Gainsborough showers

What Gainsborough showers does

Gainsborough Showers is a UK-based direct-to-consumer retailer of electric and mixer showers, operating as a trading brand of Aqualisa Products Limited (company registration 01281596) and headquartered at The Flyers Way, Westerham, Kent. The company sells a focused catalog of approximately 15 SKUs spanning the Slim Mono and Slim Duo electric shower ranges (8.5kW, 9.5kW, and 10.5kW power ratings in Polar White, Piano Black, and Titanium Grey finishes) and a mixer shower range that includes Cool Touch Bar, Manual, and Square/Round Dual Outlet variants with thermostatic temperature control. Nine electric models carry WRAS approval, confirming compliance with UK water fitting regulations, and Cool Touch mixers are backed by a 5-year parts and labour guarantee.

The core technology centers on thermostatic mixer valves, instant hot water heating for electric models, and Cool Touch safety technology that prevents scalding. Electric showers are sized for homes without stored hot water, while mixer variants target approved UK high-pressure water systems (1-5 bar). Products feature space-saving slimline enclosures, rub-clean nozzles, multifit installation options (4-way to 8-way), and 2-year guarantees as standard.

Gainsborough generates revenue exclusively through one-time hardware sales via its own e-commerce storefront at gainsboroughshowers.co.uk, with prices ranging from £106.52 to £304.15, free standard UK delivery, and promotional codes such as GAINS20ELEC offering 20% off electric showers. The customer base is segmented across UK homeowners, landlords and property managers, and to a lesser extent housing developers, with no third-party retail or B2B distribution channels in evidence. The company operates with 1-10 employees and relies on the operational, manufacturing, and data controller infrastructure of its parent, Aqualisa Products Limited.

Name

Gainsborough showers

Legal name

Aqualisa Products Limited

Website

https://gainsboroughshowers.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Gainsborough Showers is a UK-based direct-to-consumer e-commerce retailer of electric and mixer showers, operated as a trading brand of Aqualisa Products Limited and serving UK homeowners, landlords, and housing developers with a focused catalog of WRAS-approved products priced from £106.52 to £304.15.

Ownership category

akta.pro rank

Headquarters

HQ city

Westerham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Electric & Mixer Shower Sales: One-time sale of electric showers (8.5kW, 9.5kW, 10.5kW) and mixer showers ranging from £106.52 to £304.15, with free standard UK delivery and promotional 20% discount codes available
2. Shower Accessories & Spares: Sale of shower accessories and spare parts for electric and mixer showers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gainsborough Showers designs, sources and retails electric showers (Slim Mono and Slim Duo ranges in 8.5kW, 9.5kW and 10.5kW variants) and mixer showers (Manual, Cool Touch Bar, Square and Round Dual Outlet configurations) directly to UK consumers through its own e-commerce store. The company also sells complementary shower accessories and replacement spare parts, with all electric units backed by a 2-year guarantee and selected Cool Touch mixer showers backed by a 5-year parts and labour guarantee.

Product overview

Gainsborough Showers offers a focused portfolio of electric and mixer showers for the UK market. The electric shower range comprises Slim Mono and Slim Duo models in various power ratings (8.5kW, 9.5kW, 10.5kW) and finishes (Polar White, Piano Black, Titanium Grey). The mixer shower range includes Cool Touch Bar Mixer, Manual Mixer, and Square/Round Dual Outlet variants with thermostatic controls. All products are backed by 2-year guarantees (5 years for some mixer shower parts) and FREE standard UK delivery. The company also offers shower accessories and spare parts.

