What Geass does

Geass is an Italian dental implant manufacturer founded around 1990 and headquartered in Pozzuolo del Friuli. Since June 2021 it has operated as part of IESS GROUP following a merger with iRES GROUP, distributing the Way and Omny implant lines through more than 60 field sales representatives in Italy and 25 international distributors across over 10 countries, supported by wholly-owned branches in Czech Republic and Slovakia. The company manufactures in an automated clean-room facility with 100% device quality control and serves over 2,000 dentists in Italy alone. Share capital stands at €1.8M fully paid, and the company holds ISO 9001, ISO 13485, and CE certifications along with a two-star-plus Italian 'Rating di legalità'.

Geass's product portfolio is anchored on the patented Synthegra laser surface treatment applied to titanium implants, which creates controlled micrometrical porosity shown in clinical data to reduce bacterial adhesion (79% for S. aureus, 36% for P. aeruginosa, 42% for P. gingivalis) and deliver 99.2% five-year implant survival. The implant range spans multiple Way variants (Mix, Extra, Slim, Rock, Short) and the Omny line to address single-tooth, multiple-unit bridge, and full-arch restorations. Complementary offerings include the Geadrive computer-guided surgery software, Ozosan ozone-based therapeutic gel, CAD-CAM digital dentistry workflows and intraoral scanner integration, plus distribution of W&H surgical equipment (Implantmed, Piezomed, Osstell) and Bioteck regenerative biomaterials. The Syal laser-treated abutment surface launched in June 2021 extends the Synthegra technology to soft-tissue healing.

Geass monetises primarily through unit-priced hardware sales of implants and prosthetic components to dental professionals, distributed via direct field sales, an e-commerce shop (shop.geass.it) for registered professionals, and international distributors. Secondary revenue streams include digital dentistry solutions, regenerative biomaterials, equipment distribution, and professional education services delivered through the Geass Academy and a TOOTOR streaming partnership. Pricing is quote-based and not publicly disclosed. The company invests more than 5% of turnover in R&D and fulfils 98% of orders within 24 hours from its Pozzuolo del Friuli manufacturing site.

Name

Geass

Legal name

IESS GROUP srl

Website

https://geass.it

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Geass is an Italian dental implant manufacturer (part of IESS GROUP since 2021) producing the Way and Omny implant lines with patented Synthegra laser surface technology. It serves over 2,000 dentists in Italy and distributes products to 10+ countries through field sales reps, distributors, and branch offices in Czech Republic and Slovakia.

Ownership category

akta.pro rank

Product category

Dental Implants

NAICS

Dental Laboratories (339116), Dental Equipment and Supplies Manufacturing (339114), Surgical and Medical Instrument Manufacturing (339112)

SIC

Dental Equipment & Supplies (3843), Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics) (HLAHAEAE)

akta.pro secondary industries

Implant Prosthetics & Abutment Fabrication (HLABAJAC), Implant Prosthodontics (Implant-Supported Restorations) (HLABAFAC), Dental Implant Surgery & Bone Grafting (HLABAEAB), Medical & Dental 3D Printing Services (patient-specific devices, dental labs) (IMAAADAG)

Keywords

• Dental implants
• Titanium implants
• Implant surface treatment
• CAD-CAM dentistry
• Guided implant surgery

Headquarters

HQ city

Pozzuolo Del Friuli

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Dental Implant Hardware Sales: Sale of dental implants (Way and Omny systems) and prosthetic components. Products include titanium dental implants with various diameters (3.0mm to 6.5mm) and lengths (5mm to 15mm), surgical kits, restoration components, and accessories.
2. Digital Dentistry Solutions: CAD-CAM personalized prosthesis, intraoral scanning solutions, and guided surgery services through their Performa digital platform.
3. Regenerative Biomaterials: Sale of heterologous and synthetic biomaterials for bone regeneration including Activabone bone pastes, Calcitos granules, Osteoxenon, Xenomatrix, and Tisseos membranes.
4. Equipment Distribution: Distribution of W&H dental equipment including Implantmed surgery motors, Piezomed ultrasound surgery devices, and Osstell implant stability measurement devices.
5. Education and Training Services: Professional education programs, courses, and training events for dentists and dental technicians.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Geass designs, manufactures, and sells dental implant systems (Way and Omny product lines) in pure titanium along with prosthetic components, surgical kits, and accessories. The company also offers digital dentistry solutions (CAD-CAM personalized prostheses, intraoral scanning integration, Geadrive guided surgery software), regenerative biomaterials, and distributes W&H dental equipment. All implants feature proprietary Synthegra laser surface treatment technology for improved osseointegration and reduced bacterial adhesion.

