ServiceDesign Werbeagentur

What ServiceDesign Werbeagentur does

ServiceDesign Werbeagentur GmbH is a full-service advertising agency headquartered in Heidelberg, Germany (office at Margot-Becke-Ring 8, 69124 Heidelberg), privately held and founder/management-owned with no external investment or parent company disclosed. The firm is led by Managing Directors Thomas Johannes and Alexander Gora, with Sabine Gora responsible for controlling. It delivers marketing and communications services across brand strategy and development, digital marketing (SEO, social media, content creation), classical print production, media placement (including Addressable TV and DOOH), event and trade fair communications, and campaign evaluation. ServiceDesign operates on a project-based professional services revenue model with custom quotes, sales-led direct relationships, and event/retention-driven account management; pricing is not publicly disclosed.

The agency pursues a vertical specialisation strategy with deep domain expertise in five industries: sports (Bundesliga football), construction and building materials, healthcare and social services, real estate, and industrial services. Named enterprise and mid-market clients include DFL Deutsche Fußball Liga, TSG Hoffenheim, Bayer 04 Leverkusen, Heidelberg Materials, Bilfinger SE, Sunrise Medical, Sparkasse Heidelberg, Energie Südwest, TWL (Technische Werke Ludwigshafen), Johannes-Diakonie Mosbach, Kalkmann Wohnwerte, Putsch Immobilien, Dehoust, VDZ, Simba Toys, Zhengte, and others. Flagship deliverable products include the SPIELFELD monthly magazine for TSG Hoffenheim (100+ pages per edition, in production since 2015), the official BUNDESLIGA Magazine for DFL, the 'context' customer magazine and 'Wir Heidelberger' employee magazine for Heidelberg Materials, and the Via! travel magazine for Geotoura. The firm runs a curated partner ecosystem (Reinshagen Kommunikation, alto., geektech, Heyen & Friends, GebärdVerstehen, Derichs & Graalmann, Welovemessebau) that supplements its small in-house team.

Name

ServiceDesign Werbeagentur

Legal name

ServiceDesign Werbeagentur GmbH

Website

https://servicedesign.eu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ServiceDesign Werbeagentur GmbH is a Heidelberg-based full-service advertising agency delivering brand strategy, digital and traditional marketing, content production, and event communications to enterprise and mid-market clients across Germany, with vertical specialisation in sports, construction, healthcare, and industrial sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Heidelberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Project-Based: ServiceDesign charges for project-based professional services including brand strategy, design, digital marketing, content creation, SEO, Social Media management, and print production. The agency also earns fees for event/exhibition stand management and on-site project support. Based on the AGB, payments are due within 14 days of invoicing, and advance payments may be charged for long-duration or multi-unit projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ServiceDesign Werbeagentur is a full-service advertising agency delivering classical and digital marketing solutions for B2B and B2C clients across Germany. Its core deliverables span consulting, concept development, creative design, project management, and campaign evaluation, executed through brand strategies, digital marketing (SEO, social media), content creation, print production, media placement, and event/trade fair communication. The agency runs long-running flagship publications such as the SPIELFELD magazine for TSG Hoffenheim and the context customer magazine for Heidelberg Materials.

Product overview

ServiceDesign Werbeagentur is a full-service advertising agency offering a unified portfolio of marketing and communication services. The core offering combines traditional and digital marketing solutions, including brand development, design, digital marketing (SEO, social media), content creation, event communication, and media placement. Key named products include the SPIELFELD magazine for TSG Hoffenheim, the context customer magazine for Heidelberg Materials, the BUNDESLIGA magazine for DFL, the Via! travel magazine for Geotoura, and the Wir Heidelberger employee magazine. The agency operates across industry verticals including construction/materials, healthcare, real estate, industry, and sports, serving both B2B and B2C clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Advertising and Marketing Solutions End-to-end advertising and marketing services covering brand strategy, design, digital marketing, SEO, social media, content creation, media placement, and campaign evaluation for enterprise and mid-market clients across Germany.
• SPIELFELD Magazine Monthly 100-page club magazine for Bundesliga club TSG Hoffenheim covering the team, region, and football topics, from editorial and layout through print coordination.
• BUNDESLIGA-Magazin Official print and digital magazine for DFL Deutsche Fußball Liga presenting Bundesliga clubs, players, matchdays, and background stories on German professional football.
• context Customer Magazine Customer magazine for Heidelberg Materials with twice-yearly print and digital editions providing in-depth coverage of construction, architecture, and innovation.
• Wir Heidelberger Employee Magazine Employee magazine for Heidelberg Materials with six annual issues covering company news from all locations, produced with refreshed design aligned to the corporate rebrand.
• Via! Travel Magazine Travel magazine for Geotoura featuring authentic experiences, hidden gems off tourist paths, and destination inspiration across Europe.
• Trade Fair and Exhibition Design Trade fair stand design and construction services including 3D planning, on-site supervision, and logistics coordination for exhibition appearances (e.g., Rehacare, spoga+gafa, SPIEL ESSEN).

Quantifiable outcome

• The BUNDESLIGA Magazine won the European Magazine Award 2026 in Content Marketing Print category at the European Publishing Congress in Vienna.
• +3 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered key and supporting.

