What GLOBOCAM does

GLOBOCAM (legal entity Globocam Montréal Inc.) is the largest heavy-duty truck dealer network in Quebec, operating 10 company-owned dealerships across Quebec and Ontario (Montréal-Est, Pointe-Claire, Boucherville, Québec, Lévis, Anjou, Saint-Georges, Sherbrooke, Bécancour, and Cornwall). Founded in 1994 by Serge Boyer in the Saint-Laurent borough of Montreal and now led by his son Maxime Boyer (President since January 2023), the company is privately held and family-controlled. It serves freight transportation carriers, construction firms, municipalities, and owner-operators, with named customers including MJ Lavoie, Groupe Robert, Transport Hervé Lemieux, Transport Papineau, and the City of Boucherville.

The company's core product offering is the sale of new Freightliner and Western Star trucks (under exclusive Daimler Truck North America franchise rights), supplemented by the RIZON line of Class 4-5 electric medium-duty trucks and a GLOBOCAM SELECT used-truck division (Kenworth, Peterbilt, International, Mack, Volvo). Supporting services include a parts operation with over $10 million CAD of inventory distributed through the Daimler-powered Excelerator online platform and the new OKKO certified-parts program, full maintenance and repair via five Elite Support-certified workshops, mobile service units, a body shop at Anjou, wheel alignment, windshield replacement, SAAQ/DriveON inspections, and financing through NationaLease and Tabit Buy Now Pay Later. Five dealerships hold Elite Support certification from Daimler, which requires meeting approximately 140 service-quality criteria annually.

GLOBOCAM's revenue model combines one-time new and used truck sales with recurring parts, service, body shop, and financing streams sold directly through its 10 dealership locations. It has executed a sustained acquisition-led expansion strategy (Saint-Georges 2021, Sherbrooke 2022, Trois-Rivières 2023, Cornwall 2024, Bécancour 2025), opened a 62,000 sq ft Montréal-Est headquarters in 2022, and entered Ontario for the first time in April 2024. The company ranked 197th among Quebec's 300 largest companies in 2025 (up from 246th in 2022) and received the Canada's Best Managed Companies designation in 2025, with no external private equity or venture capital funding disclosed.

Name

GLOBOCAM

Legal name

Globocam Montréal Inc.

Website

https://globocam.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

GLOBOCAM is the largest heavy-duty truck dealer network in Quebec, operating 10 dealerships across Quebec and Ontario. It sells new Freightliner, Western Star, and RIZON electric trucks, used trucks, parts, and provides maintenance, body shop, and financing services to fleet and owner-operator customers.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)

Keywords

• Heavy truck dealership
• Commercial vehicle sales
• Truck parts service
• Commercial fleet financing
• Used truck sales

Headquarters

HQ city

Pointe-claire

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. New Truck Sales: Sale of new heavy-duty trucks under Freightliner, Western Star, and Rizon brands. Includes tractors, straight body trucks, electric trucks, and natural gas-powered vehicles.
2. Used Truck Sales: Sale of pre-owned trucks of all makes (Kenworth, Peterbilt, International, Mack, Volvo, etc.) with warranties up to 2 years on select vehicles.
3. Parts and Accessories: Parts department with inventory exceeding $10 million, offering OEM and OKKO brand parts through online ordering and in-dealership sales.
4. Service and Maintenance: Maintenance, repair, mobile units, wheel alignment, windshield replacement, SAAQ inspections, DriveON certifications, and roadside assistance.
5. Body Shop Services: Full collision and body repair services at Anjou location for heavy trucks and trailers.
6. Financing Services: Flexible financing solutions through NationaLease and Tabit Buy Now, Pay Later programs, and Finago for truck rentals.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

GLOBOCAM is the largest heavy-duty truck dealership network in Quebec, operating 10 company-owned dealerships across Quebec and Ontario that sell new Freightliner, Western Star, and RIZON trucks, used trucks of all makes through the GLOBOCAM SELECT division, and provide comprehensive parts, maintenance, body shop, mobile service, financing, and inspection services to commercial fleet operators and owner-operators.

Product overview

GLOBOCAM is the largest heavy truck dealership network in Quebec, operating 10 dealership locations across Quebec and Ontario. The company offers a comprehensive portfolio of new trucks (Freightliner, Western Star, and RIZON electric brands), used trucks through GLOBOCAM SELECT, and extensive service offerings including maintenance, repair, body shop, parts, and financing. The product portfolio includes Freightliner models (Cascadia, M2 106, M2 112, 108 SD, 114 SD) in diesel, natural gas, and electric variants; Western Star models (47X, 49X, 57X); and RIZON electric trucks (E16M, E16L, E18M, E18L). Supporting services include parts and accessories, mobile service units, wheel alignment, windshield services, SAAQ/DriveON inspections, trailer services, and flexible financing options.

Differentiator

Problem solved

Functional benefit

Brands

• GLOBOCAM SELECT: Used truck sales division offering certified pre-owned heavy trucks.

