KA Leisure
- Company typePrivate
- Founded2000
- HeadquartersIrvine, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
KA Leisure firmographics
Firmographics- Name
- KA Leisure
- Legal name
- North Ayrshire Leisure Limited
- Website
- https://kaleisure.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
KA Leisure industry classification
Industry- Product category
- Community Leisure Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Golf Courses and Country Clubs (71391)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Adventure Sports & Activity Centers (Paragliding, Surf Schools, Guided Activities) (THAAAAAL)
- akta.pro secondary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
Keywords
Where KA Leisure is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices18 records
Markets served
KA Leisure business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Membership Subscriptions: Recurring monthly or annual direct debit membership fees for access to gyms, swimming pools, fitness classes, and other facilities. Membership tiers include Elevate Full, Elevate 65+, Elevate 18-25, Access Plus, and Work memberships.
- Pay-as-you-go Activities: One-time fees for individual activities including gym sessions, swimming, ice skating, golf rounds, fitness classes, court hire, and theatre performances.
- Facility and Equipment Hire: Revenue from hiring out sports halls, swimming pools, ice rink, theatre spaces, pitches, and function rooms for private events, parties, and sports club bookings.
- Golf Operations: Revenue from green fees, annual golf tickets, driving range usage, golf club hire, and golf shop sales across three golf courses.
- Concessions and Catering: Revenue from cafe operations at venues like Vikingar! and golf course clubhouses.
- Elevate 360 Upgrade: Monthly subscription upgrade (£4 per month) offering priority booking, ARVRA wellbeing app access, and exclusive member discounts.
- Inspire Kids Memberships: Monthly subscriptions for children aged 2-13 covering community sport activities, arts, drama, dance, music, and discounted holiday programmes.
- Learn to Swim Programme: Monthly direct debit payments for swimming lessons following the Scottish Swimming National Framework.
- Birthday Parties: Revenue from pool parties, assault course parties, sports hall inflatable parties, and preschool parties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Elevate Full membership from £34/month |
| Subscription | Monthly | Elevate 65+ from £24/month |
| Subscription | Monthly | Elevate 18-25 from £26/month |
| Subscription | Monthly | Access Plus discounted membership |
| Subscription | Monthly | Work membership from £32/month |
| Unit Pricing | Pay-as-you-go | Adult Gym Session PAYG from £7.80 |
| Unit Pricing | Pay-as-you-go | Swimming from £4.70 |
| Unit Pricing | Pay-as-you-go | Ice Skating from £7.10 |
| Subscription | Annual | Golf Annual Multi Course from £369 |
| Unit Pricing | Pay-as-you-go | Golf PAYG from £14.50 |
| Subscription | Monthly | Elevate 360 upgrade at £4/month |
| Subscription | Monthly | Mini Inspire from £18/month |
| Subscription | Monthly | Junior Inspire from £21/month |
| Subscription | Monthly | Learn to Swim at £29/month |
| Unit Pricing | Pay-as-you-go | Pool Party from £197 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
KA Leisure product offering
Product offeringCore offering
KA Leisure operates a network of community leisure facilities across North Ayrshire, Scotland, including gyms, swimming pools, an ice rink, three golf courses, theatres, and community sport hubs. It sells monthly and annual membership subscriptions (Elevate, Inspire, Access Plus, Work) alongside pay-as-you-go activities, Learn to Swim programmes, holiday camps, birthday parties, health and wellbeing programmes, and venue hire for sports clubs and private events.
Product overview
KA Leisure (trading name of North Ayrshire Leisure Limited) is a registered Scottish charity established in 2000, operating leisure and recreation facilities across North Ayrshire. The portfolio comprises a unified membership system (Elevate and Inspire memberships) providing access to multiple facility types: gym and fitness centres with Matrix Fitness equipment across venues like Auchenharvie, The Portal, Vikingar!, and community sport hubs; swimming facilities including six-lane 25m pools and teaching pools at four main sites plus Learn to Swim programmes following Scottish Swimming's National Framework; ice rink (North Ayrshire's only) at Auchenharvie for public skating and clubs; three golf courses (Ravenspark, Routenburn, Auchenharvie) with pay-as-you-play and annual options; theatre venues including the historic Barrfields Pavilion Theatre; Vikingar! visitor attraction featuring Viking heritage experiences; community sport hubs and outdoor pitches; plus holiday programmes, birthday parties, and ASN-specific activities. Premium add-ons include Elevate 360 (£4/month for priority booking, ARVRA wellbeing app, and exclusive benefits) and Elevate Academy (youth gym introduction programme). The organisation also delivers health programmes in partnership with North Ayrshire HSCP and offers Access Plus discounted pricing for benefit recipients.
Differentiator
Problem solved
Functional benefit
Products and services
- Elevate Membership
- Elevate 360
- Inspire Membership
Companies that use KA Leisure
Customer profileSegments6 records
Ideal customer profiles5 records
KA Leisure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
KA Leisure partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Matrix FitnesscoreEquipment partnership for gym refurbishment programme. Matrix Fitness is providing state-of-the-art cardiovascular, strength, and functional fitness equipment as part of the £1.2 million facility enhancement initiative across multiple KA Leisure venues.
