Berlin on Bike

What Berlin on Bike does

Berlin on Bike (legal entity: Berlin on Bike BoB Fahrradtouren GmbH) is a Berlin-based, founder-owned bicycle tour operator and bike/e-bike rental service founded in 2004 by Managing Director Martin Wollenberg. The company is headquartered inside the Kulturbrauerei cultural complex in Prenzlauer Berg, Knaackstraße 97, and operates as a German private limited company (GmbH) with no disclosed institutional investors, parent entity, or M&A history. It maintains a small team of 11-50 employees.

The core product is themed guided bicycle tours of Berlin offered in 9 languages, ranging from 2-6 hours and covering routes such as Berlin Highlights (€35/person, 3.5 hours), the Berlin Wall tour (€27/person), Alternative Berlin, Green Berlin, Street Art, and East Berlin. Tours include bike rental, helmet, guide, and rain poncho; e-bikes are available for a €20 surcharge and bringing one's own bicycle yields a €5 discount. Complementary offerings include private customized tours (€250-€295), a Kulturbrauerei walking tour (€190/group), dedicated school-trip (Klassenfahrten) and family tour formats, corporate team events, bicycle and e-bike rentals (with child seats, trailers, and trailer bikes), and gift vouchers valid 24 months.

The business runs on a primarily product-led, self-serve go-to-market model: direct online booking through the company website embedded with FareHarbor, supplemented by phone, email, and walk-in rental at the Kulturbrauerei desk. Distribution is supported by SEO-optimized blog content, social media presence (Facebook, Instagram, LinkedIn, Pinterest, YouTube, X), an email newsletter, and a referral partnership with the CycleCities.Tours network. Payment options include PayPal, Sofortüberweisung/Klarna, iDEAL, and credit card. The company holds a 4.9 Google rating across 3,000+ reviews, is GDPR-compliant, and participates in the IAB Europe Transparency & Consent Framework, but discloses no proprietary technology, AI/ML capabilities, funding rounds, or international expansion.

Name

Berlin on Bike

Legal name

Berlin on Bike BoB Fahrradtouren GmbH

Website

https://berlinonbike.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Berlin on Bike is a Berlin-based guided bicycle tour operator and bike/e-bike rental service founded in 2004, serving tourists, school groups, corporate teams, and families with themed city tours in 9 languages from its Kulturbrauerei headquarters.

Ownership category

akta.pro rank

Product category

Guided bike tours

NAICS

Scenic and Sightseeing Transportation, Land (48711), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

akta.pro secondary industries

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE), E-Bike Rentals (THADAGAE), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Guided bike tours
• Bicycle rental services
• City sightseeing tours
• School field trip tours
• Corporate team building

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Guided Bike Tours: Revenue generated from conducting guided bicycle tours through Berlin. Offers public group tours with scheduled departures and private customized tours. Tour prices range from €27-€35 per person for public tours, with private tours starting at €250-€295.
2. Bicycle Rental: Standalone bicycle and e-bike rental services. E-Bikes available for €20 surcharge. Rental desk open daily with self-return option.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Berlin on Bike is a guided cycling tour operator based at Berlin's Kulturbrauerei in Prenzlauer Berg, running themed small-group bicycle tours of the city's landmarks, Berlin Wall and Cold War sites, alternative neighborhoods, street art, green spaces, and East Berlin historical locations. It also delivers private customized tours, school-class trips, family tours, corporate team-building events, walking tours of the Kulturbrauerei, and standalone bicycle and e-bike rentals. All bookings flow through a FareHarbor-integrated website, with support by phone, email, and walk-in at the Kulturbrauerei rental desk.

Product overview

Berlin on Bike operates as a guided cycling tour operator and bicycle rental service based in Berlin, Germany. The company offers a portfolio of themed cycling tours ranging from 2-6 hours, including Berlin Highlights, Berlin Wall/Mauer, Alternative Berlin, Green Berlin, Street Art, and East Berlin historical tours. Tours are conducted in small groups (typically 4-15 participants) with included bicycle rental, guides, and helmets. The company also provides private customizable tours, school group tours, family tours, and corporate team events. Complementary services include bicycle and e-bike rental (€20 surcharge for e-bikes), gift vouchers, and walking tours of the Kulturbrauerei. The booking system is handled through FareHarbor, with tours available in German, English, Dutch, French, Spanish, Italian, Swedish, Russian, and Danish.

