Baseplus DIGITAL MEDIA

What Baseplus DIGITAL MEDIA does

Baseplus DIGITAL MEDIA GmbH, trading as 'baseplus® by FUNKE,' is a German full-service digital agency founded in 2005 and headquartered in Viersen, North Rhine-Westphalia, with regional offices in Düsseldorf, Köln, and Essen. The company serves the German Mittelstand as its primary client segment, with a specialization layer in healthcare/practice marketing via its KLINIKA sub-brand. With over 50 employees and 600+ customers across 20+ years, baseplus delivers integrated digital marketing centered on a proprietary growth management system called baseplusOS, which consolidates visibility, demand, platform, and control telemetry across client engagements. The agency is differentiated by its TÜV-certified PsySEO®/Neuroprofiling methodology that combines sales psychology with technical SEO, and by sub-brands KLINIKA (healthcare practice marketing) and baseplus.ai (AI chatbot, process automation, and AI-generated video services).

Service modules span Webdesign, WordPress development, Suchmaschinenoptimierung (SEO), Generative Suchmaschinenoptimierung (GEO), Suchmaschinenwerbung (SEA), Social Media, Employer Branding, Praxismarketing, and KI-Chatbot Entwicklung. Core technology stacks include WordPress CMS, SEO/GEO analytics platforms, and integrations with HubSpot (Solutions Partner), Google (Premier Partner 2024), Shopware (Premium Partner), and Clever Reach (Platinum Partner). AI modalities span text (chatbots, LLM-generated content, FAQ generation for GEO), image (marketing assets), audio/video (AI-generated video through baseplus.ai), structured data (audience analytics), and multimodal flows.

Revenue model is primarily professional services: project-based website builds combined with monthly retainers across SEO/GEO/SEA/Social modules. Public pricing exists for GEO subscriptions (€299/€699/€999 per month tiers across Einstieg/Wachstum/Marktführung packages), while broader engagements remain quote-based. Go-to-market is consultative direct sales targeting Mittelstand marketing decision makers, supplemented by field sales across four NRW offices and channel partnerships with praktischArzt and Medi-Karriere for healthcare recruiting. The agency was acquired by FUNKE Mediengruppe in 2023/2024 and operates as a wholly-owned subsidiary with seven named Managing Directors, retaining operational autonomy while leveraging the parent group's media infrastructure.

Name

Baseplus DIGITAL MEDIA

Legal name

Baseplus DIGITAL MEDIA GmbH

Website

https://baseplus.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Baseplus DIGITAL MEDIA is a German full-service digital marketing agency founded in 2005 and owned by FUNKE Mediengruppe, providing SEO, GEO, web design, and AI solutions to 600+ Mittelstand and enterprise clients in healthcare, retail, and B2B sectors.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Digital marketing services
• Search engine optimization
• Web design services
• Generative engine optimization
• Practice marketing

Headquarters

HQ city

Rheine

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Core revenue from SEO, SEA, Social Media marketing, Webdesign, and GEO services. Services delivered as project-based work and monthly retainers for ongoing optimization and management.
2. Website Development: Custom WordPress website development, design, and programming services. Revenue from one-time project fees and setup costs.
3. AI/Chatbot Solutions: KI-Chatbot development and AI integration services as part of baseplus.ai unit.
4. Lead Generation Services: Digitization and lead generation services for B2B Mittelstand clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Baseplus DIGITAL MEDIA is a German full-service digital agency that helps small and medium-sized businesses (Mittelstand) achieve predictable digital growth. The agency delivers integrated online marketing across web design, WordPress development, SEO, Generative Engine Optimization (GEO), SEA, social media marketing, employer branding, and AI chatbot development, anchored by its proprietary baseplusOS growth management system and PsySEO/Neuroprofiling sales psychology methodology.

Product overview

Baseplus DIGITAL MEDIA (baseplus by FUNKE) is a German digital agency and part of the FUNKE Mediengruppe, operating as a full-service provider for online marketing targeting small and medium-sized businesses. The core offering is baseplusOS, a unified growth management system that integrates visibility, demand, and digital sales optimization. This platform is supported by interconnected service modules including WordPress development, web design, SEO, GEO (Generative Engine Optimization), local SEO, social media, SEA (search engine advertising), AI chatbot development, employer branding, and practice marketing. The portfolio includes specialized sub-brands: baseplus.ai for AI solutions (AI-leadbots, process automation, AI-generated video content) and KLINIKA for healthcare practice marketing. The agency differentiates through its PsySEO/Neuroprofiling methodology, combining TÜV-certified sales psychology with marketing strategies to enhance conversion rates. With 20+ years experience, 600+ customers, and 50+ employees across 4 locations (Viersen, Düsseldorf, Köln, Essen), the company emphasizes measurable sales performance over creative aesthetics.