- North Ayrshire Health and Social Care Partnership (HSCP)coreDelivery of physical activity programmes covering health conditions including weight management, long-term conditions, mental health, and falls prevention. Partnership integrates health interventions with community leisure facilities.
- North Ayrshire CouncilcoreLocal government partnership for facility management services. Personal data and financial information shared on confidential basis for service delivery. Council provides support and commissioning for community leisure services.
- ClubperksminorDiscount programme for Elevate 360 members providing access to discounts from major brands. Part of the exclusive 360 Member Benefits package.
- Scottish SwimmingcoreNational governing body partnership for Learn to Swim programme delivery. KA Leisure follows the Scottish Swimming Learn to Swim National Framework, ensuring consistent teaching standards and access to enhanced teaching resources.
- Scottish WaterminorSupport for Learn to Swim programme as part of the Scottish Swimming National Framework partnership. Provides resources and backing for swimming education across North Ayrshire.
Scale indicators6 records
Recent moves1 record
KA Leisure competitors and assessment
Company assessmentBroad incumbents
- The Gym Group: UK low-cost gym operator with 200+ sites competing on price with KA Leisure's gym memberships; a broad incumbent pressuring the value end of the market.
- Nuffield Health: UK's largest healthcare charity operating fitness centres, health clinics and hospitals; competes with KA Leisure in the premium fitness and health-wellness segment.
- PureGym: UK's largest low-cost gym chain with 300+ sites. Competes with KA Leisure for price-sensitive gym members and illustrates the national-scale commercial threat to single-site community gyms.
Regional players
- Edinburgh Leisure: Scottish charitable trust operating 30+ venues across Edinburgh including gyms, swimming pools, golf courses and an ice rink — a direct regional peer to KA Leisure within Scotland.
- High Life Highland: Scottish charitable trust operating leisure and cultural facilities across the Highlands, including gyms, swimming pools and sports centres — comparable Scottish regional peer.
- Glasgow Life: Charitable organisation that runs Glasgow Club gyms, swimming pools, ice rinks and sports facilities on behalf of Glasgow City Council — Scottish regional peer to KA Leisure.
Direct peers
- Everyone Active: Operates more than 200 public leisure facilities in partnership with over 40 UK councils, including gyms, swimming pools and community sport venues — directly comparable operating model to KA Leisure.
- Active Nation: Registered UK charity operating leisure facilities including gyms, swimming pools and sports centres, with a similar reinvestment-for-community model to KA Leisure.
- Fusion Lifestyle: UK charitable leisure trust running 100+ facilities on behalf of local authorities, including gyms, pools, golf and community sport centres; close comparable in scale and council-trust model to KA Leisure.
- GLL (Better): One of the UK's largest charitable leisure trusts, operating gyms, pools, sports halls and golf courses on behalf of local authorities under a community-trust model that is structurally very close to KA Leisure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
KA Leisure social profiles
Digital presenceKA Leisure compliance and trust
Trust signalCompliance4 records
KA Leisure financial estimates
Financial estimateRevenue estimate
Valuation estimate
KA Leisure leadership team
Management profileNumber of profiles
Profiles2 records
KA Leisure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KA Leisure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KA Leisure
What does KA Leisure do?
KA Leisure operates a network of community leisure facilities across North Ayrshire, Scotland, including gyms, swimming pools, an ice rink, three golf courses, theatres, and community sport hubs. It sells monthly and annual membership subscriptions (Elevate, Inspire, Access Plus, Work) alongside pay-as-you-go activities, Learn to Swim programmes, holiday camps, birthday parties, health and wellbeing programmes, and venue hire for sports clubs and private events.
Is KA Leisure a public or private company?
KA Leisure is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was KA Leisure founded?
KA Leisure was founded in 2000. It employs 51 to 100 people.
Where is KA Leisure based?
KA Leisure is headquartered in Irvine, United States, in the North America region.
How does KA Leisure make money?
Nine revenue lines are on record. Membership Subscriptions are the primary driver. The others are pay-as-you-go Activities, facility and Equipment Hire, golf Operations, concessions and Catering, elevate 360 Upgrade, inspire Kids Memberships, learn to Swim Programme and birthday Parties.
Who are KA Leisure's main competitors?
Broad incumbents on record are The Gym Group, Nuffield Health and PureGym. Regional players are Edinburgh Leisure, High Life Highland and Glasgow Life. Direct peers are Everyone Active, Active Nation, Fusion Lifestyle and GLL (Better).
Does KA Leisure have an API?
No public API is recorded for KA Leisure.
What industry is KA Leisure in?
KA Leisure's product category is Community Leisure Services. Its primary akta.pro industry code is THAAAAAL, Adventure Sports & Activity Centers (Paragliding, Surf Schools, Guided Activities), with a secondary code of MPAKAEAD, Golf Courses & Golf Facilities. Its NAICS code is 713940 and its SIC code is 7997.