Metropolitan Computers and Supplies
Metropolitan Computers and Supplies is an Australian IT value-added reseller founded in 1997 that distributes HP, HPE, Dell, Apple, and collaboration hardware to Australian businesses of all sizes, supported by an owned Sydney distribution centre and 28+ year Gold Partner status with HP and HPE.
- Company typePrivate
- Founded1997
- HeadquartersStrathfield, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Metropolitan Computers and Supplies does
Metropolitan Computers and Supplies is an Australian IT hardware distributor and value-added reseller founded in October 1997 and headquartered in Strathfield South, NSW. The company sources, stocks, and resells business-grade computing equipment, peripherals, and collaboration hardware from HP, Hewlett Packard Enterprise, Dell, Apple, Poly, Jabra, and Yealink, supported by an owned distribution centre for national dispatch. Its catalog of roughly 180 SKUs spans business notebooks, desktops, monitors, workstations, accessories, and audio/video collaboration devices, with publicly listed unit pricing on its e-commerce storefront and quote-based pricing for enterprise and bulk orders.
The business operates three revenue streams: transactional hardware sales (one-time product purchases at fixed unit prices), IT services (consulting, procurement, and technical support delivered through a single point of contact), and HPE GreenLake managed services (consumption-based hybrid cloud resale enabled by its HPE Gold Partner status). It goes to market through direct enterprise field sales (phone, email, quote requests), an owned e-commerce platform, and vendor co-marketing, targeting Australian businesses ranging from SMBs to mid-market enterprises. Its competitive position rests on 28+ year Gold Partner relationships with HP Inc. and HPE, consecutive HP Partner of the Year awards in 2020 and 2021, and documented multi-year enterprise customer relationships.
In 2025 the company expanded its catalog into HP's Next Gen AI PC lineup (EliteBook X Flip G1i, EliteDesk 8 SFF/Mini G1i) powered by Intel Core Ultra processors with integrated NPUs and Microsoft Copilot, signaling a deliberate pivot toward AI-capable business endpoints. The firm is privately held and founder-led (Tony Cascio, Owner), with 11–50 employees and no disclosed external funding, M&A activity, or institutional investors.
Metropolitan Computers and Supplies firmographics
Firmographics- Name
- Metropolitan Computers and Supplies
- Legal name
- Metropolitan Computers and Supplies
- Website
- https://metrocomputers.com.au
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Metropolitan Computers and Supplies is an Australian IT value-added reseller founded in 1997 that distributes HP, HPE, Dell, Apple, and collaboration hardware to Australian businesses of all sizes, supported by an owned Sydney distribution centre and 28+ year Gold Partner status with HP and HPE.
- Ownership category
- akta.pro rank
Metropolitan Computers and Supplies industry classification
Industry- Product category
- IT Hardware Distribution and Resale
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Computing Devices & Peripherals Distribution (CRAOACAD)
- akta.pro secondary industry
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)
Keywords
Where Metropolitan Computers and Supplies is headquartered
LocationHeadquarters
- HQ city
- Strathfield
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Metropolitan Computers and Supplies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of business computers including notebooks, desktops, monitors, and accessories from HP, Dell, and other brands. Products range from entry-level business PCs to AI-powered workstations. Revenue is generated through one-time product transactions.
- IT Services: End-to-end IT services including consulting, procurement, and ongoing technical support. Single point of contact for businesses seeking comprehensive IT solutions.
- HPE GreenLake Solutions: As an HPE Gold Partner, the company resells HPE GreenLake hybrid cloud solutions with consumption-based billing, allowing businesses to pay only for what they use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer and SMB Business Products |
| Other | Multi-year contract | Enterprise and Custom Solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Metropolitan Computers and Supplies product offering
Product offeringCore offering
Metropolitan Computers and Supplies is an Australian IT hardware distributor and value-added reseller that sells business computers, peripherals, and hybrid work solutions from major vendors including HP, HPE, Dell, Apple, Poly, Jabra, and Yealink. The company also delivers end-to-end IT services — consulting, procurement, and ongoing technical support — and resells HPE GreenLake hybrid cloud consumption-based solutions as an HPE Gold Partner. Customers range from small businesses to large enterprises purchasing through the e-commerce storefront, direct sales, or quote-based enterprise contracts.
