What Jay Shree Tea & Industries. does

Jay Shree Tea & Industries Ltd. is the 2nd largest tea producer in India, founded in 1945 by Basant Kumar Birla as part of the B K Birla Group conglomerate. The company operates 17 tea estates across four major Indian tea-growing regions (Darjeeling, Assam, Cachar, Dooars) and East Africa, producing approximately 20 million kilos of tea per year — equivalent to 11% of Darjeeling's total output and 3% of India's overall tea production. The company owns the historic Puttabong Tea Estate (established 1852, India's first tea garden) and has built expertise in clonal tea cultivation across proprietary varieties such as AV2, T78, RR17/144, and Teesta Valley 1.

The company's product portfolio spans the full tea spectrum — Black, Green, White, Oolong, Masala Chai, Organic, and Artisanal — organized across seasonal flushes (Spring First Flush, Summer Second Flush, Monsoon, Autumnal) and packaged in formats ranging from loose leaf to pyramid tea bags. Consumer-facing sub-brands include Puttabong (premium single estate Darjeeling), Bagicha (mid-market packet teas), and Birla Tea (mass-market CTC). Production is anchored in traditional artisanal processing combined with multiple international certifications (Fair Trade, Rainforest Alliance, USDA Organic, India Organic, JAS, UTZ, ISO 9001:2015, HACCP).

Jay Shree operates four parallel go-to-market channels: direct-to-consumer e-commerce via Shopify with worldwide shipping and multi-currency support; wholesale supply to major Indian brands including Tata Tea, Wagh Bakri, Girnar, Society Tea, Reliance Retail, and Amul; a HoReCa partnership program serving hotels, restaurants, and cafes globally; and direct export operations to 45+ countries across North America, Europe, East Asia, the Middle East, and Central Asia. Pricing is tiered from Rs 160-340/kg for mass-market CTC to Rs 1,200-5,000+ per 100g for limited-edition single estate teas. The company has accumulated multiple international awards (8 AVPA Paris 2025 Gourmet awards, UKTA Leafies across 2023-2025, NATC 2024 2nd place for India) that reinforce its premium positioning.

Name

Jay Shree Tea & Industries.

Legal name

Jay Shree Tea & Industries Ltd.

Website

https://jayshreetea.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Jay Shree Tea & Industries is the 2nd largest tea producer in India, operating 17 estates across Darjeeling, Assam, Cachar, Dooars, and East Africa. It produces 20 million kilos annually, serving wholesale partners (Tata, Wagh Bakri, Reliance), DTC e-commerce, HoReCa, and 45+ country exports.

Ownership category

akta.pro rank

Product category

Packaged Tea

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Tea, Coffee & Cocoa Farming (Beverage Specialty Crops) (AFAGAGAG), Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)

Keywords

• Tea manufacturing
• Single estate tea
• Wholesale tea supply
• Tea export services
• Specialty tea blends

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct-to-Consumer E-commerce: Online retail sales through their Shopify e-commerce platform selling single estate teas, packet teas, tea bags, gift sets, and wholesale quantities to individual consumers worldwide
2. Wholesale Tea Supply: Bulk tea supply to tea blenders, private labelers, and retail businesses including Girnar, Society Tea, Wagh Bakri, Tata, and Reliance Retail
3. Export Revenue: International export sales to over 45 countries including USA, UK, Germany, Canada, France, Japan, China, Egypt, Iran, UAE, Russia, Saudi Arabia, Sri Lanka, Kazakhstan
4. HoReCa Supply & Partnerships: B2B supply of teas to hotels, restaurants, and cafes with offerings including training, private labeling, and event support

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Jay Shree Tea & Industries is a vertically integrated tea producer that cultivates, processes, packages, and distributes teas from 17 owned estates across Darjeeling, Assam, Cachar, Dooars, and East Africa. The company sells single estate and blended teas across Black, Green, White, Oolong, Masala Chai, Organic, and Artisanal varieties through DTC e-commerce, wholesale programs, HoReCa partnerships, and exports to 45+ countries.

