Bluechip Infotech
Bluechip Infotech is a privately held Australian value-added IT distributor aggregating 50+ technology vendors and reaching 5,000+ reseller, MSP, and integrator partners across Australia and New Zealand through wholesale, presales, training, and own-branded solution lines.
- Company typePrivate
- Founded2000
- HeadquartersSilverwater, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Bluechip Infotech does
Bluechip Infotech is a privately held Australian value-added IT distributor founded in 2000, headquartered in Silverwater, New South Wales, with wholly-owned subsidiaries and offices across Melbourne, Brisbane, Perth, Adelaide, and Auckland, New Zealand. The company aggregates products from more than 50 technology vendors — spanning hardware (HP, Acer, Seagate), software (Microsoft), security (Sophos, Bitdefender, ESET, WatchGuard, CyberQP), storage (Synology, QNAP), networking (Extreme Networks, Cambium), and unified communications (Zoom, 8x8, Yealink, Neat, Verkada) — and distributes them through a network of 5,000+ reseller partners, managed service providers, systems integrators, and consultants across Australia and New Zealand. Beyond third-party distribution, Bluechip has developed its own branded solution lines: Bluechip UC (unified communications), Bluechip IT ESI (electronic security infrastructure), and a Bluechip MSP Portfolio targeting managed service providers.
The business operates a hybrid distribution model combining a self-service online reseller portal at portal.bluechipit.com.au, a digital marketplace, and a direct account management team, supported by value-added services including presales solution architecture, training and enablement, webinars, joint marketing programs, and trade credit terms (14 days from invoice for pre-approved accounts). Revenue is generated primarily through product resale margins on distributed IT goods and from value-added services layered on top, including presales consulting, training, and deployment support. Management is led by Managing Director Johnson Hsiung, Sales Director Ron Jarvis, and Marketing and Alliances Director Willy Harsono. The company has executed one disclosed acquisition (Soft Solutions in New Zealand, December 2021) to deepen its trans-Tasman presence, and continues to actively onboard new vendors and expand its own solution portfolio, though it has no external institutional investors, no public listing, and no disclosed revenue or headcount growth metrics.
Bluechip Infotech firmographics
Firmographics- Name
- Bluechip Infotech
- Legal name
- Bluechip Infotech Pty Limited
- Website
- https://bluechipit.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bluechip Infotech is a privately held Australian value-added IT distributor aggregating 50+ technology vendors and reaching 5,000+ reseller, MSP, and integrator partners across Australia and New Zealand through wholesale, presales, training, and own-branded solution lines.
- Ownership category
- akta.pro rank
Where Bluechip Infotech is headquartered
LocationHeadquarters
- HQ city
- Silverwater
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Bluechip Infotech business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Distribution and Resale: Bluechip Infotech generates revenue as a value-added distributor by procuring and distributing IT products from technology vendors to channel partners including resellers, MSPs, integrators, and consultants. Revenue is earned through product margins and value-added services including presales support, training, and deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Trade/Credit Account Terms |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Bluechip Infotech product offering
Product offeringCore offering
Bluechip Infotech is a value-added IT distributor that procures and distributes IT products (hardware, software, networking, security, storage, and unified communications) from 50+ technology vendors to over 5,000 reseller partners, managed service providers, integrators, and consultants across Australia and New Zealand. The company provides turnkey services covering consulting, procurement, training, and deployment, supported by a self-service online portal and the Bluechip Marketplace. It also operates three branded solution portfolios — Bluechip UC, Bluechip IT ESI, and Bluechip MSP Portfolio — that bundle vendor offerings for specific channel use cases.
Product overview
Bluechip Infotech is a value-added distributor offering its own branded solutions (Bluechip UC, Bluechip IT ESI, and Bluechip MSP Portfolio) alongside an extensive portfolio of third-party vendor products across storage, security, networking, software, and unified communications categories. The company's own products are distributed through a network of over 5,000 reseller partners across Australia and New Zealand, supported by integration partnerships with platforms including ConnectWise, Datto, and Microsoft.
Differentiator
Problem solved
Functional benefit
Products and services
- Bluechip UC (Unified Communications Portfolio) Branded unified communications solution portfolio that enables channel partners (resellers, MSPs, integrators, consultants) to expand their communications offerings with curated vendor products and Bluechip's value-added services.
- Bluechip IT ESI (Electronic Security Infrastructure) Branded electronic security infrastructure portfolio enabling channel partners to expand their security offerings, covering surveillance, access control, and physical security solutions from vendors such as Verkada, Avigilon, and Came-BPT.
