Click Labs Group
Click Labs Group is a London-based digital marketing agency that runs performance-based email lead generation campaigns and operates an affiliate network for over 300 brands, supported by a 90M+ UK email address database.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Click Labs Group does
Click Labs Group (legal entity: Click Laboratories Limited) is a London-based digital marketing agency specialising in multichannel new customer acquisition for brands. The company operates three integrated service pillars: performance-based email lead generation campaigns, data monetisation services for data owners, and creative production (responsive email design, landing pages, and marketing collateral). Its distribution infrastructure includes a boutique affiliate network and partnerships with major media agencies including Carat, Dentsu International, iProspect, and Affiliate Window.
The core commercial asset is a database of over 90 million UK email addresses, which the agency uses to run targeted acquisition campaigns on behalf of more than 300 brand clients across 19 markets. Click Labs also owns the 'Mr Group' portfolio of consumer-facing lead generation websites (Mr Insurer, Mr Freebie, Mr Savings) covering insurance, rewards, and savings verticals. The company is DMA Accredited and ICO Registered, reflecting formal compliance with UK data protection and direct marketing standards.
The business model is performance-based across multiple revenue streams: transaction fees on lead generation outcomes (registrations, brochure requests, test drives, first-time deposits), affiliate referral commissions, and data monetisation fees. Pricing is custom and tailored to client requirements and budget with no public pricing tiers. The company is privately held with no disclosed external funding, operates with a headcount of 1-10 employees from a single London headquarters (Capital Tower, 91 Waterloo Road), and is led by Managing Director Piers de Grouchy. Notable enterprise clients include BMW, Porsche, Maserati, Adidas, Bupa, Direct Line, E.On, Ladbrokes, Karen Millen, WOWCHER, and B&Q.
Click Labs Group firmographics
Firmographics- Name
- Click Labs Group
- Legal name
- Click Laboratories Limited
- Website
- https://clicklabsgroup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Click Labs Group is a London-based digital marketing agency that runs performance-based email lead generation campaigns and operates an affiliate network for over 300 brands, supported by a 90M+ UK email address database.
- Ownership category
- akta.pro rank
Click Labs Group industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Direct Mail Advertising (54186), Media Buying Agencies (54183)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)
Keywords
Where Click Labs Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Click Labs Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Lead Generation Services: Performance-based email marketing solutions generating quality leads and new long-term customers for brands. Charges based on measurable outcomes like registrations, brochure requests, test drives, and first-time deposits.
- Affiliate Network: Operates own affiliate network to deliver campaigns for clients. Earns commissions from driving conversions for brand partners.
- Data Monetisation: Helps data owners generate incremental revenue by selecting email offers best suited to their database without impacting business.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Click Labs Group product offering
Product offeringCore offering
Click Labs Group is a London-based digital marketing agency that runs performance-based email lead generation campaigns across email, mobile, social and display channels for enterprise and new-to-market brands. It also provides data monetisation services to data owners and creative production (responsive email HTML, landing pages, websites, and marketing collateral), supported by an internal platform managing 90M+ UK email addresses and a boutique affiliate network of 300+ brand partners.
Product overview
Click Labs Group is a Digital Marketing Agency offering a multi-service digital marketing platform centred on multichannel new customer acquisition. The core offering consists of three integrated service pillars: Email Lead Generation Campaigns (performance-based email marketing for generating quality leads), Data Monetisation Services (enabling data owners to generate revenue while maintaining database hygiene), and Creative Services (mobile-responsive email HTML design/build, landing pages, websites, and marketing content production). The company operates a boutique Affiliate Network supporting over 300 brands internationally and manages over 90 million UK email addresses. Additionally, the company owns the Mr Group portfolio of consumer-facing websites (Mr Insurer, Mr Freebie, Mr Savings) that generate leads across insurance, rewards, and savings verticals.
Differentiator
Problem solved
Functional benefit
Brands
- Mr Group: Website brand encompassing Mr Insurer, Mr Freebie and Mr Savings - owned by Click Laboratories Limited
Products and services
- Email Lead Generation Campaigns Performance-based email marketing campaigns that generate quality leads and new long-term customers for brands through targeted audience definition and multi-channel delivery across email, mobile, social and display.
- Data Monetisation Services Solution enabling data owners to generate incremental revenue by selecting email offers best suited to their first-party databases, keeping the database clean and active at no cost while accessing email offers across the UK market.
- Creative Services Comprehensive creative production including mobile-responsive email HTML design and build, landing page design/build/hosting, thank you pages, marketing content design (brochures, banner adverts, media decks, logos), and full website design and build.
