What Cantina Tramin does

Cantina Tramin (Cantina Tramin Soc. Agr. Coop.) is an agricultural wine cooperative headquartered in Termeno sulla Strada del Vino, South Tyrol (Alto Adige/Südtirol), Italy. Founded in 1898 by parish priest Christian Schrott and merged with the Neumarkt cooperative in 1971, it is owned by approximately 160–190 winemaking families cultivating around 270 hectares of vineyards across the Tramin/Termeno area and the Neumarkt district, including prestigious Pinot Nero sites in Mazzon and Glen. The cooperative produces roughly 1.9 million bottles per year across a three-tier portfolio: the premium Selezioni line (Epokale Gewürztraminer, Troy Chardonnay Riserva, Nussbaumer, Stoan, Unterebner, Maglen, Urban, Loam, plus late-harvest Roen and Terminum), a Classic varietal line, and the entry-level T Cuvée range.

Core production operations center on traditional viticulture enhanced by sustainable infrastructure, including a 2010 Werner Tscholl–designed winery building with a 100,000 kWh/year photovoltaic roof supplying 85% of energy needs and groundwater-based cellar climate control, with 90% of vineyards managed herbicide-free. The cooperative monetizes through three primary channels: wholesale and HORECA distribution (70% of volume, sold domestically), export markets (30% of volume, managed by a dedicated export sales office and Brand Ambassador), and direct-to-consumer revenue from the Tannico-operated shop.cantinatramin.it e-commerce platform (shipping to 17+ countries) plus an on-site wine shop and guided winery tours at the Termeno headquarters. Pricing is unit-based per bottle across tiers, with the flagship Epokale having received 100 Parker points in 2018 — the first Italian white wine to do so — and multiple Selezioni wines earning Gambero Rosso Tre Bicchieri in 2020–2025.

Cantina Tramin is a private cooperative with no external funding, no parent company, and no public financial disclosures. Its leadership includes President Leo Tiefenthaler, Chief Winemaker Willi Stürz (the architect of the 1990s quality transformation that created the Selezioni line), CFO Ulrich Ungerer, and Director of Marketing & Sales Wolfgang Klotz, supported by a staff of approximately 14 employees across winemaking, agronomy, sales, export, PR, and accounting functions.

Name

Cantina Tramin

Legal name

Cantina Tramin Soc. Agr. Coop.

Website

https://cantinatramin.it

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

Cantina Tramin is a 1898-founded agricultural cooperative of 160–190 winemaking families in South Tyrol, Italy, producing ~1.9 million bottles per year of premium Alto Adige wines, especially Gewürztraminer, sold via wholesale, export, D2C e-commerce, and winery tours.

Ownership category

akta.pro rank

Product category

Premium Wines

NAICS

Wineries (312130), Grape Vineyards (111332), Drinking Places (Alcoholic Beverages) (722410)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Alto Adige wines
• Wine cooperative
• Gewürztraminer production
• Premium white wines
• Late harvest wines

Headquarters

HQ city

Termeno (Tramin)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wine bottle sales — direct e-commerce: Online sales via shop.cantinatramin.it (operated by Tannico S.r.l.) to consumers in Italy, EU, Switzerland, UK, US, Japan, and other countries. Per-bottle and case pricing with shipping costs varying by country and quantity. Free shipping thresholds vary by destination.
2. Wine sales via wholesale and HORECA: Distribution to Italian wine retailers, restaurants, and hotels representing approximately 70% of total production volume. Export to international markets representing approximately 30% of production. B2B sales managed through dedicated Italy and export sales offices.
3. Wine shop and winery tours: On-site wine shop offering direct tastings and bottle sales at the winery in Termeno. Guided winery tours generate additional revenue and deepen customer relationships. Retail pricing applied, same as e-commerce.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cantina Tramin is an agricultural wine cooperative that cultivates ~270 hectares of vineyards across South Tyrol (Alto Adige) through 160–190 member families, producing approximately 1.9 million bottles per year. Its portfolio spans a premium Selezioni line (flagship single-vineyard and reserve wines such as Epokale Gewürztraminer, Troy Chardonnay, Nussbaumer Gewürztraminer), a Classic varietal line, an entry-level T Cuvée line, and late-harvest specialty wines — sold through B2B wholesale (Italian HORECA and export), D2C e-commerce, an on-site wine shop, and guided winery tours.

