Coverwise
Coverwise Limited is a Gibraltar-incorporated, FCA- and GFSC-regulated UK travel insurance intermediary that sells direct-to-consumer and via affiliates single trip, annual multi-trip, business, and winter sports cover, underwritten by AXA Group.
- Company typePrivate
- Founded-
- HeadquartersWorthing, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Coverwise does
Coverwise Limited is a privately held, Gibraltar-incorporated insurance intermediary that designs, prices, and distributes UK-focused travel insurance policies under a direct-to-consumer model. The company is authorised and regulated by the Gibraltar Financial Services Commission (FSC1107B) and the Financial Conduct Authority, allowing it to serve UK residents cross-border and operate an EU cross-border services footprint. Its product is a modular travel insurance platform built on Microsoft ASP.Net and the Mendix low-code framework, instrumented with Microsoft Application Insights. Core products include Single Trip, Annual Multi Trip, and Business Travel Insurance, structured across five tiers (Bronze, Standard Plus, Silver Plus, Gold, Platinum). Add-on modules extend coverage into Ski/Winter Sports (40+ activities, including off-piste outside US/Canada), Gadget Cover for electronics, and Travel Disruption Cover. A 24/7 Medical Consultation Service branded "Doctor Please!" is included as standard across all tiers.
Coverwise operates as a commission-based intermediary: it does not carry underwriting risk. Insurance risk is ceded to Inter Partner Assistance S.A., part of AXA Group, which also provides claims handling via the AXA online claims portal and 24/7 emergency medical assistance. Pre-existing medical condition underwriting is supported by Verisk Limited's third-party medical screening software, which feeds Select-tier pricing. The company serves UK-resident leisure and business travellers — including families, senior travellers (where it is benchmarked among the cheapest for 65+ on MoneySavingExpert), and customers with pre-existing medical conditions — via coverwise.co.uk, a UK phone-based sales team (Worthing sales office, 01903 255 650), affiliate partners, and price comparison listings. Headcount is reported at 1–10 employees across the Gibraltar registered office and the Worthing UK sales/service office, with a UK branch presence in Redhill tied to AXA's claims operations.
As of the most recent operational disclosure, Coverwise has paused new travel insurance policy sales while it transitions its products to a replacement insurer, an interim period expected to last a few weeks. Existing policyholders remain fully covered, and annual renewals are being serviced as normal during the transition. No external funding rounds, acquisitions, or institutional investors are disclosed in the source materials; Coverwise Limited's Terms and Conditions confirm it is not owned by any insurance carrier, and no carrier holds a stake in the intermediary.
Coverwise firmographics
Firmographics- Name
- Coverwise
- Legal name
- Coverwise Limited
- Website
- https://coverwise.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Coverwise Limited is a Gibraltar-incorporated, FCA- and GFSC-regulated UK travel insurance intermediary that sells direct-to-consumer and via affiliates single trip, annual multi-trip, business, and winter sports cover, underwritten by AXA Group.
- Ownership category
- akta.pro rank
Coverwise industry classification
Industry- Product category
- Travel Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Travel & Accident (Non-Life) Insurance (FSAJAMAN)
- akta.pro secondary industries
- Travel AD&D / Common Carrier Accidental Death Insurance (FSAIALAD), Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ)
Keywords
Where Coverwise is headquartered
LocationHeadquarters
- HQ city
- Worthing
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Coverwise business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Travel Insurance Premiums: One-time insurance policy purchases where customers pay a premium for coverage during their trip. Policies are underwritten by Inter Partner Assistance S.A. (part of AXA Group). Premiums vary based on trip duration, destination, traveler age, medical history, and selected coverage level.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Bronze tier - Basic coverage |
| One time/ perpetual license | Pay-as-you-go | Silver Plus tier - Enhanced coverage |
| One time/ perpetual license | Pay-as-you-go | Gold tier - Comprehensive coverage |
| One time/ perpetual license | Pay-as-you-go | Platinum tier - Premium coverage |
| One time/ perpetual license | Pay-as-you-go | Standard Plus tier - Entry level with winter sports option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Coverwise product offering
Product offeringCore offering
Coverwise is a UK travel insurance intermediary that sells single trip, annual multi-trip, business, and ski/winter sports insurance policies directly to UK consumers through tiered coverage levels (Bronze, Standard Plus, Silver Plus, Gold, Platinum), with optional add-ons such as Gadget Cover and Travel Disruption Cover. Policies are underwritten by Inter Partner Assistance S.A. (AXA Group), and Select variants add medical screening for pre-existing conditions. A 24/7 medical consultation service (Doctor Please!) is bundled with all policies.
Product overview
Coverwise is a travel insurance intermediary offering a modular product portfolio built around a core travel insurance platform with tiered policy levels. The main products are Single Trip and Annual Multi Trip Travel Insurance, supplemented by specialized add-ons including Ski/Winter Sports Insurance, Gadget Cover, and Travel Disruption Cover. The company also offers a 24/7 Medical Consultation Service (Doctor Please!) as a standard inclusion. Policies are available in multiple tiers (Bronze, Standard Plus, Silver Plus, Gold, Platinum), with Select variants that offer coverage for pre-existing medical conditions. Insurance is underwritten by Inter Partner Assistance S.A. (AXA Group) and the company operates under FCA regulation in the UK and FSC regulation in Gibraltar.
