What Ancil Lea Consulting does

Ancil Lea Consulting is a privately held, founder-led healthcare consulting firm headquartered in Conway, Arkansas, originally founded in 1991 by Ancil Lea III. The firm historically advised hospitals, ambulatory surgery centers, and medical clinics on medical software selection and implementation, and developed a proprietary 'Scorecard Framework' for evaluating software vendors. In April 2021, during the COVID-19 pandemic, the company pivoted to focus specifically on helping early-stage HealthTech companies acquire customers inside hospitals, clinics, and surgery centers—a notoriously gate-kept sales environment—by leveraging the founder's personally curated 'Insider Access Rolodex' of decision-maker contacts accumulated over 34+ years and 2,000+ facility engagements.

The core offering is the Entree Program, paired with the Insider Access Rolodex, which delivers facilitated introductions from 'Insider Champions' to hospital executives, combined with sales coaching, marketing services, and a done-for-you go-to-market motion. Ancillary products include the Common Grounds book series on relational selling, a Selling to Healthcare course on Teachable, the Scorecard App on Gumroad, downloadable telemedicine and remote-work tip sheets, and the Cross-Shot Video Kit (hardware plus training). The business runs on a professional services revenue model with quote-based, selective engagements limited to a couple of clients per month, supplemented by book/digital product sales. The company is family-run, with Ancil Lea IV joining as Business Development Officer in 2021, and maintains a strategic partnership with Innovate Arkansas (Winrock International) for early-stage HealthTech deal flow.

Name

Ancil Lea Consulting

Legal name

Ancil Lea Consulting

Website

https://ancillea.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Ancil Lea Consulting is a Conway, Arkansas-based healthcare consultancy founded in 1991 that helps early-stage HealthTech companies break into hospitals, clinics, and surgery centers by leveraging the founder's 34-year 'Insider Access Rolodex' of decision-maker contacts, paired with sales coaching and software-selection advisory services.

Ownership category

akta.pro rank

Product category

Healthcare Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Healthcare consulting
• Healthtech advisory
• Medical software selection
• Healthcare sales coaching
• Business development services

Headquarters

HQ city

Conway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. HealthTech Company Consulting: Consulting services for early-stage HealthTech companies including coaching, sales training, marketing services, and connection to healthcare decision makers through Insider Access Rolodex.
2. Healthcare Software Selection Consulting: System selection and implementation consulting for hospitals, ASCs, and medical clinics. Includes scorecard methodology for software evaluation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Ancil Lea Consulting is a healthcare sales acceleration consultancy that helps early-stage HealthTech companies secure introductions, demos, and sales with hospital, surgery center, and clinic decision makers via an "Insider Access Rolodex." It also sells system selection and implementation consulting, healthcare marketing services, the proprietary Scorecard software-evaluation methodology (delivered via a Gumroad Scorecard App), and content products such as the Common Grounds book series and the Cross-Shot Video Kit.

Product overview

Ancil Lea Consulting is a healthcare sales acceleration consultancy that offers a portfolio of services, programs, and products for early-stage HealthTech companies seeking to land clients in hospitals, clinics, and surgery centers. The core offerings include the Entree Program (which leverages the Insider Access Rolodex for VIP introductions to healthcare decision-makers), coaching and marketing services, and a suite of educational resources including the Common Grounds book series on relational selling. Additionally, they offer software selection consulting and tools (Scorecard System/Framework) for healthcare facilities choosing medical software, along with downloadable tipsheets on telemedicine, video conferencing, and remote work. The Cross-Shot Video Kit provides equipment and training for creating video content. The company positions itself as a bridge between HealthTech innovators and the healthcare buying process.

