Homerun

What Homerun does

Homerun is a privately held Belgian multi-service home and facility care company headquartered in Namur (La Plante), operating since 2012–2013 through three wholly owned divisions: Martinic Services, Mr CUBE, and Milord. Martinic is a titres-services agency that intermediates the Walloon Region's government-subsidised voucher system, dispatching aides-ménagères to residential households in Namur province for cleaning, ironing, minor mending, grocery shopping, and meal preparation. Mr CUBE provides professional commercial and industrial cleaning — offices, medical cabinets, building common areas, post-construction and post-sinistre cleanup, events, and window cleaning — using specialised equipment such as the silent auto-scrubber 'Thérèse'. Milord offers premium residential concierge and household management services. From 2026, the company charges a fixed €1.20 per-hour administrative fee on top of titre-services, citing socio-economic pressure.

The business model is primarily transaction-fee based: revenue derives from voucher reimbursement (titre-services), project-quoted commercial cleaning contracts (Mr CUBE), and concierge fees (Milord). Homerun serves two customer segments — long-tail residential SMBs (households) and commercial accounts in Namur province — with no publicly named enterprise customers. Geographic scope is intentionally narrow, anchored as a 'service de proximité' in and around Namur. Marketing is community-led, relying on Facebook (Homerun Group, Martinic Services, Mr Cube pages), the company website, word-of-mouth referrals, and local event participation (Batibouw, Namur en Mai). Vehicle fleet is sourced from Citropol Namur. The company is founder-controlled (Lorraine, Martin, Nicolas) and bootstrapped, with no external funding or parent company disclosed.

There is no proprietary software, mobile app, or AI/ML platform. The core technology footprint consists of physical cleaning equipment and an e-commerce sideline selling handmade recycled-tire doormats (Paillasson gratte-pieds) manufactured in Namur. The company has 101–250 employees, operates from a single office at Chaussée de Dinant 316 (relocated May 2019), and continues to post operational updates through 2025–2026, indicating active trading status.

Name

Homerun

Legal name

Homerun

Website

https://homerun-services.be

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Homerun is a privately held Belgian multi-service home and facility care company based in Namur, operating three divisions: Martinic (titres-services residential cleaning), Mr CUBE (commercial/industrial cleaning), and Milord (residential concierge), serving households and businesses across Namur province.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Other Services to Buildings and Dwellings (56179), Other Services to Buildings and Dwellings (561790), Private Households (8141)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)

akta.pro secondary industries

Commercial Office & Corporate Janitorial (IMAIADAA), Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD)

Keywords

• Residential cleaning services
• Housekeeping services
• Commercial cleaning services
• Titres-services agency
• Residential concierge services

Headquarters

HQ city

Namur

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Titres-Services (Martinic): The company acts as an intermediary in the Belgian titre-services voucher system. Users purchase government-subsidised titre-service vouchers and exchange them for one hour of cleaning work. The company receives voucher reimbursement from the Walloon Region. Starting 2026, a fixed administrative fee of €1.20 per hour worked is charged to clients.
2. Mr CUBE Professional Cleaning: Professional cleaning services for commercial clients (offices, medical cabinets, commercial surfaces, residential buildings, post-construction/sinistre cleaning, events, industrial sectors). Revenue is earned through service contracts, typically quoted per project or on an ongoing basis. Services include window cleaning and sanitary supply provision.
3. Milord Residential Concierge: Residential concierge services provided under the Milord brand, operating from the same Namur office. Revenue details not publicly disclosed.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Homerun is a Belgian multi-service household management and cleaning company operating three divisions under one group: Martinic Services (titres-services agency delivering government-subsidized in-home cleaning, ironing, shopping and meal preparation for households), Mr CUBE (professional cleaning for offices, medical cabinets, commercial premises, post-construction sites, events, and industrial clients), and Milord (residential concierge services). Services are delivered in-person across Namur province from the company's headquarters at La Plante, Namur.

