Camions Avantage inc

What Camions Avantage inc does

Camions Avantage inc is a privately held heavy-truck dealership headquartered in Chicoutimi, Quebec, operating four locations across the Saguenay-Lac-Saint-Jean region (Chicoutimi, Saint-Prime, Forestville, plus the Routiers Avantage equipment-modification workshop). Founded in 2010 and co-owned by Nicolas Simard and Sébastien Simard, the company is an authorized Freightliner and Western Star dealer (both Daimler Truck North America brands) and sells new heavy trucks (Cascadia, M2 106, 114 SD, 49X, 47X, 57X and related series), a broad inventory of pre-owned trucks from Kenworth, Peterbilt, Volvo, Sterling, and Ford, and industrial trailers from MANAC, Temisko, and Timmins.

The business operates a full lifecycle commercial model: vehicle sales, a parts department with daily regional delivery (catalog accessed via the Excelerator online platform), a maintenance and repair service center staffed by manufacturer-trained technicians handling Detroit and Cummins engines and DT12/Allison/Eaton transmissions, a financing arm offering tailored truck purchase plans, and a custom equipment installation and modification operation through the Routiers Avantage subsidiary (sandboxes, snow removal equipment, scales, hydraulic kits, suspension work). Mobile service units provide 24/7 on-site intervention to reduce fleet downtime. Underlying technology is conventional: a dealer management system with Excelerator integration for parts ordering, a Squarespace website for inventory display, and toll-free phone/email channels by department. No proprietary AI/ML, data platform, or API products are offered.

The customer base is horizontally segmented across commercial trucking companies, construction firms, independent owner-operators, and specialized operations requiring vocational modifications, all within the Saguenay-Lac-Saint-Jean region. Pricing is one-time unit-based for new and used vehicles (used trucks listed from approximately CAD $29,900 to $269,900) with multi-year financing contracts. Go-to-market is enterprise field sales through physical showrooms supported by phone and email; digital channels are limited to inventory browsing and parts ordering rather than online vehicle sales.

Name

Camions Avantage inc

Legal name

Camions Avantage inc

Website

https://camionsavantage.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Authorized Freightliner and Western Star heavy-truck dealership operating four locations in Quebec's Saguenay-Lac-Saint-Jean region, providing new and used truck sales, parts, service, financing, and custom equipment modifications to commercial trucking, construction, and owner-operator fleets.

Ownership category

akta.pro rank

Product category

Heavy Truck Dealership

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Box Truck / Dry Van Truck Leasing & Rental (TLABABAF)

Keywords

• Heavy truck dealership
• Commercial truck sales
• Truck parts distribution
• Truck maintenance services
• Vehicle financing solutions

Headquarters

HQ city

Chicoutimi

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Truck Sales: Sales of new Western Star and Freightliner heavy-duty trucks, including vocational and long-haul models
2. Used Truck Sales: Sales of pre-owned heavy-duty trucks from various manufacturers including Freightliner, Western Star, Kenworth, Peterbilt, Volvo, Sterling, Ford
3. Trailer Sales: Sales of new and used trailers including MANAC, Temisko, and Timmins brands
4. Service and Repair: Complete maintenance and repair services for heavy-duty vehicles including engine service (Detroit and Cummins), transmission service (DT12, Allison, Eaton), chassis repair, and preventive maintenance
5. Parts Sales: Sales of OEM and replacement parts including batteries, brakes, lighting, suspension components, air conditioning, oils, and filters. Parts catalog available through Excelerator online platform with daily delivery service in the region
6. Financing Services: Flexible financing solutions for new and used truck purchases tailored to customer needs, offered in partnership with financial institutions
7. Equipment Customization and Installation: Custom equipment installation and modification services including sandboxes, snow removal equipment, scales, backup cameras, hydraulic kits, and suspension work through Routiers Avantage subsidiary

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Camions Avantage inc is an authorized Freightliner and Western Star heavy-duty truck dealership operating across the Saguenay-Lac-Saint-Jean region of Quebec. The company sells new and used heavy trucks and trailers, distributes OEM and replacement parts, provides maintenance and repair services (including 24/7 mobile units), offers financing solutions, and delivers custom equipment installation and modification through its Routiers Avantage subsidiary.

