Dental Health Products

What Dental Health Products does

Dental Health Products, Inc. (DHP) is a family-owned, full-line dental supply distributor headquartered in New Franken, Wisconsin, serving thousands of dental practices and clinics across the United States. Founded in 1991 and operating with a staff of 101-250, the company distributes products from over 550 brands across the full dental supply spectrum, including anesthetics, burs, CAD/CAM systems, cements and liners, crowns and bridge, curing lights, disposables, endodontics, equipment (including digital imaging and X-ray), evacuation products, handpieces, impression materials, infection control, instruments, laboratory products, lasers, orthodontics, pharmaceuticals, preventives, restoratives and cosmetics, surgical products, and uniforms. The sole named customer in the source material is Dallas Design Smiles, a dental practice.

DHP's technology footprint centers on its e-commerce platform at dhpsupply.com, which requires account login to view pricing and supports quote-based ordering, supplemented by phone-based inside sales (800.626.2163) and a field sales team of account managers. The company does not maintain proprietary technology platforms beyond the standard e-commerce front end; it functions as a traditional full-line dental distributor. Adjacent service and software offerings include Practice Solutions (inventory management software, office management tools, practice support solutions), Handpiece Repair Service, On-Site Service and Equipment Repair, Office Design Consultation, the Service Partners+ technician network program, and the Control Your Dentistry customer loyalty program.

Revenue is generated through three streams: product sales (the dominant stream spanning consumables and capital equipment), handpiece repair services, and on-site service and equipment repair via the Service Partners+ network. Pricing is opaque and quote-based for most customers, with promotional codes (e.g., $25 off for new email subscribers) and equipment deals driving incremental volume; equipment financing is facilitated through a partnership with Stearns Bank. The go-to-market model is a hybrid of self-serve e-commerce, inside sales, and enterprise field sales, targeting dental practices and clinics nationwide. Ownership is private and family-held; Dale Roberts is identified as President, CEO, and Founder.

Name

Dental Health Products

Legal name

Dental Health Products, Inc.

Website

https://dhpsupply.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Dental Health Products, Inc. is a family-owned, full-line dental supply distributor headquartered in New Franken, Wisconsin, distributing products from over 550 brands to thousands of dental practices and clinics across the United States via e-commerce, phone, and field sales channels.

Ownership category

akta.pro rank

Product category

Dental Supplies & Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Dental Equipment & Supplies (3843)

akta.pro primary industry

Oral Care Distribution (CRAOAEAJ)

Keywords

• Dental supplies distribution
• Dental equipment sales
• Infection control products
• Practice management solutions
• CAD/CAM dental systems

Headquarters

HQ city

New Franken

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: DHP generates revenue through the sale of dental supplies, equipment, and practice solutions. Product categories include anesthetics, burs, CAD/CAM, cements, crowns, curing lights, disposables, endodontics, equipment, evacuation products, finishing/polishing, handpieces, impression materials, infection control, instruments, laboratory products, lasers, orthodontics, pharmaceuticals, preventives, restoratives/cosmetics, surgical products, uniforms, and X-ray/digital imaging products.
2. Handpiece Repair Services: The company offers handpiece repair capabilities as an additional service revenue stream.
3. On-Site Service and Equipment Repair: DHP provides on-site service and equipment repair through Service Partners+ network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dental Health Products, Inc. (DHP) is a full-line dental supply distributor that distributes dental consumables, capital equipment, and practice management solutions sourced from more than 550 brands to dental practices and clinics across the United States. Customers can purchase supplies and equipment online through dhpsupply.com, by phone, or via account managers, and can additionally contract for handpiece repair, on-site equipment service, office design consultation, and equipment financing. The offering combines a curated single-source catalog across categories such as anesthetics, CAD/CAM, cements, infection control, handpieces, imaging, surgical supplies, and restoratives with field-based service capabilities.

Product overview

Dental Health Products (DHP) operates as a comprehensive dental supply distributor offering a unified e-commerce platform for ordering, combined with extensive product categories spanning consumable supplies, capital equipment, and practice management services. The product portfolio includes major categories: Anesthetics, Burs, CAD/CAM Systems, Cements & Liners, Crown & Bridge, Curing Lights, Disposable Products, Endodontics, Equipment (including digital imaging and X-ray), Evacuation Products, Finishing & Polishing, Handpieces, Impression Materials, Infection Control Products, Instruments, Laboratory Products, Lasers, Orthodontics, Pharmaceuticals, Preventives, Restoratives & Cosmetics, Rubber Dams, Surgical Products, Ultrasonic Cleaners, Uniforms, and X-Ray & Digital Imaging. Beyond product supply, DHP offers integrated services including Practice Solutions software tools, Handpiece Repair, On-Site Equipment Service, Office Design Consultation, and the Service Partners+ technician network program. The company also operates a loyalty program (Control Your Dentistry) and provides equipment financing options.