Differentiator

Problem solved

Functional benefit

Brands

• baseplus.ai: Specialized AI unit offering intelligent chatbots, process automation, precise data analysis, efficient knowledge management, and individual AI agents for B2B mid-market companies.
• KLINIKA

Products and services

• baseplusOS Unified growth management system consolidating all data into a single dashboard for tracking and optimizing digital marketing performance across visibility, demand, and digital sales channels. Built for Mittelstand businesses as a connected model rather than isolated channels.
• Webdesign Custom website design services that transform websites into central platforms for trust, orientation, and measurable inquiries, combining modern design with performance focus for German businesses.
• WordPress Entwicklung (WordPress Development) Custom WordPress website development with 20+ years of experience, delivering technically clean, GDPR-compliant, SEO-optimized, performance-oriented solutions built without page builders.
• Suchmaschinenoptimierung (SEO) Search engine optimization services to increase Google visibility, ensuring potential customers find the business when actively searching for solutions. Integrated with TÜV-certified PsySEO/Neuroprofiling methodology.
• GEO (Generative Engine Optimization) Generative Engine Optimization service ensuring company visibility in AI answers and generative search systems such as ChatGPT, Perplexity, and Google Gemini through prompt optimization and AI citation strategies. Available as subscription packages (GEO-Einstieg from €299/month, GEO-Wachstum from €699/month, GEO-Marktführung from €999/month).
• Lokale Sichtbarkeit (Local SEO) Local SEO services to improve visibility for location-based searches and Google Business Profile optimization for businesses targeting customers in specific geographic areas.
• Social Media Marketing Social media marketing services to increase brand awareness and reach target audiences across Instagram, Facebook, and LinkedIn platforms.
• Suchmaschinenwerbung (SEA) Search engine advertising services using targeted Google Ads campaigns to win new customers predictably at the moment of demand. Delivered under Google Partner Premier status.
• KI-Chatbot Entwicklung (AI Chatbot Development) AI chatbot development services creating intelligent chatbots that automate customer interactions, provide 24/7 support, and handle qualified inquiries, delivered as part of the baseplus.ai AI unit.
• Employer Branding Employer branding services to strengthen employer brand presence and attract qualified talent through digital marketing strategies.
• Praxismarketing (Practice Marketing) Specialized practice marketing services for healthcare providers including doctors, dentists, and clinics, delivered under the KLINIKA brand as a vertical-specific solution for patient acquisition and online visibility.

Quantifiable outcome

• 300% more conversions in one year (Lipocura case)
• +8 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability11 records

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• FUNKE MediengruppeflagshipStrategic or Co-development Partner · 1 November 2025Parent company since 2023/2024. FUNKE Mediengruppe is one of Germany's largest media houses. Baseplus operates as baseplus® by FUNKE, benefiting from media resources, infrastructure, and cross-media access.
• praktischArztcoreGTM or Marketing Partner · 1 November 2025Strategic partnership for healthcare recruiting. praktischArzt reaches approximately 2 million monthly visitors and is a leading job portal for medical professionals. Partnership combines baseplus digital expertise with specialized medical recruitment reach.
• Medi-KarrierecoreGTM or Marketing Partner · 1 November 2025Healthcare recruiting partner alongside praktischArzt. Combined reach of both portals creates strong recruiting ecosystem for medical facilities.
• GooglecoreTechnology or IntegrationOfficial Google Partner with Premier status. Certified for Google Ads management and advertising expertise.
• HubSpotcoreTechnology or IntegrationSolutions Partner for HubSpot CRM and inbound marketing platform integration.
• BVDW (Bundesverband Digitale Wirtschaft)minorStrategic or Co-development PartnerIndustry association membership with SEO certification.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• UDG United Digital Group: UDG is a large German digital agency group offering end-to-end digital services including web development, marketing automation, and content production. Comparable as a broader German incumbent with overlapping Mittelstand and enterprise client base.
• GroupM Germany: GroupM is WPP's media investment group in Germany, operating across media planning, buying, and digital performance. Comparable as a broader incumbent in the German digital advertising and media buying space that overlaps with Baseplus's SEA and media buying offerings.
• Jung von Matt: Jung von Matt is one of Germany's leading creative advertising agencies with a digital and performance marketing practice. Comparable to Baseplus as a broader German incumbent offering overlapping digital services, though focused on larger enterprise brand clients.
• Scholz & Friends: Scholz & Friends is a major German creative agency network with digital marketing and content capabilities. Comparable as a broader incumbent in the German agency market with overlapping digital and performance offerings, though more creatively positioned.
• Territory (TBWA Germany): Territory is a leading German digital and content marketing agency within the TBWA network, serving major brands with integrated digital solutions. Comparable as a broader incumbent operating in the German digital marketing space with overlapping web, content, and performance services.

Direct peers

• Performance Media: Performance Media is a German agency focused on SEO, SEA, and performance-oriented digital marketing for SME clients. Directly comparable to Baseplus in service mix, Mittelstand target market, and SEO/GEO specialism.
• diva-e: diva-e is one of Germany's largest digital agencies with end-to-end services in web development, SEO, e-commerce, and content marketing. Comparable to Baseplus in service breadth, German mid-market focus, and scale (~600+ employees).
• TWT Digital: TWT Digital is a full-service German digital agency offering SEO, SEA, web design, and digital strategy to mid-market and enterprise clients. Directly comparable to Baseplus in service portfolio, Mittelstand focus, and technology partner certifications.
• Smarketer: Smarketer is a Berlin-based digital agency focused on Google Ads (SEA) and performance marketing for SMEs and mid-market clients in Germany. Comparable to Baseplus in performance-led positioning and Mittelstand target market, though narrower in service scope.
• nexum: nexum is a German digital agency specializing in digital strategy, content, and performance marketing for B2B clients. Comparable to Baseplus in Mittelstand/B2B positioning, integrated digital offering, and consultancy-led delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/base_plus
• LinkedInlinkedin.com/company/baseplus-digital-media-gmbh

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baseplus DIGITAL MEDIA