- Bluechip MSP Portfolio Solutions portfolio specifically designed for managed service providers, bundling MSP-relevant tools (RMM/PSA, security, backup, access management) to empower MSPs to expand their managed services business.
- Bluechip Online Reseller Portal Self-service online ordering portal (portal.bluechipit.com.au) providing registered channel partners with product catalog access, account management, ordering capabilities, and trade credit term processing.
- Bluechip Marketplace Digital marketplace (marketplace.bluechipit.com.au) offering expanded product listings for channel partners to source additional IT products through Bluechip's distribution network.
- Presales and Solution Architecture Services Value-added service for channel partners providing vendor expertise, solution design, and pre-deployment architecture support across Bluechip's 50+ technology vendor portfolio.
- Training and Enablement Services Channel training and enablement services delivered to resellers and MSPs via webinars, vendor-led sessions, and certification events, supporting partner capability development across the vendor portfolio.
Companies that use Bluechip Infotech
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Bluechip Infotech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Bluechip Infotech partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered flagship, core and major.
- CyberQPflagshipCanada-based zero trust access management vendor CyberQP expanded into Australia through a distribution partnership with Bluechip Infotech. Under the agreement, Bluechip distributes CyberQP's privileged access management (PAM) and end-user access management solutions, including QGuard and QDesk platforms, across its reseller and MSP network throughout Australia and New Zealand. The deal grants Bluechip access to CyberQP's flagship platform with integrations across ConnectWise, Datto, Microsoft, and other major platforms.
- SynologycoreSynology, a leading provider of network-attached storage solutions, partnered with Bluechip Infotech as a channel partner in Australia and New Zealand. Bluechip was recognized at Synology's Solution Day 2025 gala dinner alongside other key partners including Multimedia Technology, Silicon Memory Technology, and CompNow for their contributions to business in the region.
- HPcoreHP is a key vendor partner providing computers, servers, hardware, and peripherals distributed through Bluechip Infotech's channel network across Australia and New Zealand.
- MicrosoftcoreMicrosoft software and cloud solutions are distributed through Bluechip Infotech's vendor portfolio, enabling partners to deliver Microsoft-based technology solutions.
- SophoscoreSophos cybersecurity solutions including firewalls, endpoint protection, and managed threat response are distributed through Bluechip Infotech. Bluechip is promoted as the premiere Sophos distributor in ANZ.
- QNAPcoreQNAP network-attached storage (NAS) products including enterprise NAS, SMB NAS, and home/SOHO solutions are distributed through Bluechip's channel network.
- AcermajorAcer commercial and consumer notebooks, tablets, displays, and projectors distributed through Bluechip Infotech's reseller network.
- BitdefendercoreBitdefender cybersecurity and endpoint protection solutions distributed through Bluechip Infotech to channel partners across ANZ.
- ManageEnginecoreManageEngine IT management and security solutions distributed through Bluechip Infotech's partner network, with joint webinar and training programs.
- WatchGuardcoreWatchGuard network security appliances, firewalls, and multi-factor authentication solutions distributed through Bluechip Infotech.
- YealinkmajorYealink VoIP and unified communications solutions including IP phones and accessories distributed through Bluechip Infotech.
- SeagatemajorSeagate hard disk drives and storage solutions distributed through Bluechip Infotech's product portfolio.
- EatonmajorEaton UPS (uninterruptible power supply) solutions including online, line interactive, and rack mount UPS systems distributed through Bluechip Infotech.
- Extreme NetworkscoreExtreme Networks cloud-driven networking solutions including switching, routing, and wireless products distributed through Bluechip Infotech to SMB and MSP partners.
- CarbonitemajorCarbonite backup and recovery solutions distributed through Bluechip Infotech's channel network.
- ESETmajorESET business and home security software distributed through Bluechip Infotech.
- EntrustmajorEntrust SSL, PKI, identity, and HSM solutions distributed through Bluechip Infotech.
- 8x8major8x8 cloud communications and contact center solutions (XCaaS) distributed through Bluechip Infotech for unified communications portfolio expansion.
- ZoomcoreZoom collaboration platform and AI-powered communication tools distributed through Bluechip Infotech, with joint customer connect roadshow events.
- VerkadacoreVerkada cloud-managed physical security solutions (cameras, access control) distributed through Bluechip Infotech. Bluechip sponsored VerkadaOne World Tour Sydney 2026 VIP Channel Partner Breakfast.
