What Senza Filtro does

Senza Filtro Comunicazione is a Florence-based, full-service communication agency founded in 1998 by A. Dilaghi and D. Berti as an Italian general partnership (SNC). The firm offers an integrated portfolio of professional services spanning identity and branding, copywriting, below-the-line materials, advertising campaigns, direct marketing, web and e-commerce development, multimedia production, mobile application development for iOS and Android, packaging and design, photography and video production, event management, and exhibition/trade show design. Underlying capabilities are predominantly creative production executed in-house by a small core team (1–10 employees) supplemented by a network of trusted professionals, with no proprietary software product, API, or platform documented.

The agency serves a heterogeneous client base across private companies, public institutions, and the cultural/MICE/healthcare sectors. Notable logos include Fendi (luxury fashion), Opera Laboratori (museum management for Florence State Museums such as the Uffizi and Palazzo Pitti), AIM Group International (medical-scientific conferences), Convention Bureau Italia (national MICE destination promotion), Toscana Promozione Turistica (regional tourism), METIS Consorzio and Servizi alla Strada (public administration), FIMP (Italian pediatricians federation), Sebia Italia (medical diagnostics), Rangoni Firenze (footwear), Diarpell/Ciak (stationery), and Carter e-volution bike (e-mobility). Long-tenured engagements (multiple spanning 10–20+ years) demonstrate relationship stickiness in the Italian institutional and cultural market.

The business model is sales-led professional services: bespoke, quote-based project work delivered through direct consultation with clients in Tuscany and central Italy, with occasional national and MICE-tourism projects. Revenue is generated entirely from project fees; no public pricing tiers, subscription model, or platform revenue is disclosed, and the firm has not raised external funding. The legal entity (SENZA FILTRO SNC DI A. DILAGHI E D. BERTI) is founder-owned and independently operated with no parent, subsidiaries, or institutional shareholders.

Name

Senza Filtro

Legal name

SENZA FILTRO SNC DI A. DILAGHI E D. BERTI

Website

https://senzafiltro.it

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Senza Filtro Comunicazione is a Florence-based, full-service communication agency founded in 1998 by A. Dilaghi and D. Berti. It delivers branding, advertising, digital, multimedia, and event services to private companies, public institutions, and cultural/MICE organizations across Italy.

Ownership category

akta.pro rank

Product category

Advertising and Communication Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Communication services
• Brand identity design
• Advertising campaigns
• Digital marketing agency
• Event management services

Headquarters

HQ city

Firenze

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Communication and Marketing Services: Professional services revenue from providing comprehensive communication solutions including identity design, advertising campaigns, copywriting, web development, mobile applications, event management, photography and video production, and exhibition design.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Senza Filtro is a Florence-based communication agency that delivers integrated brand, marketing, and event communication services to companies, brands, institutions, events, and products. Its offering spans twelve service lines including Identity & Branding, Copywriting, Below the Line materials, Advertising, Direct Marketing, Web & E-commerce, Multimedia, Mobile Applications, Design, Photography & Video, Event Management, and Exhibitions. Work is delivered through bespoke, project-based engagements combining in-house creative competencies with a network of trusted professionals.

Product overview

Senza Filtro Comunicazione is a full-service communication agency based in Florence, Italy, with over 25 years of experience. The company offers a comprehensive suite of integrated communication services spanning Identity & Branding, Copywriting, Below the Line communications, Advertising campaigns, Direct Marketing, Web & E-commerce solutions, Multimedia production, Mobile Application development, Design, Photography & Video, Event Management, and Exhibition services. Rather than a single unified software product, the offering is a portfolio of interconnected professional services designed to address every aspect of corporate communication, promotion, and brand management for companies, institutions, events, and products.

Differentiator

Problem solved

Functional benefit

Products and services

• Identity & Branding Naming, logotype design, and corporate and brand identity development for companies and products.
• Copywriting Company and product naming, concept development, headline and body copy creation, and storytelling services.
• Below the Line Company profiles, institutional and product brochures, and digital and print catalogs.
• Advertising Advertising campaigns, radio and TV spots, and media planning across various media channels.
• Direct Marketing Mailing and newsletter campaigns, CRM management, and B2B and B2C marketing services.
• Web & E-commerce Interface design, banners and landing pages, open source CMS customization, and connections to management systems and e-commerce platforms.
• Multimedia Web animations, video editing, and interactive presentations for digital platforms.
• Mobile Applications App ideation and programming, marketplace management, and iOS Apple and Android development.
• Design Packaging design, paper solutions, and point-of-sale materials.
• Photography & Video Still-life and event photography, outdoor and studio shoots, and production and post-production services.
• Event Management Event concept, visual design and direction, location setup, and gadgets and merchandising.
• Exhibitions Trade show and congress booth setups and promotional kit creation.

