CLUB PERKS LIMITED

What CLUB PERKS LIMITED does

Club Perks Limited is a private UK-domiciled B2B2C software vendor that provides a white-label rewards and perks platform to gym chains, leisure centres, training facilities, and adjacent fitness-adjacent organisations such as fitness insurance providers. The platform is embedded directly inside the operator's existing mobile app or website, fully branded to each client (colours, logos, fonts, perk selection), and is delivered in roughly five business days with integration reportedly completed in around fifteen minutes without API or data-sharing requirements.

The technical core is a configurable, multi-tenant content and rewards layer sitting behind the operator's UI. Club Perks curates and operates the supply side — managing relationships with brand partners across supplements, active wear, fresh food, travel, equipment, and phone contracts — and provides ready-to-go marketing assets. A tiered perks structure supports a Perks+ premium membership offering that operators can use to upsell members to higher-priced tiers. The product is presented entirely as a managed service, with the vendor handling perk onboarding, imagery uploads, and brand relationships on behalf of each client.

Commercially, Club Perks is sales-led. Prospective operators are captured via a website contact form that asks for company name, website, app availability, member count, and location count, indicating quote-based enterprise pricing tied to scale. The company discloses customer logos including Everyone Active, Anytime Fitness UK, Better, Lampton, CoverMe, LIVE, and BURN, with Everyone Active cited as the most deeply documented case (£3M additional annual revenue, 88.7% growth in Perks+ memberships, 400% increase in benefits-area visits, 0.5-month increase in average retention). Marketing is concentrated in website case studies and LinkedIn. No revenue, headcount, funding, or financial figures are disclosed.

Name

CLUB PERKS LIMITED

Legal name

CLUB PERKS LIMITED

Website

https://clubperks.com/

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Club Perks Limited is a UK-based B2B2C white-label rewards platform, embedded inside gym chains' and leisure centres' apps and websites, providing members with curated brand-partner discounts and a premium Perks+ tier to drive retention, upsells, and app engagement.

Ownership category

akta.pro rank

Headquarters

HQ city

Salisbury

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Platform Subscription: Club Perks charges gym chains and leisure facilities for access to their white-label rewards platform. The platform is customized for each client and managed by Club Perks. Pricing likely varies based on number of members and locations as indicated by their contact form which asks about member count and location count.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Club Perks provides a white-label rewards and perks platform for gym chains, leisure centres, and training facilities. The platform embeds directly into the operator's existing mobile app or website and gives members access to exclusive discounts and perks from partner brands across supplements, active wear, fresh food, travel, equipment, and phone contracts. Club Perks handles all hosting, content updates, brand relationships, and ongoing management as a fully outsourced service.

Product overview

Club Perks is a single unified rewards platform for the fitness and leisure industry. The core offering is the Club Perks Platform, which includes a White Label customization layer allowing gyms to deploy a fully branded version of the platform. The Perks+ Membership Tier is an add-on feature within the platform that enables tiered rewards, driving upsells to premium memberships. The platform is fully integrated within a gym's existing mobile app or website, with Club Perks handling all hosting, management, and brand relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Perks Platform White-label rewards platform for gyms, leisure centres, and training facilities that provides members with exclusive perks, discounts, and benefits from partner brands across supplements, active wear, fresh food, travel, equipment, and phone contracts. Embeds directly into the operator's existing app or website and is fully managed by Club Perks.
• White Label Platform Fully customized white-label version of the Club Perks rewards platform with complete branding, colours, logos, fonts, and a curated perk selection tailored exclusively to each gym or leisure centre partner.
• Perks+ Membership Tier Premium membership tier within the Club Perks Platform that unlocks higher-value, exclusive perks to drive upsells and increase average revenue per user for gym partners. Launched as part of Everyone Active's rollout and contributed to 88.7% growth in premium memberships and £3M in additional annual revenue.

Quantifiable outcome

• 46% of gym cancellations are cost-related; Club Perks helps reduce financial burden leading to cancellations
• +4 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PushPress: Gym and fitness studio management platform serving boutique and chain operators with member management, billing, and engagement tools. Comparable to Club Perks as a B2B SaaS selling engagement functionality into the same gym/leisure customer base.
• Mariana Tek: Branded fitness studio software platform with member-engagement, perks, and digital features. Comparable as a vertical B2B platform focused on member experience, retention, and branded perks within boutique fitness.
• WellnessLiving: Business management platform for fitness and wellness operators with member engagement and retention features. Comparable vertical focus and target customer (gyms, studios, leisure facilities) with overlapping engagement tooling.
• Glofox: All-in-one management platform for fitness studios and gyms, including member engagement and retention features. Comparable business model and customer base (boutique fitness and chain studios) with overlapping member-engagement value proposition.
• ClubReady: Club management software for fitness clubs with member engagement, billing, and retention tools; serves a similar gym and leisure customer base. Comparable as a vertical SaaS for fitness facility operators with member-engagement modules.
• Perkville: Loyalty and rewards platform built specifically for fitness businesses, offering member-perk programs integrated with gym management systems. Directly comparable to Club Perks given its narrow fitness vertical and white-label perks approach.
• Zen Planner: Gym, studio, and martial-arts school management software with member engagement, billing, and retention features. Directly comparable as a vertical B2B SaaS serving fitness operators with member-experience tooling.

Broad incumbents

• Gympass (Wellhub): Corporate fitness benefits platform connecting employers to gyms globally. Comparable end-user offering (fitness perks and access) but using a B2B-to-employer distribution model rather than Club Perks' B2B-to-operator model.
• Mindbody: Large incumbent wellness-business management platform serving spas, salons, gyms, and fitness studios worldwide. Comparable customer base (fitness operators) but with a much broader product portfolio than Club Perks' perks specialization.
• ABC Fitness: Suite of fitness business management solutions including Glofox and other vertical SaaS properties serving gyms and studios. Comparable to Club Perks in the fitness vertical with broader portfolio of operator tools beyond perks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clubperks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLUB PERKS LIMITED