Scuola Sci Cortina

What Scuola Sci Cortina does

Scuola Sci Cortina is a ski and snowboard school founded in 1933 in Cortina d'Ampezzo in the Italian Dolomites, recognised as the first ski school in Italy operating under FISI (Italian Winter Sports Federation) authorisation. The company delivers private and group lessons across five disciplines — alpine skiing, snowboard, telemark, freeride, and freestyle — through a roster of more than 130 qualified instructors. Beyond lessons, the school runs a Junior Team competitive program in partnership with Sci Club Druscié, co-develops the Freeride Weeks Dolomiti with Guide Alpine Cortina, and operates an adaptive skiing program for disabled athletes in collaboration with art4sport Onlus.

The commercial model is direct-to-consumer, with customers booking lessons online via skiwork.shop or on-site at Cortina lifts. Pricing follows a tiered structure: private lessons range from approximately €52/hour in regular season to €70/hour in high season, with peak-hour and group-lesson variants. Operations are concentrated in a December-to-May ski window, supplemented from 2024 onward by the La Rossa Cortina summer program. Revenue is generated almost exclusively from individual consumer transactions, with no enterprise anchor clients; sponsor partners (Audi, EA7 Emporio Armani, Atomic) contribute brand and in-kind support rather than customer revenue.

The company's competitive positioning rests on nearly a century of brand heritage, FISI-regulated credentialing, instructor depth across multiple disciplines, and a layered partnership ecosystem with destination stakeholders (hotels, tourism boards, mountain guides, apparel and equipment brands). The 2026 Milan-Cortina Olympics, for which Cortina d'Ampezzo is a host venue, represents a near-term demand catalyst, though the business remains structurally seasonal and capacity-constrained by mountain operations.

Name

Scuola Sci Cortina

Legal name

Scuola Sci Cortina

Website

https://scuolascicortina.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

51–100 employees

Short description

Scuola Sci Cortina is a Cortina d'Ampezzo-based ski and snowboard school founded in 1933 — the first in Italy with FISI authorisation — delivering private and group lessons in alpine, snowboard, telemark, freeride, and freestyle to tourists, youth athletes, and adaptive skiers through 130+ instructors.

Ownership category

akta.pro rank

Product category

Ski and Snowboard Instruction

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industries

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI), Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI)

Keywords

• Ski instruction services
• Snowboard lessons
• Winter sports education
• Youth ski racing
• Adaptive skiing programs

Headquarters

HQ city

Cortina D'ampezzo

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Private Lessons: One-on-one instruction in ski or snowboard, charged per hour. Lesson duration is 55 minutes. Prices vary by season (regular vs high season) and time of day.
2. Group Courses: Collective courses for children and adults including Classic, Full Time, and Junior Team programs. Sold as packages for multiple sessions.
3. Resident Courses: Seasonal packages for local Cortina residents offering multiple lesson sessions at discounted package rates (18 outings for €250 or 9 outings for €140).
4. Equipment Rental Referrals: Referrals to partner ski rental shops including SnowService and ISTA Socrepes. School receives no direct revenue but provides customer convenience.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Scuola Sci Cortina is a ski and snowboard school providing paid instruction across alpine skiing, snowboard, telemark, freeride, and freestyle disciplines in Cortina d'Ampezzo, Italy. Instruction is delivered by 130+ qualified instructors through private one-on-one lessons, group courses (Classic and Full Time), competitive youth programs (Junior Team), guided Dolomiti ski tours, adaptive skiing for disabled guests, and seasonal children's programs (La Rossa Cortina, Winter Camp, La Rossa al Mare). The school also refers customers to partnered ski rental shops for equipment needs.

Product overview

Scuola Sci Cortina is a ski and snowboard school established in 1933 in Cortina d'Ampezzo, offering a comprehensive suite of winter sports instruction services. The core offering consists of lessons across five disciplines: Alpine Skiing (Sci Alpino), Snowboard, Telemark, Freeride, and Freestyle/New School. These are delivered through multiple formats including Private Lessons, Group Courses, and structured programs such as Corso Classic, Corso Full Time, and the Junior Team racing program. The school also operates seasonal programs including La Rossa Cortina (summer outdoor activities for children ages 3-15) and Winter Camp. Adjacent services include ski rental referrals to partnered providers and the Dolomiti Ski Tour. The school employs over 130 qualified instructors.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Lessons (Sci Alpino)