• Reinshagen KommunikationkeyStrategic or Co-development PartnerServiceDesign collaborates with Reinshagen Kommunikation on integrated brand communication projects. Joint projects include the brand modernisation of Energie Südwest (print, online, and trade fair) and the 'e-labbox' digital portal for TWL (Technische Werke Ludwigshafen). The partnership enables the delivery of integrated communication packages combining strategy, design, and content.
• Heyen & Friends (Filmproduktion)keyStrategic or Co-development PartnerHeyen & Friends is ServiceDesign's film production partner, collaborating on video content for real estate projects (Grüne Mitte Brühl promotional film) and other visual storytelling needs. The partnership enables high-quality video production combining drone footage, slow motion, and dynamic editing.
• alto. (Digitalagentur)supportingTechnology or IntegrationAlto. is a digital agency partnered with ServiceDesign for the accessibility websites project for the ZfP (Zentrum für Psychiatrie) network. ServiceDesign handled creative direction and design while alto. managed technical web development and implementation of accessibility features including sign language videos.
• Medienproduktion GebärdVerstehensupportingStrategic or Co-development PartnerGebärdVerstehen is the sign language video production partner for the ZfP accessibility websites project. They produced custom sign language videos for each of the four psychiatric centre locations, enabling accessible digital information for deaf and hard-of-hearing users.
• geektech (Softwareentwicklung)supportingTechnology or IntegrationGeektech is a software development company partnered with ServiceDesign for the Wiesendanger-Bedachungen website project. ServiceDesign provided design and UX while geektech built the interactive roof configurator tool integrated into the website.
• WelovemessebausupportingChannel Partner/ Reseller/ DistributorServiceDesign is a partner of Welovemessebau (We ♥ Messebau), a trade show construction/exhibition stand specialist. This partnership enables ServiceDesign to offer comprehensive trade show booth design and execution for its agency clients.
• Derichs & Graalmann KommunikationkeyStrategic or Co-development PartnerDerichs & Graalmann Kommunikation is a communication agency that collaborates with ServiceDesign on the TSG Hoffenheim SPIELFELD magazine. The editorial team works alongside ServiceDesign's design team to produce the monthly 100+ page magazine, combining editorial expertise with graphic design excellence.
• Ingenieurbüro a-energen, MannheimsupportingStrategic or Co-development PartnerIngenieurbüro a-energen collaborated with ServiceDesign and Reinshagen Kommunikation on the 'e-labbox' digital energy planning portal for TWL. The engineering firm contributed energy expertise while ServiceDesign handled concept and user experience design.
• Christian Buck (Fotograf)supportingStrategic or Co-development PartnerChristian Buck is a professional photographer who collaborates with ServiceDesign on photo shoots, including the Sparkasse Heidelberg EM-themed advertising campaign. The photographer executed shots based on AI-generated concept drafts prepared by the agency.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• kempertrautmann: Independent German creative agency headquartered in Hamburg. Comparable as a similarly-sized full-service partner offering brand work, content production, and digital campaigns for enterprise clients.
• Grabarz & Partner: Independent German creative agency based in Hamburg, part of the WPP network. Comparable as a mid-sized full-service partner offering brand strategy, campaigns, and digital execution.
• Thjnk: Independent German creative agency group with offices in Hamburg, Berlin, Düsseldorf, and Munich. Comparable in being an owner-managed German full-service creative shop with cross-media capabilities.
• Kolle Rebbe: Mid-sized independent creative agency based in Hamburg. Closely comparable in size and scope to ServiceDesign, offering brand strategy, campaigns, and cross-media execution for B2B and B2C clients.

Broad incumbents

• Heimat: Major German creative agency within the TBWA network. Comparable in delivering integrated brand, digital, and content campaigns for enterprise clients, but operating at a larger scale than ServiceDesign.
• Scholz & Friends: Major German full-service advertising agency with offices across Germany and Europe. Comparable in offering end-to-end brand, digital, and content services, with a similar enterprise client focus but significantly larger scale.
• Jung von Matt: One of Germany's largest independent creative networks with offices in Hamburg, Berlin, Munich, and beyond. Comparable as a German full-service creative agency offering brand strategy, campaigns, and digital execution; broader scale and headcount than ServiceDesign but operating in the same category.
• DDB Germany: DDB's German operation in Düsseldorf and Berlin, part of the Omnicom network. Comparable as a German full-service advertising agency offering brand, digital, and integrated campaigns, though at network scale.
• Serviceplan Group: Europe's largest independent owner-managed agency group, headquartered in Munich. Comparable as a German full-service partner integrating strategy, creative, digital, and media under one roof — directly mirroring ServiceDesign's integrated delivery model, but at substantially larger scale.
• Antoni Holding: Berlin-based creative agency known for the Mercedes-Benz account, part of the Omnicom network. Comparable as a high-profile German full-service creative shop, though significantly larger and more network-affiliated than ServiceDesign.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/servicedesign-werbeagentur-gmbh
• Xx.com/ServiceDesignHD

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServiceDesign Werbeagentur