- Affiliate Network Boutique affiliate network supporting brands to acquire new customers via performance-based marketing across email, mobile, social and display channels, with channel partners including Affiliate Window, Carat, Dentsu International, and iProspect.
- Mr Group Portfolio Collection of wholly owned consumer-facing lead-generation websites branded under Mr Group, including Mr Insurer, Mr Freebie, and Mr Savings, that generate consumer leads across insurance, rewards and financial services verticals.
Quantifiable outcome
- RSPCA achieved 5,400 conversions (24% conversion rate) from 1.2M emails sent
- +4 more outcomes
Companies that use Click Labs Group
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Click Labs Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Click Labs Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Affiliate WindowcoreAffiliate marketing network partner for distributing client campaigns and driving conversions.
- CaratcoreGlobal media agency partner for campaign delivery and media planning services.
- Dentsu InternationalcoreMajor international media and digital marketing agency network partner.
- iProspectcoreDigital performance agency partner specializing in data-driven marketing.
- Google AnalyticscoreWeb analytics platform for tracking campaign performance and user behavior.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Click Labs Group competitors and assessment
Company assessmentBroad incumbents
- WPP: World's largest advertising holding company with deep direct, digital, and performance marketing capabilities through GroupM and Wunderman Thompson. Sets enterprise pricing benchmarks and competes for the same UK and EMEA brand mandates.
- Publicis Groupe: Global communications and marketing services group with significant digital performance and customer-acquisition capabilities (via Digitas, Starcom). Competes for the same tier-1 brand performance budgets.
- Dentsu International: Global media agency network offering end-to-end performance marketing at scale — already a Click Labs channel partner. Relevant as a broader incumbent that competes on the same RFPs and could disintermediate boutique performance layers.
Direct peers
- Croud: UK-headquartered digital marketing agency operating a global on-demand network model with strong performance marketing capabilities. Comparable in targeting mid-market and enterprise brands with full-funnel digital campaigns.
- ROAST: UK performance marketing agency focused on data-driven customer acquisition and paid media, with email and affiliate capabilities. Closely comparable channel mix, performance-fee go-to-market, and UK-based enterprise focus.
- Smarts Communicate: UK-based performance and email marketing agency delivering data-driven customer-acquisition campaigns for enterprise brands. Directly comparable on email lead-gen model, performance-based pricing, and UK tier-1 brand clientele.
- Gen3 Marketing: UK performance and affiliate marketing agency with a focus on data-driven customer acquisition. Comparable on channel mix, performance-based pricing, and similar size/scope to Click Labs.
- Brainlabs: Independent UK performance marketing agency with deep paid media and CRO focus. Comparable as a UK-based, mid-sized performance-led agency serving enterprise clients across multiple verticals.
Others
- Everflow: Affiliate-tracking and partner-management platform — current Click Labs technology partner. Comparable as enabling infrastructure in the affiliate/performance marketing ecosystem rather than as a direct agency competitor.
- Affiliate Window (now Awin): Global affiliate marketing network and existing Click Labs channel partner. Comparable as ecosystem/adjacent infrastructure provider in the affiliate and performance channel space rather than a direct services competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Click Labs Group social profiles
Digital presenceClick Labs Group compliance and trust
Trust signalCompliance3 records
Click Labs Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Click Labs Group leadership team
Management profileNumber of profiles
Profiles1 record
Click Labs Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Click Labs Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Click Labs Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Click Labs Group
What does Click Labs Group do?
Click Labs Group is a London-based digital marketing agency that runs performance-based email lead generation campaigns across email, mobile, social and display channels for enterprise and new-to-market brands. It also provides data monetisation services to data owners and creative production (responsive email HTML, landing pages, websites, and marketing collateral), supported by an internal platform managing 90M+ UK email addresses and a boutique affiliate network of 300+ brand partners.
Is Click Labs Group a public or private company?
Click Labs Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Click Labs Group founded?
Click Labs Group was founded in 2015. It employs 1 to 10 people.
Where is Click Labs Group based?
Click Labs Group is headquartered in London, United Kingdom, in the Europe region.
How does Click Labs Group make money?
Three revenue lines are on record. Lead Generation Services are the primary driver. The others are affiliate Network and data Monetisation.
Who are Click Labs Group's main competitors?
Broad incumbents on record are WPP, Publicis Groupe and Dentsu International. Direct peers are Croud, ROAST, Smarts Communicate, Gen3 Marketing and Brainlabs. Others are Everflow and Affiliate Window (now Awin).
Does Click Labs Group have an API?
No public API is recorded for Click Labs Group.
What industry is Click Labs Group in?
Click Labs Group's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAN, Survey/Panel-Based Lead Capture & Co-Registration Services. Its NAICS code is 54186 and its SIC code is 7331.