Quantifiable outcome

• FISI-recognized level certificates delivered to students upon course completion
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• OUTOFminorGTM or Marketing Partner · 21 February 2025New sponsor providing ski goggles to protect instructors' eyes during sunny days. Partnership includes sponsorship of Trofeo Outof competition and logo visibility on school materials.
• Gold CollagenminorGTM or Marketing Partner · 12 February 2025Pioneer in liquid collagen since 2011, providing nutritional supplements for beauty and wellness. New sponsor featured on school materials and social media.
• Perin GeneratorsminorGTM or Marketing Partner · 4 January 2023Sponsor providing uniforms/vests for young athletes at Trofeo Perin competition.
• HafrominorGTM or Marketing Partner · 30 December 2022Sponsor of Trofeo Hafro competition. Also part of Gruppo Geromin partnership including free equipment for resident course beginners.
• BPER BancaminorGTM or Marketing Partner · 27 December 2022Banking sponsor offering 10% discount on ski lessons for BPER customers. Sponsors end-of-course competitions with prizes.
• Antica Tostatura TriesteminorGTM or Marketing PartnerCoffee roastery sponsoring Trofeo Antica-Tostatura end-of-course competition for ski school students.
• AtomicminorGTM or Marketing PartnerSki equipment partner providing equipment visibility and partnership branding on school website.
• EA7 Emporio ArmanicoreGTM or Marketing PartnerPremium fashion brand partner for winter sports initiatives. Hosted EA7 Emporio Armani Winter Tour events at Cortina. School won EA7 Ski School Contest competition.
• AudicoreGTM or Marketing PartnerOfficial partner of Cortina d'Ampezzo providing driving experiences and test drives for school customers. Sponsored Audi quattro Ski Cup competitions and provides vehicles for Freeride Weeks pick-up service.
• Guide Alpine CortinacoreStrategic or Co-development PartnerCollaboration for Freeride Weeks Dolomiti program combining school's 130+ instructors (including 9 mountain guides and 8 freeride specialists) with guide service's 26 operational mountain guides for off-piste instruction.
• SnowServiceminorChannel Partner/ Reseller/ DistributorPreferred ski rental partner for school customers with discounted rates. Beginners receive free equipment rental through this partnership.
• ISTA - Ski Area SocrepescoreOthersSki area operator where school operates secondary office at Lacedel 1. Primary teaching location for group courses and private lessons.
• Sci Club DrusciécoreStrategic or Co-development PartnerCollaboration creating Junior Team program combining school's professional instruction with club's competitive racing structure for youth athlete development.
• art4sport OnlusminorStrategic or Co-development PartnerCharitable association supporting children with limb prosthetics. School provides specialized instructors for adaptive ski instruction. Partnership organized Ski 4 Sport event with Bebe Vio and hosted Trofeo Bebe Vio e art4sport competition.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• La Plagne Ski School: Major French Alpine ski school at La Plagne, comparable on group/private lessons, Junior Team programs, adaptive ski offerings, and partnerships with ski rental operators — but serves French Alps rather than Dolomites.
• Scuola Italiana Sci Cortina (Sci Club Cortina network): Other FISI-authorized ski schools operating within Cortina d'Ampezzo under the same regulatory and customer pool. They compete directly for the same instructors, walk-ins at Socrepes, and hotel-referred guests.
• Scuola Sci Civetta: Italian ski school in the Dolomiti Superski network serving the Civetta ski area. Comparable scale and FISI-certified model, with overlapping instructor labor pool and Dolomites destination customers.
• Scuola Sci Arabba: Dolomites-based Italian ski school offering similar multi-discipline instruction (alpine, snowboard, freeride) in the Sella Ronda circuit. Comparable FISI-certified instructor base and shared customer pool for guided Dolomiti ski tours.
• Scuola Sci Cervinia: Italian ski school directly comparable to Cortina — same FISI framework, similar Dolomites/Alpine operation, and the school Cortina defeated at the 2016 EA7 Ski School Contest in Cervinia. Both target premium domestic and inbound ski instruction customers with multi-discipline programs.

Broad incumbents

• École du Ski Français (ESF): Europe's largest ski school network with hundreds of affiliated schools across France. Comparable as a national federation of certified instructors delivering private and group lessons across alpine, snowboard, freestyle, and adaptive disciplines under a unified brand.
• Schweizer Skischule (Swiss Ski Schools): Swiss national association of certified ski and snowboard schools. Comparable business model: federation-branded instruction with FISI-equivalent Swiss certification, multi-discipline curriculum, and a heritage identity tied to founding-era alpine resorts.
• Skischule / Schischule Österreich: Austrian ski school association covering Tyrol, Salzburg, and Vorarlberg. Comparable as a federation model delivering certified instruction in premium Alpine resorts, with strong overlap in clientele (DACH + international), disciplines (alpine, snowboard, freeride, adaptive), and program structure (Junior teams, group + private, Dolomiti-adjacent).
• Ski Pros (Aspen / Vail): US premium ski school operator at Aspen and Vail, comparable on premium pricing, multi-discipline instruction (alpine, snowboard, telemark, adaptive), and resort-concierge partnerships with luxury hotel and brand sponsors.

Regional players

• New Generation Ski School: UK-based ski school with strong online booking platform and destination resort presence in France and Switzerland. Comparable on digital booking flow, private and group lesson pricing structure, and multilingual customer service for international tourists.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/scuolscicortina
• YouTubeyoutube.com/channel/UCkyoX4c-LKHx8T5rEjX-sFA
• Facebookfacebook.com/scuola.scicortina
• LinkedInlinkedin.com/company/scuola-sci-cortina
• Instagraminstagram.com/scuolascicortina
• Pinterestit.pinterest.com/scuolscicortina

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scuola Sci Cortina