Next Media Partners
Next Media Partners is a boutique advisory and solutions firm that helps senior media and technology leadership teams navigate business transformation through strategic consulting, bespoke solution delivery, and a proprietary conversational AI product called Brand Genius.
- Company typePrivate
- Founded2009
- HeadquartersYardley, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Next Media Partners does
Next Media Partners (NMP) is a privately held LLC operating as a boutique advisory and solutions firm at the intersection of media and technology. Founded approximately 15 years ago by Gerard Kunkel and co-led with partners Chris Falkner, Beth Plummer, and Chris Faw, the firm targets senior leadership teams at media companies and technology organizations navigating business transformation. The firm's service portfolio comprises two lines: (1) strategic advisory engagements covering operating model redesign, product strategy, technology modernization roadmaps, and organizational design, delivered shoulder-to-shoulder with client executives; and (2) bespoke solutions delivery — quick-hit prototypes, integrations, process automation, and AI implementation projects intended as bridges to longer-term transformation roadmaps. Pricing is quote-based and bespoke, consistent with professional services engagements.
The firm's proprietary technology asset is Brand Genius, a conversational AI platform that converts traditional advertising (TV commercials with QR codes, digital ads, websites, email) into one-on-one interactive conversations. The product uses generative AI and natural language processing to enable consumer dialogue with ad content and captures what NMP calls 'Conversational Engagement Data' — structured intent, objection, and sentiment signals. Brand Genius is offered as a productized offering (free trial via brandgenius.me), distinct from the advisory business, and represents the firm's most concrete technology investment beyond human advisory hours. The firm holds 20+ technology patents (including an AVOD patent), has earned a Technical Emmy, and claims 100+ product and design awards.
NMP's go-to-market is sales-led and relationship-driven, with a four-partner leadership team whose collective rolodex spans Microsoft, Comcast, NBCUniversal, Spectrum Reach, Time Warner Cable Media Sales, and Tata. Named clients include Microsoft, Spectrum Reach, CBS, Comcast, Samsung, NY Interconnect, Cox Communications, and Tata. The firm maintains offices in New York, Philadelphia, and Charlotte and serves US Northeast, Southeast, and Mid-Atlantic markets. No external institutional funding, M&A activity, or leadership turnover is disclosed in the source material.
Next Media Partners firmographics
Firmographics- Name
- Next Media Partners
- Legal name
- Next Media Partners LLC
- Website
- https://nextmediapartners.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Next Media Partners is a boutique advisory and solutions firm that helps senior media and technology leadership teams navigate business transformation through strategic consulting, bespoke solution delivery, and a proprietary conversational AI product called Brand Genius.
- Ownership category
- akta.pro rank
Next Media Partners industry classification
Industry- Product category
- Media Management Consulting
- NAICS
- Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Advertising Agencies (541810)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
- akta.pro secondary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
Keywords
Where Next Media Partners is headquartered
LocationHeadquarters
- HQ city
- Yardley
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Next Media Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Strategic Advisory Services: Professional consulting services delivered to senior media company leadership teams, including operating model transformation, technology roadmaps, and organizational design.
- Bespoke Solution Delivery: Quick-hit solutions and targeted strategic projects including prototypes, integrations, automation, and AI implementation for media organizations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Next Media Partners product offering
Product offeringCore offering
Next Media Partners provides senior-executive-level advisory and consulting services to media and technology companies, helping them navigate business transformation through operating model redesign, technology modernization roadmaps, product strategy, workflow improvement, and organizational design. The firm also delivers bespoke solution projects including prototypes, integrations, process automation, and AI implementation, and sells Brand Genius, a proprietary conversational AI campaign creative management platform that turns advertisements into interactive one-on-one conversations.
Product overview
Next Media Partners (NMP) is a media advisory and solutions company with over 15 years of experience. The company offers two core offerings: (1) Advisory services helping media companies navigate business transformations through strategic consulting on operating models, product strategies, technology modernization, and organizational design; and (2) Solutions services providing quick-hit and targeted strategic projects including prototypes, integration management, process automation, and AI implementation. The company's flagship product is Brand Genius, a conversational AI platform that transforms advertisements into interactive one-on-one conversations for campaign creative management.
Differentiator
Problem solved
Functional benefit
Brands
- Brand Genius: Campaign creative management system for conversational AI that turns advertisements into one-on-one conversations. Provides measurement, attribution, insights, and data collection capabilities.
Products and services
- Brand Genius A campaign creative management system powered by conversational AI that transforms advertisements (TV commercials with QR codes, search results, websites, email campaigns) into interactive one-on-one conversations with AI characters. Includes measurement, attribution, insights, data collection, and lead generation capabilities, and captures Conversational Engagement Data (CED) revealing consumer questions, motivations, objections, and sentiment changes. Targeted at brands and agencies seeking interactive advertising experiences.
