626 Night Market

What 626 Night Market does

626 Night Market, operated by FoodieLand LLC, is a privately held California event-production company that organizes recurring large-scale Asian-inspired night market festivals. Founded in 2012 in the San Gabriel Valley (626 area code), the company positions itself as the original Asian night market in the United States and currently operates events at Santa Anita Park in Arcadia and Alameda County Fairgrounds in Pleasanton, with a past event in Costa Mesa. Each event combines food vendors, retail vendors, games, and live entertainment over multi-day weekend windows, with attendance self-described as "thousands" per event.

The core product is the festival event itself, supported by a set of operational platforms: an Eventbrite-integrated ticketing flow for consumer admission, an online vendor application process that onboards food booths, food trucks, retail booths, game booths, and drink booths (over 100 vendors listed, including A-Sha Noodles, Bingsoo, JAPADOG, and MilkCha Boba), performer and press/media credential applications, and a sponsorship program. The technology footprint is minimal — a marketing website, Eventbrite for ticketing, and social channels (Instagram, TikTok, email newsletter) — with no proprietary platform, app, or API.

The business operates on a multi-stream revenue model: ticket sales to consumers (sold via Eventbrite and at-the-door), vendor booth fees collected from SMB food and merchandise tenants, and tiered sponsorship packages sold to consumer brands seeking exposure to the festival audience. Customers span three segments — food/merchandise vendors, brand sponsors, and festival attendees — with vendor and consumer segments highly fragmented and sponsor revenue concentrated among a recurring roster of major consumer, beverage, and media brands (T-Mobile, Safeway, Netflix, HBO, Honda, Sapporo, Asahi, Lotte, Vitasoy, Apple TV). Headcount is small (1-10 employees), there is no disclosed external funding, and the operating entity is a California LLC.

Name

626 Night Market

Legal name

FoodieLand LLC

Website

https://626nightmarket.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

626 Night Market (operated by FoodieLand LLC) organizes recurring Asian-inspired night market festivals in California featuring food vendors, retail, games, and entertainment, serving SMB vendors seeking audiences, brand sponsors seeking cultural reach, and consumer ticket buyers.

Ownership category

akta.pro rank

Product category

Festival & Event Services

NAICS

Convention and Trade Show Organizers (56192), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Community & Multi-Category Fairs (MPAGAFAO)

akta.pro secondary industries

Holiday, Seasonal & Christmas Markets (MPAGAFAL), Community Parades, Carnivals & Street Fairs (MPAGAEAE)

Keywords

• Night market festivals
• Asian cultural events
• Event ticketing
• Vendor booth rentals
• Festival sponsorship

Headquarters

HQ city

Arcadia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Ticket sales: Revenue generated from selling admission tickets to festival events. Tickets are sold through Eventbrite and grant revocable license to attend the event.
2. Vendor booth fees: Fees charged to food, retail, and game vendors for booth space at events. Vendors apply through an online application process.
3. Sponsorship packages: Tailored sponsorship opportunities that connect brands with the festival's audience of food lovers, families, and experience-seeking adults. Sponsors gain exposure as the original and largest night market in the U.S.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

626 Night Market operates Asian-inspired night market festivals featuring food, retail, games, and live entertainment. The company organizes recurring festival events at Santa Anita Park in Arcadia, Alameda County Fairgrounds in Pleasanton, and in Costa Mesa, California, bringing together food vendors, artisans, and performers for consumer audiences.

Product overview

626 Night Market is an Asian night market festival event series offering a unified event experience. The core offering consists of a large-scale outdoor festival featuring food vendors, retail vendors, games, and live entertainment. The product portfolio includes: (1) the main Night Market event featuring food and retail vendor marketplaces across multiple California locations (Arcadia, Costa Mesa, Pleasanton), (2) vendor participation opportunities through applications for food booths, food trucks, retail booths, game booths, and drink booths, (3) ticketing services via Eventbrite for attendee admission, (4) sponsorship opportunities for brand partnerships, and (5) performer and press/media credential applications. The events emphasize Asian cultural traditions and community engagement with food, art, and entertainment experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• 626 Night Market Festival (Arcadia)
• 626 Night Market Festival (Pleasanton)
• 626 Night Market Festival (Costa Mesa)
• Festival Parking Pass

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

15 partnerships are on record, tiered minor and core.

