FarmGate Auctions

What FarmGate Auctions does

FarmGate Auctions (Farm Gate Auctions Pty. Ltd.) is an Australian, independently owned online livestock auction platform headquartered in Sydney with a regional office in Boggabri, NSW. Founded in 2019, the company provides a mobile-first marketplace where livestock producers and licensed agents can assess, list and sell cattle, sheep and goats through live online auctions, with FarmGate managing settlement. The platform is accessible via desktop web and native iOS and Android applications, and is differentiated by rural-friendly features including offline assessment entry, digital signature on farm, point-of-weigh data capture (weight, fat score, dentition, horn status, blemishes), in-app photo and video capture, and independent lot timeouts (minimum 40 minutes) supported by an auto-bid system. Sellers must complete an online accredited assessor training program before gaining listing rights, while buyers (restockers, processors, feedlotters) can register free of charge.

Name

FarmGate Auctions

Legal name

Farm Gate Auctions Pty. Ltd.

Website

https://farmgateauctions.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

FarmGate Auctions is an Australian, mobile-first online livestock auction platform enabling producers and licensed agents to assess, list and sell cattle, sheep and goats via live online auctions across Australia.

Ownership category

akta.pro rank

Product category

Online Livestock Auction Marketplace

NAICS

Support Activities for Animal Production (115210)

SIC

Agricultural Services (700)

akta.pro primary industry

Auction & Primary Issuance Platforms (IPO/Follow-on/Bond Auctions) (FSAFANAI)

akta.pro secondary industries

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH)

Keywords

• Online livestock auctions
• Livestock trading platform
• Mobile auction software
• Cattle marketplace
• Agricultural e-commerce

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Listing Fees - Cattle: Sellers pay per-head listing fees for cattle. Commercial cattle: $10/head for 1-200 head, with volume discounts down to $7/head for 600+ head. Bulls charged at $40/head. Bulls and higher-value animals offered in regular weekly auctions.
2. Listing Fees - Sheep & Goats: Sellers pay $1/head for sheep and goats with volume discounts down to $0.70/head for 3,251+ head. Rams and Bucks charged at $20/head.
3. Stud and Breeding Stock Fees: Higher per-head fees for registered, herd and commercial stud/breeding stock including heifers, cows, bulls, ewes, rams, does and bucks at $7-$13/head depending on animal type. Private sale packages available at POA plus per-head fees.
4. Commission on Sales: When FarmGate engages its agent for payment processing under clause 2.7, commission is charged on the total lot value of stock successfully sold. Commission rates are set out on FarmGate Auctions but not publicly disclosed in full.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

FarmGate Auctions is a mobile-first online marketplace that enables Australian livestock producers and licensed agents to assess, list, and sell cattle, sheep, and goats through real-time online auctions without attending a physical saleyard. The platform charges per-head listing fees to sellers (with volume discounts), offers free buyer access, and provides managed settlement services through its appointed agent. Core platform capabilities include offline assessment entry, live auction bidding, auto-bid, digital signatures, point-of-weigh data capture, and in-app photo and video.

Product overview

FarmGate Auctions is a single, unified online livestock auction platform combining a web-based marketplace with native mobile applications for iOS and Android. The core product enables producers and livestock agents to assess, list, and sell cattle, sheep, and goats through live online auctions, with FarmGate managing the settlement process. Key platform capabilities include offline assessment entry, real-time live auctions with independent lot timeouts and auto-bid functionality, digital signature for on-farm sign-off, instant sales reports, point-of-weigh data capture, and in-app photo and video capture. The platform also includes an accredited assessors training program that producers and agents must complete to gain selling permissions. Settlement services are provided through FarmGate's selected agent, handling payment processing and fund transfers between buyers and sellers.

Differentiator

Problem solved

Functional benefit

Products and services

• FarmGate Auctions Platform Australian-owned online livestock auction platform available on desktop, tablet, and mobile, enabling producers and livestock agents to assess, market, and sell cattle, sheep, and goats through live online auctions without leaving the paddock.
• FarmGate Auctions Mobile App
• Online Accredited Assessors Training
• FarmGate Settlement Services

Quantifiable outcome

• Minimum 40-minute bid time per lot allows buyers to purchase and leave without waiting for entire auction
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Elders: Major Australian agribusiness with extensive livestock sales operations including traditional saleyards, agency services, and digital offerings. A broad incumbent offering livestock auctions as part of a wider agricultural services portfolio rather than as a specialised digital marketplace.
• Nutrien Ag Solutions: Largest Australian agribusiness (formed from Landmark and Ruralco), offering livestock sales, agency, and digital channels alongside inputs, finance, and real estate. Competes with FarmGate in livestock transactions but as part of a much broader product portfolio targeting the same producer customers.

Direct peers

• AuctionsPlus: Australia's leading online livestock auction marketplace, offering real-time online auctions for cattle, sheep, and goats across the country. FarmGate Auctions competes head-to-head with AuctionsPlus in the same product category and target customer base (producers, agents, restockers, processors, feedlotters).
• StockLive: Australian online livestock auction platform enabling producers and agents to list and sell livestock via live streaming auctions. Directly comparable to FarmGate in business model, target segments, and category (online livestock sales), competing for the same vendor and buyer audiences.

Emerging players

• AgriWebb: Australian livestock and farm management software platform for recordkeeping, herd management, and operational analytics. An emerging player with partial overlap to FarmGate — both serve Australian livestock producers with digital tools, though AgriWebb focuses on-farm operations while FarmGate focuses on sales transactions.

Regional players

• Australian Wool Exchange: Australian industry body operating the electronic wool auction platform used across Australian wool selling. Comparable to FarmGate as an Australian digital auction infrastructure for a livestock-related commodity, though focused specifically on wool rather than cattle, sheep, and goats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FarmGateAuctions
• LinkedInlinkedin.com/company/19219852
• Instagraminstagram.com/farmgateauctions/?hl=en
• Xx.com/farmgateauction

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FarmGate Auctions