Product overview

Cantina Tramin is an agricultural wine cooperative producing approximately 1.9 million bottles per year from around 160 family members across roughly 270 hectares in South Tyrol, Italy. The product portfolio is organized in three main tiers: the premium Selezioni line featuring flagship wines (Epokale, Troy, Nussbaumer, Stoan, Unterebner, Maglen, Urban, Loam, Roen, Terminum) representing the highest expression of the winery's craftsmanship; the Classic line offering standard-tier wines showcasing typical varietal characteristics; and the entry-level T Cuvée line. Additionally, the winery offers late harvest specialty wines, wooden box packaging options, on-site winery tours with wine tasting, and a direct-to-consumer e-commerce platform. The cooperative is internationally recognized with prestigious awards including 100 Parker points for Epokale, multiple Tre Bicchieri from Gambero Rosso, and consistent high scores from James Suckling, Robert Parker, and Decanter.

Differentiator

Problem solved

Functional benefit

Products and services

• Epokale Gewürztraminer Flagship late-harvest Gewürztraminer from the Selezioni line — the first Italian white wine to receive 100 Parker points from Robert Parker's Wine Advocate (vintage 2009, awarded 2018). Sold to consumers via e-commerce, the on-site wine shop, and to HORECA/wholesale.
• Troy Chardonnay Riserva Premium Chardonnay Riserva DOC from the Selezioni line, representing the finest alpine interpretation of the Chardonnay variety. Multiple Tre Bicchieri awards from Gambero Rosso and 95+ points from Robert Parker Wine Advocate and Vinous.
• Nussbaumer Gewürztraminer Signature dry Gewürztraminer from the Selezioni line — described as Italy's most awarded Gewürztraminer, with multiple Tre Bicchieri from Gambero Rosso (2018, 2019, 2021 vintages).
• Stoan (Alto Adige Bianco) White wine cuvée combining four white grape varieties from the diverse Alto Adige growing region, part of the premium Selezioni line. Awarded 97 points from Decanter (2021 vintage).
• Unterebner Pinot Grigio Premium Pinot Grigio from the Selezioni line, showcasing alpine terroir expression distinct from mainstream styles.
• Maglen Pinot Nero Riserva Flagship Blauburgunder (Pinot Nero) Riserva from the Selezioni line, representing the cooperative's long-standing Pinot Nero tradition sourced from prestigious sites in Mazzon and Glen. Awarded 95 points from James Suckling (2017 vintage).
• Urban Lagrein Premium Lagrein DOC from the Selezioni line, expressing South Tyrol's indigenous red Lagrein variety. Awarded 95 points from Vinous Antonio Galloni (2015 vintage).
• Loam Cabernet-Merlot Riserva Bordeaux-style Cabernet and Merlot cuvée Riserva from a distinctive warmer microclimate in South Tyrol — one of the rarest such microclimates in the region. Part of the Selezioni line.
• Roen Gewürztraminer Vendemmia Tardiva Late-harvest Gewürztraminer from the Selezioni line with kaleidoscopic aromatics from grapes harvested late for enhanced sweetness and complexity.
• Terminum Gewürztraminer Vendemmia Tardiva Late-harvest noble-rotted Gewürztraminer from the Selezioni line. Awarded 100 points from Le Guide dell'Espresso (2022 vintage) and 3rd Best Wine in Italy at the Best Italian Wine Awards (2016 vintage).
• Classic White Wines (Classici Bianchi) Standard-tier white wines of the Classic line, including Pinot Bianco, Moriz Pinot Bianco, Chardonnay, Glarea Chardonnay, Pinot Grigio, Müller Thurgau, Sauvignon, Pepi Sauvignon, Selida Gewürztraminer, and Goldmuskateller — varietally-driven bottles revealing typical characteristics of each grape in Alto Adige.
• Classic Red Wines (Classici Rossi) Standard-tier red wines of the Classic line, including Lagrein Rosé, Kalterersee Classico, Hexenbichler Schiava, Blauburgunder/Pinot Nero, Marjun Pinot Nero Riserva, Lagrein, Merlot, Cabernet Sauvignon, and Rungg Merlot Cabernet — varietally-driven red and rosé bottles expressing the essence of the region's terroir.
• T Cuvée Bianco Dolomiti IGT Entry-tier white blend from the T Cuvée line, available in standard and Magnum formats, positioned for everyday consumption and the on-trade.
• T Cuvée Rosé Dolomiti IGT Entry-tier rosé blend from the T Cuvée line, available in standard and Magnum formats.
• T Cuvée Rosso Dolomiti IGT Entry-tier red blend from the T Cuvée line, available in standard and Magnum formats.
• Wooden Gift Boxes Optional wooden gift boxes sold as packaging add-ons for single 0.75L bottles and 6×0.75L case configurations, supporting gift-channel sales.
• Winery Tours and Wine Tastings (Visite in Cantina) On-site wine tastings (no reservation required) plus guided winery tours at the Cantina Tramin facility in Termeno, including tasting of the full wine collection and architectural tours of the Werner Tscholl-designed winery. The on-site wine shop is open year-round with summer and winter hours.