Differentiator
Problem solved
Functional benefit
Products and services
- HP Business Notebooks Business-grade notebooks resold from HP and other vendors, including AI-enabled EliteBook X Flip G1i models and Elite x360 2-in-1 convertibles, targeted at Australian business customers.
- HP Business Desktops and All-in-One PCs Business desktop PCs, mini desktops and all-in-one systems resold from HP, including AI-enabled EliteDesk 8 G1i series targeted at Australian business customers.
- HP Desktop Workstations High-performance desktop workstations resold from HP and other vendors, targeted at Australian business customers running demanding compute workloads, including AI-powered workstation configurations.
- Business Monitors Business-grade monitors from HP, Dell and other vendors, ranging from entry-level displays to high-end models, sold to Australian business customers.
- Computer Accessories and Hybrid Work Peripherals Accessories and hybrid work peripherals including headsets, speakers and audio/communication devices from Poly, Jabra, Yealink and other vendors, targeted at Australian businesses outfitting hybrid and remote work environments.
- HPE GreenLake Hybrid Cloud Solutions HPE GreenLake edge-to-cloud hybrid cloud platform resold by Metropolitan as an HPE Gold Partner, delivered with consumption-based billing so customers pay only for what they use. Targeted at Australian businesses modernising IT infrastructure, including the referenced PKF Melbourne implementation.
- IT Services (Consulting, Procurement and Technical Support) End-to-end IT services including consulting, procurement and ongoing technical support, provided as a single point of contact for Australian businesses seeking comprehensive IT solutions beyond hardware purchasing.
Quantifiable outcome
- HP Partner of the Year award in 2020 and 2021
Companies that use Metropolitan Computers and Supplies
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Metropolitan Computers and Supplies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Metropolitan Computers and Supplies partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- HP Inc.coreGold Partner status with HP Inc. for over 28 years. The company has been an established Gold Partner for HP Inc., making it one of the most loyal HP partners in Australia. They sell HP business notebooks, desktops, monitors, and accessories, and were selected as HP Partner of the Year in 2020 and 2021.
- Hewlett Packard Enterprise (HPE)coreGold Partner status with Hewlett Packard Enterprise. As an HPE Gold Partner, Metropolitan Computers offers HPE GreenLake hybrid cloud solutions, helping businesses gain IT agility with consumption-based pricing.
- JabraminorPartnership to bring Jabra hybrid work products (headsets, speakers, audio equipment) to Australian businesses. Jabra products are designed for professional use in hybrid and remote work environments.
- AppleminorApple Business Solutions partner offering Apple products for business customers.
- DellminorAuthorized Dell reseller offering Dell business products including monitors and computers.
- YealinkminorAuthorized Yealink partner for business communication and collaboration solutions.
- Poly (Plantronics)minorAuthorized Poly partner offering headsets, speakers, and communication devices for professional hybrid work environments.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Metropolitan Computers and Supplies competitors and assessment
Company assessmentBroad incumbents
- Insight Enterprises: Global IT solutions integrator and reseller of HP, Dell, Apple, and collaboration products. Comparable as an end-to-end IT hardware and services provider with HPE GreenLake-style managed offerings.
- Ingram Micro (Australia): Global IT distributor with a substantial Australian operation, distributing computing, peripherals, and enterprise infrastructure. Comparable as a multi-vendor channel partner competing for the same Australian B2B IT procurement wallet.