• T-MobileminorGTM or Marketing PartnerLegacy sponsor and partner of 626 Night Market events, appearing in the Current & Legacy Partners section on the website.
• SafewayminorGTM or Marketing PartnerLegacy sponsor and partner of 626 Night Market events, appearing in the Current & Legacy Partners section on the website.
• SujaminorGTM or Marketing PartnerBeverage partner appearing in the Current & Legacy Partners section on the website.
• NetflixminorGTM or Marketing PartnerLegacy media partner of 626 Night Market, appearing in the Current & Legacy Partners section on the website.
• HBOminorGTM or Marketing PartnerLegacy media partner of 626 Night Market, appearing in the Current & Legacy Partners section on the website.
• HondaminorGTM or Marketing PartnerLegacy sponsor of 626 Night Market events, appearing in the Current & Legacy Partners section on the website.
• PostmatesminorGTM or Marketing PartnerLegacy delivery/promotional partner of 626 Night Market, appearing in the Current & Legacy Partners section on the website.
• SapporominorGTM or Marketing PartnerBeverage sponsor (Sapporo Beer) appearing in the Current & Legacy Partners section.
• LotteminorGTM or Marketing PartnerFood/beverage brand partner appearing in the Current & Legacy Partners section.
• VitasoyminorGTM or Marketing PartnerBeverage partner (Vitasoy) appearing in the Current & Legacy Partners section.
• Asahi Bev USAminorGTM or Marketing PartnerBeverage sponsor (Asahi Beer USA) appearing in the Current & Legacy Partners section.
• SanzominorGTM or Marketing PartnerBeverage partner (Sanzo sparkling water) appearing in the Current & Legacy Partners section.
• Apple TVminorGTM or Marketing PartnerLegacy media partner of 626 Night Market, appearing in the Current & Legacy Partners section.
• Santa Anita ParkcoreOthersEvent venue for Arcadia events. 626 Night Market Arcadia August 2026 is held at Santa Anita Park, 285 West Huntington Drive, Arcadia, CA 91007. Parking is free at Santa Anita Park.
• Alameda County FairgroundscoreOthersEvent venue for Pleasanton events. 626 Night Market Pleasanton October 2026 is held at Alameda County Fairgrounds, 2005 Valley Avenue, Pleasanton, CA 94566. Parking is charged at $15/vehicle + tax.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Eventbrite: Ticketing platform on which 626 Night Market sells its event tickets. Comparable as enabling infrastructure (similar to how a payments provider or SaaS tool would be adjacent); not a competitor but a key distribution and monetization partner.

Direct peers

• Smorgasburg: Large-scale outdoor weekend food and retail market in Brooklyn (and other cities) featuring curated food vendors and artisans. Closely comparable to 626 Night Market in format: ticketed/vendor-fee/sponsorship revenue mix, food-and-retail vendor marketplace, festival-style outdoor events, and a multi-location footprint.
• Houston Night Market: Asian-American night market in Houston featuring food, retail, and entertainment vendors. Directly comparable to 626 Night Market in concept, audience, and Asian-cultural positioning; competes for similar vendor and sponsor relationships.

Regional players

• Seattle Night Market: Asian-inspired night market in the Pacific Northwest with food vendors, retail, and live entertainment. Operates in the same category as 626 Night Market but in a different U.S. geography; together they exemplify the broader U.S. Asian night market category.

Broad incumbents

• Time Out Market: Curated food hall and cultural-market concept operating in multiple cities globally. Comparable to 626 Night Market as a multi-vendor food/retail experience targeting food lovers and cultural audiences, though Time Out operates permanent indoor venues rather than seasonal outdoor festivals.
• Outside Lands Festival (Superfly): Major California festival featuring food, drink, and live entertainment. Comparable to 626 Night Market in operating outdoor festival events at scale in California, with sponsorship-driven revenue and a multi-vendor food/retail component, though at much larger scale and broader cultural positioning.
• Chelsea Market (Google/Oxford Properties): Iconic multi-vendor food and retail market in New York City operated within a permanent venue. Comparable in customer use case (food lovers, families, experience seekers) and vendor marketplace structure, though operates year-round rather than seasonally.
• Eataly: Multi-location Italian-themed marketplace combining food vendors, retail, and dining experiences. Comparable as a curated cultural food/retail marketplace with multi-city expansion, vendor booth economics, and experiential positioning; serves a different cultural niche but a similar consumer.
• Tiger Beer 'Live Your Music' / Asian night-market style events: Large beverage brands operating or sponsoring Asian-themed night-market and festival activations globally. Comparable to 626 as a sponsor/operator of Asian-inspired festival experiences targeting similar audiences; serves as both a potential sponsor and category reference point.

Emerging players

• Asia SF / Asian Cultural Experience Venues: Asian-themed entertainment and dining venue in San Francisco. Comparable as a cultural Asian-American entertainment experience targeting similar audiences (food, performance, cultural authenticity), though it operates as a fixed venue rather than a traveling festival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/626NightMarket
• LinkedInlinkedin.com/company/626-night-market

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 626 Night Market