Differentiator
Problem solved
Functional benefit
Companies that use Coverwise
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles5 records
Coverwise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Coverwise partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Inter Partner Assistance S.A. (AXA Group)coreInter Partner Assistance S.A. is the insurance underwriter for Coverwise travel policies. Part of AXA Group, one of the world's leading insurance brands serving 93 million clients across 51 countries. Authorized and regulated by the National Bank of Belgium and the Prudential Regulation Authority (firm reference number 202664).
- AXA Travel InsurancecoreAXA handles claims processing and emergency assistance for Coverwise policies. Operates 24/7 Emergency Assistance Service (+44 (0)203-126-4042) for medical emergencies abroad. Provides AXA claims portal for online claim management. Also provides the Doctor Please! 24/7 Medical Consultation Service app.
- Verisk LimitedcoreBusiness partner providing medical screening software used in the United Kingdom to assess pre-existing medical conditions for insurance underwriting decisions. Cookies (incap_ses_..., nlbi_..., visid_incap_..., IsJSenabled) required for their medical screening functionality.
- MoneySavingExpertminorConsumer finance website founded by Martin Lewis that published a comparison of cheapest travel insurance policies for travelers aged 65 and over, including Coverwise among six budget-friendly options.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Coverwise competitors and assessment
Company assessmentDirect peers
- AllClear Travel Insurance: UK specialist intermediary for travellers with pre-existing medical conditions, sharing Coverwise's Select-style positioning and medical screening workflow.
- Avanti Travel Insurance: UK travel insurance intermediary focused on older travellers and pre-existing medical conditions. Directly comparable to Coverwise on Select-style medical screening and the senior-customer value proposition.
- Staysure: UK travel insurance intermediary built around the over-50s segment with strong comparison-site presence; comparable niche focus, customer persona, and direct-to-consumer distribution model.
- Saga Travel Insurance: UK specialist insurer/intermediary targeting the 50+ traveller with travel and other insurance products; comparable customer segment and product breadth (single, annual, medical-condition cover).
- Leisure Guard: UK direct-to-consumer travel insurance intermediary, also benchmarked on MoneySavingExpert alongside Coverwise among the cheapest policies for senior travellers. Same product category, target customer, and comparison-site distribution.
Broad incumbents
- LV= Travel Insurance: UK mutual offering travel insurance alongside home, motor, and life products; comparable tiered travel policies with optional cover, distributed direct and via comparison sites.
- Direct Line Travel Insurance: Major UK personal-lines insurer with a direct travel insurance product; competing in the same price-comparison channels with similar tiered coverage.
- Post Office Travel Insurance: UK high-street-branded travel insurance intermediary backed by major underwriter; comparable direct-to-consumer model and tiered product offering, with broader brand reach.
- Admiral Travel Insurance: Large UK composite insurer offering travel insurance as part of a broader personal lines portfolio; included in the same MoneySavingExpert senior-traveller benchmark as Coverwise.
Others
- Verisk (travel insurance analytics): Not a competitor but a key technology partner — provides the medical screening software that powers Coverwise's pre-existing-condition underwriting, illustrating the broader insurtech ecosystem Coverwise depends on.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Coverwise social profiles
Digital presenceCoverwise compliance and trust
Trust signalCompliance2 records
Coverwise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coverwise leadership team
Management profileNumber of profiles
Coverwise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coverwise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coverwise
What does Coverwise do?
Coverwise is a UK travel insurance intermediary that sells single trip, annual multi-trip, business, and ski/winter sports insurance policies directly to UK consumers through tiered coverage levels (Bronze, Standard Plus, Silver Plus, Gold, Platinum), with optional add-ons such as Gadget Cover and Travel Disruption Cover. Policies are underwritten by Inter Partner Assistance S.A. (AXA Group), and Select variants add medical screening for pre-existing conditions. A 24/7 medical consultation service (Doctor Please!) is bundled with all policies.
Is Coverwise a public or private company?
Coverwise is a private company. It is classified as unknown and is currently operating.
When was Coverwise founded?
Coverwise was founded in -1. It employs 1 to 10 people.
Where is Coverwise based?
Coverwise is headquartered in Worthing, United Kingdom, in the Europe region.
How does Coverwise make money?
One revenue line is on record: travel Insurance Premiums.
Who are Coverwise's main competitors?
Direct peers on record are AllClear Travel Insurance, Avanti Travel Insurance, Staysure, Saga Travel Insurance and Leisure Guard. Broad incumbents are LV= Travel Insurance, Direct Line Travel Insurance, Post Office Travel Insurance and Admiral Travel Insurance. Verisk (travel insurance analytics) is listed as an others.
Does Coverwise have an API?
No public API is recorded for Coverwise.
What industry is Coverwise in?
Coverwise's product category is Travel Insurance. Its primary akta.pro industry code is FSAJAMAN, Travel & Accident (Non-Life) Insurance, with a secondary code of FSAIALAD, Travel AD&D / Common Carrier Accidental Death Insurance. Its NAICS code is 5242 and its SIC code is 6411.