UFO Rodeo
UFO Rodeo is a New Zealand-based creative group operating five specialist studios (Augusto, CornerStore, Wrestler, Ballyhoo, Dark Doris) that deliver integrated strategy, social, production, experiential, and documentary services to enterprise brands globally.
- Company typePrivate
- Founded2008
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingServices
What UFO Rodeo does
UFO Rodeo is a privately held New Zealand-based creative group operating five wholly-owned specialist studios from its headquarters at 18 Burleigh Street, Grafton, Auckland. The five studios — Augusto (creative agency), CornerStore (social-first content), Wrestler (commercial production), Ballyhoo (experiential events), and Dark Doris (long-form storytelling) — collectively deliver strategy, storytelling, experiences, and execution to enterprise brand clients. Named customers include Allbirds, adidas Originals, Stella Artois, the New Zealand Prime Minister's office, and the Haka World Record event, indicating service delivery across global brand campaigns, social content, documentary production, and government/cultural work. The company holds B Corp certification awarded in 2018.
The company's core technology proposition is "AI-powered systems integrated across creative studios," described as shared infrastructure that streamlines workflows, eliminates handovers between studios, and elevates output quality and pace. One proprietary feature is identified as "Intelligent Systems Integration" — shared smart systems, integrated teams, and an AI foundation spanning all five studios. The five studios are positioned as a single platform where one client brief can move seamlessly across strategy, production, content, and events, reducing client coordination overhead.
UFO Rodeo's revenue model is professional services-based, delivered through direct client engagement on a project-based pricing structure that is not publicly disclosed. Distribution is via direct sales to enterprise clients, supported by organic presence on LinkedIn and Instagram. The company operates as a private firm with no disclosed funding rounds, no public listing, no disclosed headcount, and no publicly reported revenue figures. Geographic operations are anchored in New Zealand, though client work spans international brands.
UFO Rodeo firmographics
Firmographics- Name
- UFO Rodeo
- Legal name
- UFO Rodeo
- Website
- https://uforodeo.co.nz
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- UFO Rodeo is a New Zealand-based creative group operating five specialist studios (Augusto, CornerStore, Wrestler, Ballyhoo, Dark Doris) that deliver integrated strategy, social, production, experiential, and documentary services to enterprise brands globally.
- Ownership category
- akta.pro rank
UFO Rodeo industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Independent Artists, Writers, and Performers (7115), Other Performing Arts Companies (71119)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)
- akta.pro secondary industry
- Event Technical Production Management & Crew (MPAGAKAH)
Keywords
Where UFO Rodeo is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
UFO Rodeo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Professional services across strategy, storytelling, experiences, and execution through five specialist studios - Augusto (creative agency), CornerStore (social-first content), Wrestler (commercial production), Ballyhoo (experiential events), and Dark Doris (long-form storytelling). Single brief can move across strategy, production, content, and events.
Distribution channels1 record
Marketing channels2 records
UFO Rodeo product offering
Product offeringCore offering
UFO Rodeo is a New Zealand-based creative group composed of five specialist studios that collectively deliver integrated strategy, content creation, commercial production, experiential events, and long-form storytelling for enterprise brands. The group uses AI to connect its studios and route work between disciplines, enabling end-to-end campaign delivery across creative, social, production, event, and documentary formats.
Product overview
UFO Rodeo is a creative group made up of five specialist studios. The company operates as a unified platform where a single brief can move seamlessly across strategy, production, content, and events. The five studios include Augusto (creative agency), CornerStore (social-first creative), Wrestler (commercial production), Ballyhoo (experiential and events), and Dark Doris (long-form storytelling). These studios are connected through shared infrastructure, integrated teams, and AI-powered systems that streamline creative workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Dark Doris: Long-form storytelling studio that develops and produces factual documentaries, drama and comedic projects
- Ballyhoo
- Wrestler
- CornerStore
- Augusto
Products and services
- Augusto Creative agency studio within the UFO Rodeo group that delivers brand strategy and creative campaign work for enterprise brand clients.
- CornerStore Social-first content studio within the UFO Rodeo group that produces social-led content for enterprise brand clients.
- Wrestler Commercial production studio within the UFO Rodeo group that handles commercial film and production for enterprise brand clients.