Product overview

Camions Avantage is a heavy truck dealership offering a comprehensive portfolio of products and services centered on Freightliner and Western Star truck brands. The core offering includes new trucks (Western Star 49X, 47X, 57X, 4900 series; Freightliner Cascadia, M2 106, 114 SD, 122SD, PT series) and used trucks from multiple manufacturers, complemented by trailers from MANAC, TEMISKO, and TIMMINS. Supporting services include a parts department with online ordering via Excelerator, complete maintenance and repair services (engine, transmission, chassis), mobile service units, specialized equipment modification through Routiers Avantage, and flexible financing solutions. The company operates multiple locations across the Saguenay-Lac-Saint-Jean region.

Differentiator

Problem solved

Functional benefit

Products and services

• New Western Star Trucks New Western Star heavy-duty trucks (49X, 47X, 57X, 4900 series) sold to commercial trucking firms, construction companies, and independent owner-operators for long-haul transport, construction, and specialized vocational applications.
• New Freightliner Trucks New Freightliner trucks (Cascadia, M2 106, M2 112, 114 SD, 122SD, PT series) sold to commercial trucking companies and owner-operators across medium-duty to long-haul applications.
• Used Trucks Pre-owned heavy-duty trucks from multiple manufacturers (Freightliner, Western Star, Kenworth, Peterbilt, Volvo, Sterling, Ford) inspected and ready for work, sold to independent owner-operators and small fleet buyers.
• Trailers New and used industrial trailers from MANAC, TEMISKO, and TIMMINS brands in various configurations including dump trailers and flatbed trailers, sold to commercial trucking and construction operators.
• Truck Parts Department Inventory and sale of OEM and replacement parts including batteries, brakes, lighting, suspension, air conditioning, oils, and filters for all truck brands, with daily delivery throughout the Saguenay-Lac-Saint-Jean region.
• Maintenance and Repair Services Complete heavy-duty vehicle maintenance and repair including engine service (Detroit, Cummins), transmission service (DT12, Allison, Eaton), chassis repair, preventive maintenance, and 24/7 mobile on-site intervention for commercial fleet operators.
• Financing Solutions Flexible and personalized financing options for purchasing new and used Freightliner and Western Star trucks, offered in partnership with financial institutions to commercial buyers in the Saguenay-Lac-Saint-Jean region.
• Routiers Avantage Custom Equipment and Modification Specialized mechanical workshop providing custom equipment installation (sandboxes, snow removal equipment, scales, cameras, hydraulic kits), suspension services, general mechanics, and 24/7 emergency road service for heavy trucks.

Quantifiable outcome

• Mobile service units reduce vehicle downtime by enabling repairs at customer sites
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Freightliner (Daimler Truck North America)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Freightliner brand trucks and commercial vehicles. Sells new Freightliner models including Cascadia, M2 106, 114 SD, and PT126 series. Provides factory warranty support and access to genuine Freightliner parts through DTNA parts program.
• Western Star (Daimler Truck North America)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Western Star brand vocational trucks. Sells new Western Star models including 49X, 47X, and 57X series. Provides warranty support and access to genuine Western Star parts through DTNA network.
• MANACminorChannel Partner/ Reseller/ DistributorTrailer supplier for MANAC brand trailers. Sells MANAC trailers including model 23448 in their used inventory.
• TemiskominorChannel Partner/ Reseller/ DistributorTrailer supplier for Temisko industrial trailers. Sells Temisko LD48 model trailers in their inventory.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Velocity Vehicle Group:
• Rush Enterprises: Rush Enterprises is the largest commercial truck dealership network in North America, operating over 100 locations across the US and Canada. Not a direct local competitor in Quebec, but the dominant scaled benchmark for multi-brand truck dealership operating models and a useful reference for terminal value at scale.

Direct peers

• Maxim Truck & Trailer: Maxim Truck & Trailer is a major Canadian multi-brand commercial truck dealership group with locations across Western Canada and Ontario, offering new/used truck sales, parts, service, and financing for multiple OEMs. Comparable in business model, customer base, and full-service offering, though larger and more geographically diversified than Camions Avantage.
• Globocam: Globocam is one of the largest Freightliner and Western Star dealer groups in Quebec, operating multiple locations and offering new/used truck sales, parts, and service. Directly comparable to Camions Avantage in brand authorization, customer base (commercial trucking fleets), and full-service dealership business model, though serving different sub-regions of Quebec.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/camions-avantage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camions Avantage inc