- Media Transformation Advisory Senior-executive-level advisory service helping media companies navigate business transformation, including operating model redesign, technology modernization roadmaps, product strategy, workflow improvement, organizational design, new revenue pathway identification, and prioritization of growth initiatives. Delivered as shoulder-to-shoulder engagements with client leadership teams.
- Bespoke Solution Delivery Targeted strategic projects for media and technology organizations that need to move quickly without full-scale transformation commitments. Includes prototype development to validate market opportunities, integration partner management to accelerate launches, process automation, and AI layering. Combines NMP's industry knowledge with UI, design, and data capabilities.
Quantifiable outcome
- 100s of client projects completed
Companies that use Next Media Partners
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Next Media Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature1 record
Next Media Partners partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Next Media Partners competitors and assessment
Company assessmentEmerging players
- Ada: AI-native customer service automation platform for brands. Adjacent to Brand Genius in the conversational AI-for-engagement space, with overlap on measurement, attribution, and lead generation use cases.
- Veritone: AI software company focused on media, advertising, and content operations, providing AI-driven workflow automation and advertising intelligence. Comparable to Brand Genius in applying AI to media and advertising use cases.
- Yellow.ai: Enterprise conversational AI platform offering AI agents for customer engagement across marketing, sales, and support. Comparable to Brand Genius's conversational AI capabilities but more established in customer service than advertising.
Direct peers
- LivePerson: Enterprise conversational AI platform enabling brands to manage messaging- and AI-driven customer conversations. Directly comparable to Brand Genius's conversational ad/engagement proposition, though at far greater scale and with established enterprise customer base.
- Altman Vilandrie & Company: Boston-based boutique consultancy focused on TMT (technology, media, telecommunications) strategy and operations. Closest direct peer to NMP — same boutique model, same media/tech advisory focus, similar senior-executive-led delivery model.
Broad incumbents
- Kearney: Global management consultancy with a dedicated Communications, Media & Technology practice advising media and tech companies on transformation, operating model, and growth strategy. Competes with NMP for media transformation mandates but at materially larger scale.
- Slalom: US-focused consulting firm with strong media/entertainment and technology practices delivering strategy, operations, and technology modernization work. Competes for similar transformation and AI advisory mandates as NMP.
- Deloitte Digital: Global consultancy's digital arm serving media, tech, and communications clients on transformation, AI, and customer experience. Competes with NMP for transformation advisory work but at significantly larger scale and global footprint.
- Publicis Sapient: Digital business transformation consultancy under Publicis, helping media and tech companies with operating model redesign, technology modernization, and product strategy. Overlaps with NMP's advisory practice, particularly on AI-led transformation engagements.
- Boston Consulting Group (BCG): Top-tier global consultancy with deep media, technology, and AI practices serving many of the same enterprise customers as NMP (Comcast, CBS, Microsoft). Competes for strategic advisory work; differs in scale, breadth, and partner-led vs. team-led delivery.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Next Media Partners social profiles
Digital presenceNext Media Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Next Media Partners leadership team
Management profileNumber of profiles
Profiles4 records
Next Media Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Next Media Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Next Media Partners
What does Next Media Partners do?
Next Media Partners provides senior-executive-level advisory and consulting services to media and technology companies, helping them navigate business transformation through operating model redesign, technology modernization roadmaps, product strategy, workflow improvement, and organizational design. The firm also delivers bespoke solution projects including prototypes, integrations, process automation, and AI implementation, and sells Brand Genius, a proprietary conversational AI campaign creative management platform that turns advertisements into interactive one-on-one conversations.
Is Next Media Partners a public or private company?
Next Media Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Next Media Partners founded?
Next Media Partners was founded in 2009. It employs 1 to 10 people.
Where is Next Media Partners based?
Next Media Partners is headquartered in Yardley, United States, in the North America region.
How does Next Media Partners make money?
Two revenue lines are on record. Strategic Advisory Services are the primary driver. The others are bespoke Solution Delivery.
Who are Next Media Partners's main competitors?
Emerging players on record are Ada, Veritone and Yellow.ai. Direct peers are LivePerson and Altman Vilandrie & Company. Broad incumbents are Kearney, Slalom, Deloitte Digital, Publicis Sapient and Boston Consulting Group (BCG).
Does Next Media Partners have an API?
No public API is recorded for Next Media Partners.
What industry is Next Media Partners in?
Next Media Partners's product category is Media Management Consulting. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR, with a secondary code of BPAMALAO, PR, Reputation Management & Earned Media Platforms. Its NAICS code is 5418 and its SIC code is 8742.