Vegan Street Fair

What Vegan Street Fair does

Vegan Street Fair is a community-led event management organization that produces monthly outdoor vegan food festivals, free to the general public. Founded in 2014 and operated by VSF Connects, Inc., a California 501(c)(3) nonprofit corporation, the company runs events in Westwood Village, Los Angeles (1036 Broxton Ave) with reported expansion to New York. Each event features 25 to 200 vendors, predominantly local vegan and vegan-friendly restaurants and food businesses; vendors pay quote-based fees to participate, while sponsors and brands activate via scheduled discovery calls with the Head of Partnerships. The organization also operates Vegan Creator Con, an affiliated free-entry conference for vegan content creators in the same two markets, and maintains an affiliation with Vegan Exchange, a smaller-scale vegan event brand.

The business is built on a freemium model. General admission is free, removing friction for attendees, while incremental revenue is generated from vendor participation fees, sponsorships and brand activations, and consumer perks such as Fast Pass wristbands (which skip vendor lines, limited to two items per vendor), Single Use Fast Passes, Swag Bags, and other merchandise. Event consultation services are offered at $200 per hour with a two-hour minimum for brands seeking to replicate the format. Technology infrastructure is minimal: the digital presence runs on Wix, with Eventbrite handling ticketing and Calendly managing sponsor outreach scheduling. No proprietary software, mobile app, API, or AI capabilities are disclosed.

The organization's value proposition is anchored on community scale rather than technology. Since 2015, the events have welcomed over 250,000 attendees and onboarded more than 2,000 vendors, while amassing 350,000+ followers across Facebook, Instagram, Twitter, TikTok, Threads, and YouTube, with 40 million+ total social media impressions. Notably, 70% of attendees are not vegan or plant-based, indicating the events function as a mainstream acquisition channel for vegan culture rather than serving only the existing vegan community. The organization is privately held with no disclosed institutional funding, operates with 1-10 employees, and achieves WCAG 2.1 Level AA accessibility conformance as of May 2024.

Name

Vegan Street Fair

Legal name

VSF Connects, Inc.

Website

https://veganstreetfair.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Vegan Street Fair is a California 501(c)(3) nonprofit that produces free monthly outdoor vegan food festivals in Los Angeles and New York, serving general audiences (70% non-vegan) and a base of 2,000+ vendors, brands, and sponsors.

Ownership category

akta.pro rank

Product category

Event Management - Vegan Food Festivals

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)

akta.pro secondary industry

Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)

Keywords

• Vegan food festivals
• Event management services
• Plant-based events
• Vendor marketplace events
• Food event organization

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Vendor Fees: Local vegan and vegan-friendly restaurants and vendors pay fees to participate in Vegan Street Fair events. Between 25 and 200 vendors depending on event size.
2. Sponsorships and Brand Activations: Brands and companies can sponsor events or activate at booths. Contact made through Head of Partnerships via Calendly scheduling.
3. Perk Sales: Revenue generated from selling perks such as Fast Passes (skip vendor lines), Single Use Fast Passes, Swag Bags, and other event merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Vegan Street Fair organizes monthly free-entry outdoor vegan food festivals in Westwood Village, Los Angeles (with expansion to New York), gathering 25-200 vegan-certified vendors per event to serve plant-based food directly to attendees. The organization also operates Vegan Creator Con, a separate free-entry conference for vegan content creators. Revenue is generated from vendor participation fees, brand sponsorships and activations, optional paid perks such as Fast Passes and Swag Bags, and paid event consultation services offered at $200 per hour.

Product overview

Vegan Street Fair operates as a monthly vegan food festival and event series, not a traditional software product. The core offering is the Vegan Street Fair event — a free-entry monthly celebration in Los Angeles where vegan and vegan-friendly vendors gather to serve food. The company also operates Vegan Creator Con, a separate conference for vegan content creators. Both products share the mission of promoting veganism and plant-based living, with VSF serving as the flagship recurring event and VCC serving as a complementary conference offering for the creator community.

