Vegan Street Fair
Vegan Street Fair is a California 501(c)(3) nonprofit that produces free monthly outdoor vegan food festivals in Los Angeles and New York, serving general audiences (70% non-vegan) and a base of 2,000+ vendors, brands, and sponsors.
- Company typePrivate
- Founded2014
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Vegan Street Fair does
Vegan Street Fair is a community-led event management organization that produces monthly outdoor vegan food festivals, free to the general public. Founded in 2014 and operated by VSF Connects, Inc., a California 501(c)(3) nonprofit corporation, the company runs events in Westwood Village, Los Angeles (1036 Broxton Ave) with reported expansion to New York. Each event features 25 to 200 vendors, predominantly local vegan and vegan-friendly restaurants and food businesses; vendors pay quote-based fees to participate, while sponsors and brands activate via scheduled discovery calls with the Head of Partnerships. The organization also operates Vegan Creator Con, an affiliated free-entry conference for vegan content creators in the same two markets, and maintains an affiliation with Vegan Exchange, a smaller-scale vegan event brand.
The business is built on a freemium model. General admission is free, removing friction for attendees, while incremental revenue is generated from vendor participation fees, sponsorships and brand activations, and consumer perks such as Fast Pass wristbands (which skip vendor lines, limited to two items per vendor), Single Use Fast Passes, Swag Bags, and other merchandise. Event consultation services are offered at $200 per hour with a two-hour minimum for brands seeking to replicate the format. Technology infrastructure is minimal: the digital presence runs on Wix, with Eventbrite handling ticketing and Calendly managing sponsor outreach scheduling. No proprietary software, mobile app, API, or AI capabilities are disclosed.
The organization's value proposition is anchored on community scale rather than technology. Since 2015, the events have welcomed over 250,000 attendees and onboarded more than 2,000 vendors, while amassing 350,000+ followers across Facebook, Instagram, Twitter, TikTok, Threads, and YouTube, with 40 million+ total social media impressions. Notably, 70% of attendees are not vegan or plant-based, indicating the events function as a mainstream acquisition channel for vegan culture rather than serving only the existing vegan community. The organization is privately held with no disclosed institutional funding, operates with 1-10 employees, and achieves WCAG 2.1 Level AA accessibility conformance as of May 2024.
Vegan Street Fair firmographics
Firmographics- Name
- Vegan Street Fair
- Legal name
- VSF Connects, Inc.
- Website
- https://veganstreetfair.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vegan Street Fair is a California 501(c)(3) nonprofit that produces free monthly outdoor vegan food festivals in Los Angeles and New York, serving general audiences (70% non-vegan) and a base of 2,000+ vendors, brands, and sponsors.
- Ownership category
- akta.pro rank
Vegan Street Fair industry classification
Industry- Product category
- Event Management - Vegan Food Festivals
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)
- akta.pro secondary industry
- Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)
Keywords
Where Vegan Street Fair is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vegan Street Fair business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Vendor Fees: Local vegan and vegan-friendly restaurants and vendors pay fees to participate in Vegan Street Fair events. Between 25 and 200 vendors depending on event size.
- Sponsorships and Brand Activations: Brands and companies can sponsor events or activate at booths. Contact made through Head of Partnerships via Calendly scheduling.
- Perk Sales: Revenue generated from selling perks such as Fast Passes (skip vendor lines), Single Use Fast Passes, Swag Bags, and other event merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free General Admission |
| Unit Pricing | Pay-as-you-go | Fast Pass Wristband |
| Other | Pay-as-you-go | Event Consultation |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
Vegan Street Fair product offering
Product offeringCore offering
Vegan Street Fair organizes monthly free-entry outdoor vegan food festivals in Westwood Village, Los Angeles (with expansion to New York), gathering 25-200 vegan-certified vendors per event to serve plant-based food directly to attendees. The organization also operates Vegan Creator Con, a separate free-entry conference for vegan content creators. Revenue is generated from vendor participation fees, brand sponsorships and activations, optional paid perks such as Fast Passes and Swag Bags, and paid event consultation services offered at $200 per hour.
Product overview
Vegan Street Fair operates as a monthly vegan food festival and event series, not a traditional software product. The core offering is the Vegan Street Fair event — a free-entry monthly celebration in Los Angeles where vegan and vegan-friendly vendors gather to serve food. The company also operates Vegan Creator Con, a separate conference for vegan content creators. Both products share the mission of promoting veganism and plant-based living, with VSF serving as the flagship recurring event and VCC serving as a complementary conference offering for the creator community.
Differentiator
Problem solved
Functional benefit
Brands
- Vegan Creator Con: A conference built for vegan creators - an affiliated but separate event from Vegan Street Fair
Products and services
- Vegan Street Fair Los Angeles A monthly all-ages vegan food celebration held in Westwood Village, Los Angeles, where local vegan and vegan-friendly restaurants and vendors serve vegan food and share their vegan wares in one place. Free entry event featuring 25-200 vendors per event.
- Vegan Creator Con A free-entry conference built for vegan content creators, currently serving Los Angeles, CA and New York, NY. Operated as an affiliated but separate event from Vegan Street Fair.