- NeatmajorNeat video conferencing devices (Neat Bar, Neat Bar Pro) distributed through Bluechip Infotech for meeting room and collaboration solutions.
- Cambium NetworksmajorCambium Networks wireless networking solutions including fixed wireless, switches, and access points distributed through Bluechip Infotech.
- CyberPowercoreCyberPower UPS systems, rack enclosures, and power protection solutions distributed through Bluechip Infotech. Awarded Distributor of the Year 2018.
- LogMeInmajorLogMeIn remote access and collaboration tools distributed through Bluechip Infotech.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bluechip Infotech competitors and assessment
Company assessmentBroad incumbents
- TD SYNNEX: Merged entity of Tech Data and SYNNEX, one of the world's largest IT distributors with ANZ presence. Overlaps with Bluechip across many of the same vendor lines and channel-partner motion at much larger scale.
- Ingram Micro: Global broadline IT distributor with a substantial ANZ operation (including the absorbed Distribution Central). Directly competes with Bluechip on tier-1 vendor lines but operates with global scale and breadth well beyond Bluechip's regional focus.
- Arrow Electronics (ECS): Global value-added distributor through its Enterprise Computing Solutions business, distributing enterprise hardware, software, and security solutions to resellers and integrators. Comparable broadline VAD model at much larger scale.
Direct peers
- Dicker Data: ASX-listed (DDR) Australia's largest IT distributor serving resellers, MSPs, and system integrators across ANZ. Directly comparable in business model, vendor portfolio breadth (HP, Microsoft, Cisco, etc.), and SMB/education go-to-market.
- ALSO Group: European-headquartered value-added IT distribution group operating across multiple European countries plus selected APAC markets. Closely comparable value-added distribution model with deep vendor portfolios and channel-services offerings.
- Exclusive Networks: Cybersecurity-focused value-added distributor listed on Euronext Paris. Highly comparable to the cybersecurity portion of Bluechip's portfolio (Sophos, Bitdefender, WatchGuard, ESET, CyberQP) and operates a similar VAD-plus-services model.
Regional players
- Rhinox Technology Services: Australian value-added IT distributor focused on enterprise and SMB channels. Comparable regional VAD model serving ANZ resellers, though with a more concentrated vendor mix than Bluechip.
- Leader Computers: Long-standing Australian IT distributor serving a similar reseller and integrator channel across ANZ. Direct competitor on hardware (PCs, components) and adjacent software categories, though smaller scale than Bluechip or Dicker Data.
- CompNow: Australian IT solutions distributor with a strong education and government vertical presence alongside broader SMB. Comparable channel-driven distribution model and explicitly named alongside Bluechip at Synology's Solution Day 2025.
Emerging players
- Pax8: Cloud-native IT distributor serving MSPs and SMBs with SaaS, security, and modern infrastructure products. Adjacent rather than directly comparable — overlaps on the MSP channel and security categories but not on traditional hardware distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bluechip Infotech social profiles
Digital presenceBluechip Infotech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluechip Infotech leadership team
Management profileNumber of profiles
Profiles3 records
Bluechip Infotech subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bluechip Infotech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluechip Infotech M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluechip Infotech
What does Bluechip Infotech do?
Bluechip Infotech is a value-added IT distributor that procures and distributes IT products (hardware, software, networking, security, storage, and unified communications) from 50+ technology vendors to over 5,000 reseller partners, managed service providers, integrators, and consultants across Australia and New Zealand. The company provides turnkey services covering consulting, procurement, training, and deployment, supported by a self-service online portal and the Bluechip Marketplace. It also operates three branded solution portfolios — Bluechip UC, Bluechip IT ESI, and Bluechip MSP Portfolio — that bundle vendor offerings for specific channel use cases.
Is Bluechip Infotech a public or private company?
Bluechip Infotech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bluechip Infotech founded?
Bluechip Infotech was founded in 2000. It employs 51 to 100 people.
Where is Bluechip Infotech based?
Bluechip Infotech is headquartered in Silverwater, Australia, in the Oceania region.
How does Bluechip Infotech make money?
One revenue line is on record: distribution and Resale.
Who are Bluechip Infotech's main competitors?
Broad incumbents on record are TD SYNNEX, Ingram Micro and Arrow Electronics (ECS). Direct peers are Dicker Data, ALSO Group and Exclusive Networks. Regional players are Rhinox Technology Services, Leader Computers and CompNow. Pax8 is listed as an emerging player.
Does Bluechip Infotech have an API?
No public API is recorded for Bluechip Infotech.