Differentiator

Problem solved

Functional benefit

Products and services

• Way Mix Dental Implants Titanium dental implants in the Way Mix product line for various clinical applications, with diameters from 3.0mm to 6.5mm and lengths from 5mm to 15mm, available with surgical kits, restoration components, and accessories. For dental professionals and clinics.
• Way Extra Dental Implants Titanium dental implants in the Way Extra line for clinical applications requiring specific implant configurations, with surgical kits and restoration components. For dental professionals.
• Way Slim Dental Implants Titanium dental implants in the Way Slim line designed for narrow spaces and limited bone situations, with surgical kits and restoration components. For dental professionals.
• Way Rock Dental Implants Titanium dental implants in the Way Rock line designed for stable primary fixation in dense bone situations, with surgical kits and prosthetic solutions. For dental professionals.
• Way Short Dental Implants Titanium short dental implants (5-6.5mm lengths) in the Way Short line designed to address limited bone height and avoid bone regeneration procedures, with surgical kits and prosthetic solutions. For dental professionals.
• Omny Dental Implants Titanium dental implants in the Omny line for various clinical applications, with surgical kits and restoration components. For dental professionals and clinics.
• Omny Classics Dental Implants Titanium dental implants in the Omny Classics line providing classic implant configurations, with surgical kits, restoration, and accessories. For dental professionals.
• Geadrive Computer-Guided Surgery Software 3D computer-guided surgery software for planning optimal implant position and designing prosthetic rehabilitation to guarantee aesthetic and functional results. For dental professionals performing implant surgery.
• Ozosan Antimicrobial Gel Patented gel formulation containing stabilised ozone (0.1 ppm concentration) with antimicrobial, antibacterial, virucidal, fungicidal, anti-inflammatory, biostimulating and haemostatic properties for treatment of dental caries and periodontal injuries. For dental professionals.
• Regenerative Biomaterials Line of heterologous and synthetic biomaterials for bone regeneration and soft tissue management including Activabone bone pastes, Calcitos granules, Osteoxenon, Xenomatrix, and Tisseos membranes. Distributed through Geass for dental implant procedures. For dental professionals.
• W&H Dental Equipment Distribution Distribution of W&H dental equipment including Implantmed surgery motors, Piezomed ultrasound surgery devices, and Osstell implant stability measurement devices. For dental professionals.
• Professional Education and Training Programs Professional education programs, theoretical-practical courses, short courses, and medium/long duration pathways for dentists and dental technicians featuring internationally renowned speakers. Includes clinical case reports and procedure videos.
• Syal Abutment Surface Treatment

Quantifiable outcome

• 99.2% implant survival rate after 5 years
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered supporting and core.

• TOOTORsupportingGTM or Marketing Partner · 25 January 2022Training platform partnership delivering professional education content in Netflix-style streaming format for dentists and dental technicians.
• iRES GroupcoreStrategic or Co-development Partner · 24 June 2021Geass and iRES Group merged to form IESS GROUP Dental Intelligence. The fusion combines Geass's Italian design excellence, digital/CAD-CAM expertise, and Synthegra laser technology with iRES's Swiss production, hybrid implant technology, and international scientific collaborations (Prof. Massimo Simion, Prof. Giulio Rasperini). The combined entity now operates with over 60 Italian representatives and 25 international distributors.
• W&H DentalwerkcoreChannel Partner/ Reseller/ DistributorW&H is a worldwide leader in dental equipment manufacturing. Geass distributes W&H products including Implantmed surgery motors, Piezomed ultrasound surgery devices, and Osstell implant stability measurement systems to dental professionals.
• I.R.C.C.S. Galeazzi (Milan)coreStrategic or Co-development PartnerPrestigious orthopedic research institute in Milan that conducted clinical studies validating Synthegra surface technology. Research collaboration with Prof. Lorenzo Drago and Prof. Luca Francetti on implant osseointegration and Prof. Claudio Mongardini on retrospective clinical studies showing 99.2% survival rate.
• BiotecksupportingChannel Partner/ Reseller/ DistributorBiomaterials manufacturer whose products (Activabone bone pastes, Calcitos granules, Osteoxenon, Heart membrane, Xenomatrix) are distributed through Geass for bone regeneration and soft tissue management in dental implant procedures.
• Various UniversitiessupportingStrategic or Co-development PartnerCollaborations with important universities for research activities in implant surface mechanics, artificial surface roughening, implant shape studies, and material research. Universities participate in projects aligned with market needs and requests.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Straumann: Global leader in dental implants and prosthetics, headquartered in Switzerland. Directly competes with Geass in titanium implant systems, surface treatments, and digital workflows across the same clinician customer base.
• Nobel Biocare (Envista): Major global dental implant company offering titanium implants, abutments, and CAD/CAM prosthetic solutions. Competes directly with Geass's Way and Omny systems in Italy and across Europe.
• Osstem Implant: South Korean global dental implant manufacturer rapidly expanding in Europe. Competes with Geass on price-positioned implant systems and digital dentistry solutions across Italian and broader European markets.
• MIS Implants (Dentsply Sirona): Mid-tier dental implant manufacturer with strong European and emerging market presence. Competes with Geass in value-tier titanium implant systems and prosthetic components.
• Sweden & Martina: Italian dental implant manufacturer with overlapping product lines including titanium implants and surface-treated implant systems. Closest head-to-head domestic peer to Geass within Italy.
• Anthogyr: French dental implant and prosthetic component manufacturer (part of the Straumann Group). Competes with Geass across implant systems, CAD/CAM abutments, and digital dentistry workflows in European markets.
• BioHorizons (Henry Schein): US-based dental implant company offering titanium implants with proprietary surface treatments (Laser-Lok). Directly comparable to Geass's Synthegra surface technology positioning and clinician-targeted implant systems.
• Dentsply Sirona: Large dental equipment and implant manufacturer with broad implant, surgical, and digital dentistry portfolios. Overlaps with Geass across implant systems, guided surgery software, and CAD/CAM prosthetic workflows.
• Zimmer Biomet (Biomet 3i): Global dental implant and oral reconstruction player with a strong European footprint. Direct competitor to Geass in dental implant systems, abutments, and regenerative products.

Emerging players

• BTI Biotechnology Institute: Spanish dental implant and biotechnology company focused on implant surface treatments and PRGF regenerative technology. Comparable niche player with proprietary surface and biologic differentiation similar to Geass's Synthegra positioning.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9sT
• Facebookfacebook.com/geassimpianti
• LinkedInlinkedin.com/company/geass-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geass