- Ballyhoo Experiential events studio within the UFO Rodeo group that delivers live experiences and events for enterprise brand clients.
- Dark Doris Long-form storytelling studio within the UFO Rodeo group that produces documentary and long-form narrative content for enterprise brand clients.
Companies that use UFO Rodeo
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
UFO Rodeo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
UFO Rodeo partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights4 records
UFO Rodeo competitors and assessment
Company assessmentDirect peers
- Wieden+Kennedy: Independent creative agency known for integrated campaigns across advertising, content, and experiential work. Comparable on independent ownership, brand-led creative excellence, and culture-defining work for enterprise clients.
- Colenso BBDO: New Zealand's most-awarded creative agency and a frequent partner of multinational brands. Comparable on NZ geography, enterprise brand clients, and full-service creative offering, though affiliated with BBDO Worldwide.
- Mother: Independent creative agency network with offices globally, offering strategy, creative, content, and production. Comparable on independent ownership structure and integrated creative services.
- Special Group: Auckland-born, now globally expanding independent creative agency network with sub-brands across creative, content, and production. Closely comparable to UFO Rodeo on geography, independent ownership, and integrated studio model.
- Savage & Griffiths (Savage): Independent New Zealand creative agency offering strategy, creative, and production services to enterprise brands. Comparable on NZ geography, independent ownership, and integrated agency model.
Broad incumbents
- DDB: Global creative agency network with strong APAC presence. Comparable on full-service creative offering and enterprise brand clients, though operating as part of Omnicom.
- Droga5 (Accenture Song): Creatively led agency known for integrated campaigns across film, social, and experiential. Comparable on premium creative positioning and brand storytelling, though now part of Accenture Song's broader portfolio.
- Saatchi & Saatchi: Global creative agency network with a strong reputation for brand storytelling and integrated campaigns. Comparable on creative excellence and enterprise brand portfolio, though part of Publicis Groupe.
Emerging players
- Exposure (formerly Exposure Marketing & Events): APAC experiential marketing and events agency. Comparable on the Ballyhoo experiential events offering, though smaller and less integrated across creative and long-form storytelling.
Regional players
- 78 Design: Australian creative and brand agency with integrated strategy, design, and content capabilities. Comparable on integrated studio model serving enterprise brands, though primarily Australian rather than New Zealand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
UFO Rodeo social profiles
Digital presenceUFO Rodeo compliance and trust
Trust signalCompliance1 record
UFO Rodeo financial estimates
Financial estimateRevenue estimate
Valuation estimate
UFO Rodeo leadership team
Management profileNumber of profiles
UFO Rodeo subsidiaries and ownership
Company hierarchySubsidiaries5 records
UFO Rodeo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UFO Rodeo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UFO Rodeo
What does UFO Rodeo do?
UFO Rodeo is a New Zealand-based creative group composed of five specialist studios that collectively deliver integrated strategy, content creation, commercial production, experiential events, and long-form storytelling for enterprise brands. The group uses AI to connect its studios and route work between disciplines, enabling end-to-end campaign delivery across creative, social, production, event, and documentary formats.
Is UFO Rodeo a public or private company?
UFO Rodeo is a private company. It is classified as unknown and is currently operating.
When was UFO Rodeo founded?
UFO Rodeo was founded in 2008. It employs 51 to 100 people.
Where is UFO Rodeo based?
UFO Rodeo is headquartered in Auckland, New Zealand, in the Oceania region.
How does UFO Rodeo make money?
One revenue line is on record: creative Agency Services.
Who are UFO Rodeo's main competitors?
Direct peers on record are Wieden+Kennedy, Colenso BBDO, Mother, Special Group and Savage & Griffiths (Savage). Broad incumbents are DDB, Droga5 (Accenture Song) and Saatchi & Saatchi. Exposure (formerly Exposure Marketing & Events) is listed as an emerging player. 78 Design is listed as a regional player.
Does UFO Rodeo have an API?
No public API is recorded for UFO Rodeo.
What industry is UFO Rodeo in?
UFO Rodeo's product category is Creative Agency Services. Its primary akta.pro industry code is MPAAAGAC, Trade Show & Exhibition Marketing (Booth Design/Build), with a secondary code of MPAGAKAH, Event Technical Production Management & Crew. Its NAICS code is 7115 and its SIC code is 7330.