Differentiator

Problem solved

Functional benefit

Brands

• Service Partners+: A network program for experienced service technicians to purchase quality parts and access equipment solutions, powered by DHP.

Products and services

• DHP Dental Supplies Catalog Full-line catalog of dental consumables distributed from 550+ brands across categories including anesthetics, burs, cements and liners, crown and bridge, disposables, endodontic materials, impression materials, infection control products, instruments, pharmaceuticals, preventives, restoratives and cosmetics, rubber dams, surgical products, and uniforms, ordered by dental practices and clinics via online account login, phone, or account manager.
• DHP Dental Equipment & Technology Catalog Catalog of capital dental equipment distributed from 550+ brands covering CAD/CAM systems (scanners, 3D printers, milling machines, ceramics), curing lights, dental handpieces, digital imaging and X-ray equipment (intraoral cameras, handheld X-rays, sensors, panoramic systems, processors), evacuation products, operatory equipment (chairs, delivery units, lights, stools), sterilizers, ultrasonic cleaners, dental lasers, nitrous oxide accessories, and surgical/medical equipment.
• DHP Laboratory and Orthodontic Products Dental laboratory equipment and materials catalog covering articulators, facebows, casting materials, denture materials, die materials, light cured materials, polishing and grinding tools, porcelain, self cure acrylics, small lab equipment, solder, waxes, and orthodontic products, sold to dental practices and labs.
• Handpiece Repair Service Professional repair service for dental handpieces that maintains equipment performance and longevity, offered by Dental Health Products as an add-on service revenue stream for dental practice customers.
• On-Site Service & Equipment Repair Field service offering where DHP service technicians travel to dental practice locations to install, maintain, and repair operatory and clinical equipment, delivered in coordination with the Service Partners+ technician network.
• Office Design Consultation Consultation service for dental office layout, design, and space planning provided by DHP to dental practices, typically bundled with equipment procurement.
• Practice Solutions Software Practice management software suite for dental practices, including Office Management Tools, Inventory Management Software, Practice Support Solutions, and access to financing options, sold to DHP customers seeking to streamline supply ordering and practice operations.
• Service Partners+ Technician Network Network program powered by DHP that gives experienced independent service technicians access to quality dental equipment parts and equipment solutions; technicians register through DHP to participate.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Net32: Online dental supply marketplace aggregating multiple distributor catalogs for price comparison and direct ordering. Represents a digital-native threat/comparator to DHP's e-commerce channel with a different (marketplace) business model.

Direct peers

• Midway Dental Supply: Mid-market dental supply distributor with full-line product offering, equipment sales, and consumable distribution. Direct competitor to DHP in the same customer base (independent dental practices) with similar scale.
• Benco Dental: Largest privately held full-line dental distributor in the US, family-owned and headquartered in Pennsylvania. Closest comparable to DHP in business model, ownership structure, customer mix (independent dental practices), and full-line distribution approach.
• Atlanta Dental Supply: Full-service dental supply distributor serving the southeastern US with consumables, equipment, and repair services. Directly comparable regional full-line dental distributor to DHP.
• Burkhart Dental: Privately held, family-owned dental supply distributor serving the western US with comparable full-line product distribution, equipment service, and practice consulting. Similar scale and business model to DHP with overlapping customer segments.
• Goetze Dental: Family-owned dental supply distributor with full-line distribution, equipment service, and practice solutions. Comparable mid-market private competitor with similar geographic coverage and customer mix.

Broad incumbents

• Patterson Companies: Major publicly traded dental and animal health distributor with full-line supply, equipment service, and practice management software. Competes head-to-head with DHP for the same dental practice customers, with substantially larger field sales and service footprints.
• Henry Schein: Largest publicly traded dental and medical distributor in North America, offering the broadest catalog, exclusive brand partnerships, and integrated practice solutions. Comparable as a direct competitor to DHP across virtually all product categories, but at materially greater scale and with proprietary technology investments.

Others

• Weave: Patient communication and practice management software platform for dental and medical practices. Existing DHP technology partner with overlapping practice solutions customer base; relevant peer for the software attach opportunity within DHP's customer base.
• A-dec: Major dental equipment manufacturer (chairs, delivery units, lights) rather than a distributor. Adjacent to DHP as both a key vendor brand and a competitor in equipment service/installation; representative of the manufacturer side of the dental supply value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DHPSupply
• LinkedInlinkedin.com/company/dhpsupply
• Instagraminstagram.com/dhpsupply
• Xx.com/dhpsupply

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Health Products