Product overview

Jay Shree Tea & Industries is a diversified tea company offering a comprehensive portfolio of products across multiple tiers. The core offering consists of single estate teas from 17 estates across four Indian tea-growing regions: Darjeeling (Balasun, Lizahill, Puttabong, Risheehat, Sungma, Turzum), Assam (Mangalam, Manjushree, Meleng, Nahorhabi, Towkok), Cachar (Burtoll, Dewan, Jellalpore, Kalline, Labac), and Dooars (Aryaman, Jayantika, Kumarika). Consumer-facing sub-brands include Bagicha (retail pyramid bags and loose leaf), Birla Tea (mass-market CTC), and Puttabong Premium (premium single estate). Products span tea types including Black, Green, White, Oolong, Masala Chai, Organic, and Artisanal teas, organized by seasonal flush (Spring First Flush, Summer Second Flush, Monsoon, Autumnal). B2B services include Wholesale Tea Program and HoReCa Partnership offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Bagicha: Budget-friendly tea brand offering Assam teas, Masala Chai, and everyday tea bags
• Puttabong
• Birla Tea
• Jayshree Tea

Products and services

• Bagicha

Quantifiable outcome

• 11% of Darjeeling's total tea output
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GirnarcoreChannel Partner/ Reseller/ DistributorWholesale tea buyer and blender. Girnar sources bulk teas from Jay Shree Tea for blending and resale under their own brand.
• Society TeacoreChannel Partner/ Reseller/ DistributorWholesale tea buyer and major Indian tea brand. Sources bulk teas from Jay Shree Tea for processing and distribution.
• Wagh BakricoreChannel Partner/ Reseller/ DistributorWholesale tea buyer and well-known Indian tea company. Sources bulk teas from Jay Shree Tea for their blended tea products.
• Tata TeacoreChannel Partner/ Reseller/ DistributorMajor Indian tea conglomerate and wholesale buyer. Sources teas from Jay Shree Tea for their diverse tea portfolio.
• Reliance RetailcoreChannel Partner/ Reseller/ DistributorIndia's largest retail chain. Distributes Jay Shree Tea products through their extensive retail network across India.
• AmulminorChannel Partner/ Reseller/ DistributorMajor Indian dairy and food company. Sources tea for hospitality and corporate requirements.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dilmah Tea: Sri Lankan vertically integrated single-origin tea producer and global brand. Closely comparable in estate-to-cup positioning, premium single-origin DTC storytelling, and family-owned governance.
• Harney & Sons: US family-owned premium tea company sourcing and blending single-origin teas for specialty retail and HoReCa. Comparable in DTC premium positioning and curated specialty tea portfolio.
• Tata Consumer Products (Tata Tea): India's largest tea producer and listed Tata group company. Both own estates, process and packetize tea, and supply B2B and B2C channels domestically and globally — Tata on a much larger scale.
• Bigelow Tea: Family-owned US premium tea company with strong specialty retail and foodservice presence. Comparable in mid-to-premium packet tea and tea bag formats, including private-label supply.
• Mariage Frères: Iconic French premium tea company with a luxury retail network and curated single-origin tea portfolio. Comparable in artisanal, connoisseur-grade positioning and global specialty tea brand status.
• Society Tea: Established Indian packaged tea brand and wholesale buyer; sourced from Jay Shree as well. Comparable in Indian mass-market packet tea positioning and B2B channel focus.
• Wagh Bakri Tea Group: One of India's largest private packaged tea companies, also a wholesale buyer of bulk tea and operator of its own branded retail packets. Comparable in B2B sourcing and CPG distribution model to Jay Shree.

Broad incumbents

• Teavana (Starbucks): Premium tea retail brand owned by Starbucks, with overlapping packaged specialty tea offerings. Comparable in targeting premium tea enthusiasts and HoReCa-adjacent customers, though distribution is retail-led rather than estate-led.
• Unilever (Brooke Bond / Lipton): Global CPG giant whose Brooke Bond (India) and Lipton (global) brands are mass-market tea incumbents. Overlaps on B2B packet tea and HoReCa, but operates a portfolio-brand model rather than estate-to-cup vertical integration.
• Twinings (Associated British Foods): Historic British tea brand with global retail presence across mass-market and premium lines. Overlaps with Jay Shree on black tea sourcing, blending, and HoReCa distribution, but operates as a brand-led incumbent without integrated estate ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/jayshreetea/videos
• Facebookfacebook.com/jayshree.tea
• LinkedInlinkedin.com/company/jay-shree-tea-industries-ltd/?viewAsMember=true
• Instagraminstagram.com/JAY_SHREE_TEA
• Xx.com/jayshree_tea

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jay Shree Tea & Industries.