Differentiator

Problem solved

Functional benefit

Products and services

• Entree Program A core consulting engagement that leverages Ancil Lea's Insider Access Rolodex to broker introductions between early-stage HealthTech vendors and decision makers at hospitals, surgery centers, and clinics for product demos and sales meetings. Capacity-constrained to "a couple" of new clients per month.
• System Selection and Implementation Consulting End-to-end medical software selection and implementation consulting for hospitals, ambulatory surgery centers, and medical clinics, including team interviews, demo coordination, functionality scorecards, integration parameters, budget ranges, market research, proposal evaluation, reference checks, contract negotiation, vendor financial-viability assessment, implementation oversight, and training.
• Marketing Services for Healthcare Done-for-you healthcare marketing execution including video creation, website building and optimization, branding and logo design, graphic design, email marketing, marketing assessments and consulting, digital and traditional media management, and press release writing.
• HealthTech Business Development Services Go-to-market support for early-stage HealthTech companies that includes connecting them to target healthcare contacts, sales and marketing coaching, email marketing, online platform development (LinkedIn, blog, podcast), video blog interviews, and lead conversion support through client signing.
• Common Grounds 2: The Art of Relational Selling (book) Standalone book sold via Amazon and the Big Cartel Common Grounds shop, distilling Ancil Lea's 34-year relational-selling philosophy and methods from his inner circle of partners into a guidebook for sales success and personal fulfillment.
• Scorecard App Customizable and weighted scorecard spreadsheet/system sold on Gumroad, enabling healthcare and other organizations to evaluate and select software solutions based on weighted criteria important to their selection.
• Cross-Shot Video Kit Physical video kit including tripod, selfie stick, smartphone video rig, camera microphone, patch cord cable, iPhone adapter, and drawstring bag, bundled with training and coaching to help users create authentic, organic video content.

Quantifiable outcome

• $1 million in revenue generated for StaffDX
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Innovate Arkansas (Winrock International)coreStrategic or Co-development Partner · 1 January 2017Strategic partnership since 2017 working with early-stage health tech companies to get their products to market. Innovate Arkansas is part of Winrock International.
• Healthcare SystematicsminorOthersClient partner organization
• Arkansas Heart HospitalminorOthersClient partner organization
• Arkansas Surgical HospitalminorOthersClient partner organization
• Arkansas UrologyminorOthersClient partner organization with CEO Scot Davis serving on Board of Advisors
• Allegiance Consulting GroupminorGTM or Marketing PartnerPartner with CEO David Martin who provides testimonials and industry connections
• Baptist HealthminorOthersPartner organization where David House served as CIO for 18 years; provides healthcare industry expertise

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Force Management: B2B sales consulting and training firm with proprietary methodologies (e.g., Command of the Message) for revenue teams; comparable methodology-driven sales consulting model, though not health-specific.
• TripleTree Holdings: Healthcare-focused investment bank advising HealthTech companies on M&A and capital raises; similar end-client (HealthTech sellers) but offers financial advisory rather than sales acceleration.
• Heinz Marketing: B2B marketing consulting firm providing content, demand generation, and sales/marketing alignment services to technology companies; comparable in providing outsourced marketing services to B2B tech clients.

Direct peers

• Avaap: Healthcare and ERP-focused consulting and advisory firm providing implementation and system selection services to provider and HealthTech clients; directly comparable system-selection methodology.
• Pivot Point Consulting: Boutique healthcare IT and management consulting firm serving providers, payers, and HealthTech companies; comparable in size, vertical specialization, and advisory-plus-implementation model.
• Nordic Consulting Partners: Healthcare IT consulting firm that advises hospitals and health systems on EHR implementation, optimization, and advisory — direct functional overlap in healthcare technology services for provider clients.
• Optimum Healthcare IT: Specialized healthcare IT consulting firm focused on EHR implementation and advisory for hospitals; competes for the same healthcare technology advisory spend.
• Healthcare Growth Partners (HGP): HealthTech-focused investment bank and advisory firm that counsels HealthTech companies on transactions and go-to-market; closest comparable business model combining HealthTech advisory with senior healthcare executive access.

Broad incumbents

• The Chartis Group: Large healthcare management consulting firm serving health systems and HealthTech; competes for the same healthcare strategy and technology advisory dollars with a broader portfolio of services.
• Deloitte Healthcare Consulting: Global consulting firm's healthcare and life sciences practice offering strategy, technology, and operations advisory to providers, payers, and HealthTech; broad incumbent across all of Ancil Lea's service areas.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/ancillea

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ancil Lea Consulting