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• WOW (Why Only White)minorStrategic or Co-development Partner · 1 January 2023Logo creation, corporate identity, website development, promotional visuals, merchandise, and explanatory video for AR/ICT prototyping solution startup from Politecnico di Milano.
• FendicoreStrategic or Co-development Partner · 1 January 2019Event partnership for Family Day celebrations at Fendi's Florence logistics hub, with approximately 200 participants including employees and families.
• Opera LaboratoricoreStrategic or Co-development Partner · 1 January 2019Comprehensive partnership for new logo creation, brand identity, corporate communications, multi-target web profile and content management for museum management leader.
• Hermes ConsultingminorStrategic or Co-development Partner · 1 January 2019Corporate communication redesign including logo restyling, visual language development, and Life line communication for business consulting firm.
• FIMP - Federazione Italiana Medici PediatricoreStrategic or Co-development Partner · 1 January 2018Partnership for visual identity of congresses, corporate materials, event programs, and web profile management for Italian pediatrician federation.
• Convention Bureau ItaliacoreStrategic or Co-development Partner · 1 January 2017Ongoing partnership for logo restyling, corporate identity, international marketing campaigns, Italy at Hand events, and Box-IT digital platform development.
• Rangoni FirenzecoreStrategic or Co-development Partner · 1 January 2015Partnership for brand restyling, photography, catalogues, advertising campaigns, e-commerce and events for historic Florentine footwear brand established 1934.
• Carter e-volution bikeminorStrategic or Co-development Partner · 1 January 2014Communication partnership for the launch of new electric bikes, including positioning as a new player in the electric vehicle market. Services included web profiles, advertising campaigns, photography, catalogues, and trade show presence.
• Diarpell (Ciak)coreStrategic or Co-development Partner · 1 January 2006Long-term partnership for brand restyling, advertising campaigns, e-commerce development, event management for Italian stationery leader. Extensive range of services from identity to events.
• AIM Group InternationalcoreStrategic or Co-development Partner · 1 January 2005Long-term partnership for identity of national and international medical-scientific conferences including COSPAR 2026, ICWE 2016, EUPPT 2022, BRM 2019.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Conversion E3: Italian digital-native performance and creative agency focused on data-driven campaigns — overlapping in digital and direct marketing services but competing from a digital-first, lower-cost angle.

Broad incumbents

• TBWA Italia: Italian arm of TBWA global network; delivers advertising, brand and integrated communications across the same product set but as part of a global portfolio for major advertisers.
• Publicis Italia: Italian affiliate of Publicis Groupe providing advertising, digital, CRM and integrated communications to enterprise clients across the same verticals as Senza Filtro but with global reach and owned platforms.
• Ogilvy Italy: Italian office of WPP-owned Ogilvy network covering advertising, PR, digital and brand experience — overlapping in offering but competing predominantly on global enterprise accounts.
• VMLY&R Italy: Italy presence of the WPP-owned VMLY&R network, combining brand experience, advertising and commerce capabilities — a broader competitor for integrated communications work.

Direct peers

• Different: Italian boutique creative/communication agency offering integrated brand and digital services to enterprise clients, comparable in size, structure and full-service positioning.
• DLV BBDO: Italian full-service creative/advertising agency part of the BBDO network, offering brand campaigns, digital and integrated communications comparable in offering mix to Senza Filtro but at significantly larger scale.
• Armando Testa: Independent Italian creative agency with a long heritage (founded 1946), offering brand, advertising and integrated communications services to Italian enterprise and consumer clients — directly comparable in heritage positioning and integrated offering.

Regional players

• Caffe20 (C20): Independent Florence/Tuscany-based creative and branding studio serving SMEs with brand identity and digital services — regional competitor with comparable boutique positioning.
• Theoria: Florence-based communication agency offering branding, events and integrated communications primarily in Central Italy — competing in the same Tuscany geography for similar mid-market and institutional clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senza Filtro