- Event Consultation Services Consulting services offered at $200 per hour with a 2-hour minimum for brands interested in creating similar vegan events.
Quantifiable outcome
- 250,000+ attendees welcomed since 2015
- +3 more outcomes
Companies that use Vegan Street Fair
Customer profileSegments3 records
Ideal customer profiles3 records
Vegan Street Fair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vegan Street Fair partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vegan ExchangeminorAffiliated but separate event brand. Vegan Exchange hosts 30-40 vendor events, distinct from Vegan Street Fair's larger 25-200 vendor format. Operated by veganexchangeevents.com.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Vegan Street Fair competitors and assessment
Company assessmentOthers
- Eventbrite: Eventbrite is the ticketing platform Vegan Street Fair uses for free general admission distribution; it is not a competitor but a direct infrastructure dependency and adjacent ecosystem participant in the live events space.
Direct peers
- Renegade Craft Fair: Renegade Craft Fair organizes free-entry, multi-vendor outdoor fairs in major US cities with brand sponsorships and vendor fees — comparable business model (vendor fees + sponsorships + free entry) and audience (curious consumers discovering independent makers/vendors).
- Smorgasburg: Smorgasburg operates large recurring outdoor food markets in NYC and LA featuring dozens to hundreds of independent food vendors — the closest direct comparable in format (free-entry outdoor event, multi-vendor marketplace) and audience (food enthusiasts discovering small vendors) to Vegan Street Fair.
- 626 Night Market: 626 Night Market is a large recurring outdoor Asian food night market in Los Angeles with many food vendors, ticketing, and brand activations — a direct format peer to Vegan Street Fair's monthly outdoor multi-vendor food festival.
- Eat Drink Vegan (LA Vegan Beer & Food Festival): Eat Drink Vegan is a long-running vegan food and beverage festival in Los Angeles featuring multiple vegan vendors, ticketing, and brand activations — a direct niche competitor in the same geography targeting a similar vegan-curious audience.
- Portland VegFest: Portland VegFest is an established annual vegan food festival featuring dozens of vegan vendors, speakers, and brand activations — directly comparable as a vegan-focused food festival with vendor fees and sponsorship monetization.
- New York Wine & Food Festival: NYCWFF is a large multi-vendor food festival in New York with ticketing, brand sponsorships, and curated food experiences — comparable format and revenue mix (vendor/sponsor activation + ticket sales) but at a significantly larger scale.
- Night Market NYC: Night Market NYC runs recurring outdoor food events in New York featuring multiple food vendors — comparable multi-vendor free-entry outdoor event model and direct overlap with VSF's recently expanded New York market.
Broad incumbents
- VegNews: VegNews is the largest US vegan media brand, running an associated VegNews Awards event and broader vegan community programming — comparable audience (vegan and vegan-curious consumers) and adjacent event/community monetization model.
Regional players
- Vegfest UK / Vegfest Expo: Vegfest Expo is one of the longest-running large-scale vegan festivals in the UK, featuring hundreds of vegan vendors and brand sponsorships — broadly comparable vegan festival model but operating primarily in the UK rather than the US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vegan Street Fair social profiles
Digital presenceVegan Street Fair compliance and trust
Trust signalCompliance1 record
Vegan Street Fair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vegan Street Fair leadership team
Management profileNumber of profiles
Vegan Street Fair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vegan Street Fair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vegan Street Fair
What does Vegan Street Fair do?
Vegan Street Fair organizes monthly free-entry outdoor vegan food festivals in Westwood Village, Los Angeles (with expansion to New York), gathering 25-200 vegan-certified vendors per event to serve plant-based food directly to attendees. The organization also operates Vegan Creator Con, a separate free-entry conference for vegan content creators. Revenue is generated from vendor participation fees, brand sponsorships and activations, optional paid perks such as Fast Passes and Swag Bags, and paid event consultation services offered at $200 per hour.
Is Vegan Street Fair a public or private company?
Vegan Street Fair is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Vegan Street Fair founded?
Vegan Street Fair was founded in 2014. It employs 1 to 10 people.
Where is Vegan Street Fair based?
Vegan Street Fair is headquartered in Seattle, United States, in the North America region.
How does Vegan Street Fair make money?
Three revenue lines are on record. Vendor Fees are the primary driver. The others are sponsorships and Brand Activations and perk Sales.
Who are Vegan Street Fair's main competitors?
Eventbrite is listed as an others. Direct peers are Renegade Craft Fair, Smorgasburg, 626 Night Market, Eat Drink Vegan (LA Vegan Beer & Food Festival), Portland VegFest, New York Wine & Food Festival and Night Market NYC. VegNews is listed as a broad incumbent. Vegfest UK / Vegfest Expo is listed as a regional player.
Does Vegan Street Fair have an API?
No public API is recorded for Vegan Street Fair.
What industry is Vegan Street Fair in?
Vegan Street Fair's product category is Event Management - Vegan Food Festivals. Its primary akta.pro industry code is THAJAGAL, Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups), with a secondary code of MPAGAEAF, Food, Drink & Culinary Community Festivals (Community-Led). Its NAICS code is 711320 and its SIC code is 7900.