Estrutura Imoveis

What Estrutura Imoveis does

Estrutura Imóveis is a privately held real estate brokerage operating under the legal entity Marcucci Corretora de Imóveis LTDA, headquartered across two offices in Rio Claro, São Paulo, Brazil. Founded in 2014, the firm facilitates residential and commercial property sales and rentals in Rio Claro and surrounding interior São Paulo municipalities (including Piracicaba, Limeira, Cordeirópolis, Corumbataí, and Ipeúna), with a portfolio of 3,770+ listed properties and pricing ranging from R$600 to R$16,000 monthly rents and R$300,000 to R$36,000,000 sale prices.

The platform is built on a website, iOS/Android mobile applications, and a customer portal powered by KSI (Kurole Sistema Imobiliario), which functions as the CRM and back-office management system. Functional features include proximity-based property search (near schools, universities, and other landmarks), online financing simulation, rental guarantee options, and a dedicated new-developments ("Lançamentos") channel. The site supports Portuguese, English, Spanish, French, and Italian, and the firm is LGPD-compliant under Brazil's data protection regime.

The business operates on a sales-led, transaction-based commission model, generating revenue through commissions on property sale closings and rental agreements. Customer segments span residential buyers and renters (primary), commercial buyers, and property owners listing inventory. GTM blends physical office presence, digital self-serve search, and WhatsApp-mediated direct agent contact. The company is independently owned with no disclosed institutional investment, parent company, or M&A activity.

Name

Estrutura Imoveis

Legal name

Marcucci Corretora de Imóveis LTDA

Website

https://estruturaimoveis.net.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Estrutura Imóveis is a privately held real estate brokerage based in Rio Claro, São Paulo, Brazil, facilitating residential and commercial property sales and rentals across interior São Paulo state via a website, mobile apps, and two physical offices.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential property brokerage
• Commercial real estate sales
• Property rental services
• Real estate listings
• Property valuation

Headquarters

HQ city

Sítio Beira Rio

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from facilitating property sales transactions. Real estate brokerage services for residential and commercial properties.
2. Property Rental Commission: Commission from rental transactions, including rental guarantee services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Estrutura Imoveis is a regional real estate brokerage that intermediates the sale and rental of residential and commercial properties in Rio Claro, São Paulo, and surrounding municipalities. The company operates an online property listing platform with 3,770+ listings, supported by two physical offices, iOS/Android mobile apps, and a KSI-powered client portal. Services span property search, sales intermediation, rental intermediation, new development launches (Lançamentos), rental guarantees, and financing simulation, with multi-language website support.

Product overview

Estrutura Imóveis is a real estate platform serving Rio Claro, SP, and surrounding regions. The offering consists of a core property listing platform supporting both residential and commercial properties for rent and sale, complemented by mobile applications for iOS and Android, a client portal (KSI) for account management, and various add-on services including rental guarantees, financing simulation, and new property launches. The platform also offers specialized search features such as proximity-based property discovery and a comprehensive FAQ/help center.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Rental Service (Serviço de Locação de Imóveis) Brokerage service that lists and intermediates residential and commercial rental properties in Rio Claro and the surrounding São Paulo region, allowing renters to filter by type, location, and price. Pairs tenants with property owners and supports lease documentation.
• Property Sales Service (Serviço de Venda de Imóveis) Brokerage service that lists and intermediates the purchase of residential and commercial properties in Rio Claro and surrounding municipalities, including exchange (Permuta) listings and new development launches.
• Property Registration for Owners (Cadastro de Imóveis para Proprietários) Service enabling property owners in Rio Claro and surrounding regions to register their residential or commercial properties with the brokerage for sale or rental placement, including tenant acquisition and transaction management assistance.
• Rental Guarantee Services (Garantias Locatícias) Service offering various rental guarantee options (tipos de fiança) for individuals seeking to rent without a personal guarantor, supporting lease execution alongside the rental brokerage service.
• Property Launches (Lançamentos Imobiliários) Representation and marketing of new development and pre-launch residential projects in Rio Claro and the São Paulo interior, enabling buyers to purchase directly from developer launches through the brokerage.
• Estrutura Imóveis Mobile Application Mobile application available for iOS and Android that provides property search, listings, and access to the Estrutura Imóveis client area, distributed via Google Play and the Apple App Store.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Neoenergia ElektrominorOthersUtility partnership providing electricity services information links on the website for property owners to manage their electricity accounts.
• DAAE Rio ClarominorOthersWater utility company partnership providing water service management links for property owners in Rio Claro.
• KSI (Kurole Sistema Imobiliario)coreTechnology or IntegrationProperty management and CRM system provider powering the company's customer portal, property listings, and internal management operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OLX Brasil (Imóveis): Major Brazilian classifieds platform with a dedicated real estate vertical that aggregates listings from individuals and brokerages. Comparable as a competing listing-discovery channel for buyers and renters in Rio Claro and surrounding municipalities.
• QuintoAndar: Brazilian proptech leader focused on rental and sale transactions with end-to-end digital experience and rental guarantee services. Comparable because it offers the same core rental guarantee and brokerage services Estrutura Imóveis provides, but at national scale with proprietary technology.
• Loft: Brazilian proptech that buys, renovates, and resells apartments using its own brokerage operations. Comparable because it competes in residential brokerage, but at much larger scale and with technology-enabled operations that overlap with Estrutura's KSI-driven digital model.
• Viva Real: Major Brazilian real estate portal owned by OLX Group, listing properties for sale and rent across the country. Comparable as a competing listing-aggregation channel that competes for the same property-owner and buyer attention in the São Paulo interior.
• Imovelweb: Brazilian real estate portal operated by MercadoLibre, aggregating listings for sale and rent across the country. Comparable as an alternative listing-discovery channel competing with Estrutura's own platform for buyer and renter attention.
• Zap Imóveis: Brazil's largest online real estate marketplace, aggregating listings from brokerages and owners nationwide. Directly comparable to Estrutura Imóveis because both connect property buyers and renters with listings, but Zap operates at national scale rather than regional.

Direct peers

• Century 21 Brasil: International real estate franchise operating franchised brokerages across Brazilian cities. Comparable as a regional brokerage franchise offering sales, rentals, and new-development services similar to Estrutura Imóveis, but with a recognized global brand.
• Lopes Consultoria Imobiliária: One of Brazil's largest traditional real estate brokerages, operating physical offices and a digital platform across multiple regions. Comparable as a multi-office, multi-region real estate brokerage offering sales, rentals, and new-development representation similar to Estrutura Imóveis' business model.
• Imobiliárias locais de Rio Claro: Other independent brokerages operating in Rio Claro and neighboring São Paulo-state municipalities (e.g., Piracicaba, Limeira). Comparable as the most direct local competitors — typically smaller, with less digital infrastructure, but they actively compete for the same inventory, agents, and clients.

Regional players

• Portal Imóveis Bahia / regional portal peers: Regional Brazilian real estate portals aggregating listings within specific states or cities. Comparable as a competing regional listing-aggregation channel; specifically relevant as a model for the kind of geographic cluster Estrutura Imóveis could build via digital marketing in São Paulo state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estrutura Imoveis