Products and services

• Freightliner New Trucks (Cascadia, M2 106, M2 112, 108 SD, 114 SD, eCascadia, eM2, and natural gas variants) Complete Freightliner lineup of new medium and heavy-duty trucks sold under exclusive Freightliner franchise, including diesel, natural gas, and electric models (eCascadia, eM2) for long-haul, regional, and urban delivery customers.
• Western Star New Trucks (47X, 49X, 57X) Premium Western Star heavy-duty trucks including the 47X vocational, 49X premium on-highway, and 57X severe-duty models for heavy-haul and construction applications, sold under exclusive Western Star franchise.
• RIZON Electric Trucks (E16M, E16L, E18M, E18L) Zero-emission electric medium-duty Class 4-5 trucks (82-124 kWh battery, up to 257 km range) with e-Axle architecture, advanced ADAS safety systems, and eight-year battery warranty, sold to municipal and urban fleet customers.
• GLOBOCAM SELECT Used Trucks Certified pre-owned heavy-duty trucks of all makes including Kenworth, Peterbilt, International, Mack, and Volvo, with warranties up to 2 years on select vehicles, sold to fleet operators and owner-operators.
• Parts and Accessories Parts and accessories department with over $10 million in inventory, offering OEM and OKKO replacement parts through in-dealership sales and online ordering via the Excelerator platform with Inner Circle RewardsSM discounts.
• Maintenance and Repair Services Complete maintenance and repair services for medium and heavy trucks, including mobile service units, wheel alignment, windshield replacement, SAAQ inspections, DriveON certifications, and roadside assistance, provided by certified technicians with Elite Support training.
• Body Shop Services Full collision and body repair services for heavy trucks and trailers at the dedicated Anjou location, supporting fleet operators' accident recovery and vehicle restoration needs.
• Financing Solutions Flexible financing solutions offered through NationaLease (leasing), Tabit (Buy Now, Pay Later), and Finago (rental) partners, supporting truck acquisitions for fleets and owner-operators.
• Mobile Service Units On-site service trucks that travel to customer locations to provide maintenance and repair, reducing downtime for fleet operators unable to bring vehicles to the dealership.
• OKKO Parts Distribution Distribution of OKKO replacement parts for heavy trucks and trailers through the GLOBOCAM certified parts partners program, expanding access to replacement parts across the network.
• Trailer Sales and Service Heavy-duty trailer sales and service offerings complementing the truck lineup for fleet customers requiring integrated transport solutions.
• GLOBOCAM Mobile App Mobile application available on iOS App Store and Google Play, providing customers with on-the-go access to inventory, services, and dealership information.

Quantifiable outcome

• Parts inventory exceeding $10 million ensures high availability and reduced downtime for customers
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OKKOcoreChannel Partner/ Reseller/ Distributor · 1 November 2025Globocam became distributor of OKKO brand replacement parts for heavy trucks and trailers, launching a certified parts partners program to improve access to replacement parts across the network.
• NationaLeasecoreStrategic or Co-development PartnerFinancing partner providing truck leasing and fleet management solutions to Globocam customers.
• FinagominorStrategic or Co-development PartnerRental partner providing truck inventory for rent through globocam.ca, allowing customers to access vehicles without purchase commitment.
• TabitminorGTM or Marketing PartnerBuy Now, Pay Later financing solution partner offering flexible payment options for truck purchases.
• Excelerator (Daimler Truck)coreTechnology or IntegrationOnline parts ordering platform by Daimler Truck North America enabling Globocam customers to order parts through Inner Circle RewardsSM program with discounts on parts and accessories.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Rush Enterprises: Largest publicly traded heavy-duty truck dealer network in North America (Peterbilt, International, Hino). Closest publicly traded analog for the roll-up dealership model GLOBOCAM is pursuing in eastern Canada.
• Volvo Trucks Canada Dealer Network: Volvo and Mack heavy-duty truck dealer network across Canada; competes with GLOBOCAM for vocational and long-haul fleet sales, particularly as GLOBOCAM also sells Volvo/Mack used trucks.
• Premier Truck Group: Multi-brand heavy and medium-duty truck dealer group across the US and Canada (Freightliner, Western Star, Volvo, Mack). Comparable full-service dealer model with parts, service, and body shop offerings.
• First Truck Centre: Canadian heavy-duty truck dealership group where GLOBOCAM board member Roman Tomica previously served as COO for over a decade. Sells Freightliner and Western Star trucks with parts and service operations - directly comparable multi-location dealer network.
• Velocity Truck Centres Canada: One of Canada's largest heavy-duty truck dealership groups, mentioned in GLOBOCAM's board member Roman Tomica's background (former VP Sales). Operates multiple Freightliner/Western Star dealerships nationally and is a direct overlap in product mix and customer base.
• International Trucks Dealer Network: Navistar's International brand heavy and medium-duty truck dealer network across Canada; competes with GLOBOCAM for vocational and fleet sales, and GLOBOCAM also retails used International trucks through GLOBOCAM SELECT.

Direct peers

• Camions Excellence Peterbilt: Peterbilt heavy-duty truck dealer in Quebec competing for the same long-haul and vocational fleet customers in the same geographic market as GLOBOCAM.
• Kenworth Montréal: Quebec-based Kenworth PACCAR dealer competing head-to-head with GLOBOCAM for fleet sales, parts, and service in the Montreal region and surrounding areas.

Regional players

• Location de camions NationaLease: NationaLease is both GLOBOCAM's financing partner and a competing truck leasing network in Canada. Direct overlap in fleet leasing/rental offerings for commercial customers in Canada.

Others

• Daimler Truck North America (DTNA): GLOBOCAM's principal OEM partner. While not a direct competitor, DTNA's franchise strategy, product roadmap (including RIZON EVs), and Elite Support certification program directly govern GLOBOCAM's revenue and competitive position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/globocam-lecamioncestnous
• Xx.com/globocam
• Facebookfacebook.com/globocam

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GLOBOCAM