Product overview

Homerun is a Belgian multi-service home care and cleaning company operating three distinct service divisions under a unified brand. The portfolio consists of Martinic Services (titres-services subsidized home cleaning), Mr CUBE (professional commercial and residential cleaning), and Milord (residential concierge). Together they provide comprehensive domestic and professional cleaning solutions for households and businesses in the Namur region of Wallonia.

Differentiator

Problem solved

Functional benefit

Brands

• Milord: Residential concierge services
• Martinic Services
• Mr CUBE

Products and services

• Martinic Services (Titres-Services) Titres-services agency providing government-subsidised domestic help including house cleaning, ironing, mending, grocery shopping, and meal preparation for households in the Namur region.
• Mr CUBE Professional Cleaning Professional cleaning services for offices, medical cabinets, commercial premises, residential building common areas, post-construction and post-sinistre sites, events, and industrial clients across Namur province.
• Milord Residential Concierge Residential concierge service providing personalised home management assistance for discerning clients in the Namur area.

Quantifiable outcome

• Valid titres-services are extended by 3 months during crises (e.g., COVID-19) to protect clients and the company from expiry-related losses

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Citropol NamurminorOthersCitropol Namur is the local supplier of utility vehicles (e.g., Berlingo, AMI) for Mr CUBE and Martinic fleets. Mr CUBE has sourced vehicles from Citropol for 5 years. The AMI vehicle was loaned for a test drive. Colorisprint handles vehicle livery/flocage for the company.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ISS A/S: Global facility services company offering commercial cleaning, office services, and integrated facility management. Comparable to Homerun's Mr CUBE professional cleaning division in commercial cleaning delivery, but operating at vastly larger scale with broader service portfolio including security, catering, and workplace services.
• Compass Group (Cleaning Services): Global contract food and support services group with a substantial facility cleaning and janitorial business serving enterprises and institutions. Comparable to Homerun's Mr CUBE in B2B cleaning contracts with offices and medical/commercial surfaces, but bundled within a multi-billion-dollar services portfolio.

Emerging players

• Helpling: European platform-based marketplace connecting households with professional cleaning and home service providers. Comparable to Homerun's Martinic division in targeting residential cleaning via vouchers/subscriptions, but operates at platform scale across multiple countries rather than a regional direct-employment model.
• Care.com: Marketplace connecting households with caregivers, cleaners, and domestic workers via subscription/listings. Comparable to Homerun's Milord residential concierge in addressing premium household management needs through curated matching, but platform-based rather than direct-service.

Direct peers

• Molly Maid: International residential cleaning franchise with recurring-service model, direct-to-consumer acquisition, and standardized quality controls. Directly comparable to Homerun's Martinic titres-services division in recurring home cleaning, with broader geographic reach and franchise-driven scale.
• The Maids International: US franchised residential cleaning company using team-based cleaning methodology and recurring customer relationships. Comparable to Homerun's residential housekeeping operation in service model, recurring revenue, and team-led delivery, though operating in a different regulatory environment.
• Maid Brigade: Established franchised house cleaning brand offering recurring residential cleaning with health-focused processes. Comparable to Homerun's Martinic in recurring residential cleaning delivery and customer-retention orientation, though scaled via franchise rather than direct multi-brand model.

Others

• European Cleaning & Facility Services Association (industrial peers): Industry body representing professional cleaning operators across Belgium and broader Europe. Serves as an ecosystem comparator and indirect competitive signal-setter for Homerun's Mr CUBE division, including standards, certification, and labor-cost dynamics shaping the local professional cleaning market.

Regional players

• Domestia (Belgium): Belgian household services provider operating within the Walloon/Flemish titre-services framework, offering in-home cleaning, ironing, and domestic help. Most directly comparable to Homerun's Martinic division in operating model and regulatory environment, but serving broader Belgian territory.
• Daoust Group: Belgian employment and home services group with household services offerings under the Belgian voucher regime. Comparable to Homerun through overlap in titre-services-adjacent staffing for residential cleaning, though Daoust operates across multiple Belgian regions and verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/homerungroup
• LinkedInlinkedin.com/company/homerun-martinic-services-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homerun