Differentiator

Problem solved

Functional benefit

Brands

• Vegan Creator Con: A conference built for vegan creators - an affiliated but separate event from Vegan Street Fair

Products and services

• Vegan Street Fair Los Angeles A monthly all-ages vegan food celebration held in Westwood Village, Los Angeles, where local vegan and vegan-friendly restaurants and vendors serve vegan food and share their vegan wares in one place. Free entry event featuring 25-200 vendors per event.
• Vegan Creator Con A free-entry conference built for vegan content creators, currently serving Los Angeles, CA and New York, NY. Operated as an affiliated but separate event from Vegan Street Fair.
• Event Consultation Services Consulting services offered at $200 per hour with a 2-hour minimum for brands interested in creating similar vegan events.

Quantifiable outcome

• 250,000+ attendees welcomed since 2015
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vegan ExchangeminorOthersAffiliated but separate event brand. Vegan Exchange hosts 30-40 vendor events, distinct from Vegan Street Fair's larger 25-200 vendor format. Operated by veganexchangeevents.com.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Others

• Eventbrite: Eventbrite is the ticketing platform Vegan Street Fair uses for free general admission distribution; it is not a competitor but a direct infrastructure dependency and adjacent ecosystem participant in the live events space.

Direct peers

• Renegade Craft Fair: Renegade Craft Fair organizes free-entry, multi-vendor outdoor fairs in major US cities with brand sponsorships and vendor fees — comparable business model (vendor fees + sponsorships + free entry) and audience (curious consumers discovering independent makers/vendors).
• Smorgasburg: Smorgasburg operates large recurring outdoor food markets in NYC and LA featuring dozens to hundreds of independent food vendors — the closest direct comparable in format (free-entry outdoor event, multi-vendor marketplace) and audience (food enthusiasts discovering small vendors) to Vegan Street Fair.
• 626 Night Market: 626 Night Market is a large recurring outdoor Asian food night market in Los Angeles with many food vendors, ticketing, and brand activations — a direct format peer to Vegan Street Fair's monthly outdoor multi-vendor food festival.
• Eat Drink Vegan (LA Vegan Beer & Food Festival): Eat Drink Vegan is a long-running vegan food and beverage festival in Los Angeles featuring multiple vegan vendors, ticketing, and brand activations — a direct niche competitor in the same geography targeting a similar vegan-curious audience.
• Portland VegFest: Portland VegFest is an established annual vegan food festival featuring dozens of vegan vendors, speakers, and brand activations — directly comparable as a vegan-focused food festival with vendor fees and sponsorship monetization.
• New York Wine & Food Festival: NYCWFF is a large multi-vendor food festival in New York with ticketing, brand sponsorships, and curated food experiences — comparable format and revenue mix (vendor/sponsor activation + ticket sales) but at a significantly larger scale.
• Night Market NYC: Night Market NYC runs recurring outdoor food events in New York featuring multiple food vendors — comparable multi-vendor free-entry outdoor event model and direct overlap with VSF's recently expanded New York market.

Broad incumbents

• VegNews: VegNews is the largest US vegan media brand, running an associated VegNews Awards event and broader vegan community programming — comparable audience (vegan and vegan-curious consumers) and adjacent event/community monetization model.

Regional players

• Vegfest UK / Vegfest Expo: Vegfest Expo is one of the longest-running large-scale vegan festivals in the UK, featuring hundreds of vegan vendors and brand sponsorships — broadly comparable vegan festival model but operating primarily in the UK rather than the US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/veganstreetfair
• YouTubeyoutube.com/channel/UC8wXK_26C2sXjxrKlztVuFQ
• Facebookfacebook.com/veganstreetfair
• Instagraminstagram.com/veganstreetfair
• TikToktiktok.com/@veganstreetfair

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vegan Street Fair