- CDW Australia: Subsidiary of CDW Corporation, a major B2B technology reseller; CDW Australia serves enterprise and mid-market customers with HP, Dell, and collaboration solutions. Comparable as a multi-vendor B2B IT reseller with an enterprise field-sales motion similar to Metro's.
- SHI International: Large US-based IT solutions provider reselling HP, Dell, and infrastructure vendors to enterprise customers. Comparable business model (multi-vendor B2B IT reseller with services overlay), though predominantly US-focused rather than Australia.
- TD SYNNEX (Australia): Global IT distributor formed from the merger of Tech Data and SYNNEX, with Australian operations distributing HP, Dell, and other major vendor lines. Comparable as a broad-line distributor competing in the same Australian enterprise and SMB channels.
Direct peers
- Leader Computers: Australian IT distributor and reseller focused on HP, HPE, Dell, and other business computing lines. Closely comparable as a mid-sized Australian value-added distributor with overlapping vendor partnerships and customer base.
- Compnow: Australian IT solutions provider reselling HP, Dell, and Apple devices plus managed services to enterprise and education customers. Closely comparable Australian B2B IT reseller with overlapping vendors and managed-services ambitions.
- Dicker Data: Australia's largest ASX-listed IT distributor, reselling HP, HPE, Dell, and similar vendor lines to resellers and end customers across Australia. Directly comparable business model with overlapping vendor relationships and a much larger national footprint.
- Bluechip Infotech: Australian IT software and hardware distributor serving resellers and corporate customers with HP, Microsoft, and enterprise software portfolios. Comparable Australian distributor with overlapping vendor mix and channel model.
Regional players
- Multimedia Technology (MMT): Australian IT distributor focused on gaming and consumer hardware channels, including some HP business lines. Adjacent comparable Australian IT distributor, with less overlap on enterprise services than Dicker Data or Leader.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Metropolitan Computers and Supplies social profiles
Digital presenceMetropolitan Computers and Supplies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metropolitan Computers and Supplies leadership team
Management profileNumber of profiles
Profiles1 record
Metropolitan Computers and Supplies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metropolitan Computers and Supplies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metropolitan Computers and Supplies
What does Metropolitan Computers and Supplies do?
Metropolitan Computers and Supplies is an Australian IT hardware distributor and value-added reseller that sells business computers, peripherals, and hybrid work solutions from major vendors including HP, HPE, Dell, Apple, Poly, Jabra, and Yealink. The company also delivers end-to-end IT services — consulting, procurement, and ongoing technical support — and resells HPE GreenLake hybrid cloud consumption-based solutions as an HPE Gold Partner. Customers range from small businesses to large enterprises purchasing through the e-commerce storefront, direct sales, or quote-based enterprise contracts.
Is Metropolitan Computers and Supplies a public or private company?
Metropolitan Computers and Supplies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Metropolitan Computers and Supplies founded?
Metropolitan Computers and Supplies was founded in 1997. It employs 11 to 50 people.
Where is Metropolitan Computers and Supplies based?
Metropolitan Computers and Supplies is headquartered in Strathfield, Australia, in the Oceania region.
How does Metropolitan Computers and Supplies make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are IT Services and HPE GreenLake Solutions.
Who are Metropolitan Computers and Supplies's main competitors?
Broad incumbents on record are Insight Enterprises, Ingram Micro (Australia), CDW Australia, SHI International and TD SYNNEX (Australia). Direct peers are Leader Computers, Compnow, Dicker Data and Bluechip Infotech. Multimedia Technology (MMT) is listed as a regional player.
Does Metropolitan Computers and Supplies have an API?
No public API is recorded for Metropolitan Computers and Supplies.
What industry is Metropolitan Computers and Supplies in?
Metropolitan Computers and Supplies's product category is IT Hardware Distribution and Resale. Its primary akta.pro industry code is CRAOACAD, Computing Devices & Peripherals Distribution, with a secondary code of CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces. Its NAICS code is 423430 and its SIC code is 5045.