Differentiator

Problem solved

Functional benefit

Products and services

• Berlin Highlights Radtour (Berlin Highlights Bike Tour) A 3.5-hour small-group guided cycling tour covering 20+ Berlin landmarks and highlights over 12-15 km, combining the city's history with insider tips and visiting both major attractions and hidden gems. Priced from €35 per person (€28 reduced/student), with bike rental and guide included.
• Private Berlin Fahrradtour (Private Berlin Bike Tour) A customizable private cycling tour where the customer determines route, start time, and duration; includes a dedicated guide and bicycles. Suitable for families, friends, and groups wanting to explore Berlin at their own pace. Priced from €250-€295.
• Berliner Mauer Radtour (Berlin Wall Bike Tour) A 3.5-hour small-group historical cycling tour focused on the Berlin Wall, Cold War history, and divided Berlin, covering watchtowers, escape routes, and locations where people risked everything for freedom. 12-15 km, €27 per person, bike rental and guide included.
• Radtour Alternatives Berlin (Alternative Berlin Bike Tour) A 3.5-hour small-group cycling tour exploring Berlin's alternative scene and subculture through Kreuzberg, Friedrichshain, and Prenzlauer Berg, covering cultural spaces, nightlife, and gentrification in the city's most changed neighborhoods. 15-20 km, from €27 per person, bike rental and guide included.
• Grüne Berlin Radtour (Green Berlin Bike Tour) A 3-3.5 hour relaxed cycling tour through Wedding and Pankow exploring Berlin's green spaces, urban oases, and sustainable projects along the renaturalized Panke river. 15-20 km, suitable for curious Berliners and nature lovers, from €27 per person with bike rental and guide included.
• Street Art Fahrradtour Berlin (Street Art Bike Tour Berlin) A 3-hour guided cycling tour discovering Berlin's street art and open-air art metropolis, exploring why Berlin attracts artists from around the world. 12-15 km, offered as a private tour from €295.
• Fahrradtour Ostberlin – Osten Ungeschminkt (East Berlin - Unvarnished Bike Tour) A 6-hour guided cycling tour of East Berlin led by contemporary witnesses, a journey back in time to when the Wall still stood, featuring firsthand stories about working life, housing, and daily life in the GDR. 15-20 km, offered as a private tour from €295.
• Kulturbrauerei Führung (Kulturbrauerei Walking Tour) A 1-1.5 hour guided walking tour through the historic Kulturbrauerei building covering its brewery history, its use during GDR times, and its development into a cultural hotspot in Prenzlauer Berg. Priced at €190 per group.
• Tour d'Europe – EU-Radtour (Tour d'Europe EU Bike Tour) A European-themed cycling tour through Berlin highlighting European connections and landmarks.
• Stadtentwicklungs-Radtouren (Urban Development Bike Tours) Urban development focused cycling tours designed for specialized groups and professional audiences, covering Berlin's city planning, architecture, and redevelopment projects.
• E-Bike & Fahrrad Verleih (Bicycle and E-Bike Rental) Standalone bicycle and e-bike rental service available independently of tours. Includes various bike sizes for adults and children, child seats, trailers, and trailer bikes. E-bike surcharge is €20 per e-bike. Rental desk open daily with self-return option.
• Klassenfahrten (School Trip Tours) Specialized cycling tours designed for school groups with age-appropriate content covering Berlin history, the Berlin Wall, and alternative neighborhoods. Variants include Berlin Highlights Schüler (3h), Berlin Kompakt Schüler (2h), Berliner Mauer Schüler (3h), Alternatives Berlin Schüler (3h), and Grünes Berlin Schüler (3h).
• Familien Radtouren (Family Bike Tours) Family-friendly cycling tours with child-appropriate routes and equipment. Includes child bikes (20", 24", 26"), toddler bikes, trailers, and child seats for families with children.
• Team Events / Agenturen (Corporate Team Events and Agency Tours) Corporate team events and agency group tours with customized programs for companies, agencies, and organizations organizing team-building activities or group events in Berlin.
• Gutscheine (Gift Vouchers) Gift vouchers for cycling tours and rentals, valid for 24 months from issue date. Not redeemable for cash and cannot be combined with other discounts.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

One partnership is on record.

• CycleCities.ToursminorGTM or Marketing PartnerPartnership with CycleCities network connecting Berlin on Bike with other bike tour operators across Europe and internationally. Network facilitates knowledge sharing, best practices exchange, and mutual referrals among like-minded cycling tourism businesses.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Withlocals: Marketplace for private, locally-guided city experiences (tours, food, culture) — overlaps Berlin on Bike's private/customized tour offering and family-style group bookings.
• Headout: Mobile-first activities marketplace competing with Viator; lists Berlin sightseeing including some cycling tour inventory, comparable audience with a more curated UX.
• Pelago (Singapore Airlines): Curated in-destination experiences marketplace; smaller and more focused than Viator/GetYourGuide but increasingly listing niche guided tours like cycling tours in major cities.

Broad incumbents

• TUI Group: Europe's largest integrated tourism group with destination activities in Berlin; broad incumbent that competes for corporate and group travel demand adjacent to BoB's team-event segment.
• Viator (Tripadvisor): Global marketplace where Berlin on Bike tours effectively compete for demand; comparable in customer and category (urban sightseeing experiences) but much broader and platform-mediated.
• Stromma: Major European sightseeing tour operator (canal/boat + land) with broad urban sightseeing portfolio; overlaps Berlin on Bike on city sightseeing demand though not bike-focused.
• GetYourGuide: Major tours-and-activities marketplace active in Berlin; competes for the same tourist wallet share and offers bike tour inventory as part of its catalog.

Direct peers

• Mike's Bike Tours: Operates branded guided city bike tours including Berlin, with similar multi-language, small-group format and themed routes (Highlights, Wall, alternative neighborhoods).
• BikeTours.com: Aggregator and operator of self-guided and guided city bike tours including Berlin, with published tour catalog and similar per-person pricing.
• Fat Tire Tours: Multi-city bike tour operator (Berlin, Paris, Barcelona, NYC, etc.) offering themed guided cycling tours — closest direct comp on product, multi-city footprint, and small-group model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/berlinonbike
• YouTubeyoutube.com/channel/UC8Nk8Mt1Rl3oovtC8O45k5Q
• Facebookfacebook.com/berlinonbike
• Instagraminstagram.com/berlinonbike
• Pinterestpinterest.de/berlinonbike

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berlin on Bike