Quantifiable outcome

• 1.9 million bottles produced per year, with 70% sold domestically in Italy and 30% exported internationally.
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• Tannico S.r.l. (WinePlatform)coreTechnology or IntegrationTannico S.r.l., based in Milan (P.I. IT07344570960), operates the Cantina Tramin e-commerce platform (shop.cantinatramin.it) under a commercial partnership. WinePlatform handles sale, payment processing, shipment, delivery, and customer support. Cantina Tramin retains ownership of the products and trademarks. The partnership enables direct-to-consumer online sales globally with multilingual support (Italian, English, German).

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• St. Michael-Eppan / Cantina San Michele Appiano: One of the largest Alto Adige cooperatives, with a broad premium white, red, and sparkling wine portfolio across the same DOC. Directly comparable in cooperative scale, multi-variety range, and high-end Selektions-style bottlings competing against Tramin's Selezioni line.
• Cantina Terlano: Alto Adige wine cooperative in Terlano, producing premium whites including Terlaner, Pinot Bianco, and Sauvignon from a comparable Alpine terroir. Closest direct peer to Cantina Tramin in terms of cooperative structure, white-wine focus, DOC, and on-site tasting room / wine tourism model.
• Elena Walch: Premium Alto Adige producer with a portfolio of single-vineyard whites and reds sold internationally. Comparable in varietal mix, premium-tier branding, and on-site tasting/experience at the historic Ansitz-Termeno estate in the same region as Cantina Tramin.
• Foradori: Renowned biodynamic Trentino estate best known for Teroldego and elite whites (Nosiola, Manzoni Bianco). Comparable as a family-led Alpine Italian estate with an internationally awarded high-end portfolio and direct emphasis on single-vineyard terroir expression.
• Franz Haas: High-end producer based in Montagna (Alto Adige/South Tyrol), focused on premium whites and Pinot Nero. Directly comparable in varietal positioning and international premium distribution, especially for single-vineyard Pinot Bianco, Chardonnay, and Gewürztraminer.
• Alois Lageder: Family-run biodynamic Alto Adige estate with a comparable mix of classic varietals and high-end single-vineyard selections, plus a strong wine-tourism and architecture-driven brand. Same appellation, same premium positioning, comparable international footprint.
• Cantina Kurtatsch / Cortaccia: Alto Adige cooperative in Cortaccia, with a comparable mix of varieties including Gewürztraminer, Pinot Bianco, Pinot Nero, and Cabernet. Similar cooperative structure, wine tourism, and DOC premium positioning to Cantina Tramin.
• J. Hofstätter / Hofstätter Vigna Cardozzo: South Tyrolean winery renowned specifically for Pinot Nero from the Mazzon and Glen sites — the same prestigious slopes referenced in Cantina Tramin's history after the 1971 Neumarkt merger. Direct overlap on Alto Adige Pinot Nero and Gewürztraminer at the premium tier.

Broad incumbents

• Tasca d'Almerita: Sicilian premium producer with strong international distribution, single-vineyard bottlings, and a flagship fine-dining and wine-tourism positioning. Comparable in scale and ambition as a multi-generational premium Italian wine house, though in a different region and grape base.
• Abbazia di Novacella / Kloster Neustift: Historic Valle Isarco monastery and cooperative producing a broad range of Alto Adige whites. A broader incumbent in the same regional white-wine category, with comparable scale of production and a well-known on-site wine shop and tour model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CantinaTramin
• YouTubeyoutube.com/channel/UCuzIo_lDlvLdqaBeqZkIysg
• Facebookfacebook.com/cantinatramin
• Instagraminstagram.com/cantinatramin
• LinkedInlinkedin.com/company/cantinatramin

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cantina Tramin