including 988 Suicide & Crisis Lifeline, Michigan Crisis and Action Hotline (MiCAL), Crisis Text Line, Disaster Distress Helpline, and specialized lines for LGBTQ+ youth (Trevor Project) and other populations.
• Educational Webinars Monthly community educational webinars covering topics such as youth suicide, coping with anxiety, children's mental health, BIPOC issues, eating disorders, transgender and identity topics, and the intersection of criminal justice and mental illness.
• Partners in Crisis (PIC) Coalition A coalition of organizations and jurists dedicated to enhancing access to quality, clinically appropriate treatment and support services for children and adults experiencing emotional disorders and mental illnesses, with an Advisory Board of distinguished judges, prosecutors, mental health professionals, and law enforcement officers.
• Youth Leaders Council A youth leadership program where young advocates create policy guides and anthologies addressing mental health issues affecting children and youth in Michigan, engaging youth to build safer, more accessible mental health systems.
• Individual Membership Annual Individual membership at $50/year providing action alerts, access to mental health trainings, case consultations, voting rights in organizational decisions, and participation in committee work, public policy, community education, and fundraising activities.
• Supporting Organization Membership Annual Supporting Organization membership at $300/year for businesses and agencies, providing Individual Member benefits for up to 3 employees/board members, a 3-month banner ad in the Mental Health Matters e-newsletter, and one authored article in the newsletter.
• Cornerstone Organization Membership Annual Cornerstone Organization membership at $600/year providing benefits for up to 6 employees/stakeholders, up to 6 authored articles, a bi-annual Community Mental Health update webinar with the CEO, one virtual or in-person 60-minute mental health training, up to 3 one-on-one personal case consultations, one agency consultation, and a 15% discount on regular and customized trainings.

Quantifiable outcome

• Tens of thousands of people helped annually through information and support services
• +1 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Mental Health AmericacoreStrategic or Co-development PartnerMHAM is the state affiliate for Mental Health America (MHA), formerly known as the National Mental Health Association. Founded in 1909 by Clifford W. Beers, MHA is the nation's leading community-based nonprofit dedicated to addressing mental illness and promoting overall mental health. MHAM leverages MHA's programs, initiatives, screening tools, crisis resources, and national brand recognition.
• Pathways CMHminorGTM or Marketing PartnerBell Seal Partner participating in Mental Health America's workplace mental health certification program.
• MSU Federal Credit UnionminorGTM or Marketing PartnerBell Seal Partner participating in Mental Health America's workplace mental health certification program.
• Ally FinancialminorGTM or Marketing PartnerBell Seal Partner participating in Mental Health America's workplace mental health certification program.
• North Country CMHminorGTM or Marketing PartnerBell Seal Partner participating in Mental Health America's workplace mental health certification program.
• Corewell HealthminorGTM or Marketing PartnerBell Seal Partner participating in Mental Health America's workplace mental health certification program.
• Consumers EnergyminorGTM or Marketing PartnerBell Seal Partner participating in Mental Health America's workplace mental health certification program.
• MDHHS Office of the Child AdvocateminorGTM or Marketing PartnerBell Seal Partner participating in Mental Health America's workplace mental health certification program.
• PeckhamminorGTM or Marketing PartnerBell Seal Partner and organizational member.
• Hillsdale HospitalcoreGTM or Marketing PartnerCornerstone Organization Member receiving mental health trainings, case consultations, and agency consultations.
• Partners in Crisis (PIC) Coalition MemberscoreStrategic or Co-development PartnerMichigan Partners in Crisis is a coalition of organizations and jurists dedicated to enhancing access to quality treatment for emotional disorders and mental illnesses. Advisory Board includes distinguished judges, prosecutors, mental health professionals, law enforcement officers, and others committed to reducing criminal justice over-reliance for mental illness.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bring Change to Mind: National mental health nonprofit focused on ending stigma through storytelling, education, and youth programs. Comparable as a peer advocacy organization using education campaigns and youth programming similar to MHAM's model.
• The Trevor Project: National nonprofit providing crisis intervention and suicide prevention for LGBTQ+ youth. Comparable in advocacy/education model and crisis resource distribution, with overlapping youth mental health programming to MHAM's Youth Leaders Council.
• JED Foundation: National nonprofit protecting emotional health of teens and young adults through school-based programs and partnerships. Comparable as a peer mental health advocacy organization with education and youth programming adjacent to MHAM's mission.
• American Foundation for Suicide Prevention (AFSP): National nonprofit focused on suicide prevention through research, education, advocacy, and loss support. Comparable as a peer mental health advocacy organization with state chapters and similar education/advocacy programming, though narrower in scope.
• Active Minds: National nonprofit mobilizing student-led mental health awareness and advocacy on college and high school campuses. Comparable as a youth-focused mental health advocacy organization with similar educational programming to MHAM's youth initiatives.

Direct peers

• National Alliance on Mental Illness (NAMI): Largest grassroots mental health advocacy organization in the U.S., with state affiliates and local chapters offering education, support groups, and policy advocacy. Directly comparable as a peer advocacy nonprofit with similar mission, affiliate structure, and target constituents.
• Mental Health America of California: California state affiliate of Mental Health America offering similar education, advocacy, and Bell Seal programming. Directly comparable as a peer MHA state affiliate running the same affiliate playbook at different scale.
• Mental Health America: National nonprofit dedicated to mental health advocacy and the parent organization of MHAM. Directly comparable as the federal entity that defines the affiliate model MHAM operates within, providing screening tools, crisis resources, and brand recognition.
• Depression and Bipolar Support Alliance (DBSA): National nonprofit providing peer support, education, and advocacy for people living with mood disorders. Comparable as a peer mental health advocacy and support organization with chapters and member-driven programming.
• Community Mental Health Association of Michigan (CMHAM): Michigan-based association representing Community Mental Health Services Programs (CMHSPs) and their provider organizations. Directly comparable as the Michigan peer association that MHAM monitors and advocates alongside, sharing the same Michigan policy ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MHA_MI
• LinkedInlinkedin.com/company/mha-michigan

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Health Association in Michigan