Differentiator

Problem solved

Functional benefit

Products and services

• Slim Mono Electric Shower Compact electric shower with three power settings and temperature control, featuring four multifit installation options for cold mains water systems. Available in 8.5kW and 9.5kW power ratings and designed for UK homeowners seeking space-saving slimline designs.
• Slim Duo Electric Shower Electric shower with three power settings, precise temperature control, and eight multifit installation options. Includes built-in soap dish and 95mm rub-clean handset with 3 spray modes. Available in 8.5kW, 9.5kW, and 10.5kW variants in White, Piano Black, and Titanium Grey finishes for UK households.
• Manual Mixer Shower Traditional manual mixer shower providing straightforward temperature control through manual valve adjustment, designed for compatibility with UK water systems and priced at £106.52.
• Cool Touch Bar Mixer Shower Bar mixer shower with Cool Touch thermostatic technology preventing scalding, backed by a 5-year parts and labour guarantee and priced at £149.98 for UK homeowners on high-pressure water systems.
• Square Dual Outlet Mixer Shower Thermostatic mixer shower with dual outlet configuration featuring a chrome square fixed head with rub clean jets, rub clean square handset, thermostatic valve with diverter and chrome controls, designed for UK high-pressure water systems.
• Square Dual Outlet Cool Touch Mixer Shower Dual outlet bar mixer shower with Cool Touch thermostatic technology and chrome controls, designed for all approved UK high-pressure water systems (1-5 bar) with flexible dual outlet configuration and 5-year parts and labour guarantee.
• Round Dual Outlet Cool Touch Mixer Shower Modern shower system with dual outlet configuration featuring a chrome round fixed head with rub clean jets and rub clean round 3 spray handset, compatible with all approved UK high-pressure water systems (1-5 bar).
• Shower Accessories Range of shower accessories including replacement heads, hoses, rails, and handset holders for Gainsborough shower products, supporting UK customers maintaining or upgrading their installed units.
• Shower Spares Replacement parts for electric and mixer showers including heating elements, valves, seals, and other components, enabling UK customers to repair and maintain existing Gainsborough installations.

Quantifiable outcome

• Electric showers guaranteed for 2 years with free standard UK delivery
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Aqualisa Products LimitedcoreOthersGainsborough Showers is a brand owned and operated by Aqualisa Products Limited (company registration 01281596), a UK-based shower and bathroom products manufacturer. Aqualisa serves as the parent company and data controller for Gainsborough Showers, handling privacy compliance and customer data management.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Mira Showers: UK shower brand owned by Kohler, selling electric and mixer showers direct and through trade. Direct competitor across the same SKUs, price tiers, and customer segments (homeowners, landlords, installers).
• Bristan: UK bathroom brassware and shower manufacturer with broad shower mixer and electric shower ranges. Directly comparable to Gainsborough as a UK-domestic shower brand with overlapping product categories and similar trade/DTC reach.
• Aqualisa: Parent company of Gainsborough Showers and a UK shower brand in its own right. Sells premium mixer and electric showers with strong installer and trade presence; directly comparable as a UK shower brand under common ownership.
• Triton Showers: UK-based electric and mixer shower specialist and market leader. Directly comparable to Gainsborough as a UK shower brand selling electric showers through UK channels, with overlapping product categories (electric and mixer) and similar homeowner/landlord targeting.

Broad incumbents

• Hansgrohe: German premium shower and brassware brand with UK distribution. Comparable as a mixer shower competitor at the premium end, overlapping with Gainsborough's Cool Touch mixer range but at materially higher price points.
• Grohe (LIXIL): Global German shower and brassware brand under LIXIL, with established UK presence. Comparable as a competitor in mixer showers and broader bathroom fittings, though Grohe operates at premium positioning and broader scale across multiple product categories.
• Ideal Standard: Major UK and European bathroom brand offering showers, taps, and ceramics. Comparable as a UK-domestic shower competitor with broader portfolio, established trade distribution, and overlap in mixer shower categories.

Regional players

• Methven: New Zealand/Australia-headquartered shower brand with growing UK presence. Comparable as a shower specialist in mixer and electric categories; regional overlap rather than direct UK channel conflict.

Others

• Samuel Heath: UK luxury bathroom brassware and shower fittings manufacturer. Compares indirectly as a UK-domestic shower fittings peer with overlapping customer segments in premium residential; positioned materially above Gainsborough in price and channel mix.

Emerging players

• Vado: UK-based shower and brassware specialist with growing e-commerce and trade presence. Comparable as a UK shower specialist focused on mixer showers and bathroom fittings, with overlapping customer segments in mid-market residential.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GainsShowers
• Facebookfacebook.com/gainsboroughshowers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gainsborough showers